LACMA engagement report
@LACMA - 1.1M followers on X
Measured over 1 original post from a 30-day window, last computed on October 25, 2026.
Engagement
Early reading. We have captured 1 original post for this account, below the 8 we require before treating a median as settled. The numbers above describe what we have seen so far, not a finished profile of the account.
A typical post picks up 779 interactions against 1.1M followers, an engagement rate of 0.072%. Posts are seen about 75K times each, and 1.04% of those impressions turn into an interaction. That is about 6.90% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.03 posts a day over the last 30 days, though only 3% of days saw any activity at all. Most posts go out around 19:00 UTC, and Thursday is the busiest day of the week. Of the 1 posts sampled, 100% carry an image or video and 100% link out. The account's strongest tracked post pulled 779 interactions. Only 1 original post have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.
Measured over 1 original post from a 30-day window, last computed on October 25, 2026.
Where this sits in the catalog
At 0.072%, LACMA sits above the 25th percentile of the 204,694 accounts in this comparison. That places it in the below the median band, which runs 0.024% to 0.143%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.004% |
| 25th percentile | 0.024% |
| 50th percentile | 0.143% |
| 75th percentile | 0.677% |
| 90th percentile | 2.55% |
| 99th percentile | 82.4% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 19:00 UTC, and Thursday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 89K |
| 01:00 UTC | -2% | 90K |
| 02:00 UTC | -3% | 88K |
| 03:00 UTC | -4% | 94K |
| 04:00 UTC | -5% | 76K |
| 05:00 UTC | -4% | 75K |
| 06:00 UTC | -5% | 86K |
| 07:00 UTC | -5% | 93K |
| 08:00 UTC | -4% | 108K |
| 09:00 UTC | -4% | 124K |
| 10:00 UTC | -3% | 129K |
| 11:00 UTC | -3% | 141K |
| 12:00 UTC | -3% | 154K |
| 13:00 UTC | -3% | 167K |
| 14:00 UTC | -4% | 173K |
| 15:00 UTC | -2% | 176K |
| 16:00 UTC | -3% | 171K |
| 17:00 UTC | -3% | 159K |
| 18:00 UTC | -2% | 149K |
| 19:00 UTC | -2% | 141K |
| 20:00 UTC | -1% | 131K |
| 21:00 UTC | 0% | 116K |
| 22:00 UTC | -2% | 100K |
| 23:00 UTC | -1% | 90K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +5% | 393K |
| Monday | +1% | 483K |
| Tuesday | -2% | 520K |
| Wednesday | -3% | 472K |
| Thursday | -2% | 430K |
| Friday | -3% | 447K |
| Saturday | +2% | 393K |
Formats this account uses
Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.
| Format | This account | Catalog effect | 95% interval | Accounts behind it |
|---|---|---|---|---|
| Image or video | 100% of posts | +111% | +108% to +115% | 34K |
| Outbound link | 100% of posts | -41% | -42% to -40% | 32K |
| Typical length | - | +15% | +14% to +16% | 32K |
- 100% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
- 100% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts, so a large share of this account's output sits in the weakest bucket we measure.
- Its average post runs 410 characters, which falls in the over 280 characters band. Across the catalog, posts over 280 characters run 15% above the same accounts' other posts.
These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.
Best tweets
- Oct 22, 2026
A major moment for digital art at LACMA. We're announcing a landmark gift of more than 200 works of digital art, spanning early computer-generated works to contemporary experiments with AI. Led by LACMA Digital Leaders, the gift includes works by @RefikAnadol, @REAS, @luyangasia, and many more, bringing new perspectives on the intersection of art and technology into our collection. https://t.co/Al2huMk9jQ
- Oct 8, 2025
🚨 @beeple's Diffuse Control is coming to LACMA! ↑ With this work, digital sculpture meets shared creative experience. You’ll be able to transform and remix public domain artworks from LACMA’s permanent collection, dissolving boundaries between artist and audience. Opening October 26 | More info → https://t.co/1K5EgUc24D
- Dec 17, 2025
john gerrard: SPIRITS → coming soon @john__gerrard collected 96 worn plastic sandals from beaches around the world, each carrying unknown stories of the people who wore them, and turned them into evocative digital sculptures using “gaussian splats.” SPIRITS is a year-long artwork meant to be experienced in the browser and on your phone, where you can interactively unfold a story of the 20th century oil age. The pieces reveal themselves during four 24-hour events tied to the solstices and equinoxes. One spirit rises every hour on LACMA’s homepage, beginning on the first day of winter, December 21. learn more → https://t.co/juIwhrPh82
- Mar 20, 2026
john gerrard: SPIRITS → now open @john__gerrard collected 96 worn plastic sandals from beaches around the world, each carrying unknown stories of the people who wore them, and turned them into evocative digital sculptures using “gaussian splats.” SPIRITS is a year-long artwork meant to be experienced in the browser and on your phone, where you can interactively unfold a story of the 20th century oil age. The pieces reveal themselves during four 24-hour events tied to the solstices and equinoxes. One spirit rises every hour on LACMA’s homepage, beginning on the first day of spring, March 20 How to engage with SPIRITS: Move - Press and drag Transform - Press upon the object Sound off/on - Speaker icon to bottom left Rotate - Circle icon to bottom center Clear transformation - Sun icon to bottom right https://t.co/ERofj91lfU
- Jun 26, 2025
“Art is long, museums are short,” insists Michael Govan, CEO and director of LACMA. “They are a frame, and they have to keep changing to embrace multiple points of view, new contexts, new indices.”—@ArchDigest ↓ https://t.co/PyOm0j3wc6
- Mar 21, 2025
friday is for l o v e r s (we're open until 8pm tonight!) https://t.co/HYaRnpJOHX
- Oct 31, 2025
💡Important LACMA Update💡 Tomorrow, Saturday, November 1, 2025, we will close to the public at 1 pm for a private event. https://t.co/dXdty8xefA
- Nov 6, 2025
Part II of @LadyCactoid's interview with Kiya Tadele of @yatreda is now live! This conversation explores the work they are creating in dialogue with LACMA’s permanent collection for the project Remembrance of Things Future, curated and engineered by @CactoidLabs Learn more ↓ https://t.co/IdiHw7Hm1q
- Apr 29, 2025
Explore key concepts of Buddhist thought and practice through extraordinary art ✨ "Realms of the Dharma: Buddhist Art across Asia" presents an international survey of 180 masterpieces of pan-Buddhist art—sculptures, paintings, and ritual objects Learn more → https://t.co/eAAAq0sCQi
- Mar 3, 2025
some monday flowers, from us to you 🌸 [Claude Monet, Nympheas, circa 1897-1898] https://t.co/nSCXuLzRyC
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
Buy or sell Twitter (X) accounts - escrow-protected
PlayerSells is an escrow marketplace for Twitter (X) accounts. Every deal is protected, with no middleman risk.
Reading these numbers
A typical post picks up 779 interactions against 1.1M followers, an engagement rate of 0.072%. Posts are seen about 75K times each, and 1.04% of those impressions turn into an interaction. That is about 6.90% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.03 posts a day over the last 30 days, though only 3% of days saw any activity at all. Most posts go out around 19:00 UTC, and Thursday is the busiest day of the week. Of the 1 posts sampled, 100% carry an image or video and 100% link out. The account's strongest tracked post pulled 779 interactions. Only 1 original post have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.
- What is LACMA's engagement rate on X?
- LACMA (@LACMA) has an engagement rate of 0.072%, based on the median interactions across 1 original posts from the last 30 days against 1,083,372 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.072%, LACMA sits above the 25th percentile of the 204,694 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @LACMA have real engagement?
- There is not yet enough sample to rank this account against others of its size.
- When does @LACMA post?
- Most posts go out around 19:00 UTC, and Thursday is its busiest day, at roughly 0.03 posts per day across the measured window.