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ロフト公式 engagement report

@LOFT_Official - 242K followers on X

Measured over 4 original posts from a 30-day window, last computed on September 28, 2026.

Engagement

Per follower
0.047%
of 242K followers
Per impression
0.106%
107K views on a typical post
Reach
44.5%
of its followers see a post
Typical post
114
interactions (median)
Saved
0.028%
30 bookmarks on a typical post
Posting rate
3.43/day
active 40% of days
Peak time
01:00 UTC
Sunday

Early reading. We have captured 4 original posts for this account, below the 8 we require before treating a median as settled. The numbers above describe what we have seen so far, not a finished profile of the account.

A typical post picks up 114 interactions against 242K followers, an engagement rate of 0.047%. Posts are seen about 107K times each, and 0.106% of those impressions turn into an interaction. That is about 44.4% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 3.4 posts a day over the last 30 days, though only 40% of days saw any activity at all. Most posts go out around 01:00 UTC, and Sunday is the busiest day of the week. Of the 4 posts sampled, 75% carry an image or video and 100% link out. The account's strongest tracked post pulled 481 interactions, about 4.2x its own typical post. Recurring topics include #文フェス, #ロフトでドラクエ, #dq. Only 4 original posts have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.

Measured over 4 original posts from a 30-day window, last computed on September 28, 2026. Recurring tags: #文フェス, #ロフトでドラクエ, #dq.

Where this sits in the catalog

At 0.047%, ロフト公式 sits above the 25th percentile of the 204,956 accounts in this comparison. That places it in the below the median band, which runs 0.024% to 0.143%.

p100.004%
p250.024%
p50 (median)0.143%
p750.678%
p902.55%
p9982.4%
Engagement rate as a share of followers, across the 204,956 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 22,894 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.004%
25th percentile0.024%
50th percentile0.143%
75th percentile0.678%
90th percentile2.55%
99th percentile82.4%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 01:00 UTC, and Sunday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 01:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 111%Busiest hour: 01:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%89K
01:00 UTC-2%90K
02:00 UTC-3%88K
03:00 UTC-4%94K
04:00 UTC-5%76K
05:00 UTC-4%75K
06:00 UTC-5%86K
07:00 UTC-5%93K
08:00 UTC-4%108K
09:00 UTC-4%124K
10:00 UTC-3%129K
11:00 UTC-3%141K
12:00 UTC-3%154K
13:00 UTC-3%167K
14:00 UTC-4%173K
15:00 UTC-2%176K
16:00 UTC-3%171K
17:00 UTC-3%159K
18:00 UTC-2%149K
19:00 UTC-2%141K
20:00 UTC-1%131K
21:00 UTC0%116K
22:00 UTC-2%100K
23:00 UTC-1%90K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Sunday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 111%Busiest day: Sunday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+5%393K
Monday+1%483K
Tuesday-2%520K
Wednesday-3%472K
Thursday-2%430K
Friday-3%447K
Saturday+2%393K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Formats this account uses

Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.

This account's posting mix compared with catalog-wide effects
FormatThis accountCatalog effect95% intervalAccounts behind it
Image or video75% of posts+111%+108% to +115%34K
Outbound link100% of posts-41%-42% to -40%32K
Typical length--3%-3% to -2%54K
  • 75% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
  • 100% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts, so a large share of this account's output sits in the weakest bucket we measure.
  • Its average post runs 174 characters, which falls in the 80 - 180 characters band. Across the catalog, posts of 80 to 180 characters run 3% below the same accounts' other posts.

These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.

Best tweets

  • Sep 27, 20264.2x their median

    \NEW/ 「ドラゴンクエスト文具屋」からスライムのブックエンドが新登場! 本棚やデスクでスライムが本を倒れないようにしっかり抑えてくれます✨デスクの上でもコンパクトに使える手のひらサイズ。https://t.co/UvQAcXiOUX #ロフトでドラクエ #DQ※初回投稿でリンクに不備がございましたため削除し再投稿いたしました。ご迷惑をお掛けいたしまして申し訳ございません。

    404711586K viewsView on X
  • Sep 26, 20261.8x their median

    美味しい季節到来💫 健康的な体づくりやランチ習慣をサポートする、お弁当箱、保存容器のほか水筒やランチバッグまで、新作ランチ用品が続々登場中です! 🥪🍙https://t.co/YX6Mo4tZ2c 「おベントウの会」 ■会期:9/7(月)~11/23(月・祝) ■展開:全国のロフト・ロフトネットストア https://t.co/h2nivtqSyN

    1842002617K viewsView on X
  • Aug 28, 2026

    ロフト先行販売品や注目の商品など、2026年秋冬の新作コスメが大集合! 💄アイテムhttps://t.co/4mUxqMTUaJ 🌟概要https://t.co/WLdzqOxSBH 「ロフト コスメフェスティバル 2026AW」 ■期間:8/28(金)~10/9(金) ■店舗:全国のロフト・ロフトネットストア ※店舗により展開規模、取り扱い商品は異なります。

    1840249K viewsView on X
  • Sep 25, 2026

    【ロフトアプリ休止期間について】 アプリリニューアルに伴い、下記期間中はロフトアプリの各種サービスを一時休止いたします。 ■サービス休止期間 10/4(日)午後11時頃~15日(木)午前9時※予定 お客さまにはご不便をおかけいたしますが、ご理解のほどお願いいたします ▼詳細https://t.co/Qj1rMKSPij

    139009.4K viewsView on X
  • Aug 28, 2026

    \ロフト コスメフェスティバル 2026AW/ 👉自由な発想で生み出す魅力 秋冬を彩るコスメが大集合🩷 なりたいイメージやその日の気分で 自由に組み合わせて使って💄さらに魅力UP✨ 自分だけのベストな組み合わせを 見つけてみましょ😊 1階:9/30(水)17時まで 2階:10/9(金)まで #ロフトのコスフェス https://t.co/EjwAIOjLUG

    7403142K viewsView on X
  • Sep 1, 2026

    👉#ロフコト雑貨店「お月見」 第7弾のテーマは“お月見”🌕✨ 月にまつわるお菓子やお酒、 調味料などをそろえました🐇 “お月見”を楽しむアイテムと共に、 季節の移ろいを感じる 大切なひとときを過ごしましょう🌾 ■~10/9(金)17時 ◇1階 https://t.co/71HiD1FzL6 https://t.co/mAIw94PeeN

    8301128K viewsView on X
  • Aug 26, 2026

    \期間限定で開催中/ 「#BRAINSLEEP POPUP」 残暑で疲れが溜まりやすい季節に、快適な睡眠でリラックスしてみませんか😴💭 睡眠時の熱や湿気がこもらずに水洗いもできる枕や、体温調整と着心地に優れたスリープウェアをご用意しております💤 ぜひ、この機会に千葉ロフトへお立ち寄りくださいませ✨ https://t.co/3vpxozOtSR

    521110K viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

Recurring topics

#文フェス#ロフトでドラクエ#dq#ロフトのコスフェス#横浜ロフト

The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.

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Reading these numbers

A typical post picks up 114 interactions against 242K followers, an engagement rate of 0.047%. Posts are seen about 107K times each, and 0.106% of those impressions turn into an interaction. That is about 44.4% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 3.4 posts a day over the last 30 days, though only 40% of days saw any activity at all. Most posts go out around 01:00 UTC, and Sunday is the busiest day of the week. Of the 4 posts sampled, 75% carry an image or video and 100% link out. The account's strongest tracked post pulled 481 interactions, about 4.2x its own typical post. Recurring topics include #文フェス, #ロフトでドラクエ, #dq. Only 4 original posts have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.

What is ロフト公式's engagement rate on X?
ロフト公式 (@LOFT_Official) has an engagement rate of 0.047%, based on the median interactions across 4 original posts from the last 30 days against 241,517 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.047%, ロフト公式 sits above the 25th percentile of the 204,956 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @LOFT_Official have real engagement?
There is not yet enough sample to rank this account against others of its size.
When does @LOFT_Official post?
Most posts go out around 01:00 UTC, and Sunday is its busiest day, at roughly 3.43 posts per day across the measured window.

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