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Jay Bilas engagement report

@JayBilas - 1.8M followers on X

Measured over 38 original posts from a 30-day window, last computed on October 7, 2026.

Engagement

Middle of its size range
Per follower
0.006%
of 1.8M followers
Per impression
0.132%
87K views on a typical post
Reach
4.85%
of its followers see a post
Typical post
116
interactions (median)
Saved
0.012%
10 bookmarks on a typical post
Posting rate
9.87/day
active 90% of days
Peak time
19:00 UTC
Thursday

A typical post picks up 116 interactions against 1.8M followers, an engagement rate of 0.006%. Measured over 38 original posts, its engagement rate beats 29% of 15,519 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 87K times each, and 0.132% of those impressions turn into an interaction. That is about 4.85% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 9.9 posts a day over the last 30 days, with activity on almost every day in the window. Most posts go out around 19:00 UTC, and Thursday is the busiest day of the week. Of the 38 posts sampled, 34% carry an image or video and 37% link out. The account's strongest tracked post pulled 6.3K interactions, about 54x its own typical post. Recurring topics include #pcsa, #acctoday, #gonzaga.

Measured over 38 original posts from a 30-day window, last computed on October 7, 2026. Recurring tags: #pcsa, #acctoday, #gonzaga.

Compared with accounts its own size

Jay Bilas's engagement rate beats 29% of the tracked X accounts closest to it in follower count (15,519 accounts, accounts of similar size (decile 10 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.

On engagement per impression rather than per follower it beats 10% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.

Where this sits in the catalog

At 0.006%, Jay Bilas sits above the 10th percentile of the 156,282 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.022%.

p100.003%
p250.022%
p50 (median)0.127%
p750.604%
p902.32%
p9983.1%
Engagement rate as a share of followers, across the 156,282 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 25,969 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.003%
25th percentile0.022%
50th percentile0.127%
75th percentile0.604%
90th percentile2.32%
99th percentile83.1%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 19:00 UTC, and Thursday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 19:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 111%Busiest hour: 19:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%89K
01:00 UTC-2%90K
02:00 UTC-3%88K
03:00 UTC-4%94K
04:00 UTC-5%76K
05:00 UTC-4%75K
06:00 UTC-5%86K
07:00 UTC-5%93K
08:00 UTC-4%108K
09:00 UTC-4%124K
10:00 UTC-3%129K
11:00 UTC-3%141K
12:00 UTC-3%154K
13:00 UTC-3%167K
14:00 UTC-4%173K
15:00 UTC-2%176K
16:00 UTC-3%171K
17:00 UTC-3%159K
18:00 UTC-2%149K
19:00 UTC-2%141K
20:00 UTC-1%131K
21:00 UTC0%116K
22:00 UTC-2%100K
23:00 UTC-1%90K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Thursday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 111%Busiest day: Thursday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+5%393K
Monday+1%483K
Tuesday-2%520K
Wednesday-3%472K
Thursday-2%430K
Friday-3%447K
Saturday+2%393K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Formats this account uses

Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.

This account's posting mix compared with catalog-wide effects
FormatThis accountCatalog effect95% intervalAccounts behind it
Image or video34% of posts+111%+108% to +115%34K
Outbound link37% of posts-41%-42% to -40%32K
Typical length-+15%+14% to +16%32K
  • 34% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
  • 37% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts.
  • Its average post runs 292 characters, which falls in the over 280 characters band. Across the catalog, posts over 280 characters run 15% above the same accounts' other posts.

These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.

Best tweets

  • Sep 3, 202654x their median

    NEWS: The SEC has filed a federal lawsuit in Alabama suing LSU and Lane Kiffin, per Louisiana attorney general Liz Murrill. She mentioned in a break in the state court hearing in Louisiana.

    5.5K4521361731.2M viewsView on X
  • Sep 3, 202632x their median

    Calling them “NFL players” is at best disingenuous, and at worst intentionally deceptive @AGAlanWilson & @Georgia_AG. They are not professional football players circling back after years in the NFL. They are college players who were told, by the NCAA, that they were done. So they took the only door that was open—only to watch the NCAA change the lock behind them.

    2.0K2821.1K315762K viewsView on X
  • Sep 16, 202621x their median

    How much did your team spend on its roster? Our staff @TheAthletic spent months and talked to countless people inside and outside of every Power 4 program in search of the answer. Here's what we found. Free story: https://t.co/21A5tayYyj

    1.7K3001492112.8M viewsView on X
  • Oct 4, 202620x their median

    Sunday Thoughts: It feels like half of CFB is having an existential crisis. So many people want to fire their coach, even some with a good record and some with a new coach. Feels like we're in an unhealthy cycle and a weird place. Almost nobody can sustain anything.

    1.9K1241671291.1M viewsView on X
  • Aug 21, 202613x their median

    BREAKING: The Tenth Circuit has GRANTED the NCAA’s stay request in Wisne v. NCAA. Judge Sweeney’s nationwide injunction is now stayed pending appeal, meaning qualifying Class of 2022 athletes lose its federal fifth-season protection for now. https://t.co/i3ASE2TmHi

    7892911063792.8M viewsView on X
  • Aug 17, 20268.4x their median

    One member of NCAA tournament selection committee to @TheFieldOf68: “The NCAA may not be able to threaten teams that use players deemed ineligible by the NCAA, but I can penalize them and so can other committee members if they want, whether it’s by seeding or even not including them in the field.”

    633521651211.2M viewsView on X
  • Sep 24, 20267.5x their median

    Mississippi Valley State will start its season with 16-straight road games. 10 of their first 14 are guarantee games against high-majors. https://t.co/QaXyzWbZiU

    6178870100424K viewsView on X
  • Aug 28, 20267.4x their median

    NEWS: The request for an amended Temporary Restraining Order in Louisiana has been granted. The SEC and Greg Sankey have been added. https://t.co/llLjvhuhiC

    5919311554463K viewsView on X
  • Aug 26, 20266.6x their median

    Statement from attorney Ryan Downton: “The SEC’s actions put the NCAA in contempt of multiple court orders. It is cartel-like conduct when NCAA conferences attempt to create their own spur of the moment rules in response to Courts enjoining those same rules at the NCAA level.”

    5157013250531K viewsView on X
  • Aug 21, 20266.2x their median

    Kentucky Temporary injunction GRANTED!!!!

    521894568367K viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

Recurring topics

#pcsa#acctoday#gonzaga#ncaa#protectcollegesportsact

The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.

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Reading these numbers

A typical post picks up 116 interactions against 1.8M followers, an engagement rate of 0.006%. Measured over 38 original posts, its engagement rate beats 29% of 15,519 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 87K times each, and 0.132% of those impressions turn into an interaction. That is about 4.85% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 9.9 posts a day over the last 30 days, with activity on almost every day in the window. Most posts go out around 19:00 UTC, and Thursday is the busiest day of the week. Of the 38 posts sampled, 34% carry an image or video and 37% link out. The account's strongest tracked post pulled 6.3K interactions, about 54x its own typical post. Recurring topics include #pcsa, #acctoday, #gonzaga.

What is Jay Bilas's engagement rate on X?
Jay Bilas (@JayBilas) has an engagement rate of 0.006%, based on the median interactions across 38 original posts from the last 30 days against 1,801,908 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.006%, Jay Bilas sits above the 10th percentile of the 156,282 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @JayBilas have real engagement?
Its engagement rate beats 29% of the tracked X accounts closest to it in follower count (15,519 accounts), which puts it in the middle of its size range group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
When does @JayBilas post?
Most posts go out around 19:00 UTC, and Thursday is its busiest day, at roughly 9.87 posts per day across the measured window.

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