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Kyle Larson engagement report

@KyleLarsonRacin - 512K followers on X

Measured over 3 original posts from a 30-day window, last computed on October 18, 2026.

Engagement

Per follower
0.097%
of 512K followers
Per impression
2.52%
20K views on a typical post
Reach
3.86%
of its followers see a post
Typical post
498
interactions (median)
Saved
0.041%
8 bookmarks on a typical post
Posting rate
0.17/day
active 17% of days
Peak time
16:00 UTC
Sunday

Early reading. We have captured 3 original posts for this account, below the 8 we require before treating a median as settled. The numbers above describe what we have seen so far, not a finished profile of the account.

A typical post picks up 498 interactions against 512K followers, an engagement rate of 0.097%. Posts are seen about 20K times each, and 2.52% of those impressions turn into an interaction. That is about 3.86% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.17 posts a day over the last 30 days, though only 17% of days saw any activity at all. Most posts go out around 16:00 UTC, and Sunday is the busiest day of the week. Of the 3 posts sampled, 100% carry an image or video and 67% link out. The account's strongest tracked post pulled 23K interactions, about 47x its own typical post. Only 3 original posts have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.

Measured over 3 original posts from a 30-day window, last computed on October 18, 2026.

Where this sits in the catalog

At 0.097%, Kyle Larson sits above the 25th percentile of the 212,656 accounts in this comparison. That places it in the below the median band, which runs 0.025% to 0.146%.

p100.004%
p250.025%
p50 (median)0.146%
p750.697%
p902.61%
p9982.9%
Engagement rate as a share of followers, across the 212,656 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 22,418 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.004%
25th percentile0.025%
50th percentile0.146%
75th percentile0.697%
90th percentile2.61%
99th percentile82.9%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 16:00 UTC, and Sunday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 16:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 111%Busiest hour: 16:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%89K
01:00 UTC-2%90K
02:00 UTC-3%88K
03:00 UTC-4%94K
04:00 UTC-5%76K
05:00 UTC-4%75K
06:00 UTC-5%86K
07:00 UTC-5%93K
08:00 UTC-4%108K
09:00 UTC-4%124K
10:00 UTC-3%129K
11:00 UTC-3%141K
12:00 UTC-3%154K
13:00 UTC-3%167K
14:00 UTC-4%173K
15:00 UTC-2%176K
16:00 UTC-3%171K
17:00 UTC-3%159K
18:00 UTC-2%149K
19:00 UTC-2%141K
20:00 UTC-1%131K
21:00 UTC0%116K
22:00 UTC-2%100K
23:00 UTC-1%90K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Sunday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 111%Busiest day: Sunday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+5%393K
Monday+1%483K
Tuesday-2%520K
Wednesday-3%472K
Thursday-2%430K
Friday-3%447K
Saturday+2%393K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Formats this account uses

Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.

This account's posting mix compared with catalog-wide effects
FormatThis accountCatalog effect95% intervalAccounts behind it
Image or video100% of posts+111%+108% to +115%34K
Outbound link67% of posts-41%-42% to -40%32K
Typical length-no effect-2% to -1%42K
  • 100% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
  • 67% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts, so a large share of this account's output sits in the weakest bucket we measure.
  • Its average post runs 218 characters, which falls in the 180 - 280 characters band. Across the catalog, posts of 180 to 280 characters match the same accounts' other posts almost exactly.

These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.

Best tweets

  • May 21, 202647x their median

    Completely heartbroken to hear the news of Kyleโ€™s passing. I have so many memories of great battles with him throughout my career that Iโ€™ll cherish forever. Itโ€™s hard to even put into words what he meant to me and my career, whether he knew it or not. He was the bar we all measured ourselves against. Just a pure racer to the core. As real as they come. I hate this so much for their family, Samantha, Lennix, and especially Brexton. The bond Kyle and Brexton shared, and everything he poured into his racing and his family, was incredible. RIP KFB ๐Ÿ’”

    21K1.8K15523409K viewsView on X
  • Jul 17, 20269.8x their median

    WINNERS IN ELDORA!! ๐ŸŽฐ https://t.co/vUn8AEmJ6U

    4.5K32380882K viewsView on X
  • May 6, 20264.5x their median

    Being able to honor my late friend Bryan Clauson means a great deal to me. This weekend @HighLimitRacing returns to one of Bryanโ€™s favorite tracks, @kokomospeedway for the Bryan Clauson Hero Classic. Weโ€™re proud to partner with @Driven2Save whose platform has impacted countless lives. If youโ€™re not already a donor, I encourage you to visit https://t.co/wYPN1cguPn to learn more and consider making a difference.

    2.1K13316743K viewsView on X
  • Jun 3, 20262.3x their median

    ๐Ÿ“บ: Tonight Watch Live on @FS1 โฐ: 8:00PM ET ๐Ÿ“: Red Cedar Speedway ๐ŸŽฐ: @HighLimitRacing https://t.co/ykMUfAkZ02

    1.0K106211043K viewsView on X
  • May 12, 20262.3x their median

    Four cars. Three teams. One powerful tribute. ๐Ÿ‡บ๐Ÿ‡ธ Introducing https://t.co/OdrQ85uamkโ€™s Four-Car Salute to America โ€” honoring our nationโ€™s heroes and celebrating Americaโ€™s 250th anniversary. All the details: https://t.co/YPA7g74T2z https://t.co/1Grr2QsElq

    9061593532148K viewsView on X
  • Jan 8, 20263.4x their median

    Excited to welcome @AtriumHealth to the team! Hereโ€™s a first look at the partnership in action. https://t.co/ubCuBXBs63

    82561227143K viewsView on X
  • Sep 26, 20261.6x their median

    A milestone this big deserves its own Home hat ๐Ÿ. Our Kansas Home hat celebrates 50 years of Hendrick Automotive Group โ€” and one signed by Kyle Larson could be yours ๐Ÿ‘€ Enter to win: https://t.co/N4XmnL1Qn2 https://t.co/TthoTdM0wh

    7564121023K viewsView on X
  • Feb 11, 2026

    Weโ€™re proud to announce @InterstateBatts as the title sponsor of High Limit Racing! โšก๏ธ The ๐—ผ๐˜‚๐˜๐—ฟ๐—ฎ๐—ด๐—ฒ๐—ผ๐˜‚๐˜€๐—น๐˜† ๐—ฑ๐—ฒ๐—ฝ๐—ฒ๐—ป๐—ฑ๐—ฎ๐—ฏ๐—น๐—ฒ battery brand has signed a multi-year agreement with @FloSports, going all-in on the sprint car series. ๐Ÿ‘‡๐Ÿผ ๐Œ๐Ž๐‘๐„: https://t.co/myeya4tjat

    62897102096K viewsView on X
  • May 19, 2026

    ๐Ÿ“บ: Tonight Watch Live on @FS1 โฐ: 7:30PM ET ๐Ÿ“: @gviewspeedway https://t.co/NZhEF3xKvz

    6127618327K viewsView on X
  • Jul 15, 2026

    Double header at ELDORA Speedway starting tonight on Prime Video! Tune in at 7:30 PM ET. You donโ€™t want to miss it! https://t.co/khQ8mIYeBc

    475649227K viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

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Reading these numbers

A typical post picks up 498 interactions against 512K followers, an engagement rate of 0.097%. Posts are seen about 20K times each, and 2.52% of those impressions turn into an interaction. That is about 3.86% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.17 posts a day over the last 30 days, though only 17% of days saw any activity at all. Most posts go out around 16:00 UTC, and Sunday is the busiest day of the week. Of the 3 posts sampled, 100% carry an image or video and 67% link out. The account's strongest tracked post pulled 23K interactions, about 47x its own typical post. Only 3 original posts have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.

What is Kyle Larson's engagement rate on X?
Kyle Larson (@KyleLarsonRacin) has an engagement rate of 0.097%, based on the median interactions across 3 original posts from the last 30 days against 511,763 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.097%, Kyle Larson sits above the 25th percentile of the 212,656 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @KyleLarsonRacin have real engagement?
There is not yet enough sample to rank this account against others of its size.
When does @KyleLarsonRacin post?
Most posts go out around 16:00 UTC, and Sunday is its busiest day, at roughly 0.17 posts per day across the measured window.

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