Kenya Red Cross engagement report
@KenyaRedCross - 1.3M followers on X
Measured over 45 original posts from a 30-day window, last computed on August 22, 2026.
Engagement
A typical post picks up 27 interactions against 1.3M followers, an engagement rate of 0.002%. Measured over 45 original posts, its engagement rate beats 19% of 1,003 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 6.0K times each, and 0.447% of those impressions turn into an interaction. That is about 0.457% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 2.6 posts a day over the last 30 days, with activity on roughly 70% of days. Most posts go out around 09:00 UTC, and Wednesday is the busiest day of the week. Of the 45 posts sampled, 87% carry an image or video and 9% link out. The account's strongest tracked post pulled 509 interactions, about 19x its own typical post. Recurring topics include #earlywarning, #fikasalama, #lesotho.
Measured over 45 original posts from a 30-day window, last computed on August 22, 2026. Recurring tags: #earlywarning, #fikasalama, #lesotho.
Compared with accounts its own size
Kenya Red Cross's engagement rate beats 19% of the tracked X accounts closest to it in follower count (1,003 accounts, accounts of similar size (decile 6 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.
On engagement per impression rather than per follower it beats 33% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.
Where this sits in the catalog
At 0.002%, Kenya Red Cross sits above the 10th percentile of the 10,151 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.007%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.001% |
| 25th percentile | 0.007% |
| 50th percentile | 0.047% |
| 75th percentile | 0.324% |
| 90th percentile | 2.53% |
| 99th percentile | 360.5% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 09:00 UTC, and Wednesday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | 0% | 15K |
| 01:00 UTC | +4% | 15K |
| 02:00 UTC | -1% | 14K |
| 03:00 UTC | -2% | 15K |
| 04:00 UTC | -5% | 12K |
| 05:00 UTC | -5% | 12K |
| 06:00 UTC | -7% | 13K |
| 07:00 UTC | -6% | 14K |
| 08:00 UTC | -7% | 17K |
| 09:00 UTC | -2% | 19K |
| 10:00 UTC | -2% | 20K |
| 11:00 UTC | -2% | 22K |
| 12:00 UTC | -1% | 24K |
| 13:00 UTC | +1% | 27K |
| 14:00 UTC | -2% | 29K |
| 15:00 UTC | -1% | 30K |
| 16:00 UTC | -1% | 30K |
| 17:00 UTC | -1% | 28K |
| 18:00 UTC | +1% | 25K |
| 19:00 UTC | 0% | 24K |
| 20:00 UTC | 0% | 22K |
| 21:00 UTC | +1% | 19K |
| 22:00 UTC | +1% | 17K |
| 23:00 UTC | +1% | 15K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +8% | 59K |
| Monday | +8% | 72K |
| Tuesday | +1% | 94K |
| Wednesday | -4% | 78K |
| Thursday | -3% | 71K |
| Friday | -5% | 73K |
| Saturday | +2% | 64K |
Formats this account uses
Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.
| Format | This account | Catalog effect | 95% interval | Accounts behind it |
|---|---|---|---|---|
| Image or video | 87% of posts | +79% | +73% to +85% | 5.8K |
| Outbound link | 9% of posts | -49% | -50% to -47% | 6.1K |
| Typical length | - | +13% | +10% to +15% | 6.4K |
- 87% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 79% above the same accounts' other posts.
- 9% of its posts carry a link off X. Across the catalog, posts with an outbound link run 49% below the same accounts' other posts.
- Its average post runs 484 characters, which falls in the over 280 characters band. Across the catalog, posts over 280 characters run 13% above the same accounts' other posts.
These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.
Best tweets
- Jul 27, 202619x their median
Met International Federation of Red Cross and Red Crescent Societies Secretary-General Jagan Chapagain at State House Nairobi. Thanked the organisation for continued humanitarian interventions in Kenya and across the region. Assured Mr Chapagain of Kenya’s commitment to continue working with the Red Cross to strengthen the response to emergencies across our region. I also briefed him on Kenya’s transformation agenda, especially in water harvesting, water storage and irrigation, through the National Infrastructure Fund. This will boost production and strengthen our country's food security.
- Aug 19, 20266.6x their median
Response operations are ongoing following reports of an air incident near Kirish, Samburu County. Kenya Red Cross emergency response teams are participating in a multi-agency response effort as rescue teams work to access the crash site. More updates to follow. https://t.co/ADYZU9aNYh
- Jul 29, 20266.4x their median
Joined His Majesty King Letsie III of the Kingdom of Lesotho for a high-level strategic and diplomatic dialogue on food and nutrition resilience in Africa, held in Nairobi under the theme, 'Investing in Durable Solutions for Food and Nutrition Security in Africa.' Representing the Government of Kenya, I underscored Africa's immense agricultural potential while noting that climate change, recurrent droughts and floods continue to threaten food security. I emphasized that lasting solutions require integrated approaches that strengthen climate adaptation, water security, livelihoods and health. I called for increased investment through innovative financing, stronger public-private partnerships and closer collaboration among governments, development partners, financial institutions, humanitarian agencies and local communities to transform food systems and accelerate progress towards Zero Hunger in Africa. The dialogue also showcased investments in sustainable food and nutrition security, including community-based initiatives by the Kenya Red Cross Society. Kenya remains committed to working with the African Union, the International Federation of Red Cross and Red Crescent Societies (IFRC) and other partners to advance sustainable, long-term solutions to food insecurity across the continent. The meeting was attended by Somalia's Ambassador to Kenya, H.E. Jabril Ibrahim Abdulle; the British High Commissioner to Kenya, H.E. Matt Baugh OBE; the Secretary General of the International Federation of Red Cross and Red Crescent Societies, Mr Jagan Chapagain; the Kenya Red Cross Society leadership led by Dr. Ahmed Idris; alongside representatives from government, diplomatic missions, development partners, civil society and the private sector.
- Jul 24, 20264.9x their median
KAREN, NAIROBI CITY C OUNTY, KENYA FRIDAY, JULY 24, 2026 Following depressed rains in the cereal producing parts of Kenya this season, a lower harvest is expected in the coming weeks. This situation is predicted to result in el nino rains from October until January next year. The Government is seized of the food security implications of both the expected sub optimal harvest and subsequently the predicted el nino rains to ensure citizens are cushioned from hunger and farmers are supported with subsidized farm inputs to enable them maximise production in the October-December season. Met with relevant Cabinet and Principal Secretaries to map out the situation and plan for regular tracking of response and preparedness measures.
- Jul 26, 20263.1x their median
In Nairobi today, I was honoured to welcome His Majesty King Letsie III of Lesotho, alongside colleagues from the @IFRC and the @KenyaRedCross. More than 307 million people across Africa experienced hunger in 2024. Together, we must move beyond managing crises and invest in durable, locally led solutions. Through the Food Security Resilience Platform and the IFRC Pan-African Zero Hunger Initiative, we aim to help 60 million people become more resilient and food secure by 2030. Together with His Majesty, we are committed to championing African-led solutions.
- Aug 14, 20263.0x their median
A matatu carrying an estimated 50 passengers from Ivingoni Ward to Kyathi lost control, veered off the road and rolled several times at Kalembwani, Makueni County. A multi-agency team, comprising Kenya Red Cross, County Disaster Management, and Kenya Police, responded. Injured persons evacuated to Makueni County Referral Hospital. Scene clearance ongoing.
- Jul 30, 20262.6x their median
As my four-day mission to Kenya concludes, one message stands out: the solutions to hunger already exist within Africa. In Taita Taveta, I met farmers and young people transforming lives through improved rice production, sunflower farming, and skills development using research from a local university. These investments in locally led action are building resilience long before the next crisis strikes. My discussions with government and partners reinforced a shared conviction: the challenge is not finding solutions, but mobilising the partnerships and investment needed to take them to scale. I am grateful to His Majesty King Letsie III, the Government of Kenya, the @KenyaRedCross, the British High Commission, and all partners advancing durable solutions towards #ZeroHunger in Africa. Ending hunger requires more than emergency response. It demands addressing underlying causes like the climate crisis and in sustained investment in people, local leadership, and resilient food systems. The solutions are here. The task now is simple: invest, partner, and scale. #ZeroHunger
- Jul 27, 20262.5x their median
The @IFRC Secretary General, @Jagan_Chapagain, Kenya Red Cross Secretary General Dr. @IrshadIdris, the Vice President of the Djibouti Red Crescent Mahdi Mohammed and senior officials from the International Federation of Red Cross and Red Crescent Societies (IFRC) and the Kenya Red Cross paid a courtesy call on H.E. President William Ruto following the visit of His Majesty King Letsie III of Lesotho to Kenya. The meeting provided an opportunity to discuss the role of the Red Cross and Red Crescent Movement in supporting humanitarian action in Kenya and around the world. Discussions focused on strengthening collaboration between humanitarian actors and governments to enhance emergency preparedness and response, build community resilience, and address emerging humanitarian challenges. Kenya Red Cross remains committed to working with the Government of Kenya, the IFRC, and Movement partners to deliver impactful humanitarian action and improve the lives of vulnerable communities.
- Jul 27, 20262.3x their median
It's an honour to host @ifrc Sec Gen @jagan_chapagain as we welcome His Majesty King Letsie III of #Lesotho to Kenya on a working visit. His Majesty is in Kenya in his capacity as the @ifrc High Level Champion for Food and Nutrition Resilience. His Majesty will host a high level diplomatic forum on food security. He will also visit @KenyaRedCross projects on food security as part of his advocacy mission.
- Jul 26, 20262.1x their median
Kenya Red Cross Secretary General Dr Ahmed Idris, alongside IFRC Secretary General @Jagan_Chapagain and senior Government of Kenya officials, are honoured to receive His Majesty King Letsie III of Lesotho in Kenya. The King serves as IFRC Zero Hunger Champion and African Union Champion for Nutrition. We look forward to showcasing and engaging with him on how local food security solutions are strengthening communities.
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
Recurring topics
The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.
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Reading these numbers
A typical post picks up 27 interactions against 1.3M followers, an engagement rate of 0.002%. Measured over 45 original posts, its engagement rate beats 19% of 1,003 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 6.0K times each, and 0.447% of those impressions turn into an interaction. That is about 0.457% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 2.6 posts a day over the last 30 days, with activity on roughly 70% of days. Most posts go out around 09:00 UTC, and Wednesday is the busiest day of the week. Of the 45 posts sampled, 87% carry an image or video and 9% link out. The account's strongest tracked post pulled 509 interactions, about 19x its own typical post. Recurring topics include #earlywarning, #fikasalama, #lesotho.
- What is Kenya Red Cross's engagement rate on X?
- Kenya Red Cross (@KenyaRedCross) has an engagement rate of 0.002%, based on the median interactions across 45 original posts from the last 30 days against 1,320,932 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.002%, Kenya Red Cross sits above the 10th percentile of the 10,151 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @KenyaRedCross have real engagement?
- Its engagement rate beats 19% of the tracked X accounts closest to it in follower count (1,003 accounts), which puts it in the bottom quarter for its size group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
- When does @KenyaRedCross post?
- Most posts go out around 09:00 UTC, and Wednesday is its busiest day, at roughly 2.63 posts per day across the measured window.