Jamaica Observer engagement report
@JamaicaObserver - 636K followers on X
Measured over 55 original posts from a 30-day window, last computed on August 26, 2026.
Engagement
A typical post picks up 4 interactions against 636K followers, an engagement rate of 0.001%. Measured over 55 original posts, its engagement rate beats 7% of 3,899 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 2.5K times each, and 0.158% of those impressions turn into an interaction. That is about 0.397% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.8 posts a day over the last 30 days, though only 10% of days saw any activity at all. Most posts go out around 23:00 UTC, and Tuesday is the busiest day of the week. Of the 55 posts sampled, 29% carry an image or video and 100% link out. The account's strongest tracked post pulled 173 interactions, about 43x its own typical post. Recurring topics include #alwaysahead, #dailyobserver, #jamaicaobserver.
Measured over 55 original posts from a 30-day window, last computed on August 26, 2026. Recurring tags: #alwaysahead, #dailyobserver, #jamaicaobserver.
Compared with accounts its own size
Jamaica Observer's engagement rate beats 7% of the tracked X accounts closest to it in follower count (3,899 accounts, accounts of similar size (decile 8 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.
On engagement per impression rather than per follower it beats 13% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.
Where this sits in the catalog
At 0.001%, Jamaica Observer sits below the 10th percentile of the 37,701 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.012%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.002% |
| 25th percentile | 0.012% |
| 50th percentile | 0.081% |
| 75th percentile | 0.439% |
| 90th percentile | 2.10% |
| 99th percentile | 156.3% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 23:00 UTC, and Tuesday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 53K |
| 01:00 UTC | -2% | 53K |
| 02:00 UTC | -3% | 52K |
| 03:00 UTC | -4% | 55K |
| 04:00 UTC | -6% | 44K |
| 05:00 UTC | -4% | 43K |
| 06:00 UTC | -4% | 50K |
| 07:00 UTC | -5% | 54K |
| 08:00 UTC | -4% | 63K |
| 09:00 UTC | -3% | 72K |
| 10:00 UTC | -2% | 75K |
| 11:00 UTC | -3% | 81K |
| 12:00 UTC | -2% | 90K |
| 13:00 UTC | -2% | 98K |
| 14:00 UTC | -3% | 101K |
| 15:00 UTC | -2% | 105K |
| 16:00 UTC | -4% | 102K |
| 17:00 UTC | -3% | 95K |
| 18:00 UTC | -1% | 88K |
| 19:00 UTC | -2% | 83K |
| 20:00 UTC | -1% | 77K |
| 21:00 UTC | -1% | 69K |
| 22:00 UTC | -2% | 60K |
| 23:00 UTC | -2% | 53K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +5% | 238K |
| Monday | 0% | 302K |
| Tuesday | -3% | 302K |
| Wednesday | -1% | 257K |
| Thursday | -2% | 250K |
| Friday | -3% | 259K |
| Saturday | +3% | 233K |
Best tweets
- Aug 25, 202643x their median
Observer Online understands that popular TikTok personality Nordia Bryan, affectionately known online as “Happy Wife”, died on Monday, August 24, following a prolonged battle with cancer. https://t.co/XQOQwTx4v6 https://t.co/5lCakOHzfA
- Aug 25, 202638x their median
An Opposition political party serves little purpose if all it can do is “oppose, oppose, oppose”. There are moments in the life of a nation when the spirit of patriotism must rise above petty partisanship, because all Jamaicans have an equally vested interest. https://t.co/j7LDBWIro2
- Aug 24, 202615x their median
The West Indian American Day Carnival Association (WIADCA) has announced reggae icon Buju Banton and KesTheBand lead vocalist Kees Dieffenthaller (Kes) as Honorary Grand Marshals for the 59th Annual New York Caribbean Carnival Parade, taking place on Labour Day, Monday, September 7, 2026, in Brooklyn, New York. The appointments reflect this year’s theme, “One Caribbean,” bringing together two influential voices representing Jamaica’s reggae and dancehall traditions and Trinidad and Tobago’s soca and Carnival culture. https://t.co/MHKCUs8G0M
- Aug 25, 20268.0x their median
United States (US) country music legend Dolly Parton, who grew up poor in Tennessee and became a household name with hits like "Jolene," has died at the age of 80, her family said Tuesday. https://t.co/QbAaQGpCIA
- Aug 25, 20266.5x their median
Governments, businesses, farmers and households across the Caribbean are being urged to step up preparations for potentially severe climate extremes as El Niño strengthens and threatens to intensify the hot and dry conditions already affecting parts of the region. https://t.co/bQq0WMtoF0
- Aug 25, 20266.3x their median
Six decades after Tastee first introduced its now-iconic patty to Jamaicans, the beloved homegrown brand is inviting the nation to celebrate its 60th anniversary with an evening of music, entertainment and giveaways at the Tastee 60th Anniversary Concert on Friday, August 28 at Emancipation Park. https://t.co/gdWrMavmuw
- Aug 25, 20265.8x their median
The Jamaica Environment Trust (JET) is raising serious concerns about permits issued by the Natural Resources Conservation Authority (NRCA) for wetland removal and development along an approximately five-kilometre stretch of the north coast road in Falmouth, Trelawny. https://t.co/gZgVcKCSWX
- Aug 25, 20265.5x their median
Popular TikTok mom influencer Alyshia Rushing, better known to her followers as “Mama A”, has died in a car crash in Alabama, according to The Sun. https://t.co/J7YYaNhYzj https://t.co/xSYaozfImy
- Aug 24, 20265.3x their median
An Argentine health insurance company admitted that medical tests presented at the trial over the death of late football icon Diego Maradona were in fact those of his father, also called Diego. In a letter seen by AFP on Monday, Swiss Medical admitted that tests it released to a medical commission investigating Maradona’s death “remained mistakenly filed under the name Diego Armando Maradona” when in fact they belonged to his late father, Diego Salustiano Maradona. https://t.co/Y9prDaaJbl
- Aug 25, 20264.3x their median
Organisers of the annual Mid Island back-to-school treat at the company’s service station, situated on the border of Manchester and St Elizabeth, say more than 1,000 children, their parents, and guardians were feted on Friday. https://t.co/xQUucT4lo6 https://t.co/4O9VZp2SeU
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
Recurring topics
The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.
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Reading these numbers
A typical post picks up 4 interactions against 636K followers, an engagement rate of 0.001%. Measured over 55 original posts, its engagement rate beats 7% of 3,899 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 2.5K times each, and 0.158% of those impressions turn into an interaction. That is about 0.397% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.8 posts a day over the last 30 days, though only 10% of days saw any activity at all. Most posts go out around 23:00 UTC, and Tuesday is the busiest day of the week. Of the 55 posts sampled, 29% carry an image or video and 100% link out. The account's strongest tracked post pulled 173 interactions, about 43x its own typical post. Recurring topics include #alwaysahead, #dailyobserver, #jamaicaobserver.
- What is Jamaica Observer's engagement rate on X?
- Jamaica Observer (@JamaicaObserver) has an engagement rate of 0.001%, based on the median interactions across 55 original posts from the last 30 days against 636,394 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.001%, Jamaica Observer sits below the 10th percentile of the 37,701 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @JamaicaObserver have real engagement?
- Its engagement rate beats 7% of the tracked X accounts closest to it in follower count (3,899 accounts), which puts it in the bottom 10% for its size group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
- When does @JamaicaObserver post?
- Most posts go out around 23:00 UTC, and Tuesday is its busiest day, at roughly 1.83 posts per day across the measured window.