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Kevin Harvick engagement report

@KevinHarvick - 973K followers on X

Measured over 4 original posts from a 30-day window, last computed on September 16, 2026.

Engagement

Per follower
0.013%
of 973K followers
Per impression
0.642%
20K views on a typical post
Reach
2.03%
of its followers see a post
Typical post
127
interactions (median)
Saved
0.03%
6 bookmarks on a typical post
Posting rate
0.67/day
active 40% of days
Peak time
00:00 UTC
Monday

Early reading. We have captured 4 original posts for this account, below the 8 we require before treating a median as settled. The numbers above describe what we have seen so far, not a finished profile of the account.

A typical post picks up 127 interactions against 973K followers, an engagement rate of 0.013%. Posts are seen about 20K times each, and 0.642% of those impressions turn into an interaction. That is about 2.03% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.67 post a day over the last 30 days, though only 40% of days saw any activity at all. Most posts go out around 00:00 UTC, and Monday is the busiest day of the week. Of the 4 posts sampled, 75% carry an image or video and 25% link out. The account's strongest tracked post pulled 29K interactions, about 227x its own typical post. Recurring topics include #racing, #southern500, #summershowdown. Only 4 original posts have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.

Measured over 4 original posts from a 30-day window, last computed on September 16, 2026. Recurring tags: #racing, #southern500, #summershowdown.

Where this sits in the catalog

At 0.013%, Kevin Harvick sits above the 10th percentile of the 156,969 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.022%.

p100.003%
p250.022%
p50 (median)0.128%
p750.604%
p902.32%
p9983.4%
Engagement rate as a share of followers, across the 156,969 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 26,068 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.003%
25th percentile0.022%
50th percentile0.128%
75th percentile0.604%
90th percentile2.32%
99th percentile83.4%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 00:00 UTC, and Monday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 00:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 111%Busiest hour: 00:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%89K
01:00 UTC-2%90K
02:00 UTC-3%88K
03:00 UTC-4%94K
04:00 UTC-5%76K
05:00 UTC-4%75K
06:00 UTC-5%86K
07:00 UTC-5%93K
08:00 UTC-4%108K
09:00 UTC-4%124K
10:00 UTC-3%129K
11:00 UTC-3%141K
12:00 UTC-3%154K
13:00 UTC-3%167K
14:00 UTC-4%173K
15:00 UTC-2%176K
16:00 UTC-3%171K
17:00 UTC-3%159K
18:00 UTC-2%149K
19:00 UTC-2%141K
20:00 UTC-1%131K
21:00 UTC0%116K
22:00 UTC-2%100K
23:00 UTC-1%90K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Monday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 111%Busiest day: Monday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+5%393K
Monday+1%483K
Tuesday-2%520K
Wednesday-3%472K
Thursday-2%430K
Friday-3%447K
Saturday+2%393K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Formats this account uses

Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.

This account's posting mix compared with catalog-wide effects
FormatThis accountCatalog effect95% intervalAccounts behind it
Image or video75% of posts+111%+108% to +115%34K
Outbound link25% of posts-41%-42% to -40%32K
Typical length--3%-3% to -2%54K
  • 75% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
  • 25% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts.
  • Its average post runs 141 characters, which falls in the 80 - 180 characters band. Across the catalog, posts of 80 to 180 characters run 3% below the same accounts' other posts.

These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.

Best tweets

  • Jul 18, 2026227x their median

    For my Dad.🏁 https://t.co/kNrfbzQG9R

    26K2.5K494168802K viewsView on X
  • Sep 3, 20268.0x their median

    #Southern500 vibes. https://t.co/mvq4taGFJW

    9177912234K viewsView on X
  • Jul 20, 20266.4x their median

    Who is the Driver of the Week? https://t.co/RMCgGwwVQY

    68244681868K viewsView on X
  • Aug 15, 20265.4x their median

    It’s been a long 24 hours! I made a mistake in practice and junked the car. With no backup, we borrowed Pops’ Pro Late Model after his race and changed it over to a Super Late Model. I can’t thank @mlhouse84, Candice Hornaday, all my @Rackley_WAR guys, Joe & Tiffany Constance with Joe’s Racing Products for giving us a place to work, Deyoung Inc, and RaceCals’s for printing and wrapping the car with a few hours notice! I’m super grateful to everyone that pitched in to get me back on track for the race tonight! #teamtoyota #62 #keeplearnin #keepdiggin

    6423712128K viewsView on X
  • Jul 19, 20265.3x their median

    🏁 @KevinHarvick wins the 27th running of the Idaho 200 at @raceidaho with @CARSTourWest! #CARSTourWest https://t.co/gqAdR7k16A

    594675530K viewsView on X
  • Jul 15, 20264.3x their median

    ‼️ NEWS: The zMAX CARS Tour welcomes Speedway Motorsports to ownership group alongside co-owners Dale Earnhardt Jr., Kevin Harvick, Jeff Burton, and Justin Marks. Read more: https://t.co/Bjmn5xg3X8 @zMAXproducts | @SoundGearHear | @FloRacing https://t.co/xPbEnpuild

    444681914222K viewsView on X
  • Aug 16, 20264.1x their median

    Who should be Driver of the Week? https://t.co/jMdsaDTYBY

    39528812161K viewsView on X
  • Jul 26, 20263.4x their median

    Make your pick for Driver of the Week! https://t.co/YlWmlKxWj5

    31528612650K viewsView on X
  • Jul 16, 20263.0x their median

    Congrats @Realtree on 40 years! Helping celebrate the milestone with the No. 29 Realtree late model at @raceidaho this weekend! https://t.co/DLNmRSCwNN

    350293018K viewsView on X
  • Jul 14, 20262.9x their median

    The racing at Atlanta is great. How about a NASCAR/INDYCAR weekend at @EchoParkSpdwy? @KevinHarvick | @wbuxtonofficial https://t.co/zivqsSaldt

    212186777400K viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

Recurring topics

#racing#southern500#summershowdown

The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.

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Reading these numbers

A typical post picks up 127 interactions against 973K followers, an engagement rate of 0.013%. Posts are seen about 20K times each, and 0.642% of those impressions turn into an interaction. That is about 2.03% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.67 post a day over the last 30 days, though only 40% of days saw any activity at all. Most posts go out around 00:00 UTC, and Monday is the busiest day of the week. Of the 4 posts sampled, 75% carry an image or video and 25% link out. The account's strongest tracked post pulled 29K interactions, about 227x its own typical post. Recurring topics include #racing, #southern500, #summershowdown. Only 4 original posts have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.

What is Kevin Harvick's engagement rate on X?
Kevin Harvick (@KevinHarvick) has an engagement rate of 0.013%, based on the median interactions across 4 original posts from the last 30 days against 973,303 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.013%, Kevin Harvick sits above the 10th percentile of the 156,969 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @KevinHarvick have real engagement?
There is not yet enough sample to rank this account against others of its size.
When does @KevinHarvick post?
Most posts go out around 00:00 UTC, and Monday is its busiest day, at roughly 0.67 posts per day across the measured window.

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