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ケンタッキーフライドチキン🍗 engagement report

@KFC_jp - 3.3M followers on X

Measured over 80 original posts from a 30-day window, last computed on August 24, 2026.

Engagement

Top quarter for its size
Per follower
0.111%
of 3.3M followers
Per impression
1.24%
296K views on a typical post
Reach
9.01%
of its followers see a post
Typical post
3.7K
interactions (median)
Saved
0.051%
152 bookmarks on a typical post
Posting rate
3.17/day
active 80% of days
Peak time
09:00 UTC
Wednesday

A typical post picks up 3.7K interactions against 3.3M followers, an engagement rate of 0.111%. Measured over 80 original posts, its engagement rate beats 86% of 1,003 tracked accounts of a similar size. Comparing inside a size band matters here: engagement rate falls as accounts grow, so a raw rate would mostly just re-measure the follower count. Posts are seen about 296K times each, and 1.24% of those impressions turn into an interaction. That is about 9.01% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 3.2 posts a day over the last 30 days, with activity on almost every day in the window. Most posts go out around 09:00 UTC, and Wednesday is the busiest day of the week. Of the 80 posts sampled, 88% carry an image or video, 8% are part of a thread and 56% link out. The account's strongest tracked post pulled 69K interactions, about 19x its own typical post. Recurring topics include #kfc, #ウマ娘のウマウマケンタッキー, #ウマ娘.

Measured over 80 original posts from a 30-day window, last computed on August 24, 2026. Recurring tags: #kfc, #ウマ娘のウマウマケンタッキー, #ウマ娘.

Compared with accounts its own size

ケンタッキーフライドチキン🍗's engagement rate beats 86% of the tracked X accounts closest to it in follower count (1,003 accounts, accounts of similar size (decile 9 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.

On engagement per impression rather than per follower it beats 63% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.

Where this sits in the catalog

At 0.111%, ケンタッキーフライドチキン🍗 sits above the 50th percentile of the 9,789 accounts in this comparison. That places it in the above the median band, which runs 0.046% to 0.319%.

p100.001%
p250.006%
p50 (median)0.046%
p750.319%
p902.64%
p99357.2%
Engagement rate as a share of followers, across the 9,789 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 446,562 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.001%
25th percentile0.006%
50th percentile0.046%
75th percentile0.319%
90th percentile2.64%
99th percentile357.2%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 09:00 UTC, and Wednesday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 09:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 96%Busiest hour: 09:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC0%15K
01:00 UTC+4%15K
02:00 UTC-1%14K
03:00 UTC-2%15K
04:00 UTC-5%12K
05:00 UTC-5%12K
06:00 UTC-7%13K
07:00 UTC-6%14K
08:00 UTC-7%17K
09:00 UTC-2%19K
10:00 UTC-2%20K
11:00 UTC-2%22K
12:00 UTC-1%24K
13:00 UTC+1%27K
14:00 UTC-2%29K
15:00 UTC-1%30K
16:00 UTC-1%30K
17:00 UTC-1%28K
18:00 UTC+1%25K
19:00 UTC0%24K
20:00 UTC0%22K
21:00 UTC+1%19K
22:00 UTC+1%17K
23:00 UTC+1%15K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Wednesday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 96%Busiest day: Wednesday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+8%59K
Monday+8%72K
Tuesday+1%94K
Wednesday-4%78K
Thursday-3%71K
Friday-5%73K
Saturday+2%64K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Formats this account uses

Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.

This account's posting mix compared with catalog-wide effects
FormatThis accountCatalog effect95% intervalAccounts behind it
Image or video88% of posts+79%+73% to +85%5.8K
Outbound link56% of posts-49%-50% to -47%6.1K
Typical length--7%-8% to -5%9.0K
  • 88% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 79% above the same accounts' other posts.
  • 56% of its posts carry a link off X. Across the catalog, posts with an outbound link run 49% below the same accounts' other posts, so a large share of this account's output sits in the weakest bucket we measure.
  • Its average post runs 157 characters, which falls in the 80 - 180 characters band. Across the catalog, posts of 80 to 180 characters run 7% below the same accounts' other posts.

These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.

Best tweets

  • Aug 19, 202619x their median

    / とろ〜〜〜〜〜〜〜〜〜〜〜〜〜〜〜り🌕 \ 今年のケンタのとろ〜り月見バーガーはたまごが大暴れ🍳8月26日(水)登場です! デジタルKFCカード1,000円分を100名様にプレゼント🎁 ① @KFC_jp をフォロー ②この投稿をリポスト ③動画で結果を確認 発売日にお知らせも📣

    14K55K91192940K viewsView on X
  • Aug 19, 202618x their median

    / とろ〜〜〜〜〜〜〜〜〜〜〜〜〜〜〜〜り🌕 \ 今年のケンタのとろ〜り月見バーガーはたまごが大暴れ🍳8月26日(水)登場です! デジタルKFCカード1,000円分を100名様にプレゼント🎁 ① @KFC_jp をフォロー ②この投稿をリポスト ③動画で結果を確認 発売日にお知らせも📣

    13K53K7287745K viewsView on X
  • Aug 20, 202617x their median

    / とろ〜〜〜〜〜〜〜〜〜〜〜〜〜〜〜〜〜り🌕 \ 今年のケンタのとろ〜り月見バーガーはたまごが大暴れ🍳8月26日(水)登場です! デジタルKFCカード1,000円分を100名様にプレゼント🎁 ① @KFC_jp をフォロー ②この投稿をリポスト ③動画で結果を確認 発売日にお知らせも📣

    12K52K6388671K viewsView on X
  • Aug 21, 202617x their median

    / とろ〜〜〜〜〜〜〜〜〜〜〜〜〜〜〜〜〜〜り🌕 \ 今年のケンタのとろ〜り月見バーガーはたまごが大暴れ🍳8月26日(水)登場です! デジタルKFCカード1,000円分を100名様にプレゼント🎁 ① @KFC_jp をフォロー ②この投稿をリポスト ③動画で結果を確認 発売日にお知らせも📣

    12K50K6049595K viewsView on X
  • Aug 22, 202616x their median

    / とろ〜〜〜〜〜〜〜〜〜〜〜〜〜〜〜〜〜〜〜り🌕 \ 今年のケンタのとろ〜り月見バーガーはたまごが大暴れ🍳8月26日(水)登場です! デジタルKFCカード1,000円分を100名様にプレゼント🎁 ① @KFC_jp をフォロー ②この投稿をリポスト ③動画で結果を確認 発売日にお知らせも📣

    11K47K6040568K viewsView on X
  • Jul 27, 202613x their median

    / ウマ娘がKFCをお手伝い?! #ウマ娘のウマウマケンタッキー 🍗 \ 8月12日(水)スタート! キービジュアルを先行公開🥕 詳細は7月29日(水)20:00出走予定のぱかライブTV'で発表📢 トレーナーのみなさん、お見逃しなく! #KFC #ウマ娘 #ケンタッキー https://t.co/cOR3ZYqwcF

    35K11K1491.6K2.3M viewsView on X
  • Aug 23, 20268.9x their median

    / とろ〜〜〜〜〜〜〜〜〜〜〜〜〜〜〜〜〜〜〜〜り🌕 \ 今年のケンタのとろ〜り月見バーガーはたまごが大暴れ🍳8月26日(水)登場です! デジタルKFCカード1,000円分を100名様にプレゼント🎁 ① @KFC_jp をフォロー ②この投稿をリポスト ③動画で結果を確認 発売日にお知らせも📣

    5.9K27K1720278K viewsView on X
  • Aug 18, 20268.8x their median

    あの兄貴が月見に革命を起こす… #ケンタのとろ〜り月見 https://t.co/L7CwXSerj8

    23K7.2K2301.4K3.2M viewsView on X
  • Aug 18, 20267.4x their median

    Tomorrow 12:00 #ケンタのとろ〜り月見 https://t.co/0g12YjQ8XF

    21K5.0K1455742.0M viewsView on X
  • Aug 6, 20264.9x their median

    #ウマ娘 のアグネスタキオン🥼たちと #ケンタッキー の共同研究(!?)の成果、 ウマウマコブマヨディップソースが食べられるコラボセットが登場🥕 数量限定で予約受付中なので、 食べたい!と思ったら❤️いいねで教えてね! https://t.co/r0V1JxXOZn #KFC #ウマ娘のウマウマケンタッキー https://t.co/fdHFCbAr6Z

    15K3.2K852801.7M viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

Recurring topics

#kfc#ウマ娘のウマウマケンタッキー#ウマ娘#ケンタッキー#鈴木絵理

The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.

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Reading these numbers

A typical post picks up 3.7K interactions against 3.3M followers, an engagement rate of 0.111%. Measured over 80 original posts, its engagement rate beats 86% of 1,003 tracked accounts of a similar size. Comparing inside a size band matters here: engagement rate falls as accounts grow, so a raw rate would mostly just re-measure the follower count. Posts are seen about 296K times each, and 1.24% of those impressions turn into an interaction. That is about 9.01% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 3.2 posts a day over the last 30 days, with activity on almost every day in the window. Most posts go out around 09:00 UTC, and Wednesday is the busiest day of the week. Of the 80 posts sampled, 88% carry an image or video, 8% are part of a thread and 56% link out. The account's strongest tracked post pulled 69K interactions, about 19x its own typical post. Recurring topics include #kfc, #ウマ娘のウマウマケンタッキー, #ウマ娘.

What is ケンタッキーフライドチキン🍗's engagement rate on X?
ケンタッキーフライドチキン🍗 (@KFC_jp) has an engagement rate of 0.111%, based on the median interactions across 80 original posts from the last 30 days against 3,289,855 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.111%, ケンタッキーフライドチキン🍗 sits above the 50th percentile of the 9,789 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @KFC_jp have real engagement?
Its engagement rate beats 86% of the tracked X accounts closest to it in follower count (1,003 accounts), which puts it in the top quarter for its size group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
When does @KFC_jp post?
Most posts go out around 09:00 UTC, and Wednesday is its busiest day, at roughly 3.17 posts per day across the measured window.

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