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Johnny Oberg engagement report

@JohnOberg - 123K followers on X

Measured over 34 original posts from a 30-day window, last computed on October 4, 2026.

Engagement

Top quarter for its size
Per follower
0.353%
of 123K followers
Per impression
9.95%
4.3K views on a typical post
Reach
3.54%
of its followers see a post
Typical post
433
interactions (median)
Saved
0.195%
8 bookmarks on a typical post
Posting rate
1.3/day
active 67% of days
Peak time
11:00 UTC
Sunday

A typical post picks up 433 interactions against 123K followers, an engagement rate of 0.353%. Measured over 34 original posts, its engagement rate beats 76% of 21,185 tracked accounts of a similar size. Comparing inside a size band matters here: engagement rate falls as accounts grow, so a raw rate would mostly just re-measure the follower count. Posts are seen about 4.3K times each, and 9.95% of those impressions turn into an interaction. That is about 3.55% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.3 post a day over the last 30 days, with activity on roughly 67% of days. Most posts go out around 11:00 UTC, and Sunday is the busiest day of the week. Of the 34 posts sampled, 94% carry an image or video. The account's strongest tracked post pulled 3.4K interactions, about 7.7x its own typical post. Recurring topics include #vegan, #loveallanimals, #chicken.

Measured over 34 original posts from a 30-day window, last computed on October 4, 2026. Recurring tags: #vegan, #loveallanimals, #chicken.

Compared with accounts its own size

Johnny Oberg's engagement rate beats 76% of the tracked X accounts closest to it in follower count (21,185 accounts, accounts of similar size (decile 8 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.

On engagement per impression rather than per follower it beats 97% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.

Where this sits in the catalog

At 0.353%, Johnny Oberg sits above the 50th percentile of the 212,825 accounts in this comparison. That places it in the above the median band, which runs 0.146% to 0.697%.

p100.004%
p250.025%
p50 (median)0.146%
p750.697%
p902.61%
p9983.0%
Engagement rate as a share of followers, across the 212,825 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 22,436 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.004%
25th percentile0.025%
50th percentile0.146%
75th percentile0.697%
90th percentile2.61%
99th percentile83.0%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 11:00 UTC, and Sunday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 11:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 111%Busiest hour: 11:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%89K
01:00 UTC-2%90K
02:00 UTC-3%88K
03:00 UTC-4%94K
04:00 UTC-5%76K
05:00 UTC-4%75K
06:00 UTC-5%86K
07:00 UTC-5%93K
08:00 UTC-4%108K
09:00 UTC-4%124K
10:00 UTC-3%129K
11:00 UTC-3%141K
12:00 UTC-3%154K
13:00 UTC-3%167K
14:00 UTC-4%173K
15:00 UTC-2%176K
16:00 UTC-3%171K
17:00 UTC-3%159K
18:00 UTC-2%149K
19:00 UTC-2%141K
20:00 UTC-1%131K
21:00 UTC0%116K
22:00 UTC-2%100K
23:00 UTC-1%90K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Sunday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 111%Busiest day: Sunday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+5%393K
Monday+1%483K
Tuesday-2%520K
Wednesday-3%472K
Thursday-2%430K
Friday-3%447K
Saturday+2%393K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Formats this account uses

Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.

This account's posting mix compared with catalog-wide effects
FormatThis accountCatalog effect95% intervalAccounts behind it
Image or video94% of posts+111%+108% to +115%34K
Outbound link3% of posts-41%-42% to -40%32K
Typical length--3%-3% to -2%54K
  • 94% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
  • 3% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts.
  • Its average post runs 163 characters, which falls in the 80 - 180 characters band. Across the catalog, posts of 80 to 180 characters run 3% below the same accounts' other posts.

These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.

Best tweets

  • Sep 19, 20267.7x their median

    Massive barns holding 50,000 chickens are NEVER cleaned over the course of their lives, which causes ammonia to literally burn their skin. Factory farming is disgustingly cruel. ๐Ÿ˜ก https://t.co/ci7iUujJG2

    2.3K9086654101K viewsView on X
  • Oct 2, 20266.1x their median

    We need to stop doing this to animals. ๐Ÿ˜ข #milk #consequences #WorldFarmedAnimalsDay https://t.co/ECdtxhrHZu

    1.6K8361384517K viewsView on X
  • Sep 24, 20265.3x their median

    When calves are born male, theyโ€™re immediately taken from their mothers & raised for #veal. Theyโ€™re confined like this for their short 2-4 month lives, usually tethered and kept anemic to keep the #meat tender. ๐Ÿ˜ก Then slaughtered as BABIES. ๐Ÿ’” https://t.co/N1umrIrQss

    1.2K8191378535K viewsView on X
  • Sep 14, 20265.0x their median

    I hope you become #vegan after you watch this. A brief moment of compassion for a #chicken who has endured a miserable life and is moments away from a painful, tragic end. ๐Ÿ’” https://t.co/WLo71vwvn1

    1.4K612773018K viewsView on X
  • Sep 25, 20262.6x their median

    LISTEN WITH SOUND ON! ๐Ÿ”Š This sleeping #goat from #GoatsOfAnarchy is going to melt your heart. ๐Ÿ˜๐Ÿ˜๐Ÿ˜ https://t.co/aaCbV1nY64

    882174322011K viewsView on X
  • Sep 28, 20262.5x their median

    This chicken protecting another #chicken from the rain is all you have to see today. ๐Ÿงก #loveALLanimals https://t.co/6Cd4hv09R3

    79925723107.4K viewsView on X
  • Sep 27, 20262.3x their median

    The #Meat Industry doesn't care about the emotional trauma they force farm animals to endure (like the permanent separation of mother and child). ๐Ÿ’” https://t.co/FWly2M9CoR

    59832937186.5K viewsView on X
  • Sep 20, 20262.2x their median

    Imagine yourself in a tight airplane seat. Uncomfortable and unable to even stretch your arms and legs. Now take that discomfort, and imagine experiencing it for over ONE ENTIRE YEAR. This is the *daily* reality for farm #animals. 24/7. RT! ๐Ÿ˜ก https://t.co/eriP5srymH

    527334512116K viewsView on X
  • Sep 30, 20262.1x their median

    Imagine spending all day, every day in a cage like this. For your entire life. ๐Ÿ˜ฑ The vast majority of egg-laying hens across the world live in battery cages like this. These poor hens canโ€™t even spread their wings. ๐Ÿ’” Retweet if you want a global ban on these cruel cages! ๐Ÿ˜ก https://t.co/cRHtwuxvVz

    5193382975.3K viewsView on X
  • Dec 21, 20251.7x their median

    This was a huge year for my animal advocacy. ๐Ÿงก Every win here is because of those who support my work, including you. ๐Ÿ™๐Ÿผ If youโ€™d like 2026 to be an even bigger year for animals, make a tax-deductible donation: https://t.co/dINpzAhayf. Thank you. ๐Ÿซถ๐Ÿผ

    55013458756K viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

Recurring topics

#vegan#loveallanimals#chicken#meat#worldfarmedanimalsday

The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.

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Reading these numbers

A typical post picks up 433 interactions against 123K followers, an engagement rate of 0.353%. Measured over 34 original posts, its engagement rate beats 76% of 21,185 tracked accounts of a similar size. Comparing inside a size band matters here: engagement rate falls as accounts grow, so a raw rate would mostly just re-measure the follower count. Posts are seen about 4.3K times each, and 9.95% of those impressions turn into an interaction. That is about 3.55% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.3 post a day over the last 30 days, with activity on roughly 67% of days. Most posts go out around 11:00 UTC, and Sunday is the busiest day of the week. Of the 34 posts sampled, 94% carry an image or video. The account's strongest tracked post pulled 3.4K interactions, about 7.7x its own typical post. Recurring topics include #vegan, #loveallanimals, #chicken.

What is Johnny Oberg's engagement rate on X?
Johnny Oberg (@JohnOberg) has an engagement rate of 0.353%, based on the median interactions across 34 original posts from the last 30 days against 122,694 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.353%, Johnny Oberg sits above the 50th percentile of the 212,825 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @JohnOberg have real engagement?
Its engagement rate beats 76% of the tracked X accounts closest to it in follower count (21,185 accounts), which puts it in the top quarter for its size group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
When does @JohnOberg post?
Most posts go out around 11:00 UTC, and Sunday is its busiest day, at roughly 1.3 posts per day across the measured window.

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