KRA Care engagement report
@KRACare - 353K followers on X
Measured over 46 original posts from a 30-day window, last computed on October 6, 2026.
Engagement
A typical post picks up 19 interactions against 353K followers, an engagement rate of 0.005%. Measured over 46 original posts, its engagement rate beats 26% of 20,444 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 6.8K times each, and 0.281% of those impressions turn into an interaction. That is about 1.92% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.7 posts a day over the last 30 days, with activity on almost every day in the window. Most posts go out around 14:00 UTC, and Monday is the busiest day of the week. Of the 46 posts sampled, 93% carry an image or video and 76% link out. The account's strongest tracked post pulled 104 interactions, about 5.5x its own typical post. Recurring topics include #compliancereminder, #krataxamnesty2026, #kratrainingsessions.
Measured over 46 original posts from a 30-day window, last computed on October 6, 2026. Recurring tags: #compliancereminder, #krataxamnesty2026, #kratrainingsessions.
Compared with accounts its own size
KRA Care's engagement rate beats 26% of the tracked X accounts closest to it in follower count (20,444 accounts, accounts of similar size (decile 10 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.
On engagement per impression rather than per follower it beats 20% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.
Where this sits in the catalog
At 0.005%, KRA Care sits above the 10th percentile of the 204,694 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.024%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.004% |
| 25th percentile | 0.024% |
| 50th percentile | 0.143% |
| 75th percentile | 0.677% |
| 90th percentile | 2.55% |
| 99th percentile | 82.4% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 14:00 UTC, and Monday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 89K |
| 01:00 UTC | -2% | 90K |
| 02:00 UTC | -3% | 88K |
| 03:00 UTC | -4% | 94K |
| 04:00 UTC | -5% | 76K |
| 05:00 UTC | -4% | 75K |
| 06:00 UTC | -5% | 86K |
| 07:00 UTC | -5% | 93K |
| 08:00 UTC | -4% | 108K |
| 09:00 UTC | -4% | 124K |
| 10:00 UTC | -3% | 129K |
| 11:00 UTC | -3% | 141K |
| 12:00 UTC | -3% | 154K |
| 13:00 UTC | -3% | 167K |
| 14:00 UTC | -4% | 173K |
| 15:00 UTC | -2% | 176K |
| 16:00 UTC | -3% | 171K |
| 17:00 UTC | -3% | 159K |
| 18:00 UTC | -2% | 149K |
| 19:00 UTC | -2% | 141K |
| 20:00 UTC | -1% | 131K |
| 21:00 UTC | 0% | 116K |
| 22:00 UTC | -2% | 100K |
| 23:00 UTC | -1% | 90K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +5% | 393K |
| Monday | +1% | 483K |
| Tuesday | -2% | 520K |
| Wednesday | -3% | 472K |
| Thursday | -2% | 430K |
| Friday | -3% | 447K |
| Saturday | +2% | 393K |
Formats this account uses
Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.
| Format | This account | Catalog effect | 95% interval | Accounts behind it |
|---|---|---|---|---|
| Image or video | 93% of posts | +111% | +108% to +115% | 34K |
| Outbound link | 76% of posts | -41% | -42% to -40% | 32K |
| Typical length | - | +15% | +14% to +16% | 32K |
- 93% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
- 76% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts, so a large share of this account's output sits in the weakest bucket we measure.
- Its average post runs 350 characters, which falls in the over 280 characters band. Across the catalog, posts over 280 characters run 15% above the same accounts' other posts.
These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.
Best tweets
- Aug 17, 20265.5x their median
Make sure umefile returns za Value Added Tax, Excise Returns, Turnover Tax, Monthly Rental Income Tax, and VAT on Digital Marketplace Supply on or before 20th August. File now via https://t.co/TZ6cnN0PT9. #ComplianceReminder https://t.co/N3yUYzmqfI
- Sep 7, 20265.3x their median
Did you know, that from 1st September 2026, Section 23B of the Tax Procedures Act requires persons importing, or claiming to have imported, goods into Kenya to obtain and retain an export declaration, export entry, customs export certificate or other customs document issued by the competent authority in the country of export. View the video for more information.
- Aug 5, 20265.2x their median
Scheduled iTax System Maintenance Notice📢 Please be advised that iTax will be unavailable due to scheduled system maintenance from Wednesday, 5th August 2026 at 8: 00pm to Thursday, 6th August 2026 at 12:00 a.m. We encourage all taxpayers to plan their transactions accordingly and complete any urgent activities before the scheduled maintenance window. We apologise for any inconvenience caused and appreciate your patience as we work to enhance our services.
- Aug 10, 20264.9x their median
The Finance Act 2026 introduced changes across Income Tax, VAT, Excise Duty and tax administration. Over the next few weeks, we'll unpack what each change means in plain language, so you know what affects you, your business and your everyday life. #ElewaFinanceAct2026 #KRACares #TaxEducation
- Jul 31, 20264.6x their median
That excise tax stamp does more than sit on a product package. It carries unique encrypted data codes linked to a track and trace system, helping verify the authenticity of excisable goods. Before you consume, scan the product on Play Store: https://t.co/o8I8LoAAEL or App Store: https://t.co/qavdkCJXZS #SomaLabel
- Aug 11, 20264.2x their median
For every purchase, ensure you receive a valid eTIMS receipt. The receipt serves as proof of the transaction and supports proper record-keeping and tax compliance. Businesses are reminded to issue an eTIMS receipt for every sale. #WeweNdioKusema #ItishaEtimsReceipt https://t.co/uVCwlW3ETi
- Oct 5, 20263.9x their median
BECOME KRA USHURU MASHINANI SERVICE PARTNER Do you have a computer and internet connection in your business? You could become a KRA Ushuru Mashinani Service Partner. ✅ Partner with KRA ✅ Receive free training ✅ Bring tax services closer and conveniently to your customers and community ✅ Join a growing network of KRA Service Partners across the country Apply today 👉 https://t.co/kYXO6ztsHH
- Sep 7, 20263.7x their median
PAYE (Pay As You Earn) is the tax employers deduct from their employees’ salaries and remit to KRA every month. If you are responsible for filing and paying PAYE returns, remember to submit and make payment before or on 9th September 2026. #PAYEReminder #ComplianceReminder https://t.co/2xD5gRY2XR
- Aug 7, 20263.6x their median
Employers are reminded to file their PAYE returns by the 9th of every month. Submit your return through the iTax portal at https://t.co/MGd6niOXlp to avoid last-minute pressure and remain compliant. #PAYEReminder #ComplianceReminder https://t.co/kZ9BgEs4QM
- Sep 22, 20263.3x their median
https://t.co/E1NH3QWOuP
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
Recurring topics
The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.
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Reading these numbers
A typical post picks up 19 interactions against 353K followers, an engagement rate of 0.005%. Measured over 46 original posts, its engagement rate beats 26% of 20,444 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 6.8K times each, and 0.281% of those impressions turn into an interaction. That is about 1.92% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.7 posts a day over the last 30 days, with activity on almost every day in the window. Most posts go out around 14:00 UTC, and Monday is the busiest day of the week. Of the 46 posts sampled, 93% carry an image or video and 76% link out. The account's strongest tracked post pulled 104 interactions, about 5.5x its own typical post. Recurring topics include #compliancereminder, #krataxamnesty2026, #kratrainingsessions.
- What is KRA Care's engagement rate on X?
- KRA Care (@KRACare) has an engagement rate of 0.005%, based on the median interactions across 46 original posts from the last 30 days against 352,755 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.005%, KRA Care sits above the 10th percentile of the 204,694 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @KRACare have real engagement?
- Its engagement rate beats 26% of the tracked X accounts closest to it in follower count (20,444 accounts), which puts it in the middle of its size range group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
- When does @KRACare post?
- Most posts go out around 14:00 UTC, and Monday is its busiest day, at roughly 1.7 posts per day across the measured window.