Lenovo engagement report
@Lenovo - 717K followers on X
Measured over 16 original posts from a 30-day window, last computed on October 1, 2026.
Engagement
A typical post picks up 62 interactions against 717K followers, an engagement rate of 0.009%. Measured over 16 original posts, its engagement rate beats 32% of 20,444 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 14K times each, and 0.457% of those impressions turn into an interaction. That is about 1.89% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.83 post a day over the last 30 days, though only 37% of days saw any activity at all. Most posts go out around 13:00 UTC, and Friday is the busiest day of the week. Of the 16 posts sampled, 100% carry an image or video, 38% are part of a thread and 38% link out. The account's strongest tracked post pulled 5.2K interactions, about 85x its own typical post. Recurring topics include #ifa2026, #lenovoinnovationworld.
Measured over 16 original posts from a 30-day window, last computed on October 1, 2026. Recurring tags: #ifa2026, #lenovoinnovationworld.
Compared with accounts its own size
Lenovo's engagement rate beats 32% of the tracked X accounts closest to it in follower count (20,444 accounts, accounts of similar size (decile 10 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.
On engagement per impression rather than per follower it beats 29% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.
Where this sits in the catalog
At 0.009%, Lenovo sits above the 10th percentile of the 204,694 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.024%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.004% |
| 25th percentile | 0.024% |
| 50th percentile | 0.143% |
| 75th percentile | 0.677% |
| 90th percentile | 2.55% |
| 99th percentile | 82.4% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 13:00 UTC, and Friday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 89K |
| 01:00 UTC | -2% | 90K |
| 02:00 UTC | -3% | 88K |
| 03:00 UTC | -4% | 94K |
| 04:00 UTC | -5% | 76K |
| 05:00 UTC | -4% | 75K |
| 06:00 UTC | -5% | 86K |
| 07:00 UTC | -5% | 93K |
| 08:00 UTC | -4% | 108K |
| 09:00 UTC | -4% | 124K |
| 10:00 UTC | -3% | 129K |
| 11:00 UTC | -3% | 141K |
| 12:00 UTC | -3% | 154K |
| 13:00 UTC | -3% | 167K |
| 14:00 UTC | -4% | 173K |
| 15:00 UTC | -2% | 176K |
| 16:00 UTC | -3% | 171K |
| 17:00 UTC | -3% | 159K |
| 18:00 UTC | -2% | 149K |
| 19:00 UTC | -2% | 141K |
| 20:00 UTC | -1% | 131K |
| 21:00 UTC | 0% | 116K |
| 22:00 UTC | -2% | 100K |
| 23:00 UTC | -1% | 90K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +5% | 393K |
| Monday | +1% | 483K |
| Tuesday | -2% | 520K |
| Wednesday | -3% | 472K |
| Thursday | -2% | 430K |
| Friday | -3% | 447K |
| Saturday | +2% | 393K |
Formats this account uses
Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.
| Format | This account | Catalog effect | 95% interval | Accounts behind it |
|---|---|---|---|---|
| Image or video | 100% of posts | +111% | +108% to +115% | 34K |
| Outbound link | 38% of posts | -41% | -42% to -40% | 32K |
| Typical length | - | no effect | -2% to -1% | 42K |
- 100% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
- 38% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts.
- Its average post runs 228 characters, which falls in the 180 - 280 characters band. Across the catalog, posts of 180 to 280 characters match the same accounts' other posts almost exactly.
These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.
Best tweets
- Aug 7, 202685x their median
A legendary @MotoGP circuit. A new challenge. The Ducati Lenovo Team is set for Silverstone. Let's get the British Grand Prix weekend underway. 🇬🇧 @DucatiCorse https://t.co/FTzkTw1pGz
- Jul 8, 202671x their median
We saw all types of fans at the FIFA Fan Fest in Dallas! https://t.co/f47Sz5xDPa
- Jul 24, 202663x their median
One final race before Formula 1 takes its summer break. 🇭🇺 Budapest sets the stage for one last weekend of action with @F1. https://t.co/j3EClb3mv1
- Jul 7, 202640x their median
From the fans to the festivities — we’re all in ⚽ https://t.co/M1bRFm6lvJ
- Jul 16, 202636x their median
Whether on the pitch or in the boardroom, footballer David Beckham loves to push the boundaries of what's possible. Hear the legendary athlete and entrepreneur talk about how his partnership with Lenovo is helping to spread love for the world's favorite sport. https://t.co/ezatmzN9Tu
- Jul 3, 202633x their median
We had to improvise. https://t.co/V8EIklM76E
- Jul 9, 202633x their median
Wouldn’t you? https://t.co/u4YqLELSwV
- Jun 23, 202632x their median
Austria is calling. 🇦🇹 The mountains, the speed, the atmosphere. We're getting ready for the @F1 Lenovo Austrian Grand Prix 2026. See you in Spielberg https://t.co/UWCZXwA9mN
- Aug 28, 202630x their median
Think you've got champion-level reflexes? Now's your chance to prove it. ⚡ Catch the Ducati Lenovo Team driver in the outline and share the results in the comments! @motoGP @DucatiCorse https://t.co/9hvDmKYAUz
- Jul 19, 202630x their median
Together with David Beckham, we surprised Street Child United Young Leaders with the experience of a lifetime. ⚽ https://t.co/qwrsLxuSPx
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
Recurring topics
The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.
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Reading these numbers
A typical post picks up 62 interactions against 717K followers, an engagement rate of 0.009%. Measured over 16 original posts, its engagement rate beats 32% of 20,444 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 14K times each, and 0.457% of those impressions turn into an interaction. That is about 1.89% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.83 post a day over the last 30 days, though only 37% of days saw any activity at all. Most posts go out around 13:00 UTC, and Friday is the busiest day of the week. Of the 16 posts sampled, 100% carry an image or video, 38% are part of a thread and 38% link out. The account's strongest tracked post pulled 5.2K interactions, about 85x its own typical post. Recurring topics include #ifa2026, #lenovoinnovationworld.
- What is Lenovo's engagement rate on X?
- Lenovo (@Lenovo) has an engagement rate of 0.009%, based on the median interactions across 16 original posts from the last 30 days against 717,367 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.009%, Lenovo sits above the 10th percentile of the 204,694 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @Lenovo have real engagement?
- Its engagement rate beats 32% of the tracked X accounts closest to it in follower count (20,444 accounts), which puts it in the middle of its size range group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
- When does @Lenovo post?
- Most posts go out around 13:00 UTC, and Friday is its busiest day, at roughly 0.83 posts per day across the measured window.