laSegunda engagement report
@La_Segunda - 678K followers on X
Measured over 79 original posts from a 30-day window, last computed on October 4, 2026.
Engagement
A typical post picks up 22 interactions against 678K followers, an engagement rate of 0.003%. Measured over 79 original posts, its engagement rate beats 21% of 20,444 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 4.0K times each, and 0.548% of those impressions turn into an interaction. That is about 0.592% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 2.6 posts a day over the last 30 days, though only 27% of days saw any activity at all. Most posts go out around 17:00 UTC, and Wednesday is the busiest day of the week. Of the 79 posts sampled, 100% carry an image or video and 100% link out. The account's strongest tracked post pulled 665 interactions, about 30x its own typical post.
Measured over 79 original posts from a 30-day window, last computed on October 4, 2026.
Compared with accounts its own size
laSegunda's engagement rate beats 21% of the tracked X accounts closest to it in follower count (20,444 accounts, accounts of similar size (decile 10 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.
On engagement per impression rather than per follower it beats 33% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.
Where this sits in the catalog
At 0.003%, laSegunda sits below the 10th percentile of the 204,694 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.024%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.004% |
| 25th percentile | 0.024% |
| 50th percentile | 0.143% |
| 75th percentile | 0.677% |
| 90th percentile | 2.55% |
| 99th percentile | 82.4% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 17:00 UTC, and Wednesday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 89K |
| 01:00 UTC | -2% | 90K |
| 02:00 UTC | -3% | 88K |
| 03:00 UTC | -4% | 94K |
| 04:00 UTC | -5% | 76K |
| 05:00 UTC | -4% | 75K |
| 06:00 UTC | -5% | 86K |
| 07:00 UTC | -5% | 93K |
| 08:00 UTC | -4% | 108K |
| 09:00 UTC | -4% | 124K |
| 10:00 UTC | -3% | 129K |
| 11:00 UTC | -3% | 141K |
| 12:00 UTC | -3% | 154K |
| 13:00 UTC | -3% | 167K |
| 14:00 UTC | -4% | 173K |
| 15:00 UTC | -2% | 176K |
| 16:00 UTC | -3% | 171K |
| 17:00 UTC | -3% | 159K |
| 18:00 UTC | -2% | 149K |
| 19:00 UTC | -2% | 141K |
| 20:00 UTC | -1% | 131K |
| 21:00 UTC | 0% | 116K |
| 22:00 UTC | -2% | 100K |
| 23:00 UTC | -1% | 90K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +5% | 393K |
| Monday | +1% | 483K |
| Tuesday | -2% | 520K |
| Wednesday | -3% | 472K |
| Thursday | -2% | 430K |
| Friday | -3% | 447K |
| Saturday | +2% | 393K |
Formats this account uses
Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.
| Format | This account | Catalog effect | 95% interval | Accounts behind it |
|---|---|---|---|---|
| Image or video | 100% of posts | +111% | +108% to +115% | 34K |
| Outbound link | 100% of posts | -41% | -42% to -40% | 32K |
| Typical length | - | no effect | -2% to -1% | 42K |
- 100% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
- 100% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts, so a large share of this account's output sits in the weakest bucket we measure.
- Its average post runs 253 characters, which falls in the 180 - 280 characters band. Across the catalog, posts of 180 to 280 characters match the same accounts' other posts almost exactly.
These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.
Best tweets
- Aug 31, 202630x their median
83,25%de los lectores de La Segunda considera que el Presidente Kast sí debe participar en el Foro de Madrid. Estos son los resultados del sondeo relámpago de ayer. https://t.co/Fxje9ICmRM https://t.co/4Z1N2gh4Rb
- Aug 18, 202627x their median
Absoluciones en los casos Pío Nono, Gustavo Gatica y OAS marcaron investigaciones encabezadas por Ximena Chong. Ahora dejará Anticorrupción para asumir en Santiago Centro, un traslado que abrió interpretaciones dentro del Ministerio Público. 👉 https://t.co/Fxje9ICUHk https://t.co/eWU436useX
- Oct 2, 202624x their median
Laura Mlynarz, presidenta de la Fech, acusa falta de diálogo con el Gobierno y anticipa una nueva etapa de movilizaciones. Con 27 federaciones rearticuladas y coordinación con la CUT y organizaciones sociales, ahora apuntarán al Congreso. 👉 https://t.co/Fxje9ICmRM https://t.co/12hHZCcIhE
- Aug 19, 202621x their median
El Comité de Ministros revisará el 31 de agosto tres proyectos por US$5.861,3 millones: una iniciativa de desalación y ductos, la extensión del Metro Valparaíso hasta La Calera y nuevas exigencias al embalse Convento Viejo. 👉 https://t.co/Fxje9ICmRM https://t.co/3fhRh9a5kC
- Aug 24, 202619x their median
El 62,19%de los lectores de La Segunda consideró que el proyecto de Estado de Excepción de Seguridad Pública de hasta 240 días no es señal de autoritarismo del Gobierno. Estos son los resultados del sondeo relámpago de ayer. https://t.co/E62wfcQW0V https://t.co/V4jSRbhRrY
- Sep 1, 202615x their median
Apoyó tempranamente a Kast y colaboró en sus tres campañas, pero quedó fuera de los nombramientos iniciales. Ahora el Gobierno propone a Rodrigo Alvarez para integrar la comisión que fija las remuneraciones de las máximas autoridades. 👉 https://t.co/Fxje9ICUHk https://t.co/0xNaFegSLA
- Aug 18, 202614x their median
Nuevo revés para el PDG: el Servel rechazó registrar su nueva directiva por incumplimientos de sus propios estatutos y falta de antecedentes. El partido, que además enfrenta problemas con sus balances desde 2023, asegura: “Hay PDG para rato”. 👉 https://t.co/Fxje9ICUHk https://t.co/GhtSVeQvUh
- Aug 31, 202614x their median
“Mejor que esperen a ver lo que uno dice”. Kast respondió a quienes cuestionan su presencia en el Foro Madrid, defendió a Vox como un partido democrático y comparó las críticas con impedir reuniones del Foro de Sao Paulo o el Grupo de Puebla. 👉 https://t.co/Fxje9ICmRM https://t.co/w5AU6ttpUm
- Sep 11, 202612x their median
Una fotografía tomada por Ricardo Palma Salamanca fue instalada en la tumba de Jaime Guzmán como parte de una intervención de Francisco Tapia. Juan Díaz, quien costeó la reparación del memorial, anunció una querella contra la administración del cementerio. 👉 https://t.co/O4I9zAIkLc
- Aug 24, 202612x their median
Kast necesita 29 votos en el Senado y hoy cuenta con 25, a veces 26 o 27. Pese a las críticas por ampliar las facultades presidenciales en seguridad, defendió la reforma y anticipó negociación legislativa: “Hay que ir paso a paso”. 👉 https://t.co/Fxje9ICUHk https://t.co/82rVgX8VOD
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
Buy or sell Twitter (X) accounts - escrow-protected
PlayerSells is an escrow marketplace for Twitter (X) accounts. Every deal is protected, with no middleman risk.
Reading these numbers
A typical post picks up 22 interactions against 678K followers, an engagement rate of 0.003%. Measured over 79 original posts, its engagement rate beats 21% of 20,444 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 4.0K times each, and 0.548% of those impressions turn into an interaction. That is about 0.592% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 2.6 posts a day over the last 30 days, though only 27% of days saw any activity at all. Most posts go out around 17:00 UTC, and Wednesday is the busiest day of the week. Of the 79 posts sampled, 100% carry an image or video and 100% link out. The account's strongest tracked post pulled 665 interactions, about 30x its own typical post.
- What is laSegunda's engagement rate on X?
- laSegunda (@La_Segunda) has an engagement rate of 0.003%, based on the median interactions across 79 original posts from the last 30 days against 678,047 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.003%, laSegunda sits below the 10th percentile of the 204,694 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @La_Segunda have real engagement?
- Its engagement rate beats 21% of the tracked X accounts closest to it in follower count (20,444 accounts), which puts it in the bottom quarter for its size group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
- When does @La_Segunda post?
- Most posts go out around 17:00 UTC, and Wednesday is its busiest day, at roughly 2.63 posts per day across the measured window.