Jay Bilas engagement report
@JayBilas - 1.8M followers on X
Measured over 40 original posts from a 30-day window, last computed on August 22, 2026.
Engagement
A typical post picks up 75 interactions against 1.8M followers, an engagement rate of 0.004%. Measured over 40 original posts, its engagement rate beats 31% of 1,003 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 95K times each, and 0.079% of those impressions turn into an interaction. That is about 5.31% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 4.2 posts a day over the last 30 days, with activity on roughly 47% of days. Most posts go out around 13:00 UTC, and Tuesday is the busiest day of the week. Of the 40 posts sampled, 40% carry an image or video and 45% link out. The account's strongest tracked post pulled 1.6K interactions, about 21x its own typical post. Recurring topics include #ncaa, #nil.
Measured over 40 original posts from a 30-day window, last computed on August 22, 2026. Recurring tags: #ncaa, #nil.
Compared with accounts its own size
Jay Bilas's engagement rate beats 31% of the tracked X accounts closest to it in follower count (1,003 accounts, accounts of similar size (decile 8 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.
On engagement per impression rather than per follower it beats 7% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.
Where this sits in the catalog
At 0.004%, Jay Bilas sits above the 10th percentile of the 9,789 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.006%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.001% |
| 25th percentile | 0.006% |
| 50th percentile | 0.046% |
| 75th percentile | 0.319% |
| 90th percentile | 2.64% |
| 99th percentile | 357.2% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 13:00 UTC, and Tuesday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | 0% | 15K |
| 01:00 UTC | +4% | 15K |
| 02:00 UTC | -1% | 14K |
| 03:00 UTC | -2% | 15K |
| 04:00 UTC | -5% | 12K |
| 05:00 UTC | -5% | 12K |
| 06:00 UTC | -7% | 13K |
| 07:00 UTC | -6% | 14K |
| 08:00 UTC | -7% | 17K |
| 09:00 UTC | -2% | 19K |
| 10:00 UTC | -2% | 20K |
| 11:00 UTC | -2% | 22K |
| 12:00 UTC | -1% | 24K |
| 13:00 UTC | +1% | 27K |
| 14:00 UTC | -2% | 29K |
| 15:00 UTC | -1% | 30K |
| 16:00 UTC | -1% | 30K |
| 17:00 UTC | -1% | 28K |
| 18:00 UTC | +1% | 25K |
| 19:00 UTC | 0% | 24K |
| 20:00 UTC | 0% | 22K |
| 21:00 UTC | +1% | 19K |
| 22:00 UTC | +1% | 17K |
| 23:00 UTC | +1% | 15K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +8% | 59K |
| Monday | +8% | 72K |
| Tuesday | +1% | 94K |
| Wednesday | -4% | 78K |
| Thursday | -3% | 71K |
| Friday | -5% | 73K |
| Saturday | +2% | 64K |
Formats this account uses
Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.
| Format | This account | Catalog effect | 95% interval | Accounts behind it |
|---|---|---|---|---|
| Image or video | 40% of posts | +79% | +73% to +85% | 5.8K |
| Outbound link | 45% of posts | -49% | -50% to -47% | 6.1K |
| Typical length | - | +13% | +10% to +15% | 6.4K |
- 40% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 79% above the same accounts' other posts.
- 45% of its posts carry a link off X. Across the catalog, posts with an outbound link run 49% below the same accounts' other posts, so a large share of this account's output sits in the weakest bucket we measure.
- Its average post runs 355 characters, which falls in the over 280 characters band. Across the catalog, posts over 280 characters run 13% above the same accounts' other posts.
These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.
Best tweets
- Aug 21, 202621x their median
BREAKING: The Tenth Circuit has GRANTED the NCAA’s stay request in Wisne v. NCAA. Judge Sweeney’s nationwide injunction is now stayed pending appeal, meaning qualifying Class of 2022 athletes lose its federal fifth-season protection for now. https://t.co/i3ASE2TmHi
- Aug 17, 202613x their median
One member of NCAA tournament selection committee to @TheFieldOf68: “The NCAA may not be able to threaten teams that use players deemed ineligible by the NCAA, but I can penalize them and so can other committee members if they want, whether it’s by seeding or even not including them in the field.”
- Aug 11, 20269.5x their median
How much does a Power 4 starter actually cost? We've surveyed 20+ GMs and agents to find out how much the going rate for top college football talent has changed this offseason. Price ranges for every position (including kickers!) here: https://t.co/k8pEqyxCCb
- Aug 18, 20267.2x their median
It's a shame the NCAA is so stubborn. Recognize your wrongs and give the Class of 2022 an extra year of eligibility like everyone else. Save all that money spent on lawyers. Put it to better use, like improving the health, safety, and welfare of college athletes.
- Aug 16, 20267.1x their median
Congrats Coach Few 🫶 https://t.co/55smoXnAr6
- Aug 11, 20265.1x their median
SEC Commissioner Greg Sankey sent the following message today to the league’s members. https://t.co/WtcDNnuRVA
- Aug 11, 20263.2x their median
Statement from NCAA Chief Legal Officer Scott Bearby: The Tenth Circuit has ordered expedited briefing on our request for a stay pending appeal. The deadline for the class members to file a response to the emergency motion is Friday, August 14. The NCAA's reply brief must be filed no later than Monday, August 17. In the meantime, the Wisne injunction remains in effect. The Division I Cabinet, including its student-athlete members, carefully considered whether to make the age-based eligibility rule apply retroactively, and decided that doing so would not be in the best interest of all current and future college athletes. We stand behind and will continue to fully defend the membership's decision. The injunction should never have been granted, and we have asked the Tenth Circuit to permanently reverse it.
- Aug 13, 20262.6x their median
Illinois now boasts college football’s largest scoreboard, nearly double the size of No. 2. What it represents is more than just a visual behemoth; it’s the symbol of an athletic department renaissance. A gift article from @TheAthletic. https://t.co/aMFyN2Yzr1
- Aug 10, 20262.6x their median
After six-plus years and millions and millions in lobbyists, Congress has still not "saved" college sports. Time for college sports leaders to acknowledge this is never going to happen. https://t.co/wUBkDheaX5
- Aug 21, 20262.5x their median
Paragraph 7 of the Louisiana TRO did not say that the plaintiffs could enter the transfer portal by requesting “the member institution they last attended” to do so. Instead, it says athletes could request “their member institution” to enter their name in the portal, implying that they would need to be enrolled as a full-time student to make that request.
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
Recurring topics
The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.
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Reading these numbers
A typical post picks up 75 interactions against 1.8M followers, an engagement rate of 0.004%. Measured over 40 original posts, its engagement rate beats 31% of 1,003 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 95K times each, and 0.079% of those impressions turn into an interaction. That is about 5.31% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 4.2 posts a day over the last 30 days, with activity on roughly 47% of days. Most posts go out around 13:00 UTC, and Tuesday is the busiest day of the week. Of the 40 posts sampled, 40% carry an image or video and 45% link out. The account's strongest tracked post pulled 1.6K interactions, about 21x its own typical post. Recurring topics include #ncaa, #nil.
- What is Jay Bilas's engagement rate on X?
- Jay Bilas (@JayBilas) has an engagement rate of 0.004%, based on the median interactions across 40 original posts from the last 30 days against 1,793,105 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.004%, Jay Bilas sits above the 10th percentile of the 9,789 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @JayBilas have real engagement?
- Its engagement rate beats 31% of the tracked X accounts closest to it in follower count (1,003 accounts), which puts it in the middle of its size range group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
- When does @JayBilas post?
- Most posts go out around 13:00 UTC, and Tuesday is its busiest day, at roughly 4.23 posts per day across the measured window.