Jessica Simpson engagement report
@JessicaSimpson - 5.3M followers on X
Measured over 5 original posts from a 30-day window, last computed on October 7, 2026.
Engagement
Early reading. We have captured 5 original posts for this account, below the 8 we require before treating a median as settled. The numbers above describe what we have seen so far, not a finished profile of the account.
A typical post picks up 556 interactions against 5.3M followers, an engagement rate of 0.011%. Posts are seen about 41K times each, and 1.35% of those impressions turn into an interaction. That is about 0.783% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.17 posts a day over the last 30 days, though only 17% of days saw any activity at all. Most posts go out around 01:00 UTC, and Thursday is the busiest day of the week. Of the 5 posts sampled, 100% carry an image or video and 80% link out. The account's strongest tracked post pulled 29K interactions, about 52x its own typical post. Only 5 original posts have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.
Measured over 5 original posts from a 30-day window, last computed on October 7, 2026. Recurring tag: #mexico.
Where this sits in the catalog
At 0.011%, Jessica Simpson sits above the 10th percentile of the 156,027 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.022%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.003% |
| 25th percentile | 0.022% |
| 50th percentile | 0.127% |
| 75th percentile | 0.604% |
| 90th percentile | 2.32% |
| 99th percentile | 83.1% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 01:00 UTC, and Thursday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 89K |
| 01:00 UTC | -2% | 90K |
| 02:00 UTC | -3% | 88K |
| 03:00 UTC | -4% | 94K |
| 04:00 UTC | -5% | 76K |
| 05:00 UTC | -4% | 75K |
| 06:00 UTC | -5% | 86K |
| 07:00 UTC | -5% | 93K |
| 08:00 UTC | -4% | 108K |
| 09:00 UTC | -4% | 124K |
| 10:00 UTC | -3% | 129K |
| 11:00 UTC | -3% | 141K |
| 12:00 UTC | -3% | 154K |
| 13:00 UTC | -3% | 167K |
| 14:00 UTC | -4% | 173K |
| 15:00 UTC | -2% | 176K |
| 16:00 UTC | -3% | 171K |
| 17:00 UTC | -3% | 159K |
| 18:00 UTC | -2% | 149K |
| 19:00 UTC | -2% | 141K |
| 20:00 UTC | -1% | 131K |
| 21:00 UTC | 0% | 116K |
| 22:00 UTC | -2% | 100K |
| 23:00 UTC | -1% | 90K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +5% | 393K |
| Monday | +1% | 483K |
| Tuesday | -2% | 520K |
| Wednesday | -3% | 472K |
| Thursday | -2% | 430K |
| Friday | -3% | 447K |
| Saturday | +2% | 393K |
Formats this account uses
Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.
| Format | This account | Catalog effect | 95% interval | Accounts behind it |
|---|---|---|---|---|
| Image or video | 100% of posts | +111% | +108% to +115% | 34K |
| Outbound link | 80% of posts | -41% | -42% to -40% | 32K |
| Typical length | - | +15% | +14% to +16% | 32K |
- 100% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
- 80% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts, so a large share of this account's output sits in the weakest bucket we measure.
- Its average post runs 428 characters, which falls in the over 280 characters band. Across the catalog, posts over 280 characters run 15% above the same accounts' other posts.
These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.
Best tweets
- Nov 1, 202552x their median
8 years ago today I made the choice to confront, to confess and to let go of the self sabotaging parts of my life that I was choosing. Making that decision allowed me to fully live in the pursuit of Gods purpose for my life. Alcohol silenced my intuition, blocked my dreams and chased my circulating fears of complacency. Today I am clear. Today I am driven by faith. Both fear and faith are something that we feel and may not see, I'm so happy I chose faith over fear. It was not in the fight that I found my strength, it was in the surrender.
- Jul 30, 202611x their median
💫46💫 July 10/26 https://t.co/CKt8dFc4NU
- Sep 14, 20262.7x their median
What would you tell your 16 year old self? This is what I would tell mine… People are going to fail you. You are going to fail others expectations of you, but that does not mean that you are going to abandon yourself. Your success will be the faith you have in yourself and the ability to see your purpose through no matter what. Don't lose yourself by staying silent in situations or relationships that are asking you to question or abandon who you are. Putting yourself before others is not a selfish, it is self respect. People's perceptions of you are not yours to carry. Quite frankly, they are none of your business. Do not let fear hold you captive, let it teach you who you are not. You will spend years of your life tryin’ to be understood by people who have already made up their minds about you. Only the power of your perception is the truth.
- Aug 4, 20262.0x their median
Belated birthday moments in paradise at Cabuya Villa in Turks & Caicos with the most amazing team at @lacurevillas and @pavilionluxuryvillas who took care of every single detail. Endless sunshine, boat days, our own private beach, incredible food and the absolute sweetest staff ❤️
- Sep 15, 20251.8x their median
Happy in yellow on the GO GO GO https://t.co/UQSx2NxxVH
- Oct 17, 20251.8x their median
It was an honor and a dream come true to work for the singular creative genius Ryan Murphy alongside the incomparable guidance of @shinybootz for @hulu ‘s All’s Fair that premieres on November 4th. We had so much fun at the premiere last night and the crowd went crazy for the show!! Can’t wait for y’all to see it and get hooked! Thank you @ryanmurphyproductions @kimkardashian and @krisjenner for the unbelievable opportunity to work opposite true ICONS of our time. I am so grateful.
- Sep 3, 20251.8x their median
Back to where it all began! I’m presenting at the 2025 #VMAs! Tune in Sunday at 8pm ET on CBS and Paramount+! @vmas @MTV @paramountplus https://t.co/8wPqlAGKZx
- Aug 15, 2026
Take me back to Turks and Caicos. Thank you @lacurevillas and @pavilionluxuryvillas for an unforgettable stay. We’ll be seein’ y’all again very very soon. https://t.co/Ug94oL8AfH
- Nov 13, 2025
Hey, LA! Meet me at @jcpenney this Saturday 11/15 at the Glendale Galleria! I’ll be signing your bottles Mystic Canyon and shopping the JS @JSCollection collection in store 2:30-3:30! 🛍️✨ https://t.co/bmJZSeHV4g
- Dec 14, 2025
I just can’t believe y’all sold out the Nashville Canyon vinyl @walmart !!! Merry Christmas to this songbird 🎄✨ My heart is so full ❤️💚❤️ If anyone still has some shoppin’ left to do, like me, head over to my @JSCollection storefront on Walmart’s website and see some of my fav giftin’ goooods. Love y’all 😘 https://t.co/Cb4tQdDzUM
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
Recurring topics
The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.
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Reading these numbers
A typical post picks up 556 interactions against 5.3M followers, an engagement rate of 0.011%. Posts are seen about 41K times each, and 1.35% of those impressions turn into an interaction. That is about 0.783% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.17 posts a day over the last 30 days, though only 17% of days saw any activity at all. Most posts go out around 01:00 UTC, and Thursday is the busiest day of the week. Of the 5 posts sampled, 100% carry an image or video and 80% link out. The account's strongest tracked post pulled 29K interactions, about 52x its own typical post. Only 5 original posts have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.
- What is Jessica Simpson's engagement rate on X?
- Jessica Simpson (@JessicaSimpson) has an engagement rate of 0.011%, based on the median interactions across 5 original posts from the last 30 days against 5,258,123 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.011%, Jessica Simpson sits above the 10th percentile of the 156,027 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @JessicaSimpson have real engagement?
- There is not yet enough sample to rank this account against others of its size.
- When does @JessicaSimpson post?
- Most posts go out around 01:00 UTC, and Thursday is its busiest day, at roughly 0.17 posts per day across the measured window.