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KCB Kenya engagement report

@KCBInKenya - 634K followers on X

Measured over 46 original posts from a 30-day window, last computed on August 26, 2026.

Engagement

Bottom quarter for its size
Per follower
0.002%
of 634K followers
Per impression
0.306%
3.1K views on a typical post
Reach
0.49%
of its followers see a post
Typical post
10
interactions (median)
Saved
0%
0 bookmarks on a typical post
Posting rate
1.87/day
active 40% of days
Peak time
04:00 UTC
Sunday

A typical post picks up 10 interactions against 634K followers, an engagement rate of 0.002%. Measured over 46 original posts, its engagement rate beats 13% of 3,774 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 3.1K times each, and 0.306% of those impressions turn into an interaction. That is about 0.49% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.9 posts a day over the last 30 days, though only 40% of days saw any activity at all. Most posts go out around 04:00 UTC, and Sunday is the busiest day of the week. Of the 46 posts sampled, 89% carry an image or video, 7% are part of a thread and 17% link out. The account's strongest tracked post pulled 783 interactions, about 78x its own typical post. Recurring topics include #forpeopleforbetter, #lionheartedrugby, #patakwako.

Measured over 46 original posts from a 30-day window, last computed on August 26, 2026. Recurring tags: #forpeopleforbetter, #lionheartedrugby, #patakwako.

Compared with accounts its own size

KCB Kenya's engagement rate beats 13% of the tracked X accounts closest to it in follower count (3,774 accounts, accounts of similar size (decile 8 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.

On engagement per impression rather than per follower it beats 24% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.

Where this sits in the catalog

At 0.002%, KCB Kenya sits above the 10th percentile of the 36,654 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.012%.

p100.002%
p250.012%
p50 (median)0.08%
p750.433%
p902.10%
p99160.5%
Engagement rate as a share of followers, across the 36,654 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 106,977 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.002%
25th percentile0.012%
50th percentile0.08%
75th percentile0.433%
90th percentile2.10%
99th percentile160.5%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 04:00 UTC, and Sunday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 04:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 6%Busiest hour: 04:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%51K
01:00 UTC-2%52K
02:00 UTC-3%50K
03:00 UTC-4%53K
04:00 UTC-6%43K
05:00 UTC-4%42K
06:00 UTC-4%48K
07:00 UTC-5%52K
08:00 UTC-4%61K
09:00 UTC-3%70K
10:00 UTC-2%72K
11:00 UTC-3%78K
12:00 UTC-2%86K
13:00 UTC-2%94K
14:00 UTC-4%97K
15:00 UTC-2%101K
16:00 UTC-3%98K
17:00 UTC-2%91K
18:00 UTC-1%85K
19:00 UTC-1%80K
20:00 UTC-1%74K
21:00 UTC-1%66K
22:00 UTC-1%57K
23:00 UTC-2%52K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Sunday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 5%Busiest day: Sunday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+4%231K
Monday0%288K
Tuesday-2%278K
Wednesday-1%251K
Thursday-1%245K
Friday-3%253K
Saturday+3%227K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Best tweets

  • May 13, 202578x their median

    KCB will never ask for your private info via phone, text, or email. Never share your card number, CVV, PIN, OTP β€” or any banking details β€” with anyone. Stay sharp. Kaa Chonjo. #KaaChonjo #ForPeopleForBetter #KCBNiYetu https://t.co/bi1Vlwe1Zw

    1822003938182K viewsView on X
  • Aug 20, 202613x their median

    Chambilecho wahenga, cha mkufuu mwanafuu hu, na akila HEHA.

    851621644K viewsView on X
  • Aug 16, 20267.6x their median

    The numbers tell the story, and what a story it is! A nail-biting 14-12 win over Strathmore Leos in the final, and just like that, the Bankers walk away with the Kabeberi 7s title. Again. That's 5 times since 2022. Let that sink in. πŸ‘‘ The weekend also moves KCB Rugby to the top of the National 7s Circuit, with a current standing of 57 points, after a massive 22 points collected right here at RFUEA. And to top it all off? Our very own Richel Wangila walks away with the MVP Award. πŸ… This is what Lionhearted looks like. #KCBRugby #KCBNiYetu #LionheartedRugby

    52174311K viewsView on X
  • Aug 20, 20265.3x their median

    We’ve seen reports of colours mysteriously disappearing from Kenyan brands this morning. After an internal review, KCB can confirm: they’re not in our vault. πŸ‘€ Has anyone checked with the delivery guys? πŸ‘€ @GlovoKenya #ForPeopleForBetter https://t.co/FnbW2mF4ge

    2721419.9K viewsView on X
  • Aug 19, 20263.8x their median

    Eleza muktadha wa dondoo hili: "Lazima uhame! Hakuna kuchange mind...!"🀣

    245905.4K viewsView on X
  • Aug 21, 20263.4x their median

    Mombasa Twaja! KCB Rugby is bringing the heat to Driftwood 7s, and the only thing hotter than the Mombasa sun is this team. πŸ—“οΈ 22nd – 23rd August, 2026 πŸ“ Mombasa Sports Club Coast, are you ready for us? πŸ‡°πŸ‡ͺπŸ‰ #ForPeopleForBetter #LionheartedRugby #KCBRugby https://t.co/d8xO4MmwiU

    266202.5K viewsView on X
  • Aug 16, 20262.8x their median

    DAY 1 DONE. POOL D SWEPT. βœ… Three games. Three wins. The Bankers showed up at Kabeberi 7s and left no doubt – not even Kabras Sugar could slow them down. The hunt has been real from the first whistle, and now it gets serious. Day 2 calls. The Bankers face KU Blak Blad in the Quarterfinals at 10:40 AM at RFUEA Grounds β€” and a spot in the semis is on the line. Lionhearted fans, today is the day we need you most. Come through and roar with the Bankers. πŸ‰ #KCBRugby #KCBNiYetu #LionheartedRugby

    215205.8K viewsView on X
  • Aug 11, 20262.8x their median

    On behalf of the KCB family, we are deeply saddened by the untimely passing on of Hawi Kaloki, an exceptionally gifted young chess player whose talent, dedication and achievements brought great pride to KCB and the country at large. Hawi was the Kenya Under-18 Champion in 2025 and the National Junior Champion Under-21 in 2024. Notably, he was a two-time winner of the Victoria East Africa Chess Tournament, claiming the title in both 2024 and 2025 and played a pivotal role in KCB’s success in the Premier League Chess League, where his outstanding performance earned him the MVP award in 2025. Though his life has tragically come to an end, his remarkable achievements and the inspiration he offered to fellow players and the wider chess community will endure. As we continue to remember his legacy, we pray that the Lord grants his family and friends strength, comfort and peace as they come to terms with this profound loss. May Hawi’s soul rest in eternal peace and perpetual light shine upon him. #ForPeopleForBetter

    1810003.4K viewsView on X
  • Aug 23, 20262.4x their median

    Nduru za kuaminika ni kwamba shule zinafunguliwa hii wiki... Letu ni kuwakumbusha wanafunzi: BAG NI YA kuweka vitabu na kalamu. Kuwakumbusha tuπŸ‘€

    123906.0K viewsView on X
  • Aug 21, 20262.4x their median

    After conquering Driftwood 7s in 2025, KCB Rugby is back at Mombasa Sports Club, ready to bring the heat, the pace and the Lionhearted spirit. Catch us at Driftwood 7s from 21st to 22nd August as the National 7s Circuit defending champions look to extend their lead at the top of the 2026 standings, currently sitting on 57 points. Mombasa, are you ready? πŸ”₯ Come show up for the boys and let’s make some noise! #LionheartedRugby #KCBNiYetu #KCBRugby

    194102.4K viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

Recurring topics

#forpeopleforbetter#lionheartedrugby#patakwako#kcbniyetu#kcbrugby

The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.

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Reading these numbers

A typical post picks up 10 interactions against 634K followers, an engagement rate of 0.002%. Measured over 46 original posts, its engagement rate beats 13% of 3,774 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 3.1K times each, and 0.306% of those impressions turn into an interaction. That is about 0.49% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.9 posts a day over the last 30 days, though only 40% of days saw any activity at all. Most posts go out around 04:00 UTC, and Sunday is the busiest day of the week. Of the 46 posts sampled, 89% carry an image or video, 7% are part of a thread and 17% link out. The account's strongest tracked post pulled 783 interactions, about 78x its own typical post. Recurring topics include #forpeopleforbetter, #lionheartedrugby, #patakwako.

What is KCB Kenya's engagement rate on X?
KCB Kenya (@KCBInKenya) has an engagement rate of 0.002%, based on the median interactions across 46 original posts from the last 30 days against 633,736 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.002%, KCB Kenya sits above the 10th percentile of the 36,654 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @KCBInKenya have real engagement?
Its engagement rate beats 13% of the tracked X accounts closest to it in follower count (3,774 accounts), which puts it in the bottom quarter for its size group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
When does @KCBInKenya post?
Most posts go out around 04:00 UTC, and Sunday is its busiest day, at roughly 1.87 posts per day across the measured window.

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