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laSegunda engagement report

@La_Segunda - 678K followers on X

Measured over 79 original posts from a 30-day window, last computed on October 4, 2026.

Engagement

Bottom quarter for its size
Per follower
0.003%
of 678K followers
Per impression
0.548%
4.0K views on a typical post
Reach
0.59%
of its followers see a post
Typical post
22
interactions (median)
Saved
0%
0 bookmarks on a typical post
Posting rate
2.63/day
active 27% of days
Peak time
17:00 UTC
Wednesday

A typical post picks up 22 interactions against 678K followers, an engagement rate of 0.003%. Measured over 79 original posts, its engagement rate beats 21% of 20,444 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 4.0K times each, and 0.548% of those impressions turn into an interaction. That is about 0.592% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 2.6 posts a day over the last 30 days, though only 27% of days saw any activity at all. Most posts go out around 17:00 UTC, and Wednesday is the busiest day of the week. Of the 79 posts sampled, 100% carry an image or video and 100% link out. The account's strongest tracked post pulled 665 interactions, about 30x its own typical post.

Measured over 79 original posts from a 30-day window, last computed on October 4, 2026.

Compared with accounts its own size

laSegunda's engagement rate beats 21% of the tracked X accounts closest to it in follower count (20,444 accounts, accounts of similar size (decile 10 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.

On engagement per impression rather than per follower it beats 33% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.

Where this sits in the catalog

At 0.003%, laSegunda sits below the 10th percentile of the 204,694 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.024%.

p100.004%
p250.024%
p50 (median)0.143%
p750.677%
p902.55%
p9982.4%
Engagement rate as a share of followers, across the 204,694 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 22,880 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.004%
25th percentile0.024%
50th percentile0.143%
75th percentile0.677%
90th percentile2.55%
99th percentile82.4%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 17:00 UTC, and Wednesday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 17:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 111%Busiest hour: 17:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%89K
01:00 UTC-2%90K
02:00 UTC-3%88K
03:00 UTC-4%94K
04:00 UTC-5%76K
05:00 UTC-4%75K
06:00 UTC-5%86K
07:00 UTC-5%93K
08:00 UTC-4%108K
09:00 UTC-4%124K
10:00 UTC-3%129K
11:00 UTC-3%141K
12:00 UTC-3%154K
13:00 UTC-3%167K
14:00 UTC-4%173K
15:00 UTC-2%176K
16:00 UTC-3%171K
17:00 UTC-3%159K
18:00 UTC-2%149K
19:00 UTC-2%141K
20:00 UTC-1%131K
21:00 UTC0%116K
22:00 UTC-2%100K
23:00 UTC-1%90K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Wednesday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 111%Busiest day: Wednesday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+5%393K
Monday+1%483K
Tuesday-2%520K
Wednesday-3%472K
Thursday-2%430K
Friday-3%447K
Saturday+2%393K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Formats this account uses

Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.

This account's posting mix compared with catalog-wide effects
FormatThis accountCatalog effect95% intervalAccounts behind it
Image or video100% of posts+111%+108% to +115%34K
Outbound link100% of posts-41%-42% to -40%32K
Typical length-no effect-2% to -1%42K
  • 100% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
  • 100% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts, so a large share of this account's output sits in the weakest bucket we measure.
  • Its average post runs 253 characters, which falls in the 180 - 280 characters band. Across the catalog, posts of 180 to 280 characters match the same accounts' other posts almost exactly.

These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.

Best tweets

  • Aug 31, 202630x their median

    83,25%de los lectores de La Segunda considera que el Presidente Kast sí debe participar en el Foro de Madrid. Estos son los resultados del sondeo relámpago de ayer. https://t.co/Fxje9ICmRM https://t.co/4Z1N2gh4Rb

    379198672114K viewsView on X
  • Aug 18, 202627x their median

    Absoluciones en los casos Pío Nono, Gustavo Gatica y OAS marcaron investigaciones encabezadas por Ximena Chong. Ahora dejará Anticorrupción para asumir en Santiago Centro, un traslado que abrió interpretaciones dentro del Ministerio Público. 👉 https://t.co/Fxje9ICUHk https://t.co/eWU436useX

    344156692222K viewsView on X
  • Oct 2, 202624x their median

    Laura Mlynarz, presidenta de la Fech, acusa falta de diálogo con el Gobierno y anticipa una nueva etapa de movilizaciones. Con 27 federaciones rearticuladas y coordinación con la CUT y organizaciones sociales, ahora apuntarán al Congreso. 👉 https://t.co/Fxje9ICmRM https://t.co/12hHZCcIhE

    54413606649K viewsView on X
  • Aug 19, 202621x their median

    El Comité de Ministros revisará el 31 de agosto tres proyectos por US$5.861,3 millones: una iniciativa de desalación y ductos, la extensión del Metro Valparaíso hasta La Calera y nuevas exigencias al embalse Convento Viejo. 👉 https://t.co/Fxje9ICmRM https://t.co/3fhRh9a5kC

    328105191818K viewsView on X
  • Aug 24, 202619x their median

    El 62,19%de los lectores de La Segunda consideró que el proyecto de Estado de Excepción de Seguridad Pública de hasta 240 días no es señal de autoritarismo del Gobierno. Estos son los resultados del sondeo relámpago de ayer. https://t.co/E62wfcQW0V https://t.co/V4jSRbhRrY

    1861161012519K viewsView on X
  • Sep 1, 202615x their median

    Apoyó tempranamente a Kast y colaboró en sus tres campañas, pero quedó fuera de los nombramientos iniciales. Ahora el Gobierno propone a Rodrigo Alvarez para integrar la comisión que fija las remuneraciones de las máximas autoridades. 👉 https://t.co/Fxje9ICUHk https://t.co/0xNaFegSLA

    237759510K viewsView on X
  • Aug 18, 202614x their median

    Nuevo revés para el PDG: el Servel rechazó registrar su nueva directiva por incumplimientos de sus propios estatutos y falta de antecedentes. El partido, que además enfrenta problemas con sus balances desde 2023, asegura: “Hay PDG para rato”. 👉 https://t.co/Fxje9ICUHk https://t.co/GhtSVeQvUh

    139121352213K viewsView on X
  • Aug 31, 202614x their median

    “Mejor que esperen a ver lo que uno dice”. Kast respondió a quienes cuestionan su presencia en el Foro Madrid, defendió a Vox como un partido democrático y comparó las críticas con impedir reuniones del Foro de Sao Paulo o el Grupo de Puebla. 👉 https://t.co/Fxje9ICmRM https://t.co/w5AU6ttpUm

    2097415621K viewsView on X
  • Sep 11, 202612x their median

    Una fotografía tomada por Ricardo Palma Salamanca fue instalada en la tumba de Jaime Guzmán como parte de una intervención de Francisco Tapia. Juan Díaz, quien costeó la reparación del memorial, anunció una querella contra la administración del cementerio. 👉 https://t.co/O4I9zAIkLc

    12280401929K viewsView on X
  • Aug 24, 202612x their median

    Kast necesita 29 votos en el Senado y hoy cuenta con 25, a veces 26 o 27. Pese a las críticas por ampliar las facultades presidenciales en seguridad, defendió la reforma y anticipó negociación legislativa: “Hay que ir paso a paso”. 👉 https://t.co/Fxje9ICUHk https://t.co/82rVgX8VOD

    171691447.4K viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

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Reading these numbers

A typical post picks up 22 interactions against 678K followers, an engagement rate of 0.003%. Measured over 79 original posts, its engagement rate beats 21% of 20,444 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 4.0K times each, and 0.548% of those impressions turn into an interaction. That is about 0.592% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 2.6 posts a day over the last 30 days, though only 27% of days saw any activity at all. Most posts go out around 17:00 UTC, and Wednesday is the busiest day of the week. Of the 79 posts sampled, 100% carry an image or video and 100% link out. The account's strongest tracked post pulled 665 interactions, about 30x its own typical post.

What is laSegunda's engagement rate on X?
laSegunda (@La_Segunda) has an engagement rate of 0.003%, based on the median interactions across 79 original posts from the last 30 days against 678,047 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.003%, laSegunda sits below the 10th percentile of the 204,694 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @La_Segunda have real engagement?
Its engagement rate beats 21% of the tracked X accounts closest to it in follower count (20,444 accounts), which puts it in the bottom quarter for its size group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
When does @La_Segunda post?
Most posts go out around 17:00 UTC, and Wednesday is its busiest day, at roughly 2.63 posts per day across the measured window.

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