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Jessica Simpson engagement report

@JessicaSimpson - 5.3M followers on X

Measured over 3 original posts from a 30-day window, last computed on August 22, 2026.

Engagement

Per follower
0.021%
of 5.3M followers
Per impression
0.905%
120K views on a typical post
Reach
2.28%
of its followers see a post
Typical post
1.1K
interactions (median)
Saved
0.022%
26 bookmarks on a typical post
Posting rate
0.1/day
active 10% of days
Peak time
00:00 UTC
Tuesday

Early reading. We have captured 3 original posts for this account, below the 8 we require before treating a median as settled. The numbers above describe what we have seen so far, not a finished profile of the account.

A typical post picks up 1.1K interactions against 5.3M followers, an engagement rate of 0.021%. Posts are seen about 120K times each, and 0.905% of those impressions turn into an interaction. That is about 2.28% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.1 posts a day over the last 30 days, though only 10% of days saw any activity at all. Most posts go out around 00:00 UTC, and Tuesday is the busiest day of the week. Of the 3 posts sampled, 100% carry an image or video. The account's strongest tracked post pulled 29K interactions, about 27x its own typical post. Only 3 original posts have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.

Measured over 3 original posts from a 30-day window, last computed on August 22, 2026.

Where this sits in the catalog

At 0.021%, Jessica Simpson sits above the 25th percentile of the 9,981 accounts in this comparison. That places it in the below the median band, which runs 0.007% to 0.047%.

p100.001%
p250.007%
p50 (median)0.047%
p750.325%
p902.60%
p99357.9%
Engagement rate as a share of followers, across the 9,981 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 447,404 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.001%
25th percentile0.007%
50th percentile0.047%
75th percentile0.325%
90th percentile2.60%
99th percentile357.9%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 00:00 UTC, and Tuesday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 00:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 96%Busiest hour: 00:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC0%15K
01:00 UTC+4%15K
02:00 UTC-1%14K
03:00 UTC-2%15K
04:00 UTC-5%12K
05:00 UTC-5%12K
06:00 UTC-7%13K
07:00 UTC-6%14K
08:00 UTC-7%17K
09:00 UTC-2%19K
10:00 UTC-2%20K
11:00 UTC-2%22K
12:00 UTC-1%24K
13:00 UTC+1%27K
14:00 UTC-2%29K
15:00 UTC-1%30K
16:00 UTC-1%30K
17:00 UTC-1%28K
18:00 UTC+1%25K
19:00 UTC0%24K
20:00 UTC0%22K
21:00 UTC+1%19K
22:00 UTC+1%17K
23:00 UTC+1%15K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Tuesday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 96%Busiest day: Tuesday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+8%59K
Monday+8%72K
Tuesday+1%94K
Wednesday-4%78K
Thursday-3%71K
Friday-5%73K
Saturday+2%64K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Formats this account uses

Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.

This account's posting mix compared with catalog-wide effects
FormatThis accountCatalog effect95% intervalAccounts behind it
Image or video100% of posts+79%+73% to +85%5.8K
Outbound link0% of posts-49%-50% to -47%6.1K
Typical length--7%-8% to -5%9.0K
  • 100% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 79% above the same accounts' other posts.
  • 0% of its posts carry a link off X. Across the catalog, posts with an outbound link run 49% below the same accounts' other posts.
  • Its average post runs 167 characters, which falls in the 80 - 180 characters band. Across the catalog, posts of 80 to 180 characters run 7% below the same accounts' other posts.

These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.

Best tweets

  • Nov 1, 202527x their median

    8 years ago today I made the choice to confront, to confess and to let go of the self sabotaging parts of my life that I was choosing. Making that decision allowed me to fully live in the pursuit of Gods purpose for my life. Alcohol silenced my intuition, blocked my dreams and chased my circulating fears of complacency. Today I am clear. Today I am driven by faith. Both fear and faith are something that we feel and may not see, I'm so happy I chose faith over fear. It was not in the fight that I found my strength, it was in the surrender.

    27K9801.0K871.1M viewsView on X
  • Jul 30, 20265.5x their median

    💫46💫 July 10/26 https://t.co/CKt8dFc4NU

    5.6K11327715232K viewsView on X
  • Aug 4, 2026

    Belated birthday moments in paradise at Cabuya Villa in Turks & Caicos with the most amazing team at @lacurevillas and @pavilionluxuryvillas who took care of every single detail. Endless sunshine, boat days, our own private beach, incredible food and the absolute sweetest staff ❤️

    9604479483K viewsView on X
  • Oct 17, 2025

    It was an honor and a dream come true to work for the singular creative genius Ryan Murphy alongside the incomparable guidance of @shinybootz for @hulu ‘s All’s Fair that premieres on November 4th. We had so much fun at the premiere last night and the crowd went crazy for the show!! Can’t wait for y’all to see it and get hooked! Thank you @ryanmurphyproductions @kimkardashian and @krisjenner for the unbelievable opportunity to work opposite true ICONS of our time. I am so grateful.

    8807966555K viewsView on X
  • Sep 15, 2025

    Happy in yellow on the GO GO GO https://t.co/UQSx2NxxVH

    9065166649K viewsView on X
  • Sep 3, 2025

    Back to where it all began! I’m presenting at the 2025 #VMAs! Tune in Sunday at 8pm ET on CBS and Paramount+! @vmas @MTV @paramountplus https://t.co/8wPqlAGKZx

    88258411344K viewsView on X
  • Aug 15, 2026

    Take me back to Turks and Caicos. Thank you @lacurevillas and @pavilionluxuryvillas for an unforgettable stay. We’ll be seein’ y’all again very very soon. https://t.co/Ug94oL8AfH

    71038392120K viewsView on X
  • Nov 13, 2025

    Hey, LA! Meet me at @jcpenney this Saturday 11/15 at the Glendale Galleria! I’ll be signing your bottles Mystic Canyon and shopping the JS @JSCollection collection in store 2:30-3:30! 🛍️✨ https://t.co/bmJZSeHV4g

    6405653242K viewsView on X
  • Dec 14, 2025

    I just can’t believe y’all sold out the Nashville Canyon vinyl @walmart !!! Merry Christmas to this songbird 🎄✨ My heart is so full ❤️💚❤️ If anyone still has some shoppin’ left to do, like me, head over to my @JSCollection storefront on Walmart’s website and see some of my fav giftin’ goooods. Love y’all 😘 https://t.co/Cb4tQdDzUM

    57384733110K viewsView on X
  • Sep 2, 2025

    This weekend I got to witness my sister, @ashleesimpson , in all of her wonder, magic and glory. Watchin’ Ashlee connect with her hearts purpose and give herself to each and every person in the crowd was an epically beautiful and deeply emotional moment that we have alllllll been waitin’ for. I will forever be proud of you, inspired by you and overwhelmingly grateful for the gift of you and our sisterhood. You are a mystical force that shines upon everyone who is lucky enough to experience your radiant presence! I LOVE YOU ❤️❤️❤️

    6315626465K viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

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Reading these numbers

A typical post picks up 1.1K interactions against 5.3M followers, an engagement rate of 0.021%. Posts are seen about 120K times each, and 0.905% of those impressions turn into an interaction. That is about 2.28% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.1 posts a day over the last 30 days, though only 10% of days saw any activity at all. Most posts go out around 00:00 UTC, and Tuesday is the busiest day of the week. Of the 3 posts sampled, 100% carry an image or video. The account's strongest tracked post pulled 29K interactions, about 27x its own typical post. Only 3 original posts have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.

What is Jessica Simpson's engagement rate on X?
Jessica Simpson (@JessicaSimpson) has an engagement rate of 0.021%, based on the median interactions across 3 original posts from the last 30 days against 5,265,120 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.021%, Jessica Simpson sits above the 25th percentile of the 9,981 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @JessicaSimpson have real engagement?
There is not yet enough sample to rank this account against others of its size.
When does @JessicaSimpson post?
Most posts go out around 00:00 UTC, and Tuesday is its busiest day, at roughly 0.1 posts per day across the measured window.

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