kfmza engagement report
@KFMza - 344K followers on X
Measured over 8 original posts from a 30-day window, last computed on October 8, 2026.
Engagement
A typical post picks up 10 interactions against 344K followers, an engagement rate of 0.003%. Measured over 8 original posts, its engagement rate beats 20% of 20,182 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 950 times each, and 1% of those impressions turn into an interaction. That is about 0.276% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.27 posts a day over the last 30 days, though only 23% of days saw any activity at all. Most posts go out around 07:00 UTC, and Sunday is the busiest day of the week. Of the 8 posts sampled, 100% carry an image or video and 50% link out. The account's strongest tracked post pulled 41 interactions, about 4.1x its own typical post. Recurring topics include #20ksuzukipopquiz, #kfmmornings, #sponsored.
Measured over 8 original posts from a 30-day window, last computed on October 8, 2026. Recurring tags: #20ksuzukipopquiz, #kfmmornings, #sponsored.
Compared with accounts its own size
kfmza's engagement rate beats 20% of the tracked X accounts closest to it in follower count (20,182 accounts, accounts of similar size (decile 10 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.
On engagement per impression rather than per follower it beats 47% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.
Where this sits in the catalog
At 0.003%, kfmza sits below the 10th percentile of the 202,259 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.024%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.004% |
| 25th percentile | 0.024% |
| 50th percentile | 0.142% |
| 75th percentile | 0.672% |
| 90th percentile | 2.54% |
| 99th percentile | 82.5% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 07:00 UTC, and Sunday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 89K |
| 01:00 UTC | -2% | 90K |
| 02:00 UTC | -3% | 88K |
| 03:00 UTC | -4% | 94K |
| 04:00 UTC | -5% | 76K |
| 05:00 UTC | -4% | 75K |
| 06:00 UTC | -5% | 86K |
| 07:00 UTC | -5% | 93K |
| 08:00 UTC | -4% | 108K |
| 09:00 UTC | -4% | 124K |
| 10:00 UTC | -3% | 129K |
| 11:00 UTC | -3% | 141K |
| 12:00 UTC | -3% | 154K |
| 13:00 UTC | -3% | 167K |
| 14:00 UTC | -4% | 173K |
| 15:00 UTC | -2% | 176K |
| 16:00 UTC | -3% | 171K |
| 17:00 UTC | -3% | 159K |
| 18:00 UTC | -2% | 149K |
| 19:00 UTC | -2% | 141K |
| 20:00 UTC | -1% | 131K |
| 21:00 UTC | 0% | 116K |
| 22:00 UTC | -2% | 100K |
| 23:00 UTC | -1% | 90K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +5% | 393K |
| Monday | +1% | 483K |
| Tuesday | -2% | 520K |
| Wednesday | -3% | 472K |
| Thursday | -2% | 430K |
| Friday | -3% | 447K |
| Saturday | +2% | 393K |
Formats this account uses
Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.
| Format | This account | Catalog effect | 95% interval | Accounts behind it |
|---|---|---|---|---|
| Image or video | 100% of posts | +111% | +108% to +115% | 34K |
| Outbound link | 50% of posts | -41% | -42% to -40% | 32K |
| Typical length | - | no effect | -2% to -1% | 42K |
- 100% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
- 50% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts, so a large share of this account's output sits in the weakest bucket we measure.
- Its average post runs 227 characters, which falls in the 180 - 280 characters band. Across the catalog, posts of 180 to 280 characters match the same accounts' other posts almost exactly.
These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.
Best tweets
- Sep 25, 20264.1x their median
The final unmasking is almost here ๐๐ญ Follow @MaskedSingerZA, tag 3 friends, and guess who wins and who's behind the masks! ๐ต๐ฝ Watch the finale Saturday 19:00 on SABC 2 to win 1 of 4 R500 prizes ๐ฐ #TheMaskedSingerSA #MaskedSingerSA #SABC2 https://t.co/SEUvC4w0FX
- Sep 13, 20261.5x their median
Braai plans? Sorted. ๐ฅ Round up your people, get the fire going and let @WoolworthsSA bring the good stuff โค๏ธ Kfm 94.5 loves Woolies Braai Greats. Because when itโs Woolies Food, itโs never just food. Itโs what brings everyone together. #Sponsored https://t.co/VwjjSEi49o
- Aug 10, 2026
Can you answer 10 questions in 60 seconds and walk away with R20,000? ๐ฅ Enter the #20kSuzukipopquiz on #KfmMornings: https://t.co/oCQgBQZbD1 ๐ป Listen to Kfm 94.5 from 6-9am for your chance to WIN! @suzuki_za https://t.co/oweQxnZjTm
- Oct 5, 2026
Kfm loves the Woolies High Protein Dairy Range. ๐ช๐ฅ Thick, creamy, smooth dairy drinks in a variety of flavours. Find your favourite in the fridge at @WOOLWORTHS_SA โค๏ธ #Sponsored https://t.co/DHBDM0EF2z
- Aug 7, 2026
๐ณ๏ธ The #KfmBestoftheCape finalists need your vote ๐ https://t.co/LosLpyIrmj Voting closes 13 August, 7pm โฐ #PoweredByYoco | @Yoco_ZA https://t.co/4L8yjCvHCg
- Aug 4, 2026
๐ Meet your #KfmBestoftheCape finalists ๐ nominated by YOU and announced on #TheFlashDrive ๐๏ธVoting opens tomorrow at 6 am ๐ณ๏ธ #PoweredByYoco | @Yoco_ZA https://t.co/ikIZ9YhS98
- Aug 4, 2026
๐ Meet your #KfmBestoftheCape finalists ๐ nominated by YOU and announced on #TheFlashDrive ๐๏ธVoting opens tomorrow at 6 am ๐ณ๏ธ #PoweredByYoco @Yoco_ZA https://t.co/rybvZA8Bjn
- Sep 21, 2026
Can you answer 10 questions in 60 seconds and walk away with R20,000? ๐ฅ Enter the #20kSuzukipopquiz on #KfmMornings: https://t.co/oCQgBQZbD1 ๐ป Listen to Kfm 94.5 from 6-9am for your chance to WIN! @Suzuki_ZA https://t.co/mfydueF95U
- Aug 6, 2026
Get comprehensive car cover. Earn 10% of your premiums back with @SantamInsurance CashBack when youโre claim free for 3 years and every 1 year after ๐ https://t.co/NGagB9HqQM Ts&Cs apply. #Sponsored https://t.co/f28YleLy0Z
- Aug 6, 2026
๐ณ๏ธ The #KfmBestoftheCape finalists need your vote! Vote now ๐ https://t.co/LosLpyHTwL Closes 13 August, 7 pm โฐ #PoweredByYoco https://t.co/99QbBqEIMw
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
Recurring topics
The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.
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Reading these numbers
A typical post picks up 10 interactions against 344K followers, an engagement rate of 0.003%. Measured over 8 original posts, its engagement rate beats 20% of 20,182 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 950 times each, and 1% of those impressions turn into an interaction. That is about 0.276% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.27 posts a day over the last 30 days, though only 23% of days saw any activity at all. Most posts go out around 07:00 UTC, and Sunday is the busiest day of the week. Of the 8 posts sampled, 100% carry an image or video and 50% link out. The account's strongest tracked post pulled 41 interactions, about 4.1x its own typical post. Recurring topics include #20ksuzukipopquiz, #kfmmornings, #sponsored.
- What is kfmza's engagement rate on X?
- kfmza (@KFMza) has an engagement rate of 0.003%, based on the median interactions across 8 original posts from the last 30 days against 343,720 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.003%, kfmza sits below the 10th percentile of the 202,259 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @KFMza have real engagement?
- Its engagement rate beats 20% of the tracked X accounts closest to it in follower count (20,182 accounts), which puts it in the bottom quarter for its size group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
- When does @KFMza post?
- Most posts go out around 07:00 UTC, and Sunday is its busiest day, at roughly 0.27 posts per day across the measured window.