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LA Kings engagement report

@LAKings - 1.0M followers on X

Measured over 230 original posts from a 30-day window, last computed on October 24, 2026.

Engagement

Per follower
0.019%
of 1.0M followers
Per impression
1.69%
11K views on a typical post
Reach
1.13%
of its followers see a post
Typical post
192
interactions (median)
Saved
0.018%
2 bookmarks on a typical post
Posting rate
8.53/day
active 100% of days
Peak time
02:00 UTC
Wednesday

A typical post picks up 192 interactions against 1.0M followers, an engagement rate of 0.019%. Posts are seen about 11K times each, and 1.69% of those impressions turn into an interaction. That is about 1.13% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 8.5 posts a day over the last 30 days, with activity on almost every day in the window. Most posts go out around 02:00 UTC, and Wednesday is the busiest day of the week. Of the 230 posts sampled, 100% carry an image or video and 23% link out. The account's strongest tracked post pulled 5.8K interactions, about 30x its own typical post. Recurring topics include #gokingsgo, #kingsofthesky, #mcflurryminute.

Measured over 230 original posts from a 30-day window, last computed on October 24, 2026. Recurring tags: #gokingsgo, #kingsofthesky, #mcflurryminute.

Where this sits in the catalog

At 0.019%, LA Kings sits above the 10th percentile of the 201,862 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.024%.

p100.004%
p250.024%
p50 (median)0.142%
p750.672%
p902.53%
p9982.4%
Engagement rate as a share of followers, across the 201,862 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 22,901 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.004%
25th percentile0.024%
50th percentile0.142%
75th percentile0.672%
90th percentile2.53%
99th percentile82.4%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 02:00 UTC, and Wednesday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 02:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 111%Busiest hour: 02:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%89K
01:00 UTC-2%90K
02:00 UTC-3%88K
03:00 UTC-4%94K
04:00 UTC-5%76K
05:00 UTC-4%75K
06:00 UTC-5%86K
07:00 UTC-5%93K
08:00 UTC-4%108K
09:00 UTC-4%124K
10:00 UTC-3%129K
11:00 UTC-3%141K
12:00 UTC-3%154K
13:00 UTC-3%167K
14:00 UTC-4%173K
15:00 UTC-2%176K
16:00 UTC-3%171K
17:00 UTC-3%159K
18:00 UTC-2%149K
19:00 UTC-2%141K
20:00 UTC-1%131K
21:00 UTC0%116K
22:00 UTC-2%100K
23:00 UTC-1%90K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Wednesday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 111%Busiest day: Wednesday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+5%393K
Monday+1%483K
Tuesday-2%520K
Wednesday-3%472K
Thursday-2%430K
Friday-3%447K
Saturday+2%393K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Formats this account uses

Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.

This account's posting mix compared with catalog-wide effects
FormatThis accountCatalog effect95% intervalAccounts behind it
Image or video100% of posts+111%+108% to +115%34K
Outbound link23% of posts-41%-42% to -40%32K
Typical length--8%-9% to -7%41K
  • 100% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
  • 23% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts.
  • Its average post runs 75 characters, which falls in the under 80 characters band. Across the catalog, posts under 80 characters run 8% below the same accounts' other posts.

These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.

Best tweets

  • Sep 17, 202630x their median

    πŸ—£οΈ DREWWWWWWWWWWW https://t.co/CwMDIhf0eB

    4.9K541158233462K viewsView on X
  • Oct 3, 202620x their median

    Let's do this!!!! @Dodgers https://t.co/DlyxvPLVjF

    3.4K378151258K viewsView on X
  • Sep 10, 202620x their median

    https://t.co/yl8wBEUoNs

    3.3K416351959K viewsView on X
  • Oct 22, 202612x their median

    Today, the NHL Alumni family mourns the loss of Ron Duguay, a cherished member of our hockey family whose legacy reaches far beyond the game he loved so dearly. Ron lived life with an extraordinary passion, an infectious smile, and a heart that was truly larger than life. Above all else, his deepest and most sincere love was for his family. They were his greatest pride, his greatest joy, and always closest to his heart. His dedication and passion for the game of hockey were unwavering. Hockey was more than a sport to Ron; it was a part of who he was, a lifelong love that he carried with pride and shared so generously with others. But perhaps what made Ron most special was his humanity. His genuine compassion, kindness, and willingness to help others always extended far beyond himself. He cared deeply, gave generously of his heart, and had a remarkable way of making everyone around him feel valued and appreciated. Ron greeted each day with the biggest smile, an incredible zest for life, and a positive outlook that shone through everything he saw, everything he did, and every life he touched. He will be remembered not only for the player he was, but for the extraordinary person he was. His warmth, his laughter, his kindness, and his beautiful spirit will forever remain in the hearts of his family, friends, teammates, and the entire NHL Alumni community. Our deepest love and heartfelt condolences go out to Ron’s family and all those fortunate enough to have known and loved him. Rest in peace, Ron. Your smile, your heart, and your love for life will never be forgotten. β€οΈπŸ’ Forever a part of our NHL Alumni family.

    2.0K254582376K viewsView on X
  • Oct 21, 202612x their median

    Best of luck to our roommates this season! πŸ’œπŸ’› https://t.co/7W6qUyX3Gf

    2.2K1854628K viewsView on X
  • Aug 7, 202612x their median

    Forever our 1️⃣ of 1️⃣. πŸ–€ https://t.co/NeNzq6FDYw

    1.9K2733258151K viewsView on X
  • Sep 11, 20269.6x their median

    πŸ–€ https://t.co/rqKKdb3ZJP

    1.6K20110533K viewsView on X
  • Oct 21, 20268.3x their median

    KINGS WIN! @twilio https://t.co/fJTspLX7mb

    1.3K196516027K viewsView on X
  • Sep 23, 20268.1x their median

    Love to C it https://t.co/EN3BZyuWGc

    1.4K109241254K viewsView on X
  • Aug 24, 20267.2x their median

    Wishing the happiest birthday to Kopi! πŸ–€ https://t.co/szA78XCAAq

    1.2K130101031K viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

Recurring topics

#gokingsgo#kingsofthesky#mcflurryminute#nhlfaceoff#wallpaperwednesday

The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.

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Reading these numbers

A typical post picks up 192 interactions against 1.0M followers, an engagement rate of 0.019%. Posts are seen about 11K times each, and 1.69% of those impressions turn into an interaction. That is about 1.13% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 8.5 posts a day over the last 30 days, with activity on almost every day in the window. Most posts go out around 02:00 UTC, and Wednesday is the busiest day of the week. Of the 230 posts sampled, 100% carry an image or video and 23% link out. The account's strongest tracked post pulled 5.8K interactions, about 30x its own typical post. Recurring topics include #gokingsgo, #kingsofthesky, #mcflurryminute.

What is LA Kings's engagement rate on X?
LA Kings (@LAKings) has an engagement rate of 0.019%, based on the median interactions across 230 original posts from the last 30 days against 1,003,325 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.019%, LA Kings sits above the 10th percentile of the 201,862 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @LAKings have real engagement?
There is not yet enough sample to rank this account against others of its size.
When does @LAKings post?
Most posts go out around 02:00 UTC, and Wednesday is its busiest day, at roughly 8.53 posts per day across the measured window.

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