LA Kings engagement report
@LAKings - 1.0M followers on X
Measured over 230 original posts from a 30-day window, last computed on October 24, 2026.
Engagement
A typical post picks up 192 interactions against 1.0M followers, an engagement rate of 0.019%. Posts are seen about 11K times each, and 1.69% of those impressions turn into an interaction. That is about 1.13% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 8.5 posts a day over the last 30 days, with activity on almost every day in the window. Most posts go out around 02:00 UTC, and Wednesday is the busiest day of the week. Of the 230 posts sampled, 100% carry an image or video and 23% link out. The account's strongest tracked post pulled 5.8K interactions, about 30x its own typical post. Recurring topics include #gokingsgo, #kingsofthesky, #mcflurryminute.
Measured over 230 original posts from a 30-day window, last computed on October 24, 2026. Recurring tags: #gokingsgo, #kingsofthesky, #mcflurryminute.
Where this sits in the catalog
At 0.019%, LA Kings sits above the 10th percentile of the 201,862 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.024%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.004% |
| 25th percentile | 0.024% |
| 50th percentile | 0.142% |
| 75th percentile | 0.672% |
| 90th percentile | 2.53% |
| 99th percentile | 82.4% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 02:00 UTC, and Wednesday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 89K |
| 01:00 UTC | -2% | 90K |
| 02:00 UTC | -3% | 88K |
| 03:00 UTC | -4% | 94K |
| 04:00 UTC | -5% | 76K |
| 05:00 UTC | -4% | 75K |
| 06:00 UTC | -5% | 86K |
| 07:00 UTC | -5% | 93K |
| 08:00 UTC | -4% | 108K |
| 09:00 UTC | -4% | 124K |
| 10:00 UTC | -3% | 129K |
| 11:00 UTC | -3% | 141K |
| 12:00 UTC | -3% | 154K |
| 13:00 UTC | -3% | 167K |
| 14:00 UTC | -4% | 173K |
| 15:00 UTC | -2% | 176K |
| 16:00 UTC | -3% | 171K |
| 17:00 UTC | -3% | 159K |
| 18:00 UTC | -2% | 149K |
| 19:00 UTC | -2% | 141K |
| 20:00 UTC | -1% | 131K |
| 21:00 UTC | 0% | 116K |
| 22:00 UTC | -2% | 100K |
| 23:00 UTC | -1% | 90K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +5% | 393K |
| Monday | +1% | 483K |
| Tuesday | -2% | 520K |
| Wednesday | -3% | 472K |
| Thursday | -2% | 430K |
| Friday | -3% | 447K |
| Saturday | +2% | 393K |
Formats this account uses
Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.
| Format | This account | Catalog effect | 95% interval | Accounts behind it |
|---|---|---|---|---|
| Image or video | 100% of posts | +111% | +108% to +115% | 34K |
| Outbound link | 23% of posts | -41% | -42% to -40% | 32K |
| Typical length | - | -8% | -9% to -7% | 41K |
- 100% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
- 23% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts.
- Its average post runs 75 characters, which falls in the under 80 characters band. Across the catalog, posts under 80 characters run 8% below the same accounts' other posts.
These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.
Best tweets
- Sep 17, 202630x their median
π£οΈ DREWWWWWWWWWWW https://t.co/CwMDIhf0eB
- Oct 3, 202620x their median
Let's do this!!!! @Dodgers https://t.co/DlyxvPLVjF
- Sep 10, 202620x their median
https://t.co/yl8wBEUoNs
- Oct 22, 202612x their median
Today, the NHL Alumni family mourns the loss of Ron Duguay, a cherished member of our hockey family whose legacy reaches far beyond the game he loved so dearly. Ron lived life with an extraordinary passion, an infectious smile, and a heart that was truly larger than life. Above all else, his deepest and most sincere love was for his family. They were his greatest pride, his greatest joy, and always closest to his heart. His dedication and passion for the game of hockey were unwavering. Hockey was more than a sport to Ron; it was a part of who he was, a lifelong love that he carried with pride and shared so generously with others. But perhaps what made Ron most special was his humanity. His genuine compassion, kindness, and willingness to help others always extended far beyond himself. He cared deeply, gave generously of his heart, and had a remarkable way of making everyone around him feel valued and appreciated. Ron greeted each day with the biggest smile, an incredible zest for life, and a positive outlook that shone through everything he saw, everything he did, and every life he touched. He will be remembered not only for the player he was, but for the extraordinary person he was. His warmth, his laughter, his kindness, and his beautiful spirit will forever remain in the hearts of his family, friends, teammates, and the entire NHL Alumni community. Our deepest love and heartfelt condolences go out to Ronβs family and all those fortunate enough to have known and loved him. Rest in peace, Ron. Your smile, your heart, and your love for life will never be forgotten. β€οΈπ Forever a part of our NHL Alumni family.
- Oct 21, 202612x their median
Best of luck to our roommates this season! ππ https://t.co/7W6qUyX3Gf
- Aug 7, 202612x their median
Forever our 1οΈβ£ of 1οΈβ£. π€ https://t.co/NeNzq6FDYw
- Sep 11, 20269.6x their median
π€ https://t.co/rqKKdb3ZJP
- Oct 21, 20268.3x their median
KINGS WIN! @twilio https://t.co/fJTspLX7mb
- Sep 23, 20268.1x their median
Love to C it https://t.co/EN3BZyuWGc
- Aug 24, 20267.2x their median
Wishing the happiest birthday to Kopi! π€ https://t.co/szA78XCAAq
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
Recurring topics
The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.
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Reading these numbers
A typical post picks up 192 interactions against 1.0M followers, an engagement rate of 0.019%. Posts are seen about 11K times each, and 1.69% of those impressions turn into an interaction. That is about 1.13% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 8.5 posts a day over the last 30 days, with activity on almost every day in the window. Most posts go out around 02:00 UTC, and Wednesday is the busiest day of the week. Of the 230 posts sampled, 100% carry an image or video and 23% link out. The account's strongest tracked post pulled 5.8K interactions, about 30x its own typical post. Recurring topics include #gokingsgo, #kingsofthesky, #mcflurryminute.
- What is LA Kings's engagement rate on X?
- LA Kings (@LAKings) has an engagement rate of 0.019%, based on the median interactions across 230 original posts from the last 30 days against 1,003,325 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.019%, LA Kings sits above the 10th percentile of the 201,862 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @LAKings have real engagement?
- There is not yet enough sample to rank this account against others of its size.
- When does @LAKings post?
- Most posts go out around 02:00 UTC, and Wednesday is its busiest day, at roughly 8.53 posts per day across the measured window.