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Khalsa Aid engagement report

@Khalsa_Aid - 409K followers on X

Measured over 47 original posts from a 30-day window, last computed on August 31, 2026.

Engagement

Middle of its size range
Per follower
0.009%
of 409K followers
Per impression
1.45%
2.7K views on a typical post
Reach
0.66%
of its followers see a post
Typical post
39
interactions (median)
Saved
0%
0 bookmarks on a typical post
Posting rate
1.87/day
active 40% of days
Peak time
13:00 UTC
Saturday

A typical post picks up 39 interactions against 409K followers, an engagement rate of 0.009%. Measured over 47 original posts, its engagement rate beats 29% of 3,899 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 2.7K times each, and 1.45% of those impressions turn into an interaction. That is about 0.659% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.9 posts a day over the last 30 days, though only 40% of days saw any activity at all. Most posts go out around 13:00 UTC, and Saturday is the busiest day of the week. Of the 47 posts sampled, 98% carry an image or video and 21% link out. The account's strongest tracked post pulled 1.2K interactions, about 31x its own typical post. Recurring topics include #khalsaaid, #seva, #humanity.

Measured over 47 original posts from a 30-day window, last computed on August 31, 2026. Recurring tags: #khalsaaid, #seva, #humanity.

Compared with accounts its own size

Khalsa Aid's engagement rate beats 29% of the tracked X accounts closest to it in follower count (3,899 accounts, accounts of similar size (decile 7 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.

On engagement per impression rather than per follower it beats 61% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.

Where this sits in the catalog

At 0.009%, Khalsa Aid sits above the 10th percentile of the 37,856 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.012%.

p100.002%
p250.012%
p50 (median)0.081%
p750.439%
p902.10%
p99155.6%
Engagement rate as a share of followers, across the 37,856 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 97,248 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.002%
25th percentile0.012%
50th percentile0.081%
75th percentile0.439%
90th percentile2.10%
99th percentile155.6%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 13:00 UTC, and Saturday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 13:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 6%Busiest hour: 13:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%53K
01:00 UTC-2%53K
02:00 UTC-3%52K
03:00 UTC-4%55K
04:00 UTC-6%44K
05:00 UTC-4%43K
06:00 UTC-4%50K
07:00 UTC-5%54K
08:00 UTC-4%63K
09:00 UTC-3%72K
10:00 UTC-2%75K
11:00 UTC-3%81K
12:00 UTC-2%90K
13:00 UTC-2%98K
14:00 UTC-3%101K
15:00 UTC-2%105K
16:00 UTC-4%102K
17:00 UTC-3%95K
18:00 UTC-1%88K
19:00 UTC-2%83K
20:00 UTC-1%77K
21:00 UTC-1%69K
22:00 UTC-2%60K
23:00 UTC-2%53K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Saturday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 5%Busiest day: Saturday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+5%238K
Monday0%302K
Tuesday-3%302K
Wednesday-1%257K
Thursday-2%250K
Friday-3%259K
Saturday+3%233K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Best tweets

  • Aug 26, 202631x their median

    British and US citizens among hundreds missing after Nepal floods Flash floods in Rasuwa have killed at least 17 people, with nearly 400 travellers still missing, including 291 foreign nationals ⬇️ https://t.co/bJbFk3YELn https://t.co/BXJheK7RPc

    7363106976190K viewsView on X
  • Aug 22, 20266.0x their median

    Turban tying at the Meet The Sikhs event! #Somerset #Humanity #Community #Seva #KhalsaAid https://t.co/jvKX3L0fV4

    1711742514K viewsView on X
  • Aug 26, 20263.9x their median

    Built on Trust, Proven by Action.🙏🏼 Did you know who the largest donors in Khalsa Aid's 27-year history are? 1- J.K. Rowling - Donated £500,000 during the COVID-19 pandemic. 2- Lions Clubs International - Donated $500,000 and honored Khalsa Aid with the Lions International Humanitarian Award 2026. Major global figures and organizations trust Khalsa Aid because of our commitment to full transparency, accountability, and audited accounts. Donate with confidence knowing your support reaches those in need. Donate today: https://t.co/tdj7dr9CJi #KhalsaAid #Humanitarian #Transparency #Sewa #RecogniseTheWholeHumanRaceAsOne

    12522505.3K viewsView on X
  • Aug 28, 20263.2x their median

    In 2015, we responded within 36 hours to the Nepal earthquake, constructing 1,100 semi-permanent homes. Today, as devastating floods hit, we are back on the ground. Together, we stand with families in their time of need. 🙏🏼 #KhalsaAid #Nepal #NepalFloods #Seva #Humanity #PrayforNepal

    1138203.5K viewsView on X
  • Aug 30, 20262.9x their median

    Khalsa Aid Team on the Ground in #Nepal. Donate now: https://t.co/CnYbonMVCF #NepalFloods#ServingHumanity #Seva #Waheguru#NepalFloodRelief#HelpNepal#StandWithNepal #DisasterRelief #KhalsaAid https://t.co/ZFad1sp0v9

    9914204.1K viewsView on X
  • Aug 22, 20262.4x their median

    #Somerset #MeetTheSikhs Event Happening Now! https://t.co/HE7DkhSG4p

    864306.9K viewsView on X
  • Aug 29, 20262.1x their median

    It’s sad that there is some Sikh org claiming to be from @Khalsa_Aid in the disaster areas of #Nepal. I’ve had 3-4 calls now regarding the above. Please be careful out there & verify. Pls take pics/video of these individuals and expose them ! @khalsaaidca @KhalsaAidUSA @khalsaaid_india @KhalsaAidUSA

    66160124K viewsView on X
  • Aug 26, 20262.1x their median

    "Recognise the whole human race as one" #Seva #Humanity #KhalsaAid #YezidiCommunity https://t.co/G0GaSimTte

    747203.4K viewsView on X
  • Aug 23, 20261.7x their median

    Experiencing tying a Turban for the first time at “Meet the Sikhs” event in Somerset! 💙 It was a heartfelt moment of joy as the local community members came together to learn about the turban and its significance. "Recognise the whole human race as one." 🙏 #KhalsaAid #MeetTheSikhs #Somerset #Humanity

    575034.0K viewsView on X
  • Aug 28, 20261.6x their median

    Khalsa Aid was in Nepal after the earthquake in 2015 & is there now in 2026. #StandWithNepal #Nepal #NepalFloods #Seva #Floods #Humanity https://t.co/HxqrqMEtp2

    566102.6K viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

Recurring topics

#khalsaaid#seva#humanity#nepal#somerset

The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.

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Reading these numbers

A typical post picks up 39 interactions against 409K followers, an engagement rate of 0.009%. Measured over 47 original posts, its engagement rate beats 29% of 3,899 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 2.7K times each, and 1.45% of those impressions turn into an interaction. That is about 0.659% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.9 posts a day over the last 30 days, though only 40% of days saw any activity at all. Most posts go out around 13:00 UTC, and Saturday is the busiest day of the week. Of the 47 posts sampled, 98% carry an image or video and 21% link out. The account's strongest tracked post pulled 1.2K interactions, about 31x its own typical post. Recurring topics include #khalsaaid, #seva, #humanity.

What is Khalsa Aid's engagement rate on X?
Khalsa Aid (@Khalsa_Aid) has an engagement rate of 0.009%, based on the median interactions across 47 original posts from the last 30 days against 408,973 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.009%, Khalsa Aid sits above the 10th percentile of the 37,856 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @Khalsa_Aid have real engagement?
Its engagement rate beats 29% of the tracked X accounts closest to it in follower count (3,899 accounts), which puts it in the middle of its size range group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
When does @Khalsa_Aid post?
Most posts go out around 13:00 UTC, and Saturday is its busiest day, at roughly 1.87 posts per day across the measured window.

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