Kurzgesagt engagement report
@Kurz_Gesagt - 470K followers on X
Measured over 10 original posts from a 30-day window, last computed on October 24, 2026.
Engagement
A typical post picks up 174 interactions against 470K followers, an engagement rate of 0.037%. Measured over 10 original posts, its engagement rate beats 54% of 20,444 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 16K times each, and 1.13% of those impressions turn into an interaction. That is about 3.30% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.33 posts a day over the last 30 days, though only 33% of days saw any activity at all. Most posts go out around 14:00 UTC, and Thursday is the busiest day of the week. Of the 10 posts sampled, 100% carry an image or video and 80% link out. The account's strongest tracked post pulled 7.9K interactions, about 46x its own typical post.
Measured over 10 original posts from a 30-day window, last computed on October 24, 2026.
Compared with accounts its own size
Kurzgesagt's engagement rate beats 54% of the tracked X accounts closest to it in follower count (20,444 accounts, accounts of similar size (decile 10 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.
On engagement per impression rather than per follower it beats 51% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.
Where this sits in the catalog
At 0.037%, Kurzgesagt sits above the 25th percentile of the 205,048 accounts in this comparison. That places it in the below the median band, which runs 0.024% to 0.143%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.004% |
| 25th percentile | 0.024% |
| 50th percentile | 0.143% |
| 75th percentile | 0.678% |
| 90th percentile | 2.55% |
| 99th percentile | 82.4% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 14:00 UTC, and Thursday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 89K |
| 01:00 UTC | -2% | 90K |
| 02:00 UTC | -3% | 88K |
| 03:00 UTC | -4% | 94K |
| 04:00 UTC | -5% | 76K |
| 05:00 UTC | -4% | 75K |
| 06:00 UTC | -5% | 86K |
| 07:00 UTC | -5% | 93K |
| 08:00 UTC | -4% | 108K |
| 09:00 UTC | -4% | 124K |
| 10:00 UTC | -3% | 129K |
| 11:00 UTC | -3% | 141K |
| 12:00 UTC | -3% | 154K |
| 13:00 UTC | -3% | 167K |
| 14:00 UTC | -4% | 173K |
| 15:00 UTC | -2% | 176K |
| 16:00 UTC | -3% | 171K |
| 17:00 UTC | -3% | 159K |
| 18:00 UTC | -2% | 149K |
| 19:00 UTC | -2% | 141K |
| 20:00 UTC | -1% | 131K |
| 21:00 UTC | 0% | 116K |
| 22:00 UTC | -2% | 100K |
| 23:00 UTC | -1% | 90K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +5% | 393K |
| Monday | +1% | 483K |
| Tuesday | -2% | 520K |
| Wednesday | -3% | 472K |
| Thursday | -2% | 430K |
| Friday | -3% | 447K |
| Saturday | +2% | 393K |
Formats this account uses
Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.
| Format | This account | Catalog effect | 95% interval | Accounts behind it |
|---|---|---|---|---|
| Image or video | 100% of posts | +111% | +108% to +115% | 34K |
| Outbound link | 80% of posts | -41% | -42% to -40% | 32K |
| Typical length | - | +15% | +14% to +16% | 32K |
- 100% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
- 80% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts, so a large share of this account's output sits in the weakest bucket we measure.
- Its average post runs 362 characters, which falls in the over 280 characters band. Across the catalog, posts over 280 characters run 15% above the same accounts' other posts.
These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.
Best tweets
- Jul 31, 202646x their median
YouTube’s AI Detection Kicked Us in the Face Every creator's worst nightmare just happened to us: The YouTube algorithm actually blocked us. It started slowly at first. Some videos started showing strange view fluctuations. Our second to last video did very badly, but this just happens sometimes, so we didn’t think that much about it. But then our last video, about Superpredators, did *extremely* badly. It was our worst upload since 2013. But it did badly in a weird way: Almost every single metric was well above average: People clicked the video more often and watched it for longer, and the people who watched it, on average, loved it! So it should have been at the very least an average upload, not the worst in over a decade. So we quickly got in touch with YouTube, and they actually confirmed pretty quickly that something was going on. It turned out that YouTube’s automatic AI detection tools wrongly think that our very much human-made videos are AI Slop. So it started to choke our channel. Our contacts at YouTube were amazingly helpful and transparent with us, and hopefully the bug is fixed for now. In principle, we are all for blocking AI slop from the platform; it really seems to have been bad luck. Since we really love this video, we have taken it offline. We are updating and changing it a bit to make it worth watching a second time. We’ll reupload it in a few weeks, and hopefully this time the anti-AI tool will feel ok about it. If you have watched it before, it would help us a lot if you watch it a second time and all the way to the end for an Algorithm boost! We’ll keep you posted!
- Oct 22, 202623x their median
🤨 https://t.co/q2UIOWNQpP
- Aug 23, 202622x their median
Brace yourself... 😔 https://t.co/X63mDmtKDe
- Sep 22, 202614x their median
We imagine advanced alien civilizations building gigantic spaceships, Dyson spheres and empires spanning entire galaxies. But what if true technological progress goes in exactly the opposite direction? Not outward into space, but deeper and deeper into the smallest layers of reality? What is the Barrow Scale? How powerful could a civilization become by mastering DNA, and even fundamental particles, and could the universe already be filled with godlike civilizations hiding in plain sight? Watch our full video to find out: https://t.co/YkgngwjctC
- Mar 4, 20265.6x their median
We’ve read a lot of your comments about the Ozempic video, and it’s clear that many of you felt uncomfortable with it. Some of you said it sounded like an ad, or that it framed the drug as a simple “fix-it” solution. That wasn’t our intention and we were honestly caught by surprise. Our goal with this video was to focus on the current science of how the drug works, what researchers know so far and the societal health benefits they seem to bring to us. Our videos are only around 10 minutes long, so we didn't cover parts of the surrounding discussions or only mentioned them briefly: body image pressures, people using it purely to be thin, the role of the food industry, pharmaceutical company incentives, healthcare inequality, and the broader social and economic context. All of them are important aspects but we wanted to focus on what we thought is the most important right now: The enormous health benefits and quality of life improvement these drugs have for many people with obesity, which is why we see such enormous potential in them. It really is a potential revolution, a really big deal. We think they are great overall, because the science seems to solidly point to that conclusion! We’re not interested in advertising specific drugs or pushing simple solutions to complex problems but in this case we obviously failed communicating that. We try to break down complicated science in a way that’s accessible, and sometimes simplification can unintentionally shift emphasis. This sucks and we are annoyed at ourselves, this video was a lot of work and it was not planned to be controversial. We're working on an updated version of the video, where we'll add more context and information. We will post it as soon as possible. Thank you so much for all the feedback, we'll keep you posted.
- Aug 11, 202613x their median
Has anyone heard back from him yet? https://t.co/6yimd1BSGc
- Mar 13, 20269.0x their median
More than two thousand years ago, one of the deadliest battles in Indian history changed the course of the entire empire. Instead of creating a legacy of conquest, it sparked an exchange of ideas, trade and knowledge, spreading new philosophies and inspiring mathematical ideas that still shape how we understand the world today. Our new Nighshift video looks deeper into the story of Emperor Ashoka, and how his change of heart changed the course of history. Watch it here: https://t.co/5oVYZwwCRr 🌚
- Oct 4, 20268.4x their median
Emergency video incoming... 24 hours! https://t.co/HQhzT7RTgP
- Feb 17, 20263.2x their median
The obesity is one of the unhealthiest things that can happen to your body, but the new weight loss drugs are changing people’s lives in a way no diet ever has before. How do they work, and could they change public health forever? Watch our full video to find out: https://t.co/pNfe6Mw6Xc
- Mar 10, 20265.0x their median
Most of the universe is not made of stars, galaxies, or beautiful glowing nebulae. Instead, the majority of it is what seems to be vast, silent emptiness. But these dark regions are not just empty space. They are dynamic structures that grow, merge, and shape the entire architecture of the universe. What exactly are cosmic void, how did they form, and what role might they play in the future of the universe? Watch our full video to find out: https://t.co/hQ19m6xx68
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
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Reading these numbers
A typical post picks up 174 interactions against 470K followers, an engagement rate of 0.037%. Measured over 10 original posts, its engagement rate beats 54% of 20,444 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 16K times each, and 1.13% of those impressions turn into an interaction. That is about 3.30% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.33 posts a day over the last 30 days, though only 33% of days saw any activity at all. Most posts go out around 14:00 UTC, and Thursday is the busiest day of the week. Of the 10 posts sampled, 100% carry an image or video and 80% link out. The account's strongest tracked post pulled 7.9K interactions, about 46x its own typical post.
- What is Kurzgesagt's engagement rate on X?
- Kurzgesagt (@Kurz_Gesagt) has an engagement rate of 0.037%, based on the median interactions across 10 original posts from the last 30 days against 469,845 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.037%, Kurzgesagt sits above the 25th percentile of the 205,048 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @Kurz_Gesagt have real engagement?
- Its engagement rate beats 54% of the tracked X accounts closest to it in follower count (20,444 accounts), which puts it in the middle of its size range group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
- When does @Kurz_Gesagt post?
- Most posts go out around 14:00 UTC, and Thursday is its busiest day, at roughly 0.33 posts per day across the measured window.