Kristi Noem engagement report
@KristiNoem - 756K followers on X
Measured over 8 original posts from a 30-day window, last computed on September 29, 2026.
Engagement
A typical post picks up 2.0K interactions against 756K followers, an engagement rate of 0.26%. Measured over 8 original posts, its engagement rate beats 85% of 20,444 tracked accounts of a similar size. Comparing inside a size band matters here: engagement rate falls as accounts grow, so a raw rate would mostly just re-measure the follower count. Posts are seen about 47K times each, and 4.21% of those impressions turn into an interaction. That is about 6.19% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.27 posts a day over the last 30 days, though only 23% of days saw any activity at all. Most posts go out around 01:00 UTC, and Thursday is the busiest day of the week. Of the 8 posts sampled, 63% carry an image or video and 25% link out. The account's strongest tracked post pulled 52K interactions, about 8.8x its own typical post.
Measured over 8 original posts from a 30-day window, last computed on September 29, 2026.
Compared with accounts its own size
Kristi Noem's engagement rate beats 85% of the tracked X accounts closest to it in follower count (20,444 accounts, accounts of similar size (decile 10 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.
On engagement per impression rather than per follower it beats 86% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.
Where this sits in the catalog
At 0.26%, Kristi Noem sits above the 50th percentile of the 204,798 accounts in this comparison. That places it in the above the median band, which runs 0.143% to 0.678%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.004% |
| 25th percentile | 0.024% |
| 50th percentile | 0.143% |
| 75th percentile | 0.678% |
| 90th percentile | 2.55% |
| 99th percentile | 82.4% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 01:00 UTC, and Thursday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 89K |
| 01:00 UTC | -2% | 90K |
| 02:00 UTC | -3% | 88K |
| 03:00 UTC | -4% | 94K |
| 04:00 UTC | -5% | 76K |
| 05:00 UTC | -4% | 75K |
| 06:00 UTC | -5% | 86K |
| 07:00 UTC | -5% | 93K |
| 08:00 UTC | -4% | 108K |
| 09:00 UTC | -4% | 124K |
| 10:00 UTC | -3% | 129K |
| 11:00 UTC | -3% | 141K |
| 12:00 UTC | -3% | 154K |
| 13:00 UTC | -3% | 167K |
| 14:00 UTC | -4% | 173K |
| 15:00 UTC | -2% | 176K |
| 16:00 UTC | -3% | 171K |
| 17:00 UTC | -3% | 159K |
| 18:00 UTC | -2% | 149K |
| 19:00 UTC | -2% | 141K |
| 20:00 UTC | -1% | 131K |
| 21:00 UTC | 0% | 116K |
| 22:00 UTC | -2% | 100K |
| 23:00 UTC | -1% | 90K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +5% | 393K |
| Monday | +1% | 483K |
| Tuesday | -2% | 520K |
| Wednesday | -3% | 472K |
| Thursday | -2% | 430K |
| Friday | -3% | 447K |
| Saturday | +2% | 393K |
Formats this account uses
Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.
| Format | This account | Catalog effect | 95% interval | Accounts behind it |
|---|---|---|---|---|
| Image or video | 63% of posts | +111% | +108% to +115% | 34K |
| Outbound link | 25% of posts | -41% | -42% to -40% | 32K |
| Typical length | - | -3% | -3% to -2% | 54K |
- 63% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
- 25% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts.
- Its average post runs 150 characters, which falls in the 80 - 180 characters band. Across the catalog, posts of 80 to 180 characters run 3% below the same accounts' other posts.
These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.
Best tweets
- Feb 27, 20268.8x their median
Today, @thejusticedept unsealed an indictment charging 30 more people who took part in the attack on Cities Church in Minnesota. At my direction, federal agents have already arrested 25 of them, with more to come throughout the day. YOU CANNOT ATTACK A HOUSE OF WORSHIP. If you do so, you cannot hide from us — we will find you, arrest you, and prosecute you. This Department of Justice STANDS for Christians and all Americans of faith. 🇺🇸
- Mar 5, 202625x their median
Thank you @POTUS Trump for appointing me as the Special Envoy for the Shield of the Americas. @SecRubio and @SecWar are incredible leaders and I look forward to working with them closely to dismantle cartels that have poured drugs into our nation and killed our children and grandchildren. The Western Hemisphere is absolutely critical for U.S. security. In this new role, I will be able to build on the partnerships and national security expertise, I forged over the last 13 months as Secretary of Homeland Security. We have made historic accomplishments at the Department of Homeland Security to make America safe again: we delivered the MOST secure border in American history, 3 million illegal aliens have left the U.S., we have located 145,000 children, FEMA delivered disaster relief at a 100% faster rate, we ushered in the golden age of travel, saved the American taxpayer $13 billion and revitalized the U.S. Coast Guard.
- Feb 6, 20265.1x their median
I am urgently calling on @gavinnewsom to agree to NOT release the 33,179 criminal illegal aliens in California’s custody back into the public without notifying ICE. The crimes of these aliens include 399 homicides, 3,313 assaults, 3,171 burglaries, 1,011 robberies, 8,380 dangerous drugs offenses, 1,984 weapons offenses, and 1,293 sexual predatory offenses. https://t.co/h2RSgprRXu
- Feb 10, 202622x their median
Just signed the last contract for the purchase of steel for the wall! Build baby build. https://t.co/nMDAUUYZf1
- Feb 22, 20268.7x their median
Democrat members of Congress are getting paid, but they’re withholding @TSA workers pay checks. Democrats in Congress have chosen to not fund @DHSgov, which means that all of our TSA workers who showed up today are not getting paid. The men and women of TSA work hard to make sure you and your loved ones can fly safely. This political theater is only making it hard on them and their families. If you see a TSA officer today, thank them!
- May 12, 20268.4x their median
“Don’t worry buddy, Kristi Noem isn’t around anymore.” https://t.co/OOQEqdrAU3
- Mar 24, 20266.2x their median
It has been an honor and a privilege to serve as the 8th Secretary of the Department of Homeland Security. I want to thank President Trump for entrusting me to lead the department leading the fight to Make America Safe Again. In one year, the patriots at DHS delivered the MOST secure border in American history, 3 million illegal aliens have left the U.S., located 145,000 unaccompanied children, delivered disaster relief at a 100% faster rate, ushered in the golden age of travel, saved the American taxpayer $13 billion, and revitalized the U.S. Coast Guard. As Special Envoy for the Shield of the Americas, I will build on the years of national security expertise I forged during my time as Secretary of Homeland Security, Governor of South Dakota, and Congresswoman on the House Armed Services Committee.
- Feb 19, 20265.8x their median
Our @thejusticedept attorneys are fighting daily in court to protect law enforcement — and we just secured another key victory. The 9th Circuit has now issued a FULL stay blocking California’s ban on masks for federal law enforcement agents. Law enforcement officers risk their lives for us, only to be doxxed by radical anti-police activists. Unacceptable. This crucial ruling protects our brave men and women in the field. We will not stop fighting bad laws like these in California and across the country.
- Mar 19, 20264.8x their median
Ten straight months of ZERO illegal aliens released at the border. President Trump promised to secure the Border, and that is a promise we delivered. We have the most secure border in American history. Our borders are CLOSED to lawbreakers.
- Mar 6, 20264.2x their median
Please join me in praying for the family of Coast Guard Petty Officer 2nd Class Tyler Jaggers. Tyler Jaggers, an aviation survival technician assigned to Air Station Astoria, Oregon, passed away yesterday, as a result of critical injuries sustained during a February 27 medical evacuation mission which was offshore from Cape Flattery, Washington. Prior to Tyler Jaggers passing, surrounded by his parents, sister, fiance, friends, and @USCG temamates, Jaggers was meritoriously advanced to Petty Officer Second Class and awarded the Distinguished Flying Cross—one of the highest military awards for heroism during aerial flight. We are grateful for his faithful service.
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
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Reading these numbers
A typical post picks up 2.0K interactions against 756K followers, an engagement rate of 0.26%. Measured over 8 original posts, its engagement rate beats 85% of 20,444 tracked accounts of a similar size. Comparing inside a size band matters here: engagement rate falls as accounts grow, so a raw rate would mostly just re-measure the follower count. Posts are seen about 47K times each, and 4.21% of those impressions turn into an interaction. That is about 6.19% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.27 posts a day over the last 30 days, though only 23% of days saw any activity at all. Most posts go out around 01:00 UTC, and Thursday is the busiest day of the week. Of the 8 posts sampled, 63% carry an image or video and 25% link out. The account's strongest tracked post pulled 52K interactions, about 8.8x its own typical post.
- What is Kristi Noem's engagement rate on X?
- Kristi Noem (@KristiNoem) has an engagement rate of 0.26%, based on the median interactions across 8 original posts from the last 30 days against 755,875 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.26%, Kristi Noem sits above the 50th percentile of the 204,798 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @KristiNoem have real engagement?
- Its engagement rate beats 85% of the tracked X accounts closest to it in follower count (20,444 accounts), which puts it in the top quarter for its size group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
- When does @KristiNoem post?
- Most posts go out around 01:00 UTC, and Thursday is its busiest day, at roughly 0.27 posts per day across the measured window.