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KNVB engagement report

@KNVB - 405K followers on X

Measured over 15 original posts from a 30-day window, last computed on August 31, 2026.

Engagement

Bottom quarter for its size
Per follower
0.013%
of 405K followers
Per impression
0.192%
28K views on a typical post
Reach
6.93%
of its followers see a post
Typical post
54
interactions (median)
Saved
0.011%
3 bookmarks on a typical post
Posting rate
0.6/day
active 47% of days
Peak time
14:00 UTC
Sunday

A typical post picks up 54 interactions against 405K followers, an engagement rate of 0.013%. Measured over 15 original posts, its engagement rate beats 22% of 3,810 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 28K times each, and 0.192% of those impressions turn into an interaction. That is about 6.93% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.6 post a day over the last 30 days, with activity on roughly 47% of days. Most posts go out around 14:00 UTC, and Sunday is the busiest day of the week. Of the 15 posts sampled, 47% carry an image or video, 7% are part of a thread and 53% link out. The account's strongest tracked post pulled 2.7K interactions, about 50x its own typical post. Recurring topics include #nothinglikeoranje, #xavi2030.

Measured over 15 original posts from a 30-day window, last computed on August 31, 2026. Recurring tags: #nothinglikeoranje, #xavi2030.

Compared with accounts its own size

KNVB's engagement rate beats 22% of the tracked X accounts closest to it in follower count (3,810 accounts, accounts of similar size (decile 6 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.

On engagement per impression rather than per follower it beats 11% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.

Where this sits in the catalog

At 0.013%, KNVB sits above the 25th percentile of the 36,960 accounts in this comparison. That places it in the below the median band, which runs 0.012% to 0.08%.

p100.002%
p250.012%
p50 (median)0.08%
p750.435%
p902.10%
p99159.8%
Engagement rate as a share of followers, across the 36,960 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 106,518 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.002%
25th percentile0.012%
50th percentile0.08%
75th percentile0.435%
90th percentile2.10%
99th percentile159.8%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 14:00 UTC, and Sunday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 14:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 6%Busiest hour: 14:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%51K
01:00 UTC-2%52K
02:00 UTC-3%51K
03:00 UTC-4%54K
04:00 UTC-6%44K
05:00 UTC-4%42K
06:00 UTC-4%49K
07:00 UTC-5%53K
08:00 UTC-4%61K
09:00 UTC-3%70K
10:00 UTC-2%73K
11:00 UTC-3%79K
12:00 UTC-2%87K
13:00 UTC-2%96K
14:00 UTC-4%99K
15:00 UTC-2%102K
16:00 UTC-3%99K
17:00 UTC-2%92K
18:00 UTC-1%85K
19:00 UTC-2%80K
20:00 UTC-1%75K
21:00 UTC-1%67K
22:00 UTC-2%58K
23:00 UTC-1%52K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Sunday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 5%Busiest day: Sunday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+5%233K
Monday0%292K
Tuesday-3%284K
Wednesday-1%253K
Thursday-2%246K
Friday-3%255K
Saturday+3%229K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Best tweets

  • Jul 13, 202650x their median

    We zijn geschrokken en diepbedroefd door het overlijden van Rob Dieperink. Met Rob verliezen we een zeer gewaardeerde scheidsrechter, maar bovenal een fijne en betrokken collega. Onze gedachten gaan uit naar zijn familie, vrienden en iedereen die hem dierbaar was. We wensen hen veel kracht en sterkte toe bij het verwerken van dit grote verlies.

    2.5K1349216439K viewsView on X
  • Aug 30, 202628x their median

    ๐—ข๐˜‚๐—ฟ ๐—š๐—ฎ๐—บ๐—ฒ. ๐—ข๐˜‚๐—ฟ ๐—™๐—œ๐—™๐—”. ๐—ข๐˜‚๐—ฟ ๐—™๐˜‚๐˜๐˜‚๐—ฟ๐—ฒ. Lees meer over ons statement via https://t.co/lmbsFsSEnE. https://t.co/2c8MugKJkk

    1.3K138472265K viewsView on X
  • Aug 1, 202616x their median

    De KNVB is blij dat de FIFA het voorstel heeft ingetrokken. Dat is een belangrijk en verstandig besluit. Vanaf het begin hebben wij, samen met de UEFA en de andere Europese bonden, duidelijk gemaakt dat zowel de inhoud van het voorstel als de manier waarop het tot stand is gekomen voor ons onacceptabel waren. Met het intrekken van het voorstel is de kwestie voor de KNVB niet afgedaan. De manier waarop dit proces is verlopen heeft geleid tot een fundamentele vertrouwensbreuk in het leiderschap van FIFA-voorzitter Gianni Infantino. De KNVB heeft geen vertrouwen meer in zijn leiderschap. Dat blijkt niet alleen uit de zorgen die bonden wereldwijd hebben geuit, maar ook uit de kritiek en zorgen die binnen de FIFA-organisatie zelf leven. Deze situatie vraagt om een serieus gesprek over de toekomst van het bestuur en leiderschap binnen de FIFA. Deze uitkomst laat zien hoe belangrijk het is dat besluiten over de toekomst van het internationale voetbal op een transparante manier en in goed overleg met alle betrokken partijen worden genomen. De KNVB blijft zich samen met de UEFA en bonden wereldwijd inzetten voor goed bestuur en een sterk internationaal voetbal, waarin het belang van de sport altijd vooropstaat.

    694557416133K viewsView on X
  • Jun 14, 20265.4x their median

    Dallas kleurt Oranje! ๐Ÿงก๐Ÿ˜ Heel veel succes tegen Japan, @OnsOranje! ๐Ÿ‡ณ๐Ÿ‡ฑ #NothingLikeOranje #FIFAWorldCup #NEDJPN https://t.co/9JAtIXKA3Q

    2373717314K viewsView on X
  • Aug 23, 20264.4x their median

    Het afsteken van vuurwerk in het stadion is verboden, ongezond, gevaarlijk en staat haaks op waar voetbal voor hoort te staan. Het dupeert spelers, officials en supporters en kan bovendien leiden tot ernstige gevolgen, zoals bij de supporters die door het vuurwerk zijn geraakt. Wie zich hieraan schuldig maakt, heeft niets in het stadion te zoeken. We doen er alles aan om de daders op te sporen en stevig te bestraffen. Zij kunnen onder meer een landelijk stadionverbod verwachten voor het afsteken van vuurwerk. Het voetbal is beter af zonder deze personen. Competitiebestuur Betaald Voetbal (KNVB, ECV en CED)

    17030036110K viewsView on X
  • Jun 25, 20264.1x their median

    Wow! Wรกt een support in Kansas City! ๐Ÿงก๐Ÿคฏ Succes tegen Tunesiรซ, @OnsOranje! ๐Ÿ‘Š #NothingLikeOranje #FIFAWorldCup #TUNNED https://t.co/CjZzsp6Jym

    1802512213K viewsView on X
  • Aug 2, 20262.5x their median

    ๐—ช๐—œ๐—ก๐—ก๐—”๐—”๐—ฅย ๐—๐—ข๐—›๐—”๐—กย ๐—–๐—ฅ๐—จ๐—œ๐—๐—™๐—™ย ๐—ฆ๐—–๐—›๐—”๐—”๐—Ÿย ๐Ÿ† Gefeliciteerd, @AZAlkmaar!ย ๐Ÿค https://t.co/rt2g6SNQFL

    111175115K viewsView on X
  • Jun 29, 20262.3x their median

    Monterrey kleurt Oranje ๐Ÿงก Wat een sfeer, samen achter Oranje! ๐Ÿ˜ #NothingLikeOranje #FIFAWorldCup #NEDMAR https://t.co/wQqX1qXTzo

    76939114K viewsView on X
  • Aug 6, 20262.1x their median

    Een gouden schaal voor de landskampioen vanwege het 70-jarig jubileum van het betaald voetbal ๐Ÿ† https://t.co/4dXopnQwKt

    736034104K viewsView on X
  • Jul 14, 20261.7x their median

    Dennis Higler is door de FIFA aangesteld als AVAR bij de halve finale van het WK 2026 tussen Spanje en Frankrijk ๐ŸŒŽ Veel succes, Dennis! ๐Ÿ€ https://t.co/7nxCwYfNwn

    8530252K viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

Recurring topics

#nothinglikeoranje#xavi2030

The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.

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Reading these numbers

A typical post picks up 54 interactions against 405K followers, an engagement rate of 0.013%. Measured over 15 original posts, its engagement rate beats 22% of 3,810 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 28K times each, and 0.192% of those impressions turn into an interaction. That is about 6.93% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.6 post a day over the last 30 days, with activity on roughly 47% of days. Most posts go out around 14:00 UTC, and Sunday is the busiest day of the week. Of the 15 posts sampled, 47% carry an image or video, 7% are part of a thread and 53% link out. The account's strongest tracked post pulled 2.7K interactions, about 50x its own typical post. Recurring topics include #nothinglikeoranje, #xavi2030.

What is KNVB's engagement rate on X?
KNVB (@KNVB) has an engagement rate of 0.013%, based on the median interactions across 15 original posts from the last 30 days against 405,469 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.013%, KNVB sits above the 25th percentile of the 36,960 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @KNVB have real engagement?
Its engagement rate beats 22% of the tracked X accounts closest to it in follower count (3,810 accounts), which puts it in the bottom quarter for its size group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
When does @KNVB post?
Most posts go out around 14:00 UTC, and Sunday is its busiest day, at roughly 0.6 posts per day across the measured window.

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