laSegunda engagement report
@La_Segunda - 673K followers on X
Measured over 59 original posts from a 30-day window, last computed on August 25, 2026.
Engagement
A typical post picks up 29 interactions against 673K followers, an engagement rate of 0.004%. Measured over 59 original posts, its engagement rate beats 23% of 3,809 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 4.2K times each, and 0.682% of those impressions turn into an interaction. That is about 0.631% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 2 posts a day over the last 30 days, though only 20% of days saw any activity at all. Most posts go out around 20:00 UTC, and Monday is the busiest day of the week. Of the 59 posts sampled, 100% carry an image or video and 100% link out. The account's strongest tracked post pulled 590 interactions, about 20x its own typical post.
Measured over 59 original posts from a 30-day window, last computed on August 25, 2026.
Compared with accounts its own size
laSegunda's engagement rate beats 23% of the tracked X accounts closest to it in follower count (3,809 accounts, accounts of similar size (decile 8 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.
On engagement per impression rather than per follower it beats 42% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.
Where this sits in the catalog
At 0.004%, laSegunda sits above the 10th percentile of the 36,852 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.012%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.002% |
| 25th percentile | 0.012% |
| 50th percentile | 0.08% |
| 75th percentile | 0.435% |
| 90th percentile | 2.10% |
| 99th percentile | 159.8% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 20:00 UTC, and Monday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 51K |
| 01:00 UTC | -2% | 52K |
| 02:00 UTC | -3% | 50K |
| 03:00 UTC | -4% | 54K |
| 04:00 UTC | -6% | 43K |
| 05:00 UTC | -4% | 42K |
| 06:00 UTC | -4% | 48K |
| 07:00 UTC | -5% | 52K |
| 08:00 UTC | -4% | 61K |
| 09:00 UTC | -3% | 70K |
| 10:00 UTC | -2% | 72K |
| 11:00 UTC | -3% | 79K |
| 12:00 UTC | -2% | 87K |
| 13:00 UTC | -3% | 95K |
| 14:00 UTC | -4% | 98K |
| 15:00 UTC | -2% | 101K |
| 16:00 UTC | -4% | 99K |
| 17:00 UTC | -2% | 91K |
| 18:00 UTC | -1% | 85K |
| 19:00 UTC | -1% | 80K |
| 20:00 UTC | -1% | 75K |
| 21:00 UTC | -1% | 66K |
| 22:00 UTC | -2% | 58K |
| 23:00 UTC | -2% | 52K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +4% | 232K |
| Monday | 0% | 290K |
| Tuesday | -2% | 281K |
| Wednesday | -1% | 252K |
| Thursday | -2% | 245K |
| Friday | -3% | 254K |
| Saturday | +3% | 228K |
Best tweets
- Aug 18, 202620x their median
Absoluciones en los casos Pío Nono, Gustavo Gatica y OAS marcaron investigaciones encabezadas por Ximena Chong. Ahora dejará Anticorrupción para asumir en Santiago Centro, un traslado que abrió interpretaciones dentro del Ministerio Público. 👉 https://t.co/Fxje9ICUHk https://t.co/eWU436useX
- Aug 19, 202616x their median
El Comité de Ministros revisará el 31 de agosto tres proyectos por US$5.861,3 millones: una iniciativa de desalación y ductos, la extensión del Metro Valparaíso hasta La Calera y nuevas exigencias al embalse Convento Viejo. 👉 https://t.co/Fxje9ICmRM https://t.co/3fhRh9a5kC
- Aug 24, 202615x their median
El 62,19%de los lectores de La Segunda consideró que el proyecto de Estado de Excepción de Seguridad Pública de hasta 240 días no es señal de autoritarismo del Gobierno. Estos son los resultados del sondeo relámpago de ayer. https://t.co/E62wfcQW0V https://t.co/V4jSRbhRrY
- Aug 18, 202611x their median
Nuevo revés para el PDG: el Servel rechazó registrar su nueva directiva por incumplimientos de sus propios estatutos y falta de antecedentes. El partido, que además enfrenta problemas con sus balances desde 2023, asegura: “Hay PDG para rato”. 👉 https://t.co/Fxje9ICUHk https://t.co/GhtSVeQvUh
- Aug 24, 20268.9x their median
Kast necesita 29 votos en el Senado y hoy cuenta con 25, a veces 26 o 27. Pese a las críticas por ampliar las facultades presidenciales en seguridad, defendió la reforma y anticipó negociación legislativa: “Hay que ir paso a paso”. 👉 https://t.co/Fxje9ICUHk https://t.co/82rVgX8VOD
- Aug 24, 20267.2x their median
EE.UU. llega a negociar con una exigencia sensible para Chile: controles sobre productos chinos y cláusulas que podrían limitar acuerdos con economías consideradas “no de mercado”. A cambio, está en juego una eventual rebaja del arancel de 12,5%. 👉 https://t.co/Fxje9ICUHk https://t.co/CNbtvNY6e6
- Aug 20, 20265.4x their median
“La gente votó por cambios radicales en seguridad”, afirma Arturo Squella. El líder republicano defiende la reforma inspirada en medidas de Italia, EE.UU. y El Salvador, aunque pactó con Andrés Longton acotar uno de sus puntos más controvertidos. 👉 https://t.co/Fxje9ICmRM https://t.co/eeVtPZvPqx
- Aug 19, 20265.4x their median
Andrés Astorga aparece como líder del sistema investigado y su padre Mario como gerente general de DN Medcorp. Escuchas del OS7 revelan conversaciones sobre proveedores de marihuana, dinero, fiscalizaciones y rendiciones de cuentas. 👉 https://t.co/Fxje9ICmRM https://t.co/BTdsIS7tM5
- Aug 24, 20265.3x their median
Fernando Barros rompió el perfil habitual de Defensa con críticas a EE.UU. y cuestionamientos dentro del Gobierno. En un mes, su evaluación positiva saltó de 46% a 55%. Analistas ven una valoración de su estilo frontal. 👉 https://t.co/Fxje9ICUHk https://t.co/dAVTO1S0id
- Aug 20, 20264.5x their median
La Fiscalía amplió el rastreo financiero de MA Botanics: revisó antecedentes tributarios y societarios de sus inversionistas. Alejandra Mustakis y Marcela Yaconi Santa Cruz aparecen con participaciones minoritarias. 👉 https://t.co/Fxje9ICUHk https://t.co/1RN87FQ0UN
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
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Reading these numbers
A typical post picks up 29 interactions against 673K followers, an engagement rate of 0.004%. Measured over 59 original posts, its engagement rate beats 23% of 3,809 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 4.2K times each, and 0.682% of those impressions turn into an interaction. That is about 0.631% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 2 posts a day over the last 30 days, though only 20% of days saw any activity at all. Most posts go out around 20:00 UTC, and Monday is the busiest day of the week. Of the 59 posts sampled, 100% carry an image or video and 100% link out. The account's strongest tracked post pulled 590 interactions, about 20x its own typical post.
- What is laSegunda's engagement rate on X?
- laSegunda (@La_Segunda) has an engagement rate of 0.004%, based on the median interactions across 59 original posts from the last 30 days against 673,171 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.004%, laSegunda sits above the 10th percentile of the 36,852 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @La_Segunda have real engagement?
- Its engagement rate beats 23% of the tracked X accounts closest to it in follower count (3,809 accounts), which puts it in the bottom quarter for its size group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
- When does @La_Segunda post?
- Most posts go out around 20:00 UTC, and Monday is its busiest day, at roughly 1.97 posts per day across the measured window.