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Kenya Wildlife Service engagement report

@KWSKenya - 535K followers on X

Measured over 45 original posts from a 30-day window, last computed on August 27, 2026.

Engagement

Middle of its size range
Per follower
0.014%
of 535K followers
Per impression
1.58%
4.8K views on a typical post
Reach
0.9%
of its followers see a post
Typical post
76
interactions (median)
Saved
0.042%
2 bookmarks on a typical post
Posting rate
1.8/day
active 87% of days
Peak time
08:00 UTC
Wednesday

A typical post picks up 76 interactions against 535K followers, an engagement rate of 0.014%. Measured over 45 original posts, its engagement rate beats 36% of 3,774 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 4.8K times each, and 1.58% of those impressions turn into an interaction. That is about 0.897% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.8 posts a day over the last 30 days, with activity on almost every day in the window. Most posts go out around 08:00 UTC, and Wednesday is the busiest day of the week. Of the 45 posts sampled, 100% carry an image or video, 7% are part of a thread and 44% link out. The account's strongest tracked post pulled 813 interactions, about 11x its own typical post. Recurring topics include #wildaugust2026, #exploreexperienceconserve, #thanksgiving.

Measured over 45 original posts from a 30-day window, last computed on August 27, 2026. Recurring tags: #wildaugust2026, #exploreexperienceconserve, #thanksgiving.

Compared with accounts its own size

Kenya Wildlife Service's engagement rate beats 36% of the tracked X accounts closest to it in follower count (3,774 accounts, accounts of similar size (decile 7 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.

On engagement per impression rather than per follower it beats 64% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.

Where this sits in the catalog

At 0.014%, Kenya Wildlife Service sits above the 25th percentile of the 36,654 accounts in this comparison. That places it in the below the median band, which runs 0.012% to 0.08%.

p100.002%
p250.012%
p50 (median)0.08%
p750.433%
p902.10%
p99160.5%
Engagement rate as a share of followers, across the 36,654 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 106,977 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.002%
25th percentile0.012%
50th percentile0.08%
75th percentile0.433%
90th percentile2.10%
99th percentile160.5%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 08:00 UTC, and Wednesday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 08:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 6%Busiest hour: 08:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%51K
01:00 UTC-2%52K
02:00 UTC-3%50K
03:00 UTC-4%53K
04:00 UTC-6%43K
05:00 UTC-4%42K
06:00 UTC-4%48K
07:00 UTC-5%52K
08:00 UTC-4%61K
09:00 UTC-3%70K
10:00 UTC-2%72K
11:00 UTC-3%78K
12:00 UTC-2%86K
13:00 UTC-2%94K
14:00 UTC-4%97K
15:00 UTC-2%101K
16:00 UTC-3%98K
17:00 UTC-2%91K
18:00 UTC-1%85K
19:00 UTC-1%80K
20:00 UTC-1%74K
21:00 UTC-1%66K
22:00 UTC-1%57K
23:00 UTC-2%52K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Wednesday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 5%Busiest day: Wednesday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+4%231K
Monday0%288K
Tuesday-2%278K
Wednesday-1%251K
Thursday-1%245K
Friday-3%253K
Saturday+3%227K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Best tweets

  • Aug 23, 202611x their median

    ๐’๐ก๐ž ๐ฐ๐š๐ฌ ๐ญ๐ซ๐š๐ฉ๐ฉ๐ž๐ ๐Ÿ๐จ๐ซ ๐ง๐ž๐š๐ซ๐ฅ๐ฒ ๐Ÿ๐Ÿ’ ๐ก๐จ๐ฎ๐ซ๐ฌ. ๐๐ฎ๐ญ ๐ญ๐ก๐ž ๐ซ๐ž๐ฌ๐œ๐ฎ๐ž ๐ญ๐ž๐š๐ฆ ๐ง๐ž๐ฏ๐ž๐ซ ๐ ๐š๐ฏ๐ž ๐ฎ๐ฉ ๐จ๐ง ๐ก๐ž๐ซ. ๐Ÿ˜ Deep in Muchuro, community members spotted a female elephant trapped in a drying mud pit, her body pressed against the hardening earth and her strength fading. They raised the alarm, calling for help and setting the rescue in motion. The KWS Rapid Response Team rushed to her aid, spending the night by her side, protecting her and monitoring her condition until help could arrive. The KWS ECA Mobile Vet Unit, led by Dr. Michael Njoroge, set out to reach her. The rugged terrain tested their resolve, but nothing could stop the team from pushing forward with the rescue mission. Upon reaching the site, the team found the elephant exhausted and completely caked in dried mud. The team carefully cleared the mud around her body, secured heavy-duty straps beneath her and coordinated a pull using two Mobile Vet Unit vehicles. After hours of painstaking work, she was finally free. ๐Ÿ’• Behind every successful rescue is a team willing to go the extra mile for wildlife. They keep showing up, keep fighting, and keep giving wildlife a second chance. To support our conservation efforts please visit https://t.co/CMz0Dl2Xtk #ConservationInAction #ThrivingWildlifeForever #ThisIsOurWild

    69310313418K viewsView on X
  • Aug 12, 20268.9x their median

    HAPPY WORLD ELEPHANT DAY! ๐Ÿ˜ Did You Know? Elephants have an incredible sense of smell and can detect water sources from up to 12 km away! Their remarkable sense of smell helps them navigate vast landscapes and find the water they need to survive. What other fascinating elephant facts do you know? Share yours in the comment section below ๐Ÿ‘‡๐Ÿฝ #WorldElephantDay #ThrivingWildlifeForever #ThisIsOurWild

    5531091226.6K viewsView on X
  • Aug 21, 20268.5x their median

    Help us caption this. #ExploreExperienceConserve #WildAugust2026 #FunFriday https://t.co/pA48YYHNZ6

    44076973641K viewsView on X
  • Aug 20, 20267.6x their median

    Welcome to Amboseli National Park, Home of the African Elephant. ๐Ÿ˜ Looks like this elephant decided to lend a trunk to the Customer Experience team! ๐Ÿ˜„ At the main gate, our newest welcome ambassador is making sure every visitor gets the ultimate Amboseli greeting! Here, elephants arenโ€™t just part of the landscape; they are part of what makes Amboseli home. And if this is the welcome, imagine what awaits beyond the gate! #ExploreExperienceConserve #WildAugust2026

    4668724314K viewsView on X
  • Aug 14, 20267.6x their median

    I am a reptile. ๐ŸฆŽ I have a long tail, strong claws and a forked tongue that helps me pick up scent molecules and track down prey. I may look calm, but I can move pretty fast when I need to! Whatโ€™s my name?๐Ÿค”Drop your answers in the comments below! ๐Ÿ“Tsavo East National Park #ThisIsOurWild #ExploreExperienceConserve

    310561991354K viewsView on X
  • Aug 25, 20266.4x their median

    Snares are silent killers. Set to trap wildlife for bushmeat, they do not discriminate. A snare intended for small game can just as easily catch a leopard, elephant, antelope, or even injure a person who unknowingly crosses its path. This young male leopard was found trapped in a cable-wire snare outside Tsavo East National Park, near Voi Wildlife Lodge. The snare had tightened around him, leaving injuries at the base of his tail, likely caused by sharp objects as he struggled to escape. The KWS Tsavo team successfully immobilised and treated him before translocating him to Tsavo East National Park, where he has a good prognosis and a second chance to return to the wild. But the danger did not end with his rescue. A search of the surrounding area revealed more snares; set and waiting. The team dismantled them, removing deadly threats from the landscape. Snares are not just a threat to wildlife. They can cause prolonged suffering, endanger people and fuel the illegal bushmeat trade. Bushmeat trade and consumption is illegal and can pose serious risks to human health. If you see a snare or suspect wildlife crime, report via our 24/7 toll free line 0800 597 000 or WhatsApp 0726 610509. Karibu, Tutunze Pamoja! #ThrivingWildlifeForever #ThisIsOurWild

    3928611112K viewsView on X
  • Aug 12, 20263.4x their median

    ๐–๐จ๐ซ๐ฅ๐ ๐„๐ฅ๐ž๐ฉ๐ก๐š๐ง๐ญ ๐ƒ๐š๐ฒ: ๐“๐ก๐ž ๐‰๐จ๐ฎ๐ซ๐ง๐ž๐ฒ ๐จ๐Ÿ ๐Ÿ“๐Ÿ’ ๐‰๐ฎ๐ฆ๐›๐จ๐ฌ In October 2024, KWS translocated 54 elephants from Mwea National Reserve to Aberdare National Park, giving these jumbos a new home while helping mitigate human-wildlife conflict. Elephant translocations play an important role in creating safer spaces for both wildlife and communities. By moving elephants from high-conflict areas to suitable habitats, we protect livelihoods, promote peaceful coexistence and give these majestic giants room to thrive. ๐‡๐š๐ฉ๐ฉ๐ฒ ๐–๐จ๐ซ๐ฅ๐ ๐„๐ฅ๐ž๐ฉ๐ก๐š๐ง๐ญ ๐ƒ๐š๐ฒ! ๐Ÿ˜ Together, we can keep Kenyaโ€™s elephants roaming for generations to come. ๐’๐ฎ๐ฉ๐ฉ๐จ๐ซ๐ญ ๐„๐ฅ๐ž๐ฉ๐ก๐š๐ง๐ญ ๐œ๐จ๐ง๐ฌ๐ž๐ซ๐ฏ๐š๐ญ๐ข๐จ๐ง ๐ž๐Ÿ๐Ÿ๐จ๐ซ๐ญ๐ฌ๐Ÿ’š https://t.co/CMz0Dl2Xtk #WorldElephantDay #KWS #SupportWildlifeConservation #TunzaMaliYako

    19557707.1K viewsView on X
  • Aug 2, 20263.0x their median

    In the Amboseli Ecosystem, Corporal Lilian stood with a family through a cold, rainy night after a lion approached their boma, staying until the animal was safely guided back into the park. Her story is a reminder that conservation knows no gender. Every day, our rangers put service above self to protect both people and wildlife. As Ranger Week continues, we celebrate Corporal Lilian and every ranger keeping Kenya wild and communities safe. ๐Ÿ’š #RangerWeek #ThisIsOurWild #KWS #Amboseli

    1833010215K viewsView on X
  • Aug 26, 20262.9x their median

    ๐“๐จ๐๐š๐ฒ, ๐ฐ๐ž ๐ฆ๐š๐ซ๐ค ๐–๐จ๐ซ๐ฅ๐ ๐€๐Ÿ๐ซ๐ข๐œ๐š๐ง ๐–๐ข๐ฅ๐ ๐ƒ๐จ๐  ๐ƒ๐š๐ฒ. ๐Ÿพ African wild dogs (Lycaon pictus), listed as Endangered on the IUCN Red List of Threatened Species, are known for their extraordinary teamwork, strong family bonds and incredible endurance, reminding us that survival in the wild is often a team effort. Despite their resilience, African wild dogs face numerous threats, including habitat loss, disease, and threats from predators such as lions and hyenas. Visit @KWSTsavoEast and witness these remarkable predators in the wild. Your visit helps support conservation efforts that protect wildlife and the habitats they depend on. Protect their habitat. Protect their packs. Protect their future. #ThisIsOurWild #WildDogDay #ThrivingWildlifeForever

    16846246.1K viewsView on X
  • Aug 26, 20262.9x their median

    This World Dog Day, we celebrate the KWS Canine Unit - a dedicated team of rangers and highly trained dogs working together to protect Kenyaโ€™s wildlife. Their relentless efforts play a vital role in mitigating wildlife crime across our parks and at our borders, helping safeguard our endangered species. Thank you for keeping our wild safe! Support their efforts: https://t.co/CMz0Dl2Xtk #ThisIsOurWild #ThrivingWildlifeForever #WorldDogDay

    17932625.4K viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

Recurring topics

#wildaugust2026#exploreexperienceconserve#thanksgiving#explorekenyaparks#funfriday

The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.

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Reading these numbers

A typical post picks up 76 interactions against 535K followers, an engagement rate of 0.014%. Measured over 45 original posts, its engagement rate beats 36% of 3,774 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 4.8K times each, and 1.58% of those impressions turn into an interaction. That is about 0.897% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.8 posts a day over the last 30 days, with activity on almost every day in the window. Most posts go out around 08:00 UTC, and Wednesday is the busiest day of the week. Of the 45 posts sampled, 100% carry an image or video, 7% are part of a thread and 44% link out. The account's strongest tracked post pulled 813 interactions, about 11x its own typical post. Recurring topics include #wildaugust2026, #exploreexperienceconserve, #thanksgiving.

What is Kenya Wildlife Service's engagement rate on X?
Kenya Wildlife Service (@KWSKenya) has an engagement rate of 0.014%, based on the median interactions across 45 original posts from the last 30 days against 535,022 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.014%, Kenya Wildlife Service sits above the 25th percentile of the 36,654 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @KWSKenya have real engagement?
Its engagement rate beats 36% of the tracked X accounts closest to it in follower count (3,774 accounts), which puts it in the middle of its size range group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
When does @KWSKenya post?
Most posts go out around 08:00 UTC, and Wednesday is its busiest day, at roughly 1.8 posts per day across the measured window.

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