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joe mcnally engagement report

@JoeMcNallyPhoto - 242K followers on X

Measured over 6 original posts from a 30-day window, last computed on September 27, 2026.

Engagement

Per follower
0.016%
of 242K followers
Per impression
1.51%
2.6K views on a typical post
Reach
1.08%
of its followers see a post
Typical post
40
interactions (median)
Saved
0.038%
1 bookmarks on a typical post
Posting rate
0.2/day
active 20% of days
Peak time
19:00 UTC
Wednesday

Early reading. We have captured 6 original posts for this account, below the 8 we require before treating a median as settled. The numbers above describe what we have seen so far, not a finished profile of the account.

A typical post picks up 40 interactions against 242K followers, an engagement rate of 0.016%. Posts are seen about 2.6K times each, and 1.51% of those impressions turn into an interaction. That is about 1.08% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.2 posts a day over the last 30 days, though only 20% of days saw any activity at all. Most posts go out around 19:00 UTC, and Wednesday is the busiest day of the week. Of the 6 posts sampled, 83% carry an image or video and 100% link out. The account's strongest tracked post pulled 20K interactions, about 503x its own typical post. Only 6 original posts have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.

Measured over 6 original posts from a 30-day window, last computed on September 27, 2026.

Where this sits in the catalog

At 0.016%, joe mcnally sits above the 10th percentile of the 205,261 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.024%.

p100.004%
p250.024%
p50 (median)0.143%
p750.678%
p902.55%
p9982.4%
Engagement rate as a share of followers, across the 205,261 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 22,894 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.004%
25th percentile0.024%
50th percentile0.143%
75th percentile0.678%
90th percentile2.55%
99th percentile82.4%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 19:00 UTC, and Wednesday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 19:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 111%Busiest hour: 19:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%89K
01:00 UTC-2%90K
02:00 UTC-3%88K
03:00 UTC-4%94K
04:00 UTC-5%76K
05:00 UTC-4%75K
06:00 UTC-5%86K
07:00 UTC-5%93K
08:00 UTC-4%108K
09:00 UTC-4%124K
10:00 UTC-3%129K
11:00 UTC-3%141K
12:00 UTC-3%154K
13:00 UTC-3%167K
14:00 UTC-4%173K
15:00 UTC-2%176K
16:00 UTC-3%171K
17:00 UTC-3%159K
18:00 UTC-2%149K
19:00 UTC-2%141K
20:00 UTC-1%131K
21:00 UTC0%116K
22:00 UTC-2%100K
23:00 UTC-1%90K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Wednesday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 111%Busiest day: Wednesday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+5%393K
Monday+1%483K
Tuesday-2%520K
Wednesday-3%472K
Thursday-2%430K
Friday-3%447K
Saturday+2%393K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Formats this account uses

Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.

This account's posting mix compared with catalog-wide effects
FormatThis accountCatalog effect95% intervalAccounts behind it
Image or video83% of posts+111%+108% to +115%34K
Outbound link100% of posts-41%-42% to -40%32K
Typical length-+15%+14% to +16%32K
  • 83% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
  • 100% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts, so a large share of this account's output sits in the weakest bucket we measure.
  • Its average post runs 295 characters, which falls in the over 280 characters band. Across the catalog, posts over 280 characters run 15% above the same accounts' other posts.

These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.

Best tweets

  • Apr 10, 2026503x their median

    Thank you @NASAArtemis crew for confirming the earth and moon's beauty from all angles 🌎🌕 #ShotOnNikon Credit: NASA https://t.co/3tGSWbfP7r

    17K3.3K51100359K viewsView on X
  • Apr 9, 20265.3x their median

    Welcome to Nikonic, Nikon’s digital magazine and your monthly showcase of world-class craft, shot on Nikon. 📸 For our first issue, we're shining a spotlight on our newest Nikon Ambassadors, Tina Sokolovska and @Brandonwoelfel​. https://t.co/87RFpqeSDM

    1682910314K viewsView on X
  • Aug 25, 20263.9x their median

    The world is a little less colorful all of a sudden, Jay: You taught me, you berated me (with love). You sharpened my eye. You told me to walk slowly. To breathe, and to see. The last conversation I had with Jay, he was ailing and we chatted a bit. I t… https://t.co/EaxX6MCTAX https://t.co/6Y4oQ0NVAQ

    1439308.1K viewsView on X
  • Sep 11, 20261.8x their median

    Spent the morning at Engine 33, Ladder 9 on Great Jones Street, which is one of the oldest and most beautiful firehouses in the city. They were the first crews to step before the Giant Polaroid camera, 25 years ago, with John Baldassarre, now retired, be… https://t.co/ERdyDufo2M https://t.co/01JV5Lpapu

    617202.8K viewsView on X
  • Aug 20, 20261.6x their median

    Your photography naturally elevates when you have a subject like @ohhjoliii. An astonishingly talented dancer and athlete, she was at ease maintaining balance and grace standing in the back seat of a fast moving Mustang, driven by the mad genius of Reno … https://t.co/QIrOFKcZCJ https://t.co/JcF2yNwfzh

    602202.9K viewsView on X
  • Aug 27, 2026

    Shot in the studio with Carlee working with the @profoto B20 & B30, and playing with motion effects courtesy of the modeling lights! Reminder that the Profoto Summer Campaign ends on Monday August 31, 2026! Savings on the B20, B30s + savings on things l… https://t.co/nJGvAB4f3N https://t.co/ASu1kr4oLz

    442102.3K viewsView on X
  • Sep 10, 2026

    Please join us for a very special night in honor of the 25th Anniversary of 9/11. Joe McNally will be at Adorama in a special appearance to discuss the creation of this project, and the emotional story of how these pictures were made. https://t.co/Kjr8Cz8JvE

    345014.3K viewsView on X
  • Sep 2, 2026

    If anyone can fill the house with his sax, it’s Les Goodson. Here he plays at the Paris Blues Club, a legendary blues club in Harlem, tragically closed permanently when its wonderfully flamboyant owner Samuel Hargress Jr. passed in 2020. Known as Mr. Sam… https://t.co/PBI4Zq1U4O https://t.co/gT1F3ORvVW

    372102.4K viewsView on X
  • Sep 9, 2026

    This is a week of reflection for all…and for me as a NY-based photographer. My history with the WTC began long ago when I climbed the antenna atop the North Tower of the World Trade Centers, around 1978. It was really the first tall climb I made as a … https://t.co/MSLkjeVrxF https://t.co/TpcgXlBiFg

    352113.6K viewsView on X
  • Jul 5, 2026

    The nighttime sky over Manhattan rapidly changed colors last night on the occasion of our 250th birthday. Over 85,000 shells of different colors were launched from the East River and the Hudson in an amazing, virtuoso display created by Pyro Spectaculars… https://t.co/tb2JbmjTXm https://t.co/FEyrgDSEt7

    321101.8K viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

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Reading these numbers

A typical post picks up 40 interactions against 242K followers, an engagement rate of 0.016%. Posts are seen about 2.6K times each, and 1.51% of those impressions turn into an interaction. That is about 1.08% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.2 posts a day over the last 30 days, though only 20% of days saw any activity at all. Most posts go out around 19:00 UTC, and Wednesday is the busiest day of the week. Of the 6 posts sampled, 83% carry an image or video and 100% link out. The account's strongest tracked post pulled 20K interactions, about 503x its own typical post. Only 6 original posts have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.

What is joe mcnally's engagement rate on X?
joe mcnally (@JoeMcNallyPhoto) has an engagement rate of 0.016%, based on the median interactions across 6 original posts from the last 30 days against 242,437 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.016%, joe mcnally sits above the 10th percentile of the 205,261 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @JoeMcNallyPhoto have real engagement?
There is not yet enough sample to rank this account against others of its size.
When does @JoeMcNallyPhoto post?
Most posts go out around 19:00 UTC, and Wednesday is its busiest day, at roughly 0.2 posts per day across the measured window.

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