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Paulette Kimuntu Kim engagement report

@KimKimuntu - 216K followers on X

Measured over 79 original posts from a 30-day window, last computed on October 5, 2026.

Engagement

Bottom quarter for its size
Per follower
0.006%
of 216K followers
Per impression
0.547%
2.2K views on a typical post
Reach
1.02%
of its followers see a post
Typical post
12
interactions (median)
Saved
0%
0 bookmarks on a typical post
Posting rate
2.67/day
active 10% of days
Peak time
20:00 UTC
Saturday

A typical post picks up 12 interactions against 216K followers, an engagement rate of 0.006%. Measured over 79 original posts, its engagement rate beats 18% of 21,185 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 2.2K times each, and 0.547% of those impressions turn into an interaction. That is about 1.01% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 2.7 posts a day over the last 30 days, though only 10% of days saw any activity at all. Most posts go out around 20:00 UTC, and Saturday is the busiest day of the week. Of the 79 posts sampled, 95% carry an image or video. The account's strongest tracked post pulled 454 interactions, about 38x its own typical post. Recurring topics include #maloba, #rdc, #football.

Measured over 79 original posts from a 30-day window, last computed on October 5, 2026. Recurring tags: #maloba, #rdc, #football.

Compared with accounts its own size

Paulette Kimuntu Kim's engagement rate beats 18% of the tracked X accounts closest to it in follower count (21,185 accounts, accounts of similar size (decile 9 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.

On engagement per impression rather than per follower it beats 28% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.

Where this sits in the catalog

At 0.006%, Paulette Kimuntu Kim sits above the 10th percentile of the 213,186 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.025%.

p100.004%
p250.025%
p50 (median)0.147%
p750.698%
p902.61%
p9982.9%
Engagement rate as a share of followers, across the 213,186 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 22,400 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.004%
25th percentile0.025%
50th percentile0.147%
75th percentile0.698%
90th percentile2.61%
99th percentile82.9%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 20:00 UTC, and Saturday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 20:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 111%Busiest hour: 20:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%89K
01:00 UTC-2%90K
02:00 UTC-3%88K
03:00 UTC-4%94K
04:00 UTC-5%76K
05:00 UTC-4%75K
06:00 UTC-5%86K
07:00 UTC-5%93K
08:00 UTC-4%108K
09:00 UTC-4%124K
10:00 UTC-3%129K
11:00 UTC-3%141K
12:00 UTC-3%154K
13:00 UTC-3%167K
14:00 UTC-4%173K
15:00 UTC-2%176K
16:00 UTC-3%171K
17:00 UTC-3%159K
18:00 UTC-2%149K
19:00 UTC-2%141K
20:00 UTC-1%131K
21:00 UTC0%116K
22:00 UTC-2%100K
23:00 UTC-1%90K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Saturday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 111%Busiest day: Saturday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+5%393K
Monday+1%483K
Tuesday-2%520K
Wednesday-3%472K
Thursday-2%430K
Friday-3%447K
Saturday+2%393K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Formats this account uses

Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.

This account's posting mix compared with catalog-wide effects
FormatThis accountCatalog effect95% intervalAccounts behind it
Image or video95% of posts+111%+108% to +115%34K
Outbound link3% of posts-41%-42% to -40%32K
Typical length-+15%+14% to +16%32K
  • 95% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
  • 3% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts.
  • Its average post runs 392 characters, which falls in the over 280 characters band. Across the catalog, posts over 280 characters run 15% above the same accounts' other posts.

These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.

Best tweets

  • Sep 12, 202638x their median

    #RDC : Vidiye Tshimanga accompagne son équipe, le FC Les Aigles du Congo, à Kigali pour affronter l’APR FC. Je me demande simplement : imaginez Moïse Katumbi débarquer à Kigali avec le TP Mazembe… Les fanatiques pro-régime de l’Union sacrée auraient-ils le même calme ? Ou assisterait-on à une véritable tempête médiatique et politique, avec accusations et procès d’intention dans tous les sens ? En RDC, parfois, ce n’est pas le déplacement qui dérange, c’est celui qui se déplace. Soleil-magazine

    3444064615K viewsView on X
  • Oct 4, 202612x their median

    No comment @MarcelloTunasi #maloba https://t.co/MEL4SlcKFf

    11124735.5K viewsView on X
  • Oct 4, 20269.9x their median

    #RDC | Affaire @SeyGauthier11 : Jean-Marie Kassamba, président de l’UNPC-Kinshasa, éclaire l’opinion. Dans une déclaration faite ce dimanche, Jean-Marie Kassamba a indiqué que le journaliste Gauthier Nsey se trouve actuellement aux urgences de la Clinique Ngaliema. Selon le président de l’UNPC-#Kinshasa, Gauthier Nsey a été retrouvé vivant, mais dans un état critique. Une situation qui suscite de nombreuses interrogations et l’inquiétude au sein de la corporation des journalistes. Les journalistes exigent une enquête pour plus de lumière dans cette affaire.

    89121627.4K viewsView on X
  • Oct 4, 20269.4x their median

    Il est vraiment abattu ! Que le Seigneur te console @manguamb https://t.co/peD01CYGnX

    10454015K viewsView on X
  • Jun 27, 20269.3x their median

    N oubliez pas vos souscriptions mensuelles Bonjour madame Paulette, je suis un étudiant à la faculté de l'économie de l'université de Kinshasa. J'aimerais bien passer sur votre plateau pour pouvoir expliquer aux congolais les problèmes socio-économique que nous subissons actuellement ! Un jeune veut parler mais la communication a un coût ! Ma communauté les Simbas ! Du 30 juin au 5 juillet, les souscriptions reprennent , c est 1 dollar le mois Aidez nous à libérer la parole,les jeunes sont notre avenir Mes numéros Mpesa : +243820795148 Orange money : +243852241191 Airtel money : +243978252438 #Mosala

    75927072K viewsView on X
  • Sep 12, 20267.6x their median

    Le Service national démantèle le marché Mariano, dans la commune de Kalamu PS : le chauffeur du camion sans cabine n'a rien à voir SN https://t.co/S9l3V19T3P

    8541113K viewsView on X
  • Oct 4, 20267.1x their median

    Devoir de mémoire #RDC https://t.co/27DM4ryZe5

    5632334.6K viewsView on X
  • Sep 12, 20266.4x their median

    • Ils ont critiqué le Ballon d’Or de Messi en 2019 et voulaient le donner à Van Dijk. • Ils ont dit que Jorginho méritait celui de Messi. • Ils ont dit qu’Iniesta devait gagner en 2010. • En 2022, ils disaient que Haaland méritait le Ballon d’Or plus que Messi. • Et en 2026, Olise peut le gagner, Kane peut le gagner, Kvara peut le gagner, même Mbappé avec une saison blanche peut le gagner… mais Yamal, lui, ne le mérite pas. Avec le temps, j’ai compris une chose : le problème n’est pas vraiment le Ballon d’Or. Leur vrai problème, c’est le Barça et ses joueurs. #football. JHC

    684504.5K viewsView on X
  • Oct 4, 20265.8x their median

    Devoir de mémoire #RDC https://t.co/2vc4gioVcB

    5161204.3K viewsView on X
  • Sep 12, 20265.1x their median

    Devoir de mémoire #Kindu https://t.co/2s97z1aifu

    527205.6K viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

Recurring topics

#maloba#rdc#football#kinshasa#15septembre

The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.

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Reading these numbers

A typical post picks up 12 interactions against 216K followers, an engagement rate of 0.006%. Measured over 79 original posts, its engagement rate beats 18% of 21,185 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 2.2K times each, and 0.547% of those impressions turn into an interaction. That is about 1.01% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 2.7 posts a day over the last 30 days, though only 10% of days saw any activity at all. Most posts go out around 20:00 UTC, and Saturday is the busiest day of the week. Of the 79 posts sampled, 95% carry an image or video. The account's strongest tracked post pulled 454 interactions, about 38x its own typical post. Recurring topics include #maloba, #rdc, #football.

What is Paulette Kimuntu Kim's engagement rate on X?
Paulette Kimuntu Kim (@KimKimuntu) has an engagement rate of 0.006%, based on the median interactions across 79 original posts from the last 30 days against 216,377 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.006%, Paulette Kimuntu Kim sits above the 10th percentile of the 213,186 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @KimKimuntu have real engagement?
Its engagement rate beats 18% of the tracked X accounts closest to it in follower count (21,185 accounts), which puts it in the bottom quarter for its size group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
When does @KimKimuntu post?
Most posts go out around 20:00 UTC, and Saturday is its busiest day, at roughly 2.67 posts per day across the measured window.

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