The Prince and Princess of Wales engagement report
@KensingtonRoyal - 2.9M followers on X
Measured over 2 original posts from a 30-day window, last computed on September 1, 2026.
Engagement
Early reading. We have captured 2 original posts for this account, below the 8 we require before treating a median as settled. The numbers above describe what we have seen so far, not a finished profile of the account.
A typical post picks up 9.1K interactions against 2.9M followers, an engagement rate of 0.315%. Posts are seen about 198K times each, and 4.61% of those impressions turn into an interaction. That is about 6.83% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.07 posts a day over the last 30 days, though only 7% of days saw any activity at all. Most posts go out around 08:00 UTC, and Thursday is the busiest day of the week. The account's strongest tracked post pulled 77K interactions, about 8.4x its own typical post. Only 2 original posts have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.
Measured over 2 original posts from a 30-day window, last computed on September 1, 2026.
Where this sits in the catalog
At 0.315%, The Prince and Princess of Wales sits above the 50th percentile of the 36,261 accounts in this comparison. That places it in the above the median band, which runs 0.08% to 0.431%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.002% |
| 25th percentile | 0.012% |
| 50th percentile | 0.08% |
| 75th percentile | 0.431% |
| 90th percentile | 2.10% |
| 99th percentile | 160.7% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 08:00 UTC, and Thursday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 50K |
| 01:00 UTC | -2% | 51K |
| 02:00 UTC | -3% | 50K |
| 03:00 UTC | -4% | 53K |
| 04:00 UTC | -6% | 43K |
| 05:00 UTC | -4% | 42K |
| 06:00 UTC | -4% | 48K |
| 07:00 UTC | -5% | 51K |
| 08:00 UTC | -4% | 60K |
| 09:00 UTC | -3% | 69K |
| 10:00 UTC | -2% | 71K |
| 11:00 UTC | -3% | 78K |
| 12:00 UTC | -2% | 86K |
| 13:00 UTC | -2% | 93K |
| 14:00 UTC | -3% | 96K |
| 15:00 UTC | -2% | 100K |
| 16:00 UTC | -3% | 97K |
| 17:00 UTC | -2% | 90K |
| 18:00 UTC | -1% | 84K |
| 19:00 UTC | -2% | 79K |
| 20:00 UTC | -1% | 74K |
| 21:00 UTC | -1% | 66K |
| 22:00 UTC | -2% | 57K |
| 23:00 UTC | -2% | 51K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +4% | 229K |
| Monday | 0% | 284K |
| Tuesday | -2% | 273K |
| Wednesday | -1% | 250K |
| Thursday | -2% | 243K |
| Friday | -3% | 251K |
| Saturday | +3% | 226K |
Best tweets
- Jul 6, 20268.4x their median
A tie that had absolutely everything. A win that means absolutely everything. WE ARE WORLD CUP QUARTER-FINALISTS! 🏆 https://t.co/mpBLI7m3XQ
- May 20, 20266.5x their median
IT’S EUROPA LEAGUE FINAL MATCHDAY ✊ https://t.co/peHs6XQ3PW
- Jul 22, 20264.6x their median
Thank you for all the birthday wishes for George today! 🎂 https://t.co/sonq5nQFfS
- Jul 15, 20264.5x their median
Our @FIFAWorldCup semi-final ends in defeat. https://t.co/4kAn35O31o
- Jun 21, 20263.9x their median
Happy birthday and Father’s Day to the best Papa in the World! We love you very much. C, G, C & L 💕 https://t.co/17KWQ3VBIp
- Jun 28, 20263.6x their median
Every year, hundreds of thousands of people in this country hear the words no one wants to hear. What follows is a path that tests every part of who we are: physically, emotionally, psychologically and spiritually. The challenges ripple outwards, touching families, friendships, work and the quiet moments we spend alone with our thoughts. Cancer doesn’t just affect the body. It changes how you think and feel and profoundly affects every aspect of life. I know this personally, and that the journey through and beyond treatment requires more than medicine alone. I have taken on the National Three Peaks Challenge, not simply as a physical endeavour but as a chance to explore life beyond diagnosis and to give something back. The Royal Marsden is a place that holds great meaning for me and whose care and expertise are life changing for so many people. Through this challenge, I want to raise awareness for the deeper impact of serious illness and the importance of holistic healthcare. Every individual is different, and ensuring there is a whole person approach to care enables those living through cancer to manage the deeply personal challenge of diagnosis. Holistic therapies complement clinical pathways and support patients’ ability to maintain their wellbeing, resilience and quality of life during an exceptionally difficult time. We have an opportunity to reshape what the future of holistic cancer care looks like, enabling more people, nationwide, to access the kind of personalised support that can help make a meaningful difference during and after medical treatment. This challenge will support the Royal Marsden Cancer Charity, helping to transform access to, and understanding of, holistic care that will enhance recovery and healing for patients across the UK. Healing, whether personal or collective, is not just about fixing what is wrong. It is about finding balance in how we live. Between effort and acceptance, between control and trust, between thinking and simply being. Because in the end, bravery isn’t just about pushing forward. It is about knowing how to stay grounded, connected and present, no matter the terrain, or landscape you are walking through. Together, we can stand alongside everyone navigating life with cancer, ensuring no one faces this disease feeling unseen or unsupported. Please know you are not alone. C
- Jun 17, 20263.5x their median
A wonderful day at Royal Ascot. W & C https://t.co/JNScqg2crF
- Jul 9, 20263.4x their median
We are deeply saddened by the passing of Bonnie Tyler. A proud Welsh icon, her extraordinary voice and unforgettable music touched millions around the world and will continue to inspire generations to come. Our thoughts are with her husband, family, friends and all who loved her. Diolch am y gerddoriaeth. W
- Jul 20, 20263.3x their median
We are incredibly saddened by the news that Kevin Keegan OBE has passed away. Kevin earned 63 international caps and scored 21 goals between 1972 and 1982, before managing the #ThreeLions from 1999 to 2000. Our thoughts and condolences are with Kevin's family, friends and former clubs.
- May 20, 20263.2x their median
NO LIMITS TO OUR DREAMS. https://t.co/rrgvpzewib
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
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Reading these numbers
A typical post picks up 9.1K interactions against 2.9M followers, an engagement rate of 0.315%. Posts are seen about 198K times each, and 4.61% of those impressions turn into an interaction. That is about 6.83% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.07 posts a day over the last 30 days, though only 7% of days saw any activity at all. Most posts go out around 08:00 UTC, and Thursday is the busiest day of the week. The account's strongest tracked post pulled 77K interactions, about 8.4x its own typical post. Only 2 original posts have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.
- What is The Prince and Princess of Wales's engagement rate on X?
- The Prince and Princess of Wales (@KensingtonRoyal) has an engagement rate of 0.315%, based on the median interactions across 2 original posts from the last 30 days against 2,898,928 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.315%, The Prince and Princess of Wales sits above the 50th percentile of the 36,261 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @KensingtonRoyal have real engagement?
- There is not yet enough sample to rank this account against others of its size.
- When does @KensingtonRoyal post?
- Most posts go out around 08:00 UTC, and Thursday is its busiest day, at roughly 0.07 posts per day across the measured window.