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Kamala Harris engagement report

@KamalaHarris - 21M followers on X

Measured over 8 original posts from a 30-day window, last computed on August 31, 2026.

Engagement

Top quarter for its size
Per follower
0.107%
of 21M followers
Per impression
2.88%
780K views on a typical post
Reach
3.72%
of its followers see a post
Typical post
22K
interactions (median)
Saved
0.044%
347 bookmarks on a typical post
Posting rate
0.3/day
active 23% of days
Peak time
20:00 UTC
Friday

A typical post picks up 22K interactions against 21M followers, an engagement rate of 0.107%. Measured over 8 original posts, its engagement rate beats 86% of 3,774 tracked accounts of a similar size. Comparing inside a size band matters here: engagement rate falls as accounts grow, so a raw rate would mostly just re-measure the follower count. Posts are seen about 780K times each, and 2.88% of those impressions turn into an interaction. That is about 3.72% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.3 posts a day over the last 30 days, though only 23% of days saw any activity at all. Most posts go out around 20:00 UTC, and Friday is the busiest day of the week. Of the 8 posts sampled, 100% carry an image or video. The account's strongest tracked post pulled 313K interactions, about 14x its own typical post.

Measured over 8 original posts from a 30-day window, last computed on August 31, 2026.

Compared with accounts its own size

Kamala Harris's engagement rate beats 86% of the tracked X accounts closest to it in follower count (3,774 accounts, accounts of similar size (decile 10 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.

On engagement per impression rather than per follower it beats 85% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.

Where this sits in the catalog

At 0.107%, Kamala Harris sits above the 50th percentile of the 36,654 accounts in this comparison. That places it in the above the median band, which runs 0.08% to 0.433%.

p100.002%
p250.012%
p50 (median)0.08%
p750.433%
p902.10%
p99160.5%
Engagement rate as a share of followers, across the 36,654 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 106,977 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.002%
25th percentile0.012%
50th percentile0.08%
75th percentile0.433%
90th percentile2.10%
99th percentile160.5%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 20:00 UTC, and Friday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 20:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 6%Busiest hour: 20:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%51K
01:00 UTC-2%52K
02:00 UTC-3%50K
03:00 UTC-4%53K
04:00 UTC-6%43K
05:00 UTC-4%42K
06:00 UTC-4%48K
07:00 UTC-5%52K
08:00 UTC-4%61K
09:00 UTC-3%70K
10:00 UTC-2%72K
11:00 UTC-3%78K
12:00 UTC-2%86K
13:00 UTC-2%94K
14:00 UTC-4%97K
15:00 UTC-2%101K
16:00 UTC-3%98K
17:00 UTC-2%91K
18:00 UTC-1%85K
19:00 UTC-1%80K
20:00 UTC-1%74K
21:00 UTC-1%66K
22:00 UTC-1%57K
23:00 UTC-2%52K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Friday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 5%Busiest day: Friday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+4%231K
Monday0%288K
Tuesday-2%278K
Wednesday-1%251K
Thursday-1%245K
Friday-3%253K
Saturday+3%227K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Best tweets

  • Feb 28, 202614x their median

    Donald Trump is dragging the United States into a war the American people do not want. Let me be clear: I am opposed to a regime-change war in Iran, and our troops are being put in harm’s way for the sake of Trump’s war of choice. Read my full statement: https://t.co/JmxZaC8vBr

    185K37K85K6.6K16M viewsView on X
  • Apr 7, 202613x their median

    The President of the United States is threatening to commit war crimes and wipe out a "whole civilization" — all because he started a disastrous war of his own making and had no plan and no strategy for how to end it. This is abhorrent, and the American people do not support this. Trump's recklessness is needlessly putting our brave service members in harm's way, destroying America's global standing, and making life even more unaffordable for the American people. We must all stand against this and oppose funding this illegal war of choice.

    238K40K18K1.7K6.2M viewsView on X
  • Jul 17, 202610x their median

    Before the president gets on television tonight to peddle lies and conspiracy theories, here is what you need to know: The 2020 election was not stolen. We won, and he lost.

    182K20K25K1.9K8.3M viewsView on X
  • Jun 1, 20265.6x their median

    Pride is joy. Pride is courage. Pride is a celebration. And Pride is the ongoing fight to ensure every person can live as their authentic self. This month and every month, we celebrate the LGBTQ+ community and all those continuing the fight for equality. Happy Pride! https://t.co/mF6j7sVAOp

    102K15K8.1K9252.1M viewsView on X
  • Apr 22, 20265.5x their median

    Donald Trump and Republicans have tried to rig the 2026 midterms. Today in Virginia, voters sent them a clear message: The power is with the people.

    103K11K7.9K5732.4M viewsView on X
  • Aug 25, 20265.3x their median

    Dolly Parton was a true American icon. First introduced to the world as a "little girl from up in East Tennessee," she became a global superstar. Her career accolades included 11 Grammy awards, an Emmy, an honorary Oscar, and — my favorite — more than 300 million books sent to millions of children around the world through her Imagination Library. All at once she was kind, modest, and funny. With her music, her philanthropy, and her style, Dolly was one of one. Doug and I send our prayers to her family, friends, and all those who have been touched by her magic. We will always love you, Dolly.

    106K12K710136834K viewsView on X
  • Apr 4, 20264.9x their median

    Donald Trump votes by mail. But this week, he signed an Executive Order so you can’t. Why? Because he is scared of your power, and he is scared of losing the midterms. https://t.co/bATE52ISt9

    77K17K15K8302.5M viewsView on X
  • Apr 2, 20263.7x their median

    A few thoughts ahead of the President’s speech tonight. https://t.co/iQw6rv7UiE

    56K9.5K16K1.4K3.9M viewsView on X
  • Jun 19, 20262.3x their median

    To know Barack and Michelle is to understand: They have always believed that leadership is about leaving something behind that empowers others. Today's opening of the Obama Presidential Center reflects that vision. It will continue to invest in future generations and encourage people to see themselves as part of something bigger. Congratulations, my friends. What a remarkable day.

    44K5.2K2.0K154597K viewsView on X
  • Apr 16, 20262.2x their median

    Here in North Carolina and around the country, gas prices are too high. This is a direct result of Donald Trump's war of choice in Iran, and the American people are paying the price. https://t.co/gsynOMKqC7

    27K5.1K17K1.5K4.5M viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

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Reading these numbers

A typical post picks up 22K interactions against 21M followers, an engagement rate of 0.107%. Measured over 8 original posts, its engagement rate beats 86% of 3,774 tracked accounts of a similar size. Comparing inside a size band matters here: engagement rate falls as accounts grow, so a raw rate would mostly just re-measure the follower count. Posts are seen about 780K times each, and 2.88% of those impressions turn into an interaction. That is about 3.72% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.3 posts a day over the last 30 days, though only 23% of days saw any activity at all. Most posts go out around 20:00 UTC, and Friday is the busiest day of the week. Of the 8 posts sampled, 100% carry an image or video. The account's strongest tracked post pulled 313K interactions, about 14x its own typical post.

What is Kamala Harris's engagement rate on X?
Kamala Harris (@KamalaHarris) has an engagement rate of 0.107%, based on the median interactions across 8 original posts from the last 30 days against 20,988,371 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.107%, Kamala Harris sits above the 50th percentile of the 36,654 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @KamalaHarris have real engagement?
Its engagement rate beats 86% of the tracked X accounts closest to it in follower count (3,774 accounts), which puts it in the top quarter for its size group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
When does @KamalaHarris post?
Most posts go out around 20:00 UTC, and Friday is its busiest day, at roughly 0.3 posts per day across the measured window.

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