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Kenya Wildlife Service engagement report

@KWSKenya - 535K followers on X

Measured over 51 original posts from a 30-day window, last computed on October 15, 2026.

Engagement

Middle of its size range
Per follower
0.009%
of 535K followers
Per impression
1.68%
2.8K views on a typical post
Reach
0.52%
of its followers see a post
Typical post
47
interactions (median)
Saved
0.036%
1 bookmarks on a typical post
Posting rate
2.1/day
active 73% of days
Peak time
12:00 UTC
Wednesday

A typical post picks up 47 interactions against 535K followers, an engagement rate of 0.009%. Measured over 51 original posts, its engagement rate beats 32% of 21,185 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 2.8K times each, and 1.68% of those impressions turn into an interaction. That is about 0.524% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 2.1 posts a day over the last 30 days, with activity on roughly 73% of days. Most posts go out around 12:00 UTC, and Wednesday is the busiest day of the week. Of the 51 posts sampled, 100% carry an image or video, 16% are part of a thread and 43% link out. The account's strongest tracked post pulled 1.0K interactions, about 22x its own typical post. Recurring topics include #exploreexperienceconserve, #thisisourwild, #mashujaathematicweek.

Measured over 51 original posts from a 30-day window, last computed on October 15, 2026. Recurring tags: #exploreexperienceconserve, #thisisourwild, #mashujaathematicweek.

Compared with accounts its own size

Kenya Wildlife Service's engagement rate beats 32% of the tracked X accounts closest to it in follower count (21,185 accounts, accounts of similar size (decile 10 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.

On engagement per impression rather than per follower it beats 61% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.

Where this sits in the catalog

At 0.009%, Kenya Wildlife Service sits above the 10th percentile of the 212,741 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.025%.

p100.004%
p250.025%
p50 (median)0.146%
p750.697%
p902.61%
p9982.8%
Engagement rate as a share of followers, across the 212,741 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 22,375 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.004%
25th percentile0.025%
50th percentile0.146%
75th percentile0.697%
90th percentile2.61%
99th percentile82.8%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 12:00 UTC, and Wednesday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 12:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 111%Busiest hour: 12:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%89K
01:00 UTC-2%90K
02:00 UTC-3%88K
03:00 UTC-4%94K
04:00 UTC-5%76K
05:00 UTC-4%75K
06:00 UTC-5%86K
07:00 UTC-5%93K
08:00 UTC-4%108K
09:00 UTC-4%124K
10:00 UTC-3%129K
11:00 UTC-3%141K
12:00 UTC-3%154K
13:00 UTC-3%167K
14:00 UTC-4%173K
15:00 UTC-2%176K
16:00 UTC-3%171K
17:00 UTC-3%159K
18:00 UTC-2%149K
19:00 UTC-2%141K
20:00 UTC-1%131K
21:00 UTC0%116K
22:00 UTC-2%100K
23:00 UTC-1%90K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Wednesday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 111%Busiest day: Wednesday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+5%393K
Monday+1%483K
Tuesday-2%520K
Wednesday-3%472K
Thursday-2%430K
Friday-3%447K
Saturday+2%393K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Formats this account uses

Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.

This account's posting mix compared with catalog-wide effects
FormatThis accountCatalog effect95% intervalAccounts behind it
Image or video100% of posts+111%+108% to +115%34K
Outbound link43% of posts-41%-42% to -40%32K
Typical length-+15%+14% to +16%32K
  • 100% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
  • 43% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts, so a large share of this account's output sits in the weakest bucket we measure.
  • Its average post runs 639 characters, which falls in the over 280 characters band. Across the catalog, posts over 280 characters run 15% above the same accounts' other posts.

These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.

Best tweets

  • Aug 28, 202622x their median

    Hatuezi kimbizwa ivi tukiwachungia wanyama alafu mnakosa kukam kwa parks, manze! Hii weekend tembeeni watu wangu! Karibuni sana! #WildAugust2026 #ExploreExperienceConserve https://t.co/Br951izVKK

    62610222867212K viewsView on X
  • Aug 23, 202617x their median

    ๐’๐ก๐ž ๐ฐ๐š๐ฌ ๐ญ๐ซ๐š๐ฉ๐ฉ๐ž๐ ๐Ÿ๐จ๐ซ ๐ง๐ž๐š๐ซ๐ฅ๐ฒ ๐Ÿ๐Ÿ’ ๐ก๐จ๐ฎ๐ซ๐ฌ. ๐๐ฎ๐ญ ๐ญ๐ก๐ž ๐ซ๐ž๐ฌ๐œ๐ฎ๐ž ๐ญ๐ž๐š๐ฆ ๐ง๐ž๐ฏ๐ž๐ซ ๐ ๐š๐ฏ๐ž ๐ฎ๐ฉ ๐จ๐ง ๐ก๐ž๐ซ. ๐Ÿ˜ Deep in Muchuro, community members spotted a female elephant trapped in a drying mud pit, her body pressed against the hardening earth and her strength fading. They raised the alarm, calling for help and setting the rescue in motion. The KWS Rapid Response Team rushed to her aid, spending the night by her side, protecting her and monitoring her condition until help could arrive. The KWS ECA Mobile Vet Unit, led by Dr. Michael Njoroge, set out to reach her. The rugged terrain tested their resolve, but nothing could stop the team from pushing forward with the rescue mission. Upon reaching the site, the team found the elephant exhausted and completely caked in dried mud. The team carefully cleared the mud around her body, secured heavy-duty straps beneath her and coordinated a pull using two Mobile Vet Unit vehicles. After hours of painstaking work, she was finally free. ๐Ÿ’• Behind every successful rescue is a team willing to go the extra mile for wildlife. They keep showing up, keep fighting, and keep giving wildlife a second chance. To support our conservation efforts please visit https://t.co/CMz0Dl2Xtk #ConservationInAction #ThrivingWildlifeForever #ThisIsOurWild

    69610213419K viewsView on X
  • Oct 13, 202616x their median

    Double the joy, double the wonder! ๐ŸŽ‰ Meet Twain, a remarkable 30-year-old elephant from the TC family in Kimana Sanctuary, who has made history by welcoming a set of twins, the sixth recorded set within the Amboseli ecosystem! Born on 7th October, these little ones are already one week old and thriving alongside their extraordinary mother. Twainโ€™s story is a beautiful celebration of natureโ€™s wonders and a powerful reminder of why protecting elephants and their habitats matters. Six sets of twins. One incredible ecosystem. And one remarkable mother. Your next wild adventure starts here. Plan your visit: https://t.co/KjqNRhUYsy #ThisIsOurWild #ExploreExperienceConserve

    6479524610K viewsView on X
  • Oct 9, 202615x their median

    Wildlife veterinary teams are resilient and so are the animals they care for. They keep fighting and our teams keep showing up for them through every challenge. Palliative care is an important part of wildlife veterinary medicine. It focuses on comfort, dignity and quality of life, especially when an animal is severely weakened or facing a serious health challenge. It can include supportive treatment such as fluids and close monitoring, while veterinary teams continue to assess the animalโ€™s condition and determine the best course of care. This is the care currently being given to a male white rhino at MKWC. Led by Dr. Mukami, the veterinary team has made several attempts to support him. He is very weak, particularly in his forelegs, and has stopped feeding. He is receiving supportive treatment and IV fluids and will be monitored closely. For vet teams, caring for an animal means being there through every stage, doing everything possible to keep it comfortable and give it the best chance. To support wildlife conservation and help us continue caring for Kenyaโ€™s wildlife, please donate here: https://t.co/CMz0Dl2Xtk #ThisIsOurWild #ExploreExperienceConserve

    5691048317K viewsView on X
  • Aug 12, 202614x their median

    HAPPY WORLD ELEPHANT DAY! ๐Ÿ˜ Did You Know? Elephants have an incredible sense of smell and can detect water sources from up to 12 km away! Their remarkable sense of smell helps them navigate vast landscapes and find the water they need to survive. What other fascinating elephant facts do you know? Share yours in the comment section below ๐Ÿ‘‡๐Ÿฝ #WorldElephantDay #ThrivingWildlifeForever #ThisIsOurWild

    5521091226.7K viewsView on X
  • Oct 14, 202614x their median

    ๐€๐ง ๐ฎ๐ฉ๐๐š๐ญ๐ž ๐จ๐ง ๐๐š๐ฅ๐š โค๏ธ Following reports of lameness, Nala, an adult female lioness of the Rongai Pride, was attended to by the Mara veterinary team. Examination revealed an open wound around her right elbow joint, which was thoroughly cleaned and drained. She was also administered antibiotics, anti-inflammatory medication and multivitamins. Nala recovered well after treatment, drinking water and resting under shade. Her prognosis is good, and she will continue to be monitored. To report wildlife incidences, please reach out to us via our 24/7 toll-free line 0800 597 000 or WhatsApp 0726 610 509 for prompt intervention. Thank you to everyone who raised concern for Nala. Letโ€™s continue working together to protect and care for our wildlife for generations to come. To support our conservation efforts please donate here ๐Ÿ‘‰https://t.co/CMz0Dl2Xtk #ThisIsOurWild #ExploreExperienceConserve

    5886113417K viewsView on X
  • Aug 21, 202614x their median

    Help us caption this. #ExploreExperienceConserve #WildAugust2026 #FunFriday https://t.co/pA48YYHNZ6

    44077973641K viewsView on X
  • Aug 20, 202612x their median

    Welcome to Amboseli National Park, Home of the African Elephant. ๐Ÿ˜ Looks like this elephant decided to lend a trunk to the Customer Experience team! ๐Ÿ˜„ At the main gate, our newest welcome ambassador is making sure every visitor gets the ultimate Amboseli greeting! Here, elephants arenโ€™t just part of the landscape; they are part of what makes Amboseli home. And if this is the welcome, imagine what awaits beyond the gate! #ExploreExperienceConserve #WildAugust2026

    4658724315K viewsView on X
  • Aug 14, 202612x their median

    I am a reptile. ๐ŸฆŽ I have a long tail, strong claws and a forked tongue that helps me pick up scent molecules and track down prey. I may look calm, but I can move pretty fast when I need to! Whatโ€™s my name?๐Ÿค”Drop your answers in the comments below! ๐Ÿ“Tsavo East National Park #ThisIsOurWild #ExploreExperienceConserve

    310561991354K viewsView on X
  • Sep 26, 202611x their median

    Ni mbaya!! When two male rhinos clash, it is usually about territory, dominance or access to females. With all that weight, power and horn behind them, these fights can get serious very quickly. Deep wounds, broken horns and severe injuries can happen and in extreme cases, the fight can be fatal. Plan a visit and experience the wild up close ๐Ÿ‘‰https://t.co/KjqNRhUYsy ๐Ÿ“Lake Nakuru National Park #ThisIsOurWild #ExploreExperienceConserve

    4058419555K viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

Recurring topics

#exploreexperienceconserve#thisisourwild#mashujaathematicweek#mkte2026#customerserviceweek2026

The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.

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Reading these numbers

A typical post picks up 47 interactions against 535K followers, an engagement rate of 0.009%. Measured over 51 original posts, its engagement rate beats 32% of 21,185 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 2.8K times each, and 1.68% of those impressions turn into an interaction. That is about 0.524% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 2.1 posts a day over the last 30 days, with activity on roughly 73% of days. Most posts go out around 12:00 UTC, and Wednesday is the busiest day of the week. Of the 51 posts sampled, 100% carry an image or video, 16% are part of a thread and 43% link out. The account's strongest tracked post pulled 1.0K interactions, about 22x its own typical post. Recurring topics include #exploreexperienceconserve, #thisisourwild, #mashujaathematicweek.

What is Kenya Wildlife Service's engagement rate on X?
Kenya Wildlife Service (@KWSKenya) has an engagement rate of 0.009%, based on the median interactions across 51 original posts from the last 30 days against 535,462 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.009%, Kenya Wildlife Service sits above the 10th percentile of the 212,741 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @KWSKenya have real engagement?
Its engagement rate beats 32% of the tracked X accounts closest to it in follower count (21,185 accounts), which puts it in the middle of its size range group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
When does @KWSKenya post?
Most posts go out around 12:00 UTC, and Wednesday is its busiest day, at roughly 2.1 posts per day across the measured window.

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