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The Kobeissi Letter engagement report

@KobeissiLetter - 2.6M followers on X

Measured over 173 original posts from a 30-day window, last computed on August 30, 2026.

Engagement

Top quarter for its size
Per follower
0.089%
of 2.6M followers
Per impression
0.841%
271K views on a typical post
Reach
10.5%
of its followers see a post
Typical post
2.3K
interactions (median)
Saved
0.058%
157 bookmarks on a typical post
Posting rate
6.67/day
active 57% of days
Peak time
13:00 UTC
Friday

A typical post picks up 2.3K interactions against 2.6M followers, an engagement rate of 0.089%. Measured over 173 original posts, its engagement rate beats 83% of 3,758 tracked accounts of a similar size. Comparing inside a size band matters here: engagement rate falls as accounts grow, so a raw rate would mostly just re-measure the follower count. Posts are seen about 271K times each, and 0.841% of those impressions turn into an interaction. That is about 10.5% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 6.7 posts a day over the last 30 days, with activity on roughly 57% of days. Most posts go out around 13:00 UTC, and Friday is the busiest day of the week. Of the 173 posts sampled, 82% carry an image or video. The account's strongest tracked post pulled 29K interactions, about 13x its own typical post.

Measured over 173 original posts from a 30-day window, last computed on August 30, 2026.

Compared with accounts its own size

The Kobeissi Letter's engagement rate beats 83% of the tracked X accounts closest to it in follower count (3,758 accounts, accounts of similar size (decile 10 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.

On engagement per impression rather than per follower it beats 52% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.

Where this sits in the catalog

At 0.089%, The Kobeissi Letter sits above the 50th percentile of the 36,521 accounts in this comparison. That places it in the above the median band, which runs 0.08% to 0.434%.

p100.002%
p250.012%
p50 (median)0.08%
p750.434%
p902.10%
p99160.7%
Engagement rate as a share of followers, across the 36,521 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 107,166 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.002%
25th percentile0.012%
50th percentile0.08%
75th percentile0.434%
90th percentile2.10%
99th percentile160.7%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 13:00 UTC, and Friday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 13:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 6%Busiest hour: 13:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%50K
01:00 UTC-2%51K
02:00 UTC-3%50K
03:00 UTC-4%53K
04:00 UTC-6%43K
05:00 UTC-4%42K
06:00 UTC-4%48K
07:00 UTC-5%52K
08:00 UTC-4%60K
09:00 UTC-3%69K
10:00 UTC-2%72K
11:00 UTC-3%78K
12:00 UTC-2%86K
13:00 UTC-2%94K
14:00 UTC-4%97K
15:00 UTC-2%100K
16:00 UTC-3%97K
17:00 UTC-2%90K
18:00 UTC-1%84K
19:00 UTC-2%79K
20:00 UTC-1%74K
21:00 UTC-1%66K
22:00 UTC-2%57K
23:00 UTC-2%51K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Friday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 5%Busiest day: Friday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+4%230K
Monday0%286K
Tuesday-2%276K
Wednesday-1%251K
Thursday-1%244K
Friday-3%252K
Saturday+3%227K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Best tweets

  • Aug 28, 202613x their median

    This oil deal with Venezuela is absolutely insane. President Trump just announced that the US has reached a deal to secure "majority control" of over 65 billion barrels of Venezuelan oil reserves. Furthermore, the US currently has ~46 billion barrels of proven crude oil reserves. Combined with the 65 billion barrels covered by this agreement, the US would have domestic reserves plus control over ~111 billion barrels of oil. To put this into perspective, the entire world has roughly 1.57 TRILLION barrels of proven crude oil reserves. In other words, the US is set to control ~7.1% of all proven oil reserves in the world under this new agreement with Venezuela. At ~111 billion barrels, the US would be almost exactly in-line with the United Arab Emirates, which has 113 billion barrels of proven crude reserves, and it would exceed Kuwait's 102 billion barrels. Assuming the agreement is structured as outlined in President Trump’s announcement, the implications for global energy markets will be enormous. We will publish more in-depth analysis soon.

    25K2.6K1.1K3913.3M viewsView on X
  • Aug 17, 202610x their median

    BREAKING: Nike stock, $NKE, collapses to its lowest level since September 2014, now down -78% from its all time high seen in 2021. The stock has now officially erased over -$200 billion in market cap since its record high. https://t.co/KySEfWRNiz

    18K1.8K1.7K1.1K6.6M viewsView on X
  • Aug 26, 20266.7x their median

    Absolutely insane. Nvidia, $NVDA, just guided $108 BILLION in revenue for Q3 alone. And, this guidance assumes ZERO data center compute revenue from China. This builds on the record $96.2 billion in revenue posted for last quarter for a projected total of $204.2 billion in 6 months. We now have a $5+ trillion company is seeing +106% year-over-year revenue growth. There has never been anything like what we are seeing right now with AI. This is arguably the biggest technological revolution of all time.

    13K1.3K3862162.2M viewsView on X
  • Aug 28, 20266.6x their median

    BREAKING: President Trump accuses the 4 big meat processors in the US of being a "nasty monopoly" and says "I can't let that happen." Trump says he is now authorizing legal documents to be drawn in order to allow farmers and ranchers to be given the right to process their own food.

    12K1.3K8876753.0M viewsView on X
  • Aug 19, 20265.7x their median

    BREAKING: The US Treasury announces it will double the size long-term US government debt buybacks following the rapid surge in US Treasury yields. Repurchases of $2 billion will now be increased to "at least" $4 billion, the US Treasury said. The move is intended to provide "liquidity support" for bonds maturing in 10 to 30 years as total US debt nears $40 trillion. There is the intervention we have been calling for.

    11K1.3K5404832.5M viewsView on X
  • Aug 20, 20264.6x their median

    BREAKING: Walmart stock, $WMT, falls over -8% after posting a rare quarterly sales miss, with US growth falling to a 6-year low. Are consumers running out of money? https://t.co/zVJjIBmuUz

    8.3K1.2K620393940K viewsView on X
  • Aug 21, 20264.6x their median

    BREAKING: Bitcoin surges above $79,000, now up +30% in 4 days. Crypto markets have now added +$450 billion in market cap since Monday. https://t.co/gooPnYiDEW

    9.1K808314178861K viewsView on X
  • Aug 29, 20264.3x their median

    The numbers behind the US-Venezuela oil deal: Venezuela has now confirmed that the agreement covers 65 billion barrels of oil across 17 fields, with the US receiving "majority control." At current WTI crude oil prices of ~$83/barrel, those reserves have a gross market value of ~$5.4 trillion. Reports indicate the deal includes 100-year rights to develop the fields, while the US will receive 55% effective output, along with an ownership stake and rights to purchase oil at cost. At 55%, that would correspond to ~35.8 billion barrels of effective output. At today’s oil prices, that amount of crude alone has a gross market value of ~$3 trillion. That said, Venezuela primarily produces heavy, sour crude, which typically trades at a meaningful discount to benchmark oil prices and requires more expensive production, blending, and refining. Even assuming an illustrative $25-$35 of net economic value per barrel after discounts and development/operating costs, ~35.8 billion barrels could represent up to ~$1.25 trillion of cumulative economic value over the life of the fields. This includes a $100 billion investment to develop these fields, while Venezuela estimates the projects will generate $209 billion in tax revenue for the country. This is one of the biggest energy deals in history.

    8.3K896418162756K viewsView on X
  • Aug 30, 20264.1x their median

    BREAKING: President Trump posts a screenshot of our August 11th post regarding his reported capital gains tax cut discussions, including "indexing" capital gains for inflation before taxes are calculated. It appears President Trump is actively considering capital gains tax cuts. https://t.co/bs1KGLgV4U

    8.0K7463821601.1M viewsView on X
  • Aug 18, 20264.0x their median

    BREAKING: US interest expense on the national debt hit a record $1.4 trillion over the last 12 months. Since 2020, the cost of servicing US public debt has nearly TRIPLED. If rates remain stable, interest payments are set to rise to $1.7 trillion by November 2028. As a result, interest will surpass Social Security spending as the government's largest outlay for the first time. America's debt bill is spiraling out of control.

    6.8K1.6K3904142.2M viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

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Reading these numbers

A typical post picks up 2.3K interactions against 2.6M followers, an engagement rate of 0.089%. Measured over 173 original posts, its engagement rate beats 83% of 3,758 tracked accounts of a similar size. Comparing inside a size band matters here: engagement rate falls as accounts grow, so a raw rate would mostly just re-measure the follower count. Posts are seen about 271K times each, and 0.841% of those impressions turn into an interaction. That is about 10.5% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 6.7 posts a day over the last 30 days, with activity on roughly 57% of days. Most posts go out around 13:00 UTC, and Friday is the busiest day of the week. Of the 173 posts sampled, 82% carry an image or video. The account's strongest tracked post pulled 29K interactions, about 13x its own typical post.

What is The Kobeissi Letter's engagement rate on X?
The Kobeissi Letter (@KobeissiLetter) has an engagement rate of 0.089%, based on the median interactions across 173 original posts from the last 30 days against 2,580,471 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.089%, The Kobeissi Letter sits above the 50th percentile of the 36,521 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @KobeissiLetter have real engagement?
Its engagement rate beats 83% of the tracked X accounts closest to it in follower count (3,758 accounts), which puts it in the top quarter for its size group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
When does @KobeissiLetter post?
Most posts go out around 13:00 UTC, and Friday is its busiest day, at roughly 6.67 posts per day across the measured window.

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