VisitKorea engagement report
@KoreanTravel - 144K followers on X
Measured over 23 original posts from a 30-day window, last computed on September 26, 2026.
Engagement
A typical post picks up 34 interactions against 144K followers, an engagement rate of 0.024%. Measured over 23 original posts, its engagement rate beats 33% of 15,823 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 3.6K times each, and 0.947% of those impressions turn into an interaction. That is about 2.49% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.1 post a day over the last 30 days, with activity on roughly 57% of days. Most posts go out around 08:00 UTC, and Monday is the busiest day of the week. Of the 23 posts sampled, 100% carry an image or video, 43% are part of a thread and 61% link out. The account's strongest tracked post pulled 1.4K interactions, about 41x its own typical post. Recurring topics include #korea, #koreatrip, #southkorea.
Measured over 23 original posts from a 30-day window, last computed on September 26, 2026. Recurring tags: #korea, #koreatrip, #southkorea.
Compared with accounts its own size
VisitKorea's engagement rate beats 33% of the tracked X accounts closest to it in follower count (15,823 accounts, accounts of similar size (decile 8 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.
On engagement per impression rather than per follower it beats 42% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.
Where this sits in the catalog
At 0.024%, VisitKorea sits above the 25th percentile of the 160,210 accounts in this comparison. That places it in the below the median band, which runs 0.022% to 0.128%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.003% |
| 25th percentile | 0.022% |
| 50th percentile | 0.128% |
| 75th percentile | 0.606% |
| 90th percentile | 2.33% |
| 99th percentile | 82.6% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 08:00 UTC, and Monday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 89K |
| 01:00 UTC | -2% | 90K |
| 02:00 UTC | -3% | 88K |
| 03:00 UTC | -4% | 94K |
| 04:00 UTC | -5% | 76K |
| 05:00 UTC | -4% | 75K |
| 06:00 UTC | -5% | 86K |
| 07:00 UTC | -5% | 93K |
| 08:00 UTC | -4% | 108K |
| 09:00 UTC | -4% | 124K |
| 10:00 UTC | -3% | 129K |
| 11:00 UTC | -3% | 141K |
| 12:00 UTC | -3% | 154K |
| 13:00 UTC | -3% | 167K |
| 14:00 UTC | -4% | 173K |
| 15:00 UTC | -2% | 176K |
| 16:00 UTC | -3% | 171K |
| 17:00 UTC | -3% | 159K |
| 18:00 UTC | -2% | 149K |
| 19:00 UTC | -2% | 141K |
| 20:00 UTC | -1% | 131K |
| 21:00 UTC | 0% | 116K |
| 22:00 UTC | -2% | 100K |
| 23:00 UTC | -1% | 90K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +5% | 393K |
| Monday | +1% | 483K |
| Tuesday | -2% | 520K |
| Wednesday | -3% | 472K |
| Thursday | -2% | 430K |
| Friday | -3% | 447K |
| Saturday | +2% | 393K |
Formats this account uses
Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.
| Format | This account | Catalog effect | 95% interval | Accounts behind it |
|---|---|---|---|---|
| Image or video | 100% of posts | +111% | +108% to +115% | 34K |
| Outbound link | 61% of posts | -41% | -42% to -40% | 32K |
| Typical length | - | +15% | +14% to +16% | 32K |
- 100% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
- 61% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts, so a large share of this account's output sits in the weakest bucket we measure.
- Its average post runs 711 characters, which falls in the over 280 characters band. Across the catalog, posts over 280 characters run 15% above the same accounts' other posts.
These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.
Best tweets
- Sep 7, 202641x their median
✈️Craving a Korea trip after watching? Join the Begin to Hear Korea watch & win event now! Watch the full video, hit subscribe, and comment to join, you could win a flight to Korea or a digital gift card! 💖 ✅ How to Join! STEP 1. Watch the full version of Begin to Hear Korea! 🎬 [Begin to Hear Korea – Official Film] https://t.co/FVIBYtUmkV STEP 2. Leave a short comment sharing your thoughts on the video. STEP 3. Subscribe to the @VISITKOREA YouTube channel, screenshot your subscription + video comment *Follow us on Instagram (@ visitkorea.official) to boost your chances! STEP 4. Upload your screenshots & info to the Google Form, hit submit, and that’s it! 🔗 Google Form 👉 https://t.co/2cDNw8uuEW 🎁 Event Period: September 7 – October 5, 2026 / 18:00 (KST) 🏆 Event Prizes 1st (2 winners): Round-trip tickets to Korea (1 per person) 2nd (10 winners): VISA gift card (USD 50) 📢 Winner Announcement: October 13, 2026 *Winners will be notified individually by email. *Disclaimer Prizes may be replaced with an alternative item of equal value at the organizers’ discretion. Winners may be required to submit personal information or documentation to the organizer in order to receive their prize. 1st place winners must be able to complete flight ticket booking within October. Flight tickets will be booked on the winner’s behalf by the organizer and cannot be refunded or changed once issued. Travel dates must be scheduled within one year of the winning date in order for tickets to be issued.
- Sep 14, 20263.0x their median
🍁 Korea in fall is a sight to see! From royal palaces in Seoul to scenic islands and historic temples, there are plenty of places to enjoy Korea’s colorful autumn foliage. 🍂 Planning a fall trip? Add Gyeongbokgung Palace in Seoul, Nami Island in Chuncheon, or Bulguksa Temple in Gyeongju to your itinerary and see Korea in its autumn best! 📅 Check the foliage forecast below and plan your trip around the colors! 💠For more information, check out our Travel News: https://t.co/UHSaxLu3kj
- Jul 31, 20262.7x their median
Naksan Park, a scenic walking spot with stunning city views at night As you stroll through the winding hillside alleys in the evening, you'll discover old walls and buildings, colorful murals, and artistic installations that create a charming vintage atmosphere. Best of all, with the pleasant weather that's perfect for an evening walk, take in the breathtaking city skyline along the Seoul City Wall Trail, stretching from Daehangno to Dongdaemun. 😎 📍Naksan Park 🗺️41 Naksan-gil, Jongno-gu, Seoul 🚇633 m from Exit 2 of Hyehwa Station (Line 4) 📸 IG - @ 2dd0
- Sep 21, 20262.3x their median
Chuseok is almost here! 🌕🌾 Discover how Koreans celebrate Chuseok, and get practical tips to make the most of one of Korea's biggest and most significant holidays during your trip! 💠2026 Chuseok Holiday Travel Guide: https://t.co/nUCtShALhC https://t.co/dIppZboROP
- Sep 21, 20262.2x their median
🎡 Seoul to Everland｜New 4105 Direct Bus! Planning a day at Everland and wondering how to get there from Seoul? Getting to Everland is now easier than ever🚌 Take the 4105 direct bus from central Seoul to Everland with no transfers required. The route stops at popular areas including Myeongdong, Dongdaemun, and Itaewon, making it a convenient option for travelers staying in Seoul. 🚌 4105 Direct Bus 💰 Adults KRW 3,200 / Youth KRW 2,300 / Children KRW 1,600 🔄 About 32 trips per day ⏰ Every 15–20 minutes Hop on in Seoul and enjoy an easy day trip to Everland🎢✨ 📸IG @ cy_10_29
- Aug 21, 20262.2x their median
🌧️ When it rains, Seoul’s nights shine a little differently. City lights reflect off the rain-soaked streets, revealing a whole new side of Seoul after dark. ✨ From streets glowing with neon signs to quiet alleyways, take a slow walk under your umbrella and soak in the unique atmosphere that only a rainy night in Seoul can offer. Even a little rain during your trip can turn into a special moment. This summer, enjoy the sound of raindrops and discover the beauty of Seoul at night. ☔🌃 📸 IG @ henryjoo3
- Sep 25, 20261.9x their median
🌸 Cheorwonin Full Autumn Bloom, GoseokjeongFlower Field Stroll through the vast flower fields and take in the vibrant colors of autumn. 🌼 Colorful flowers and Cheorwon’swide-open scenery come together, creating a beautiful autumn view at every turn. Feel the cool autumn breeze as you walk along the flower-filled paths, and capture one of the most colorful moments of the season. 🍂✨ 📍 GoseokjeongFlower Field, Cheorwon 🗓️ Aug. 28 – Oct. 31, 2026 📌 Cheorwon-gun, Gangwon-do 📸 IG @ fellintravel
- Aug 10, 20261.8x their median
🌿 A Summer Stroll Through Suwon Summer brings lush greenery to every corner of Suwon. If you're looking to slow down and enjoy a peaceful blend of nature and history, take a walk through Wolhwawon Garden and Banghwasuryujeong Pavilion. ▫️ Wolhwawon Garden 📍 910 Jeongjo-ro, Paldal-gu, Suwon-si, Gyeonggi-do Nestled inside Hyowon Park, Wolhwawon is a tranquil garden where pavilions, ponds, rock gardens, and lush trees create a picturesque setting. A stroll here feels like stepping into a serene landscape painting. ▫️ Banghwasuryujeong Pavilion 📍 320-2 Yeonghwa-dong, Jangan-gu, Suwon-si, Gyeonggi-do Located at the northeastern corner of Suwon Hwaseong Fortress, Banghwasuryujeong is one of the fortress's most iconic pavilions. Surrounded by trees, a pond, and the historic fortress walls, it offers a peaceful atmosphere that's especially beautiful in summer. This summer, take a relaxing walk through Suwon and enjoy the city's refreshing greenery. 🌿 📸 IG @ nmnusutido
- Sep 2, 20261.7x their median
A must-visit shopping stop on any trip to Korea—DAISO! 🛒 From K-beauty products and character goods to stationery and everyday essentials, DAISO offers a huge variety of items at affordable prices, making it a popular shopping destination for international travelers in Korea. This time, we’re taking you to an even bigger DAISO experience at DAISO Starfield Village Paju Unjeong!✨ Explore the spacious store and discover everything from K-beauty finds and handy travel essentials to adorable character goods and unique items you can find in Korea. With so many products to browse, hunting for your own hidden gems is all part of the fun at DAISO! 👀 If you’re visiting Paju, why not grab a shopping basket and see what treasures you can find? 📍 DAISO Starfield Village Paju Unjeong 👣 D Building, 1F–2F, 10 Waseoksunhwan-ro 515beon-gil, Paju-si, Gyeonggi-do ⏰ Open daily, 10:00 AM–10:00 PM 📸 IG - @nullasuki
- Jul 29, 20261.7x their median
⛰️ Korea’s “Little Switzerland” in Summer — Mindungsan Mountain Located in Jeongseon, Gangwon-do, Mindungsan Mountain is known for its vast and beautiful natural landscapes. During summer, the mountain ridges are covered in lush green grass. A leisurely walk along the trails offers breathtaking views of the open mountain scenery🍃 Not only popular among hiking enthusiasts, Mindungsan is also an accessible destination for first-time trekkers. Reaching the summit rewards visitors with endless green ridgelines and refreshing breezes, creating a peaceful and unforgettable travel experience✨ Beyond its scenic beauty, Mindungsan features unique limestone karst terrain.Around the summit, 'dolines' (sinkhole-like formations) created by geological processes can be found, creating a distinctive landscape where unique landforms blend with wide grasslands. In autumn, the entire mountain transforms into a stunning sea of silver grass. No matter the season, Mindungsan offers a unique natural charm waiting to be discovered💚 📍Mindungsan Mountain ▫️Location: Nam-myeon, Jeongseon-gun, Gangwon State ▫️Elevation: Approx. 1,119m 📸 IG - @ ram_oi
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
Recurring topics
The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.
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Reading these numbers
A typical post picks up 34 interactions against 144K followers, an engagement rate of 0.024%. Measured over 23 original posts, its engagement rate beats 33% of 15,823 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 3.6K times each, and 0.947% of those impressions turn into an interaction. That is about 2.49% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.1 post a day over the last 30 days, with activity on roughly 57% of days. Most posts go out around 08:00 UTC, and Monday is the busiest day of the week. Of the 23 posts sampled, 100% carry an image or video, 43% are part of a thread and 61% link out. The account's strongest tracked post pulled 1.4K interactions, about 41x its own typical post. Recurring topics include #korea, #koreatrip, #southkorea.
- What is VisitKorea's engagement rate on X?
- VisitKorea (@KoreanTravel) has an engagement rate of 0.024%, based on the median interactions across 23 original posts from the last 30 days against 144,243 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.024%, VisitKorea sits above the 25th percentile of the 160,210 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @KoreanTravel have real engagement?
- Its engagement rate beats 33% of the tracked X accounts closest to it in follower count (15,823 accounts), which puts it in the middle of its size range group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
- When does @KoreanTravel post?
- Most posts go out around 08:00 UTC, and Monday is its busiest day, at roughly 1.13 posts per day across the measured window.