Khalsa Aid engagement report
@Khalsa_Aid - 408K followers on X
Measured over 77 original posts from a 30-day window, last computed on September 27, 2026.
Engagement
A typical post picks up 27 interactions against 408K followers, an engagement rate of 0.007%. Measured over 77 original posts, its engagement rate beats 29% of 19,932 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 2.5K times each, and 1.09% of those impressions turn into an interaction. That is about 0.607% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 2.9 posts a day over the last 30 days, with activity on almost every day in the window. Most posts go out around 10:00 UTC, and Friday is the busiest day of the week. Of the 77 posts sampled, 99% carry an image or video and 26% link out. The account's strongest tracked post pulled 1.2K interactions, about 44x its own typical post. Recurring topics include #khalsaaid, #seva, #nepal.
Measured over 77 original posts from a 30-day window, last computed on September 27, 2026. Recurring tags: #khalsaaid, #seva, #nepal.
Compared with accounts its own size
Khalsa Aid's engagement rate beats 29% of the tracked X accounts closest to it in follower count (19,932 accounts, accounts of similar size (decile 10 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.
On engagement per impression rather than per follower it beats 50% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.
Where this sits in the catalog
At 0.007%, Khalsa Aid sits above the 10th percentile of the 201,225 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.024%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.004% |
| 25th percentile | 0.024% |
| 50th percentile | 0.141% |
| 75th percentile | 0.671% |
| 90th percentile | 2.53% |
| 99th percentile | 82.4% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 10:00 UTC, and Friday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 89K |
| 01:00 UTC | -2% | 90K |
| 02:00 UTC | -3% | 88K |
| 03:00 UTC | -4% | 94K |
| 04:00 UTC | -5% | 76K |
| 05:00 UTC | -4% | 75K |
| 06:00 UTC | -5% | 86K |
| 07:00 UTC | -5% | 93K |
| 08:00 UTC | -4% | 108K |
| 09:00 UTC | -4% | 124K |
| 10:00 UTC | -3% | 129K |
| 11:00 UTC | -3% | 141K |
| 12:00 UTC | -3% | 154K |
| 13:00 UTC | -3% | 167K |
| 14:00 UTC | -4% | 173K |
| 15:00 UTC | -2% | 176K |
| 16:00 UTC | -3% | 171K |
| 17:00 UTC | -3% | 159K |
| 18:00 UTC | -2% | 149K |
| 19:00 UTC | -2% | 141K |
| 20:00 UTC | -1% | 131K |
| 21:00 UTC | 0% | 116K |
| 22:00 UTC | -2% | 100K |
| 23:00 UTC | -1% | 90K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +5% | 393K |
| Monday | +1% | 483K |
| Tuesday | -2% | 520K |
| Wednesday | -3% | 472K |
| Thursday | -2% | 430K |
| Friday | -3% | 447K |
| Saturday | +2% | 393K |
Formats this account uses
Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.
| Format | This account | Catalog effect | 95% interval | Accounts behind it |
|---|---|---|---|---|
| Image or video | 99% of posts | +111% | +108% to +115% | 34K |
| Outbound link | 26% of posts | -41% | -42% to -40% | 32K |
| Typical length | - | +15% | +14% to +16% | 32K |
- 99% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
- 26% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts.
- Its average post runs 302 characters, which falls in the over 280 characters band. Across the catalog, posts over 280 characters run 15% above the same accounts' other posts.
These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.
Best tweets
- Aug 26, 202644x their median
British and US citizens among hundreds missing after Nepal floods Flash floods in Rasuwa have killed at least 17 people, with nearly 400 travellers still missing, including 291 foreign nationals ⬇️ https://t.co/bJbFk3YELn https://t.co/BXJheK7RPc
- Sep 2, 20269.1x their median
Invitation to 10 Downing Street : UK Prime Minister's Official Residence Khalsa Aid, along with other active Sikh individuals, organisations and business leaders were invited to the PM's residence yesterday in London to discuss the issues facing the Sikh community. It was a very productive meeting. #UK #KhalsaAid #Seva #Humanity #DowningStreet
- Aug 22, 20268.7x their median
Turban tying at the Meet The Sikhs event! #Somerset #Humanity #Community #Seva #KhalsaAid https://t.co/jvKX3L0fV4
- Sep 1, 20267.1x their median
Vigil For NEPAL ( England) CEO/Founder of Khalsa Aid, Ravi Singh joins the Nepalese community in London for a vigil & pledges support. #Nepal #Nepali #KhalsaAid https://t.co/BQS4YMz8dx
- Aug 30, 20265.7x their median
Khalsa Aid Team on the Ground in #Nepal. Donate now: https://t.co/CnYbonMVCF #NepalFloods#ServingHumanity #Seva #Waheguru#NepalFloodRelief#HelpNepal#StandWithNepal #DisasterRelief #KhalsaAid https://t.co/ZFad1sp0v9
- Aug 26, 20265.6x their median
Built on Trust, Proven by Action.🙏🏼 Did you know who the largest donors in Khalsa Aid's 27-year history are? 1- J.K. Rowling - Donated £500,000 during the COVID-19 pandemic. 2- Lions Clubs International - Donated $500,000 and honored Khalsa Aid with the Lions International Humanitarian Award 2026. Major global figures and organizations trust Khalsa Aid because of our commitment to full transparency, accountability, and audited accounts. Donate with confidence knowing your support reaches those in need. Donate today: https://t.co/tdj7dr9CJi #KhalsaAid #Humanitarian #Transparency #Sewa #RecogniseTheWholeHumanRaceAsOne
- Aug 28, 20264.6x their median
In 2015, we responded within 36 hours to the Nepal earthquake, constructing 1,100 semi-permanent homes. Today, as devastating floods hit, we are back on the ground. Together, we stand with families in their time of need. 🙏🏼 #KhalsaAid #Nepal #NepalFloods #Seva #Humanity #PrayforNepal
- Sep 2, 20263.8x their median
Our work in #Nepal continues. #Seva #Nepali #NepalFloods #KhalsaAid #Humanity https://t.co/KHPfsB4Qkk
- Aug 22, 20263.4x their median
#Somerset #MeetTheSikhs Event Happening Now! https://t.co/HE7DkhSG4p
- Aug 29, 20263.2x their median
It’s sad that there is some Sikh org claiming to be from @Khalsa_Aid in the disaster areas of #Nepal. I’ve had 3-4 calls now regarding the above. Please be careful out there & verify. Pls take pics/video of these individuals and expose them ! @khalsaaidca @KhalsaAidUSA @khalsaaid_india @KhalsaAidUSA
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
Recurring topics
The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.
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Reading these numbers
A typical post picks up 27 interactions against 408K followers, an engagement rate of 0.007%. Measured over 77 original posts, its engagement rate beats 29% of 19,932 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 2.5K times each, and 1.09% of those impressions turn into an interaction. That is about 0.607% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 2.9 posts a day over the last 30 days, with activity on almost every day in the window. Most posts go out around 10:00 UTC, and Friday is the busiest day of the week. Of the 77 posts sampled, 99% carry an image or video and 26% link out. The account's strongest tracked post pulled 1.2K interactions, about 44x its own typical post. Recurring topics include #khalsaaid, #seva, #nepal.
- What is Khalsa Aid's engagement rate on X?
- Khalsa Aid (@Khalsa_Aid) has an engagement rate of 0.007%, based on the median interactions across 77 original posts from the last 30 days against 408,172 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.007%, Khalsa Aid sits above the 10th percentile of the 201,225 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @Khalsa_Aid have real engagement?
- Its engagement rate beats 29% of the tracked X accounts closest to it in follower count (19,932 accounts), which puts it in the middle of its size range group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
- When does @Khalsa_Aid post?
- Most posts go out around 10:00 UTC, and Friday is its busiest day, at roughly 2.87 posts per day across the measured window.