Kim Kardashian engagement report
@KimKardashian - 71M followers on X
Measured over 3 original posts from a 30-day window, last computed on October 25, 2026.
Engagement
Early reading. We have captured 3 original posts for this account, below the 8 we require before treating a median as settled. The numbers above describe what we have seen so far, not a finished profile of the account.
A typical post picks up 30K interactions against 71M followers, an engagement rate of 0.043%. Posts are seen about 2.0M times each, and 1.52% of those impressions turn into an interaction. That is about 2.84% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.1 posts a day over the last 30 days, though only 10% of days saw any activity at all. Most posts go out around 18:00 UTC, and Monday is the busiest day of the week. Of the 3 posts sampled, 100% carry an image or video. The account's strongest tracked post pulled 215K interactions, about 6.4x its own typical post. Only 3 original posts have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.
Measured over 3 original posts from a 30-day window, last computed on October 25, 2026.
Where this sits in the catalog
At 0.043%, Kim Kardashian sits above the 25th percentile of the 204,583 accounts in this comparison. That places it in the below the median band, which runs 0.024% to 0.143%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.004% |
| 25th percentile | 0.024% |
| 50th percentile | 0.143% |
| 75th percentile | 0.677% |
| 90th percentile | 2.55% |
| 99th percentile | 82.4% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 18:00 UTC, and Monday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 89K |
| 01:00 UTC | -2% | 90K |
| 02:00 UTC | -3% | 88K |
| 03:00 UTC | -4% | 94K |
| 04:00 UTC | -5% | 76K |
| 05:00 UTC | -4% | 75K |
| 06:00 UTC | -5% | 86K |
| 07:00 UTC | -5% | 93K |
| 08:00 UTC | -4% | 108K |
| 09:00 UTC | -4% | 124K |
| 10:00 UTC | -3% | 129K |
| 11:00 UTC | -3% | 141K |
| 12:00 UTC | -3% | 154K |
| 13:00 UTC | -3% | 167K |
| 14:00 UTC | -4% | 173K |
| 15:00 UTC | -2% | 176K |
| 16:00 UTC | -3% | 171K |
| 17:00 UTC | -3% | 159K |
| 18:00 UTC | -2% | 149K |
| 19:00 UTC | -2% | 141K |
| 20:00 UTC | -1% | 131K |
| 21:00 UTC | 0% | 116K |
| 22:00 UTC | -2% | 100K |
| 23:00 UTC | -1% | 90K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +5% | 393K |
| Monday | +1% | 483K |
| Tuesday | -2% | 520K |
| Wednesday | -3% | 472K |
| Thursday | -2% | 430K |
| Friday | -3% | 447K |
| Saturday | +2% | 393K |
Formats this account uses
Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.
| Format | This account | Catalog effect | 95% interval | Accounts behind it |
|---|---|---|---|---|
| Image or video | 100% of posts | +111% | +108% to +115% | 34K |
| Outbound link | 0% of posts | -41% | -42% to -40% | 32K |
| Typical length | - | -8% | -9% to -7% | 41K |
- 100% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
- 0% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts.
- Its average post runs 55 characters, which falls in the under 80 characters band. Across the catalog, posts under 80 characters run 8% below the same accounts' other posts.
These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.
Best tweets
- Jun 4, 20266.4x their median
It was all going to plan until instincts took over… Rip The Script https://t.co/la43icZaAu
- Dec 10, 20253.2x their median
see you in @Fortnite 👀 https://t.co/8EYYPga8pg
- Jun 10, 20263.2x their median
monaco nights https://t.co/lbgeGZl7YE
- Jan 28, 20262.2x their median
xoxo, @skims 💌💘 https://t.co/RoM9uhWjFI
- Jul 23, 20262.1x their median
THE FUTURE OF ENERGY https://t.co/l4E2D6DAlt
- Jun 11, 20261.7x their median
sister trip https://t.co/WXgLwcXvfR
- Feb 19, 20261.7x their median
set selfies https://t.co/RXglfTqLV1
- Jun 4, 20261.7x their median
SOCCER SAINT Watch now @Nike https://t.co/OLYnbI8NI8
- Jan 27, 2026
The NikeSKIMS Spring ’26 Collection, featuring LISA, arrives February 5 https://t.co/n1i9WnAUrS
- Oct 5, 2026
The Great Wall of China 🇨🇳 https://t.co/kIAhXmMorm
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
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Reading these numbers
A typical post picks up 30K interactions against 71M followers, an engagement rate of 0.043%. Posts are seen about 2.0M times each, and 1.52% of those impressions turn into an interaction. That is about 2.84% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.1 posts a day over the last 30 days, though only 10% of days saw any activity at all. Most posts go out around 18:00 UTC, and Monday is the busiest day of the week. Of the 3 posts sampled, 100% carry an image or video. The account's strongest tracked post pulled 215K interactions, about 6.4x its own typical post. Only 3 original posts have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.
- What is Kim Kardashian's engagement rate on X?
- Kim Kardashian (@KimKardashian) has an engagement rate of 0.043%, based on the median interactions across 3 original posts from the last 30 days against 70,864,077 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.043%, Kim Kardashian sits above the 25th percentile of the 204,583 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @KimKardashian have real engagement?
- There is not yet enough sample to rank this account against others of its size.
- When does @KimKardashian post?
- Most posts go out around 18:00 UTC, and Monday is its busiest day, at roughly 0.1 posts per day across the measured window.