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LeBron James engagement report

@KingJames - 55M followers on X

Measured over 14 original posts from a 30-day window, last computed on August 31, 2026.

Engagement

Middle of its size range
Per follower
0.003%
of 55M followers
Per impression
0.493%
319K views on a typical post
Reach
0.58%
of its followers see a post
Typical post
1.6K
interactions (median)
Saved
0.024%
77 bookmarks on a typical post
Posting rate
1.03/day
active 33% of days
Peak time
13:00 UTC
Wednesday

A typical post picks up 1.6K interactions against 55M followers, an engagement rate of 0.003%. Measured over 14 original posts, its engagement rate beats 29% of 3,758 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 319K times each, and 0.493% of those impressions turn into an interaction. That is about 0.582% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1 post a day over the last 30 days, though only 33% of days saw any activity at all. Most posts go out around 13:00 UTC, and Wednesday is the busiest day of the week. Of the 14 posts sampled, 79% carry an image or video and 36% link out. The account's strongest tracked post pulled 491K interactions, about 312x its own typical post.

Measured over 14 original posts from a 30-day window, last computed on August 31, 2026.

Compared with accounts its own size

LeBron James's engagement rate beats 29% of the tracked X accounts closest to it in follower count (3,758 accounts, accounts of similar size (decile 10 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.

On engagement per impression rather than per follower it beats 38% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.

Where this sits in the catalog

At 0.003%, LeBron James sits above the 10th percentile of the 36,521 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.012%.

p100.002%
p250.012%
p50 (median)0.08%
p750.434%
p902.10%
p99160.7%
Engagement rate as a share of followers, across the 36,521 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 107,166 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.002%
25th percentile0.012%
50th percentile0.08%
75th percentile0.434%
90th percentile2.10%
99th percentile160.7%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 13:00 UTC, and Wednesday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 13:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 6%Busiest hour: 13:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%50K
01:00 UTC-2%51K
02:00 UTC-3%50K
03:00 UTC-4%53K
04:00 UTC-6%43K
05:00 UTC-4%42K
06:00 UTC-4%48K
07:00 UTC-5%52K
08:00 UTC-4%60K
09:00 UTC-3%69K
10:00 UTC-2%72K
11:00 UTC-3%78K
12:00 UTC-2%86K
13:00 UTC-2%94K
14:00 UTC-4%97K
15:00 UTC-2%100K
16:00 UTC-3%97K
17:00 UTC-2%90K
18:00 UTC-1%84K
19:00 UTC-2%79K
20:00 UTC-1%74K
21:00 UTC-1%66K
22:00 UTC-2%57K
23:00 UTC-2%51K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Wednesday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 5%Busiest day: Wednesday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+4%230K
Monday0%286K
Tuesday-2%276K
Wednesday-1%251K
Thursday-1%244K
Friday-3%252K
Saturday+3%227K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Best tweets

  • Jul 24, 2026312x their median

    IΒ thought I was done when the season ended. I wasn't ready to announce it, and I knew I needed some time to really decide, but I was pretty sure I played my last game. I was honest at that last press conference when I said I needed to look at myself and deicide if I still love

    434K41K9.9K5.3K29M viewsView on X
  • Jun 30, 2026256x their median

    Thank you, LeBron πŸ’œπŸ’› https://t.co/SW910ZVqSu

    349K44K4.0K6.2K34M viewsView on X
  • Mar 11, 2026166x their median

    BAM BAM BAM πŸ’₯πŸ”₯πŸ”₯πŸ”₯πŸ”₯πŸ”₯πŸ”₯πŸ”₯

    237K20K3.3K1.0K6.1M viewsView on X
  • Jul 27, 202685x their median

    πŸ‘‘ https://t.co/YFR01TviVw

    113K18K1.1K1.5K11M viewsView on X
  • Apr 15, 202656x their median

    Tell me the game didn’t just cut off?!!? Am I trippin?? WTH πŸ€¦πŸΎβ€β™‚οΈ

    84K3.3K1.5K4025.7M viewsView on X
  • Mar 7, 202647x their median

    WELCOME BACK BIG DEUCE!!! @jaytatum0 πŸ™πŸΎπŸ’ͺ🏾🫑πŸ”₯

    69K4.7K5881181.6M viewsView on X
  • Mar 29, 202646x their median

    Bronny going NUTS right now!!! WOW

    69K2.5K1.2K1684.3M viewsView on X
  • Jul 25, 202636x their median

    We granted 100 kids with cancer their biggest wish in the new video! https://t.co/jnZi6nxuJD

    50K2.9K2.5K9295.7M viewsView on X
  • Apr 17, 202631x their median

    It was never a myth. It’s a LEGACY! 🀴🏾🀴🏾  A film by Christopher Nolan, The Odyssey is in theaters 7-17-26 @odysseymovie https://t.co/wQKco75GB4

    43K3.1K1.6K7553.3M viewsView on X
  • Aug 15, 202628x their median

    You all loved the 2016 reunion trip so much I thought I'd give ya'll a little more. 🫑🀣 Welcome to my YouTube channel! My life on and around the course. Let’s go!!! πŸ‘‘β›³οΈπŸŒπŸΎ https://t.co/JKA9egPBEi

    40K2.7K7454383.4M viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

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Reading these numbers

A typical post picks up 1.6K interactions against 55M followers, an engagement rate of 0.003%. Measured over 14 original posts, its engagement rate beats 29% of 3,758 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 319K times each, and 0.493% of those impressions turn into an interaction. That is about 0.582% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1 post a day over the last 30 days, though only 33% of days saw any activity at all. Most posts go out around 13:00 UTC, and Wednesday is the busiest day of the week. Of the 14 posts sampled, 79% carry an image or video and 36% link out. The account's strongest tracked post pulled 491K interactions, about 312x its own typical post.

What is LeBron James's engagement rate on X?
LeBron James (@KingJames) has an engagement rate of 0.003%, based on the median interactions across 14 original posts from the last 30 days against 54,852,929 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.003%, LeBron James sits above the 10th percentile of the 36,521 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @KingJames have real engagement?
Its engagement rate beats 29% of the tracked X accounts closest to it in follower count (3,758 accounts), which puts it in the middle of its size range group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
When does @KingJames post?
Most posts go out around 13:00 UTC, and Wednesday is its busiest day, at roughly 1.03 posts per day across the measured window.

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