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Jason Kelce engagement report

@JasonKelce - 751K followers on X

Measured over 13 original posts from a 30-day window, last computed on September 30, 2026.

Engagement

Top quarter for its size
Per follower
0.276%
of 751K followers
Per impression
0.442%
469K views on a typical post
Reach
62.4%
of its followers see a post
Typical post
2.1K
interactions (median)
Saved
0.02%
95 bookmarks on a typical post
Posting rate
1.3/day
active 50% of days
Peak time
00:00 UTC
Monday

A typical post picks up 2.1K interactions against 751K followers, an engagement rate of 0.276%. Measured over 13 original posts, its engagement rate beats 86% of 19,932 tracked accounts of a similar size. Comparing inside a size band matters here: engagement rate falls as accounts grow, so a raw rate would mostly just re-measure the follower count. Posts are seen about 469K times each, and 0.442% of those impressions turn into an interaction. That is about 62.4% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.3 post a day over the last 30 days, with activity on roughly 50% of days. Most posts go out around 00:00 UTC, and Monday is the busiest day of the week. Of the 13 posts sampled, 69% carry an image or video and 8% link out. The account's strongest tracked post pulled 49K interactions, about 23x its own typical post. Recurring topics include #mondaynightcountdown, #statpadding.

Measured over 13 original posts from a 30-day window, last computed on September 30, 2026. Recurring tags: #mondaynightcountdown, #statpadding.

Compared with accounts its own size

Jason Kelce's engagement rate beats 86% of the tracked X accounts closest to it in follower count (19,932 accounts, accounts of similar size (decile 10 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.

On engagement per impression rather than per follower it beats 29% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.

Where this sits in the catalog

At 0.276%, Jason Kelce sits above the 50th percentile of the 201,449 accounts in this comparison. That places it in the above the median band, which runs 0.141% to 0.671%.

p100.004%
p250.024%
p50 (median)0.141%
p750.671%
p902.53%
p9982.5%
Engagement rate as a share of followers, across the 201,449 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 22,929 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.004%
25th percentile0.024%
50th percentile0.141%
75th percentile0.671%
90th percentile2.53%
99th percentile82.5%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 00:00 UTC, and Monday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 00:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 111%Busiest hour: 00:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%89K
01:00 UTC-2%90K
02:00 UTC-3%88K
03:00 UTC-4%94K
04:00 UTC-5%76K
05:00 UTC-4%75K
06:00 UTC-5%86K
07:00 UTC-5%93K
08:00 UTC-4%108K
09:00 UTC-4%124K
10:00 UTC-3%129K
11:00 UTC-3%141K
12:00 UTC-3%154K
13:00 UTC-3%167K
14:00 UTC-4%173K
15:00 UTC-2%176K
16:00 UTC-3%171K
17:00 UTC-3%159K
18:00 UTC-2%149K
19:00 UTC-2%141K
20:00 UTC-1%131K
21:00 UTC0%116K
22:00 UTC-2%100K
23:00 UTC-1%90K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Monday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 111%Busiest day: Monday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+5%393K
Monday+1%483K
Tuesday-2%520K
Wednesday-3%472K
Thursday-2%430K
Friday-3%447K
Saturday+2%393K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Formats this account uses

Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.

This account's posting mix compared with catalog-wide effects
FormatThis accountCatalog effect95% intervalAccounts behind it
Image or video69% of posts+111%+108% to +115%34K
Outbound link8% of posts-41%-42% to -40%32K
Typical length-+15%+14% to +16%32K
  • 69% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
  • 8% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts.
  • Its average post runs 500 characters, which falls in the over 280 characters band. Across the catalog, posts over 280 characters run 15% above the same accounts' other posts.

These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.

Best tweets

  • Jul 2, 202623x their median

    Ball don’t lie bitch!!!!

    46K2.2K124711.4M viewsView on X
  • Aug 22, 202622x their median

    Me 2 weeks from today when I’m 8 beers deep and it’s 3rd down. https://t.co/3wNXVDfjWM

    41K3.2K1572104.9M viewsView on X
  • Apr 24, 202616x their median

    The moment that Makai Lemon found out the Eagles were trading up to get him at No. 20 while he was the on the phone with the Steelers, who were planning to take him at No. 21. https://t.co/Iqv7wfzbtu

    22K1.1K5662922.5M viewsView on X
  • Jul 2, 202610x their median

    Man, somebody help me. That foul looked incidental from Balogun, shouldn’t a Red Card be given if there is either intention to foul, or an action that is aggressive and unsafe in nature? Didn’t feel like Balogun was out of control or anything, just looked like it kind of happened.

    20K5618001101.4M viewsView on X
  • Sep 20, 20269.8x their median

    Playing Quarterback pretty well

    18K1.8K9852495K viewsView on X
  • Sep 15, 20268.6x their median

    ACL looks fine

    17K3999519561K viewsView on X
  • Jun 8, 20266.0x their median

    One thing you don’t realize is how banked these turns are at Talladega. Video really doesn’t do it justice, feels like you are going to roll over. @jackassworld https://t.co/Vj5XsUhWyM

    12K472164221.2M viewsView on X
  • May 2, 20267.6x their median

    BEER SKATES ARE HERE 🚨 Get yours at any bar, select stands, and carts TONIGHT at the @LenovoCenter. https://t.co/DbKTdpb1p9

    9.2K7744937124.9M viewsView on X
  • Sep 28, 20263.3x their median

    Class is in session. Let me know what you want to hear about next. Stout out. https://t.co/UjzQjaK3lP

    6.2K39817669576K viewsView on X
  • Apr 27, 20262.7x their median

    “Jordan you think you’re playing hard enough and I’m telling you, you’re not” @CoachStoutland really took @jordan_mailata from a guy who didn’t know what a quarterback was to an All-Pro https://t.co/zveEdKXsh8

    3.8K1781810237K viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

Recurring topics

#mondaynightcountdown#statpadding

The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.

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Reading these numbers

A typical post picks up 2.1K interactions against 751K followers, an engagement rate of 0.276%. Measured over 13 original posts, its engagement rate beats 86% of 19,932 tracked accounts of a similar size. Comparing inside a size band matters here: engagement rate falls as accounts grow, so a raw rate would mostly just re-measure the follower count. Posts are seen about 469K times each, and 0.442% of those impressions turn into an interaction. That is about 62.4% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.3 post a day over the last 30 days, with activity on roughly 50% of days. Most posts go out around 00:00 UTC, and Monday is the busiest day of the week. Of the 13 posts sampled, 69% carry an image or video and 8% link out. The account's strongest tracked post pulled 49K interactions, about 23x its own typical post. Recurring topics include #mondaynightcountdown, #statpadding.

What is Jason Kelce's engagement rate on X?
Jason Kelce (@JasonKelce) has an engagement rate of 0.276%, based on the median interactions across 13 original posts from the last 30 days against 750,696 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.276%, Jason Kelce sits above the 50th percentile of the 201,449 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @JasonKelce have real engagement?
Its engagement rate beats 86% of the tracked X accounts closest to it in follower count (19,932 accounts), which puts it in the top quarter for its size group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
When does @JasonKelce post?
Most posts go out around 00:00 UTC, and Monday is its busiest day, at roughly 1.3 posts per day across the measured window.

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