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LINE engagement report

@LINEjp_official - 366K followers on X

Measured over 4 original posts from a 30-day window, last computed on October 3, 2026.

Engagement

Per follower
0.136%
of 366K followers
Per impression
0.749%
66K views on a typical post
Reach
18.1%
of its followers see a post
Typical post
498
interactions (median)
Saved
0.227%
150 bookmarks on a typical post
Posting rate
0.37/day
active 23% of days
Peak time
03:00 UTC
Monday

Early reading. We have captured 4 original posts for this account, below the 8 we require before treating a median as settled. The numbers above describe what we have seen so far, not a finished profile of the account.

A typical post picks up 498 interactions against 366K followers, an engagement rate of 0.136%. Posts are seen about 66K times each, and 0.749% of those impressions turn into an interaction. That is about 18.1% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.37 posts a day over the last 30 days, though only 23% of days saw any activity at all. Most posts go out around 03:00 UTC, and Monday is the busiest day of the week. Of the 4 posts sampled, 75% carry an image or video, 75% are part of a thread and 25% link out. The account's strongest tracked post pulled 386K interactions, about 774x its own typical post. Recurring topics include #line安否確認, #えもじの子. Only 4 original posts have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.

Measured over 4 original posts from a 30-day window, last computed on October 3, 2026. Recurring tags: #line安否確認, #えもじの子.

Where this sits in the catalog

At 0.136%, LINE sits above the 50th percentile of the 156,839 accounts in this comparison. That places it in the above the median band, which runs 0.128% to 0.604%.

p100.003%
p250.022%
p50 (median)0.128%
p750.604%
p902.32%
p9983.4%
Engagement rate as a share of followers, across the 156,839 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 26,058 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.003%
25th percentile0.022%
50th percentile0.128%
75th percentile0.604%
90th percentile2.32%
99th percentile83.4%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 03:00 UTC, and Monday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 03:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 111%Busiest hour: 03:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%89K
01:00 UTC-2%90K
02:00 UTC-3%88K
03:00 UTC-4%94K
04:00 UTC-5%76K
05:00 UTC-4%75K
06:00 UTC-5%86K
07:00 UTC-5%93K
08:00 UTC-4%108K
09:00 UTC-4%124K
10:00 UTC-3%129K
11:00 UTC-3%141K
12:00 UTC-3%154K
13:00 UTC-3%167K
14:00 UTC-4%173K
15:00 UTC-2%176K
16:00 UTC-3%171K
17:00 UTC-3%159K
18:00 UTC-2%149K
19:00 UTC-2%141K
20:00 UTC-1%131K
21:00 UTC0%116K
22:00 UTC-2%100K
23:00 UTC-1%90K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Monday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 111%Busiest day: Monday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+5%393K
Monday+1%483K
Tuesday-2%520K
Wednesday-3%472K
Thursday-2%430K
Friday-3%447K
Saturday+2%393K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Formats this account uses

Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.

This account's posting mix compared with catalog-wide effects
FormatThis accountCatalog effect95% intervalAccounts behind it
Image or video75% of posts+111%+108% to +115%34K
Outbound link25% of posts-41%-42% to -40%32K
Typical length--3%-3% to -2%54K
  • 75% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
  • 25% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts.
  • Its average post runs 165 characters, which falls in the 80 - 180 characters band. Across the catalog, posts of 80 to 180 characters run 3% below the same accounts' other posts.

These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.

Best tweets

  • Jun 19, 2026774x their median

    もっちゅりん買えなかった妻、かわいい https://t.co/J9jOZVdkrJ

    369K15K69583112M viewsView on X
  • Jun 23, 202614x their median

    ˗ˏˋ  🎉🎂 LINEが生まれて15年 🥳🎊 ˎˊ˗ いつもLINEをご利用いただきありがとうございます✨ 感謝の気持ちを込めて、 抽選で30名様に「記念グッズ」をプレゼント🎁 (黄色あの子のグッズもあります!🟡👍) 参加条件など詳細は画像&リプ🔽 LINEは、これからも皆さまの"つながり"を支えていきます。 https://t.co/EvBDo0dhMf

    2.2K4.4K325209397K viewsView on X
  • May 11, 2026108x their median

    【お知らせ】 みなさまからいただいたご意見をもとに、 LINEカレンダーのアップデートを行いました。 ① リンク (青文字) になる表現を変更しました ② リンク (青文字) 化のオフ設定を追加しました 今後もLINEカレンダーは、みなさまにとってより使いやすいサービスを目指して進化を続けていきます🗓️🌸 詳細は添付の画像をご確認ください⬇️

    4.3K1.2K365241.1M viewsView on X
  • Jun 11, 202639x their median

    気づいたら、あなたのLINEのトークにいた 「#えもじの子(仮)」 \受注販売スタート📣/ BOX入りぬいぐるみ(全6種) 🎊グッズ化記念・送料無料でお届け! <セット内容> ・ぬいぐるみ ・アイマスク ・お布団 ・お部屋風BOX まるで目覚めたばかりのような姿で、 あなたのおうちにやってきます🛏️✨ 🔗今すぐオンラインストアへ https://t.co/530og2WoSR ────────── 期間:6/17(水)23:59まで お届け予定:9月下旬以降順次発送 ──────────

    2.5K7804162631K viewsView on X
  • Jun 26, 20265.2x their median

    【お知らせ】 現在、タイでLINE安否確認の体験版を実施しています。 体験版の仕様上、タイの体験版でLINEの友だちが安否を報告すると、日本国内にいる方にも安否確認が表示される場合があります。 これは体験版による表示であり、実際の災害によるものではありませんので、ご安心ください。

    2.1K30223127731K viewsView on X
  • Jul 28, 20264.2x their median

    大規模災害の発生に伴い、LINEのホームタブに順次「#LINE安否確認」が表示されています。 タップするだけで状況を共有できますので、被害状況や位置情報の報告など、安否確認にご利用ください。 もし表示が確認できない場合は、LINEの名前やステータスメッセージをご活用ください。 詳細はこちらの【1】をご確認ください。 https://t.co/b2o2ZPNG2M

    9681.1K849209K viewsView on X
  • Sep 14, 20264.0x their median

    ⋱🟡初ポップアップは今週末!🟡⋰ 9/19〜渋谷でポップアップが開催される #えもじの子 何をお迎えするかもう決まってる?💫発売日などはニュースをチェックしてね! 🗓️9月19日(土)〜10月12日(月祝) 📍LINE FRIENDS SQUARE SHIBUYA 1F 🆕お知らせ 初日5日間 11:00〜14:00の入場予約は受付終了しました。 10/1(木)〜10/4(日) 11:00〜14:00は新たに事前予約制とさせていただきます。 詳細はニュースページをご確認ください。 https://t.co/jaxJOHof8U

    1.7K260265275K viewsView on X
  • Jul 2, 20263.4x their median

    #祝LINE15周年 記念イベントがありました✨ 可愛いフォトブースを発見👀🟡 https://t.co/FLeZg5uD7I

    1.5K16451176K viewsView on X
  • Jun 18, 202618x their median

    🚨身近な人から届く「投票して!」に注意 リンク先で電話番号・パスワード・認証番号を入力しないでください⚠️ 偽画面で情報を盗み、LINEアカウントを乗っ取る手口が確認されています。 詳細はこちら👇 https://t.co/PzQhecTvG4 https://t.co/fHfPJuxMFA

    745801358190K viewsView on X
  • Jul 6, 20263.2x their median

    【お知らせ】 現在、一部のAndroid端末をご利用のお客様において、LINEのトークでメッセージを送信しようとした際、アプリが正常に動作しない事象の発生を確認しております。 お手数ですがLINEアプリを再起動のうえ、再度送信をお試しください。 ご不便をおかけし、誠に申し訳ございません。

    1.0K4822284258K viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

Recurring topics

#line安否確認#えもじの子

The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.

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Reading these numbers

A typical post picks up 498 interactions against 366K followers, an engagement rate of 0.136%. Posts are seen about 66K times each, and 0.749% of those impressions turn into an interaction. That is about 18.1% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.37 posts a day over the last 30 days, though only 23% of days saw any activity at all. Most posts go out around 03:00 UTC, and Monday is the busiest day of the week. Of the 4 posts sampled, 75% carry an image or video, 75% are part of a thread and 25% link out. The account's strongest tracked post pulled 386K interactions, about 774x its own typical post. Recurring topics include #line安否確認, #えもじの子. Only 4 original posts have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.

What is LINE's engagement rate on X?
LINE (@LINEjp_official) has an engagement rate of 0.136%, based on the median interactions across 4 original posts from the last 30 days against 365,958 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.136%, LINE sits above the 50th percentile of the 156,839 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @LINEjp_official have real engagement?
There is not yet enough sample to rank this account against others of its size.
When does @LINEjp_official post?
Most posts go out around 03:00 UTC, and Monday is its busiest day, at roughly 0.37 posts per day across the measured window.

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