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شركة المملكة القابضة engagement report

@Kingdom_KHC - 210K followers on X

Measured over 3 original posts from a 30-day window, last computed on October 5, 2026.

Engagement

Per follower
0.036%
of 210K followers
Per impression
1.26%
6.0K views on a typical post
Reach
2.83%
of its followers see a post
Typical post
75
interactions (median)
Saved
0.034%
2 bookmarks on a typical post
Posting rate
0.17/day
active 13% of days
Peak time
06:00 UTC
Friday

Early reading. We have captured 3 original posts for this account, below the 8 we require before treating a median as settled. The numbers above describe what we have seen so far, not a finished profile of the account.

A typical post picks up 75 interactions against 210K followers, an engagement rate of 0.036%. Posts are seen about 6.0K times each, and 1.26% of those impressions turn into an interaction. That is about 2.83% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.17 posts a day over the last 30 days, though only 13% of days saw any activity at all. Most posts go out around 06:00 UTC, and Friday is the busiest day of the week. Of the 3 posts sampled, 100% carry an image or video. The account's strongest tracked post pulled 275K interactions, about 3663x its own typical post. Recurring topics include #الجمعة, #جمعة_مباركة, #يوم_الجمعة. Only 3 original posts have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.

Measured over 3 original posts from a 30-day window, last computed on October 5, 2026. Recurring tags: #الجمعة, #جمعة_مباركة, #يوم_الجمعة.

Where this sits in the catalog

At 0.036%, شركة المملكة القابضة sits above the 25th percentile of the 204,956 accounts in this comparison. That places it in the below the median band, which runs 0.024% to 0.143%.

p100.004%
p250.024%
p50 (median)0.143%
p750.678%
p902.55%
p9982.4%
Engagement rate as a share of followers, across the 204,956 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 22,894 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.004%
25th percentile0.024%
50th percentile0.143%
75th percentile0.678%
90th percentile2.55%
99th percentile82.4%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 06:00 UTC, and Friday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 06:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 111%Busiest hour: 06:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%89K
01:00 UTC-2%90K
02:00 UTC-3%88K
03:00 UTC-4%94K
04:00 UTC-5%76K
05:00 UTC-4%75K
06:00 UTC-5%86K
07:00 UTC-5%93K
08:00 UTC-4%108K
09:00 UTC-4%124K
10:00 UTC-3%129K
11:00 UTC-3%141K
12:00 UTC-3%154K
13:00 UTC-3%167K
14:00 UTC-4%173K
15:00 UTC-2%176K
16:00 UTC-3%171K
17:00 UTC-3%159K
18:00 UTC-2%149K
19:00 UTC-2%141K
20:00 UTC-1%131K
21:00 UTC0%116K
22:00 UTC-2%100K
23:00 UTC-1%90K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Friday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 111%Busiest day: Friday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+5%393K
Monday+1%483K
Tuesday-2%520K
Wednesday-3%472K
Thursday-2%430K
Friday-3%447K
Saturday+2%393K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Formats this account uses

Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.

This account's posting mix compared with catalog-wide effects
FormatThis accountCatalog effect95% intervalAccounts behind it
Image or video100% of posts+111%+108% to +115%34K
Outbound link0% of posts-41%-42% to -40%32K
Typical length--3%-3% to -2%54K
  • 100% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
  • 0% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts.
  • Its average post runs 97 characters, which falls in the 80 - 180 characters band. Across the catalog, posts of 80 to 180 characters run 3% below the same accounts' other posts.

These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.

Best tweets

  • Mar 28, 20253663x their median

    @xAI has acquired @X in an all-stock transaction. The combination values xAI at $80 billion and X at $33 billion ($45B less $12B debt). Since its founding two years ago, xAI has rapidly become one of the leading AI labs in the world, building models and data centers at unprecedented speed and scale. X is the digital town square where more than 600M active users go to find the real-time source of ground truth and, in the last two years, has been transformed into one of the most efficient companies in the world, positioning it to deliver scalable future growth. xAI and X’s futures are intertwined. Today, we officially take the step to combine the data, models, compute, distribution and talent. This combination will unlock immense potential by blending xAI’s advanced AI capability and expertise with X’s massive reach. The combined company will deliver smarter, more meaningful experiences to billions of people while staying true to our core mission of seeking truth and advancing knowledge. This will allow us to build a platform that doesn’t just reflect the world but actively accelerates human progress. I would like to recognize the hardcore dedication of everyone at xAI and X that has brought us to this point. This is just the beginning. Thank you for your continued partnership and support.

    224K29K15K6.0K60M viewsView on X
  • Sep 2, 2025303x their median

    بـ ٩٠ لقباً #الهلال الأكثر تتويجاً في🇸🇦 Alhilal's 90 trophies =🇸🇦’s Best https://t.co/bkpDyc5ePv

    15K5.9K1.6K1048.7M viewsView on X
  • Apr 16, 2026264x their median

    الـ @Alhilal_FC هو القمة، ونحن نستثمر في القمم. https://t.co/1RzgQYtWu2

    13K6.3K515112944K viewsView on X
  • Jan 14, 202521x their median

    صاحب السمو الملكي الأمير @Alwaleed_Talal: اعادة بناء وتأهيل فندق فور سيزونز في بيروت، ليتم افتتاحه في بداية عام ٢٠٢٦ His Royal Highness Prince @Alwaleed_Talal: The reconstructed Four Seasons Hotel in Beirut will be reopened at the beginning of 2026 https://t.co/ZBA6fa6RUN

    1.1K265971011.6M viewsView on X
  • Dec 21, 202511x their median

    يعكس استثمار @Alwaleed_Talal وشركة @Kingdom_KHC في @X و @xAI رؤية استراتيجية طويلة المدى للنمو والابتكار 🇺🇸🇸🇦. https://t.co/9GD0IYughA

    54615669312.5M viewsView on X
  • Jan 20, 20267.7x their median

    قيادة استراتيجية تُشكّل مستقبل شركة المملكة. Strategic leadership shaping KHC. https://t.co/T5LP3iIbVC

    4111144461.2M viewsView on X
  • May 28, 20247.3x their median

    يسر شركة المملكة القابضة أن تعلن عن أحدث استثماراتها في شركة @xai، الشركة الرائدة في مجال الذكاء الاصطناعي (AI)، مع @elonmusk وصاحب السمو الملكي الأمير @Alwaleed_Talal (الاستثمارات الخاصة لسموه) وشركات استثمارية أخرى من ضمنها: Valor Equity Partners, Vy Capital, Andreessen Horowitz, Sequoia Capital, Fidelity Management & Research Co. انضمت شركة المملكة القابضة وصاحب السمو الملكي الأمير الوليد بن طلال إلى الجولة التمويلية (B)، وسيتم استخدام مبالغ هذه الجولة لطرح منتجات @xai الأولى في السوق، وبناء بنية تحتية متقدمة وتسريع البحث وتطوير التقنيات المستقبلية. والجدير بالذكر أن شركة @X هي من المساهمين في شركة @xai، وأيضاً صاحب السمو الملكي الأمير @Alwaleed_Talal وشركة المملكة القابضة مساهمين في شركة @X.

    3731244642.1M viewsView on X
  • Feb 18, 20266.6x their median

    ارتفاع قيمة استثمارات المكتب الخاص لسمو الامير الوليد بن طلال مع شركة المملكة في @SpaceX و @Starlink و @xai و @X إلى 34.3 مليار ريال. The valuation of HRH @Alwaleed_Talal’s (Private office) & @Kingdom_KHC’s investments in @SpaceX, @Starlink, @xai & @X is now @ $9.2 Billion. https://t.co/yvvqVbEsPO

    283116849963K viewsView on X
  • Apr 7, 20264.1x their median

    وقعت شركة المملكة القابضة اتفاقية مع شركة سمو العقارية لتطوير وتسويق وبيع أراضٍ سكنية وتجارية على مساحة 3.07 مليون متر مربع في الرياض، بمبيعات متوقعة تقارب 4 مليار ريال سعودي خلال 36 شهراً. https://t.co/Ceilpjdwwj https://t.co/RHdUf9Vf0J

    2117419353K viewsView on X
  • Mar 11, 20253.8x their median

    تشرفنا بزيارة صاحب السمو الملكي الأمير الوليد بن طلال @alwaleed_talal لمشروعنا المشترك "مدينة المستقبل" والاطلاع على نوعية تطوير البنية التحتية وأخذ جولة داخل فلل أسدام وقد أشاد سموه بجودة التطوير للمشروع. https://t.co/GNF2xWM06U

    170634541.6M viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

Recurring topics

#الجمعة#جمعة_مباركة#يوم_الجمعة#اليوم_الوطني_٩٦#عزنا_بطبعنا

The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.

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Reading these numbers

A typical post picks up 75 interactions against 210K followers, an engagement rate of 0.036%. Posts are seen about 6.0K times each, and 1.26% of those impressions turn into an interaction. That is about 2.83% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.17 posts a day over the last 30 days, though only 13% of days saw any activity at all. Most posts go out around 06:00 UTC, and Friday is the busiest day of the week. Of the 3 posts sampled, 100% carry an image or video. The account's strongest tracked post pulled 275K interactions, about 3663x its own typical post. Recurring topics include #الجمعة, #جمعة_مباركة, #يوم_الجمعة. Only 3 original posts have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.

What is شركة المملكة القابضة's engagement rate on X?
شركة المملكة القابضة (@Kingdom_KHC) has an engagement rate of 0.036%, based on the median interactions across 3 original posts from the last 30 days against 210,409 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.036%, شركة المملكة القابضة sits above the 25th percentile of the 204,956 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @Kingdom_KHC have real engagement?
There is not yet enough sample to rank this account against others of its size.
When does @Kingdom_KHC post?
Most posts go out around 06:00 UTC, and Friday is its busiest day, at roughly 0.17 posts per day across the measured window.

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