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【公式】カゴメ engagement report

@KAGOME_JP - 461K followers on X

Measured over 43 original posts from a 30-day window, last computed on September 22, 2026.

Engagement

Middle of its size range
Per follower
0.021%
of 461K followers
Per impression
0.543%
18K views on a typical post
Reach
3.97%
of its followers see a post
Typical post
99
interactions (median)
Saved
0.016%
3 bookmarks on a typical post
Posting rate
4.17/day
active 77% of days
Peak time
03:00 UTC
Monday

A typical post picks up 99 interactions against 461K followers, an engagement rate of 0.021%. Measured over 43 original posts, its engagement rate beats 45% of 20,444 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 18K times each, and 0.543% of those impressions turn into an interaction. That is about 3.96% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 4.2 posts a day over the last 30 days, with activity on roughly 77% of days. Most posts go out around 03:00 UTC, and Monday is the busiest day of the week. Of the 43 posts sampled, 95% carry an image or video, 12% are part of a thread and 7% link out. The account's strongest tracked post pulled 16K interactions, about 159x its own typical post. Recurring topics include #野菜の日, #めぐみめぐるaction, #野菜の豆知識.

Measured over 43 original posts from a 30-day window, last computed on September 22, 2026. Recurring tags: #野菜の日, #めぐみめぐるaction, #野菜の豆知識.

Compared with accounts its own size

【公式】カゴメ's engagement rate beats 45% of the tracked X accounts closest to it in follower count (20,444 accounts, accounts of similar size (decile 10 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.

On engagement per impression rather than per follower it beats 33% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.

Where this sits in the catalog

At 0.021%, 【公式】カゴメ sits above the 10th percentile of the 205,048 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.024%.

p100.004%
p250.024%
p50 (median)0.143%
p750.678%
p902.55%
p9982.4%
Engagement rate as a share of followers, across the 205,048 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 22,894 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.004%
25th percentile0.024%
50th percentile0.143%
75th percentile0.678%
90th percentile2.55%
99th percentile82.4%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 03:00 UTC, and Monday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 03:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 111%Busiest hour: 03:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%89K
01:00 UTC-2%90K
02:00 UTC-3%88K
03:00 UTC-4%94K
04:00 UTC-5%76K
05:00 UTC-4%75K
06:00 UTC-5%86K
07:00 UTC-5%93K
08:00 UTC-4%108K
09:00 UTC-4%124K
10:00 UTC-3%129K
11:00 UTC-3%141K
12:00 UTC-3%154K
13:00 UTC-3%167K
14:00 UTC-4%173K
15:00 UTC-2%176K
16:00 UTC-3%171K
17:00 UTC-3%159K
18:00 UTC-2%149K
19:00 UTC-2%141K
20:00 UTC-1%131K
21:00 UTC0%116K
22:00 UTC-2%100K
23:00 UTC-1%90K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Monday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 111%Busiest day: Monday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+5%393K
Monday+1%483K
Tuesday-2%520K
Wednesday-3%472K
Thursday-2%430K
Friday-3%447K
Saturday+2%393K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Formats this account uses

Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.

This account's posting mix compared with catalog-wide effects
FormatThis accountCatalog effect95% intervalAccounts behind it
Image or video95% of posts+111%+108% to +115%34K
Outbound link7% of posts-41%-42% to -40%32K
Typical length--3%-3% to -2%54K
  • 95% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
  • 7% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts.
  • Its average post runs 143 characters, which falls in the 80 - 180 characters band. Across the catalog, posts of 80 to 180 characters run 3% below the same accounts' other posts.

These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.

Best tweets

  • Aug 21, 2026159x their median

    / カゴメ×フジッコ 🍅🫘 コラボキャンペーン! \ 【応募方法】 ① @KAGOME_JP と @fujicco_jpをフォロー ② この投稿をリポスト カゴメ「トマトジュース 食塩無添加 200ml」とフジッコ「ふじっ子(塩こんぶ)」セットが20名様に当たる🎁 当選された方には後日DMいたします✉️ 8月31日23:59まで! https://t.co/ivbaOmof0o

    3.3K12K44249148K viewsView on X
  • Sep 1, 2026145x their median

    .˚⊹🍋⁺‧┈┈ メラノCCとトマトジュースで 毎日のルーティンをはじめようキャンペーン ┈┈‧⁺🍅⊹˚. 抽選で30名様に、豪華賞品を🎁 1⃣@eyecare_cpと@rohto_recipeと@KAGOME_JPをフォロー 2⃣本投稿をリポスト 「わたしのルーティン宣言」をつけ、ルーティンへの決意表明をコメントすると当選確率🆙 https://t.co/0CEBh3vTDW

    2.8K8.8K2.5K3201.3M viewsView on X
  • Sep 2, 202642x their median

    🟩新登場🟥 「具だくさん野菜のソース オニオン🧅」 具材感たっぷり!かけるだけで華やかな味わいが楽しめます✨皮をパリッと焼いたチキンにかければ【ディアボラ風チキン】に早変わり! みなさんは「ディアボラ風」って知ってますか? 思い浮かべたものを #カゴメのディアボラ風 で教えてください! https://t.co/B0LaV3rj7L

    1.5K1.3K2621.0K176K viewsView on X
  • Aug 4, 202611x their median

    ⋰⋱ ⋰⋱ ⋰⋱ ⋰⋱ ⋰⋱ KAGOME SMILE ON! X写真投稿キャンペーン🍅 ⋱⋰ ⋱⋰ ⋱⋰ ⋱⋰ ⋱⋰ 抽選で合計60名様に、BEAMS DESIGN 監修のオリジナルグッズを🎁 ①@KAGOME_JPをフォロー ②トマトケチャップで料理に文字や絵を描き撮影📷 ③「カゴメスマイルオン」をつけ、写真投稿で完了✨ https://t.co/YDsiFEOnV9

    47045869431.8M viewsView on X
  • Sep 14, 20265.3x their median

    おつカゴメ🍅 きのこがおいしい季節です🍄 1日で使いきれず余りそうな時は絶対冷凍保存がおすすめ! 石づきはカットし、使いやすいサイズに割いておきます✨しいたけは凍ったままでも簡単に切れるので丸ごとでもOK! いろんな種類を混ぜて、きのこミックスを作るのもいいですね。 #VEGEDAY https://t.co/4J02mEGuqm

    452682623K viewsView on X
  • Sep 4, 20264.6x their median

    「めぐみめぐるAction!」 \山下応援隊長から活動報告📢/ みなさんのおかげで合計10万アクションを達成✨トマト農家さんにファン付き作業服などを支援しました🍅 産地応援につながるキャンペーンはまだまだ実施中!詳しくは特設サイトをチェック👀 https://t.co/dpx8kx1mfa https://t.co/KYJ68mo6Oj

    411440454K viewsView on X
  • Sep 1, 20263.6x their median

    おはカゴメ🍅 今日は、#キウイの日2026🥝 ゼスプリキウイ公式さん(@zespri_jp) から頂いたキウイブラザーズと一緒に、見ても食べてもうれしい「花火」をイメージしたヨーグルトバークを作りました🎆 楽しく栄養をチャージしたい!と思ったら「❤」で教えてください♪ https://t.co/BfIIhzxtDj

    327282216K viewsView on X
  • Aug 26, 20263.5x their median

    🥦🍅🥦🍅🥦🍅 どっちが気になる!? 🥔🍗🥔🍗🥔🍗 レンジでひと皿シリーズから2種の味が新登場! 🔁リポスト ⇒「ブロッコリーがおいしい鶏肉のトマト煮」 ❤️いいね ⇒「じゃがいもがおいしいバーベキューチキン」 なんと、明日も新商品紹介、あります https://t.co/HCFFEwB2N5

    248974015K viewsView on X
  • Sep 12, 20263.5x their median

    KAGOME 野菜生活 北海道らいでんメロンミックス🍈 オレンジメロンの濃厚の甘みと緑メロンの爽やかな香りが口いっぱいに広がって超超超おいしー!!😆サイッコウ! 美味しさだけでなく、体に優しいし、健康にいいし、心もすっきりする! メロン好き、野菜摂りたい方におすすめ! #メロン #カゴメ https://t.co/4AQZYRnh4S

    317253219K viewsView on X
  • Sep 1, 20263.2x their median

    •∘˙⊹. 9月も新商品がたくさん .⊹˙∘• 気になる商品を、 1⃣~7⃣でコメントしてください👇 https://t.co/tZOw9XFhaT

    2042588317K viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

Recurring topics

#野菜の日#めぐみめぐるaction#野菜の豆知識#カゴめし#vegeday

The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.

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Reading these numbers

A typical post picks up 99 interactions against 461K followers, an engagement rate of 0.021%. Measured over 43 original posts, its engagement rate beats 45% of 20,444 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 18K times each, and 0.543% of those impressions turn into an interaction. That is about 3.96% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 4.2 posts a day over the last 30 days, with activity on roughly 77% of days. Most posts go out around 03:00 UTC, and Monday is the busiest day of the week. Of the 43 posts sampled, 95% carry an image or video, 12% are part of a thread and 7% link out. The account's strongest tracked post pulled 16K interactions, about 159x its own typical post. Recurring topics include #野菜の日, #めぐみめぐるaction, #野菜の豆知識.

What is 【公式】カゴメ's engagement rate on X?
【公式】カゴメ (@KAGOME_JP) has an engagement rate of 0.021%, based on the median interactions across 43 original posts from the last 30 days against 461,276 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.021%, 【公式】カゴメ sits above the 10th percentile of the 205,048 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @KAGOME_JP have real engagement?
Its engagement rate beats 45% of the tracked X accounts closest to it in follower count (20,444 accounts), which puts it in the middle of its size range group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
When does @KAGOME_JP post?
Most posts go out around 03:00 UTC, and Monday is its busiest day, at roughly 4.17 posts per day across the measured window.

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