Justin Chang engagement report
@JustinCChang - 532K followers on X
Measured over 4 original posts from a 30-day window, last computed on August 28, 2026.
Engagement
Early reading. We have captured 4 original posts for this account, below the 8 we require before treating a median as settled. The numbers above describe what we have seen so far, not a finished profile of the account.
A typical post picks up 108 interactions against 532K followers, an engagement rate of 0.022%. Posts are seen about 46K times each, and 0.236% of those impressions turn into an interaction. That is about 8.65% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.73 post a day over the last 30 days, with activity on roughly 47% of days. Most posts go out around 00:00 UTC, and Tuesday is the busiest day of the week. Of the 4 posts sampled, 50% carry an image or video and 75% link out. The account's strongest tracked post pulled 1.8K interactions, about 17x its own typical post. Only 4 original posts have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.
Measured over 4 original posts from a 30-day window, last computed on August 28, 2026. Recurring tag: #nyff64.
Where this sits in the catalog
At 0.022%, Justin Chang sits above the 25th percentile of the 36,521 accounts in this comparison. That places it in the below the median band, which runs 0.012% to 0.08%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.002% |
| 25th percentile | 0.012% |
| 50th percentile | 0.08% |
| 75th percentile | 0.434% |
| 90th percentile | 2.10% |
| 99th percentile | 160.7% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 00:00 UTC, and Tuesday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 50K |
| 01:00 UTC | -2% | 51K |
| 02:00 UTC | -3% | 50K |
| 03:00 UTC | -4% | 53K |
| 04:00 UTC | -6% | 43K |
| 05:00 UTC | -4% | 42K |
| 06:00 UTC | -4% | 48K |
| 07:00 UTC | -5% | 52K |
| 08:00 UTC | -4% | 60K |
| 09:00 UTC | -3% | 69K |
| 10:00 UTC | -2% | 72K |
| 11:00 UTC | -3% | 78K |
| 12:00 UTC | -2% | 86K |
| 13:00 UTC | -2% | 94K |
| 14:00 UTC | -4% | 97K |
| 15:00 UTC | -2% | 100K |
| 16:00 UTC | -3% | 97K |
| 17:00 UTC | -2% | 90K |
| 18:00 UTC | -1% | 84K |
| 19:00 UTC | -2% | 79K |
| 20:00 UTC | -1% | 74K |
| 21:00 UTC | -1% | 66K |
| 22:00 UTC | -2% | 57K |
| 23:00 UTC | -2% | 51K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +4% | 230K |
| Monday | 0% | 286K |
| Tuesday | -2% | 276K |
| Wednesday | -1% | 251K |
| Thursday | -1% | 244K |
| Friday | -3% | 252K |
| Saturday | +3% | 227K |
Best tweets
- Aug 4, 202617x their median
We’re thrilled to announce the world premiere of Takashi Yamazaki’s GODZILLA MINUS ZERO as the #NYFF64 Spotlight Gala selection, taking place September 26 with Yamazaki and members of the cast and crew in attendance. #NYFF64 is presented in partnership with @ROLEX. Learn more: https://t.co/M3e81g5DAG
- May 24, 20264.7x their median
Cannes 2011: probably the most roundly satisfying slate of winners in all the years I've attended. No glaring omissions, a perfectly judged tie in Grand Prix, a Palme for the ages. (Yes, I know MELANCHOLIA had it in the bag before that press conference. I don't care!) https://t.co/EFseSaB96X
- Jul 17, 20262.2x their median
Troy Story: on the career-spanning resonance and secular magic of Christopher Nolan’s THE ODYSSEY, which, like so many of his great films, despairs over a point of no return — a time when mortals, for sheer cruelty, have left the gods behind. https://t.co/aSxYOgWHv1
- May 23, 20261.5x their median
Hazarding a Palme guess: it would be fitting for a festival that began with a LABYRINTH to end with a MINOTAUR.
- Jul 31, 2026
Resistance is feudal: Kiyoshi Kurosawa's marvelously intricate historical mystery, THE SAMURAI AND THE PRISONER, reviewed. https://t.co/QUBECbarMR
- May 28, 2026
Some critics are cantankerous; I tend toward the Cannes-rankerous. Here's how the 2026 competition stacked up: https://t.co/IJYNmKln1L
- May 26, 2026
You can't handle the youth: I wrote about Marine Atlan's LA GRADIVA, the Critics' Week champ and one of the great discoveries of #Cannes 2026, plus notes on Jordan Firstman's much-buzzed CLUB KID and Cristian Mungiu's Palme d'Or-winning FJORD. https://t.co/XoAVsJoAwm
- May 31, 2026
Fright supremacy: on BACKROOMS, OBSESSION, and Hollywood’s Zoomer-horror renaissance: https://t.co/7I4rG7cBcc
- Aug 11, 2026
Just announced! ‘Richard Linklater: An American Cinematheque Tribute’ ⭐️🎬 We’re thrilled to welcome filmmaker Richard Linklater for an in-person tribute in celebration of the 12th anniversary of his groundbreaking feature, BOYHOOD, + other Q&A events later this month. https://t.co/sy3gCSv3qL
- Aug 14, 2026
Italian authorities have recovered three paintings by Renoir, Cézanne, and Matisse that were stolen earlier this year from a private museum near the northern city of Parma, police said Friday. https://t.co/cuCb8GwlOC
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
Recurring topics
The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.
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Reading these numbers
A typical post picks up 108 interactions against 532K followers, an engagement rate of 0.022%. Posts are seen about 46K times each, and 0.236% of those impressions turn into an interaction. That is about 8.65% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.73 post a day over the last 30 days, with activity on roughly 47% of days. Most posts go out around 00:00 UTC, and Tuesday is the busiest day of the week. Of the 4 posts sampled, 50% carry an image or video and 75% link out. The account's strongest tracked post pulled 1.8K interactions, about 17x its own typical post. Only 4 original posts have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.
- What is Justin Chang's engagement rate on X?
- Justin Chang (@JustinCChang) has an engagement rate of 0.022%, based on the median interactions across 4 original posts from the last 30 days against 532,024 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.022%, Justin Chang sits above the 25th percentile of the 36,521 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @JustinCChang have real engagement?
- There is not yet enough sample to rank this account against others of its size.
- When does @JustinCChang post?
- Most posts go out around 00:00 UTC, and Tuesday is its busiest day, at roughly 0.73 posts per day across the measured window.