The Kobeissi Letter engagement report
@KobeissiLetter - 2.7M followers on X
Measured over 287 original posts from a 30-day window, last computed on October 25, 2026.
Engagement
A typical post picks up 2.5K interactions against 2.7M followers, an engagement rate of 0.092%. Measured over 287 original posts, its engagement rate beats 69% of 20,444 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 246K times each, and 1.01% of those impressions turn into an interaction. That is about 9.12% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 11.2 posts a day over the last 30 days, with activity on almost every day in the window. Most posts go out around 14:00 UTC, and Friday is the busiest day of the week. Of the 287 posts sampled, 81% carry an image or video. The account's strongest tracked post pulled 35K interactions, about 14x its own typical post.
Measured over 287 original posts from a 30-day window, last computed on October 25, 2026.
Compared with accounts its own size
The Kobeissi Letter's engagement rate beats 69% of the tracked X accounts closest to it in follower count (20,444 accounts, accounts of similar size (decile 10 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.
On engagement per impression rather than per follower it beats 48% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.
Where this sits in the catalog
At 0.092%, The Kobeissi Letter sits above the 25th percentile of the 204,583 accounts in this comparison. That places it in the below the median band, which runs 0.024% to 0.143%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.004% |
| 25th percentile | 0.024% |
| 50th percentile | 0.143% |
| 75th percentile | 0.677% |
| 90th percentile | 2.55% |
| 99th percentile | 82.4% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 14:00 UTC, and Friday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 89K |
| 01:00 UTC | -2% | 90K |
| 02:00 UTC | -3% | 88K |
| 03:00 UTC | -4% | 94K |
| 04:00 UTC | -5% | 76K |
| 05:00 UTC | -4% | 75K |
| 06:00 UTC | -5% | 86K |
| 07:00 UTC | -5% | 93K |
| 08:00 UTC | -4% | 108K |
| 09:00 UTC | -4% | 124K |
| 10:00 UTC | -3% | 129K |
| 11:00 UTC | -3% | 141K |
| 12:00 UTC | -3% | 154K |
| 13:00 UTC | -3% | 167K |
| 14:00 UTC | -4% | 173K |
| 15:00 UTC | -2% | 176K |
| 16:00 UTC | -3% | 171K |
| 17:00 UTC | -3% | 159K |
| 18:00 UTC | -2% | 149K |
| 19:00 UTC | -2% | 141K |
| 20:00 UTC | -1% | 131K |
| 21:00 UTC | 0% | 116K |
| 22:00 UTC | -2% | 100K |
| 23:00 UTC | -1% | 90K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +5% | 393K |
| Monday | +1% | 483K |
| Tuesday | -2% | 520K |
| Wednesday | -3% | 472K |
| Thursday | -2% | 430K |
| Friday | -3% | 447K |
| Saturday | +2% | 393K |
Formats this account uses
Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.
| Format | This account | Catalog effect | 95% interval | Accounts behind it |
|---|---|---|---|---|
| Image or video | 81% of posts | +111% | +108% to +115% | 34K |
| Outbound link | 2% of posts | -41% | -42% to -40% | 32K |
| Typical length | - | +15% | +14% to +16% | 32K |
- 81% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
- 2% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts.
- Its average post runs 514 characters, which falls in the over 280 characters band. Across the catalog, posts over 280 characters run 15% above the same accounts' other posts.
These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.
Best tweets
- Sep 18, 202614x their median
BREAKING: Exxon Mobil has shut down one of the largest diesel refineries in the Midwest, which produces ~11 million gallons of gasoline and diesel fuel per day, due to outage issues. This comes as diesel prices have already surged nearly 90% this year and the US has entered peak diesel demand season. We expect to see diesel prices push toward $7.00/gallon.
- Aug 28, 202612x their median
This oil deal with Venezuela is absolutely insane. President Trump just announced that the US has reached a deal to secure "majority control" of over 65 billion barrels of Venezuelan oil reserves. Furthermore, the US currently has ~46 billion barrels of proven crude oil reserves. Combined with the 65 billion barrels covered by this agreement, the US would have domestic reserves plus control over ~111 billion barrels of oil. To put this into perspective, the entire world has roughly 1.57 TRILLION barrels of proven crude oil reserves. In other words, the US is set to control ~7.1% of all proven oil reserves in the world under this new agreement with Venezuela. At ~111 billion barrels, the US would be almost exactly in-line with the United Arab Emirates, which has 113 billion barrels of proven crude reserves, and it would exceed Kuwait's 102 billion barrels. Assuming the agreement is structured as outlined in President Trump’s announcement, the implications for global energy markets will be enormous. We will publish more in-depth analysis soon.
- Sep 20, 20269.9x their median
BREAKING: Ukraine fired one of its largest drone attacks ever, estimated to include 1,600+ drones, targeting the Moscow region and hitting the city's main oil refinery. This comes just 6 days after President Trump said Ukraine and Russia agreed not to hit energy targets in an effort to lower diesel prices. The site that was struck supplies more than 33% of the Moscow region's fuel and is currently on fire. Oil markets are set to open in 10 hours.
- Sep 8, 20269.4x their median
BREAKING: The EU and Canada are set to announce a massive "all encompassing" partnership which will range from trade to security after President Trump's latest tariffs, per Bloomberg. Details include: 1. Canada and the EU seek to build a new alliance to "offset the global power politics dominated by the US and China" 2. The partnership is expected to be announced on September 16th 3. Short of EU membership, the EU and Canada want to "get as close as legally possible" 4. Canada was also the first country outside of the EU to join the EU’s $175 billion military procurement fund The trade war and AI are redefining global power dynamics.
- Oct 11, 20269.2x their median
BREAKING: Ukraine’s President Zelensky says the energy ceasefire between Ukraine and Russia announced by President Trump just minutes ago “is news to me,” per Axios. “If President Trump negotiated it with Putin, please tell us when the ceasefire begins,” Zelensky said.
- Aug 17, 20269.2x their median
BREAKING: Nike stock, $NKE, collapses to its lowest level since September 2014, now down -78% from its all time high seen in 2021. The stock has now officially erased over -$200 billion in market cap since its record high. https://t.co/KySEfWRNiz
- Sep 23, 20269.1x their median
The US 10Y Note Yield is now moving in a literal straight-line higher, up to 5.13%. This is no longer an issue that we have months or years to address. This is unsustainable. https://t.co/mXAa6SqAeA
- Sep 16, 20267.2x their median
BREAKING: The Federal Reserve officially hikes interest rates by 25 basis points, marking its first rate hike since July 2023. This ends the longest Fed interest rate pause since 2008.
- Sep 18, 20267.0x their median
BREAKING: Google's Gemini accessed the internet and hacked 3 other companies in the first known breakout of the company's AI model, per WSJ. Google said it the hacks did not warrant public disclosure because its model did not cause harm to the companies and ended each intrusion immediately after determining it had hacked a real company.
- Sep 1, 20266.8x their median
Japan's 10Y Bond Yield chart is something for the history books. This is definitely not normal. https://t.co/YlD8kOFh3f
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
Buy or sell Twitter (X) accounts - escrow-protected
PlayerSells is an escrow marketplace for Twitter (X) accounts. Every deal is protected, with no middleman risk.
Reading these numbers
A typical post picks up 2.5K interactions against 2.7M followers, an engagement rate of 0.092%. Measured over 287 original posts, its engagement rate beats 69% of 20,444 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 246K times each, and 1.01% of those impressions turn into an interaction. That is about 9.12% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 11.2 posts a day over the last 30 days, with activity on almost every day in the window. Most posts go out around 14:00 UTC, and Friday is the busiest day of the week. Of the 287 posts sampled, 81% carry an image or video. The account's strongest tracked post pulled 35K interactions, about 14x its own typical post.
- What is The Kobeissi Letter's engagement rate on X?
- The Kobeissi Letter (@KobeissiLetter) has an engagement rate of 0.092%, based on the median interactions across 287 original posts from the last 30 days against 2,697,447 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.092%, The Kobeissi Letter sits above the 25th percentile of the 204,583 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @KobeissiLetter have real engagement?
- Its engagement rate beats 69% of the tracked X accounts closest to it in follower count (20,444 accounts), which puts it in the middle of its size range group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
- When does @KobeissiLetter post?
- Most posts go out around 14:00 UTC, and Friday is its busiest day, at roughly 11.2 posts per day across the measured window.