Kotak Mahindra Bank engagement report
@KotakBankLtd - 314K followers on X
Measured over 8 original posts from a 30-day window, last computed on September 4, 2026.
Engagement
A typical post picks up 18 interactions against 314K followers, an engagement rate of 0.006%. Measured over 8 original posts, its engagement rate beats 19% of 6,874 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 2.7K times each, and 0.671% of those impressions turn into an interaction. That is about 0.854% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.3 posts a day over the last 30 days, though only 23% of days saw any activity at all. Most posts go out around 12:00 UTC, and Monday is the busiest day of the week. Of the 8 posts sampled, 100% carry an image or video and 50% link out. The account's strongest tracked post pulled 222 interactions, about 12x its own typical post.
Measured over 8 original posts from a 30-day window, last computed on September 4, 2026.
Compared with accounts its own size
Kotak Mahindra Bank's engagement rate beats 19% of the tracked X accounts closest to it in follower count (6,874 accounts, accounts of similar size (decile 7 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.
On engagement per impression rather than per follower it beats 36% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.
Where this sits in the catalog
At 0.006%, Kotak Mahindra Bank sits above the 10th percentile of the 68,716 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.016%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.002% |
| 25th percentile | 0.016% |
| 50th percentile | 0.1% |
| 75th percentile | 0.5% |
| 90th percentile | 2.09% |
| 99th percentile | 116.3% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 12:00 UTC, and Monday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 89K |
| 01:00 UTC | -2% | 90K |
| 02:00 UTC | -3% | 88K |
| 03:00 UTC | -4% | 94K |
| 04:00 UTC | -5% | 76K |
| 05:00 UTC | -4% | 75K |
| 06:00 UTC | -5% | 86K |
| 07:00 UTC | -5% | 93K |
| 08:00 UTC | -4% | 108K |
| 09:00 UTC | -4% | 124K |
| 10:00 UTC | -3% | 129K |
| 11:00 UTC | -3% | 141K |
| 12:00 UTC | -3% | 154K |
| 13:00 UTC | -3% | 167K |
| 14:00 UTC | -4% | 173K |
| 15:00 UTC | -2% | 176K |
| 16:00 UTC | -3% | 171K |
| 17:00 UTC | -3% | 159K |
| 18:00 UTC | -2% | 149K |
| 19:00 UTC | -2% | 141K |
| 20:00 UTC | -1% | 131K |
| 21:00 UTC | 0% | 116K |
| 22:00 UTC | -2% | 100K |
| 23:00 UTC | -1% | 90K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +5% | 393K |
| Monday | +1% | 483K |
| Tuesday | -2% | 520K |
| Wednesday | -3% | 472K |
| Thursday | -2% | 430K |
| Friday | -3% | 447K |
| Saturday | +2% | 393K |
Formats this account uses
Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.
| Format | This account | Catalog effect | 95% interval | Accounts behind it |
|---|---|---|---|---|
| Image or video | 100% of posts | +111% | +108% to +115% | 34K |
| Outbound link | 50% of posts | -41% | -42% to -40% | 32K |
| Typical length | - | +15% | +14% to +16% | 32K |
- 100% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
- 50% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts, so a large share of this account's output sits in the weakest bucket we measure.
- Its average post runs 527 characters, which falls in the over 280 characters band. Across the catalog, posts over 280 characters run 15% above the same accounts' other posts.
These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.
Best tweets
- Jul 1, 202612x their median
Some dreams are meant to be bold. To imagine, create, and build something original. To move from assembled in India… to Made in India. Dreams like these demand more than ambition. They demand conviction. The courage to choose the harder road. And the resilience to keep going when the easier option is right in front of you. Because the future is rarely built by those who settle for what's comfortable. At Kotak, we back those choices. The bold ones. The difficult ones. The ones driven by hausla. If you have a crazy dream, we’re here to help you build it. Watch the film unfold. #HauslaHaiTohHoJayega #KotakMahindraBank #TakeOnYourCrazyDream #OneKotak #BusinessLoans
- May 19, 20263.4x their median
The power of One Kotak in action. Ashok Vaswani, MD & CEO, Kotak Mahindra Bank, shares how integration across the bank and its subsidiaries drove Q4 performance—strengthening resilience, customer relevance and long‑term value creation. Read more here: https://t.co/MQ045vZ5oX #OneKotak #KotakMahindraBank #Leadership #CustomerFirst #FutureReady @moneycontrolcom
- May 27, 20263.0x their median
A proud moment! @udaykotak 's journey remains one of the most remarkable success stories in India's financial sector, and the award acknowledges his pivotal role in building Kotak as one of India’s largest private sector banks, and the broadest financial conglomerates in the country today. This honour comes in our 40th Foundation Year making it even more special. #KotakMahindraBank #OneKotak #PadmaBhushan #UdayKotak
- Aug 7, 20262.7x their median
📞Getting a call from 1600? Don't disconnect. Calls from the 1600 XXX are verified Kotak account alerts meant to keep you updated on important information and service related updates. Stay informed with Kotak. Kotak Bank representatives will never ask for OTP, PIN, CVV or passwords. #KotakMahindraBank #AccountAlerts #StayUpdated
- May 30, 20262.5x their median
Financial security isn’t just about saving money. It’s also about making sure your loved ones can access it when needed. Inoperative accounts can often go unnoticed for years. Keeping your KYC and nominee details updated can help your family avoid unnecessary stress later. • Review inoperative accounts • Update nominee details • Complete your KYC/VKYC Take a small step today for your family’s peace of mind. To know more, visit: VKYC: https://t.co/P5iyR0q73d Contact us: https://t.co/imHyH1KQ2A UDGAM: https://t.co/cACNLoWG47 #KotakMahindraBank #FinancialSecurity #BankingAwareness #InoperativeAccount
- Jul 3, 20262.4x their median
Success is often seen as the finish line. But sometimes, it's the moment you're reminded of the dream you started with. The promise you made to yourself. The ambition you set aside. Because the real measure of success isn't what you've achieved. It's whether you're still willing to choose the harder path in pursuit of what truly matters. At Kotak, we stand behind those choices. The bold ones. The difficult ones. The ones driven by hausla. If you have a crazy dream, we’re here to support it. Watch the film unfold. #HauslaHaiTohHoJayega #KotakMahindraBank #TakeOnYourCrazyDream #OneKotak #HomeLoans
- May 14, 20262.4x their median
Building a stronger, future-ready bank. In an exclusive interview with @moneycontrolcom, Ashok Vaswani, MD & CEO, Kotak Mahindra Bank outlines Kotak’s focus on cost efficiency, technology-led execution and operational excellence as the foundation for sustainable growth. Read the article here: https://t.co/v0XhP1NfBy #KotakMahindraBank #Leadership #FutureOfBanking #TechnologyDriven #CustomerFirst
- Jun 3, 20262.2x their median
Scammers are impersonating electricity officials, threatening disconnection or asking for “registration” fees to gain access to your banking and personal information. Don’t fall for it. Don’t pay via unknown links & verify through official sources only. Call 1930 to report a fraud. #ElectricityFraud #CyberJagrooktaDiwas #HauslaOnScamGone
- Jun 11, 20262.1x their median
500+ industrial energy audits. One powerful step towards a more sustainable India. Through the Kotak - @iitmadras Save Energy Mission (KISEM) - a CSR initiative of Kotak Mahindra Bank, we are helping industries unlock energy efficiency, reduce emissions and build more resilient businesses. What started as a shared vision between Kotak and @iitmadras has evolved into a nationwide movement, enabling enterprises—especially MSMEs—to adopt sustainable practices that create lasting environmental and economic impact. At Kotak, we believe meaningful progress happens when innovation, knowledge and purpose come together. Kotak - IIT Madras Save Energy Mission (KISEM) is a testament to the power of collaboration in accelerating India's transition to a low-carbon future. Congratulations to the teams at IIT Madras, KISEM and the participating industries on achieving this milestone. Here's to powering many more sustainable transformations ahead. #KotakMahindraBank #KotakCSR #KISEM #IITMadras #Sustainability
- May 10, 20262.0x their median
Before we learn to dream big, we learn hausla from her. The Hausla to begin. The Hausla to keep going. And the Hausla to dream bigger. This Mother’s Day, we celebrate the women who nurtured courage in us long before the world saw it. At Kotak, we’re proud to support her dreams and ambitions. Happy Mother’s Day. ❤️ #HauslaHaiTohHoJayega #MothersDay #KotakMahindraBank
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
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Reading these numbers
A typical post picks up 18 interactions against 314K followers, an engagement rate of 0.006%. Measured over 8 original posts, its engagement rate beats 19% of 6,874 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 2.7K times each, and 0.671% of those impressions turn into an interaction. That is about 0.854% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.3 posts a day over the last 30 days, though only 23% of days saw any activity at all. Most posts go out around 12:00 UTC, and Monday is the busiest day of the week. Of the 8 posts sampled, 100% carry an image or video and 50% link out. The account's strongest tracked post pulled 222 interactions, about 12x its own typical post.
- What is Kotak Mahindra Bank's engagement rate on X?
- Kotak Mahindra Bank (@KotakBankLtd) has an engagement rate of 0.006%, based on the median interactions across 8 original posts from the last 30 days against 314,061 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.006%, Kotak Mahindra Bank sits above the 10th percentile of the 68,716 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @KotakBankLtd have real engagement?
- Its engagement rate beats 19% of the tracked X accounts closest to it in follower count (6,874 accounts), which puts it in the bottom quarter for its size group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
- When does @KotakBankLtd post?
- Most posts go out around 12:00 UTC, and Monday is its busiest day, at roughly 0.3 posts per day across the measured window.