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Coach J.R. Sandlin engagement report

@JR_Sandlin - 153K followers on X

Measured over 2 original posts from a 30-day window, last computed on September 24, 2026.

Engagement

Per follower
0.101%
of 153K followers
Per impression
1.42%
11K views on a typical post
Reach
7.11%
of its followers see a post
Typical post
154
interactions (median)
Saved
0.009%
1 bookmarks on a typical post
Posting rate
0.23/day
active 20% of days
Peak time
04:00 UTC
Monday

Early reading. We have captured 2 original posts for this account, below the 8 we require before treating a median as settled. The numbers above describe what we have seen so far, not a finished profile of the account.

A typical post picks up 154 interactions against 153K followers, an engagement rate of 0.101%. Posts are seen about 11K times each, and 1.42% of those impressions turn into an interaction. That is about 7.10% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.23 posts a day over the last 30 days, though only 20% of days saw any activity at all. Most posts go out around 04:00 UTC, and Monday is the busiest day of the week. Of the 2 posts sampled, 100% carry an image or video. The account's strongest tracked post pulled 351 interactions, about 2.3x its own typical post. Recurring topics include #cfb, #ponyup, #smumustangs. Only 2 original posts have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.

Measured over 2 original posts from a 30-day window, last computed on September 24, 2026. Recurring tags: #cfb, #ponyup, #smumustangs.

Where this sits in the catalog

At 0.101%, Coach J.R. Sandlin sits above the 25th percentile of the 201,225 accounts in this comparison. That places it in the below the median band, which runs 0.024% to 0.141%.

p100.004%
p250.024%
p50 (median)0.141%
p750.671%
p902.53%
p9982.4%
Engagement rate as a share of followers, across the 201,225 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 22,900 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.004%
25th percentile0.024%
50th percentile0.141%
75th percentile0.671%
90th percentile2.53%
99th percentile82.4%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 04:00 UTC, and Monday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 04:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 111%Busiest hour: 04:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%89K
01:00 UTC-2%90K
02:00 UTC-3%88K
03:00 UTC-4%94K
04:00 UTC-5%76K
05:00 UTC-4%75K
06:00 UTC-5%86K
07:00 UTC-5%93K
08:00 UTC-4%108K
09:00 UTC-4%124K
10:00 UTC-3%129K
11:00 UTC-3%141K
12:00 UTC-3%154K
13:00 UTC-3%167K
14:00 UTC-4%173K
15:00 UTC-2%176K
16:00 UTC-3%171K
17:00 UTC-3%159K
18:00 UTC-2%149K
19:00 UTC-2%141K
20:00 UTC-1%131K
21:00 UTC0%116K
22:00 UTC-2%100K
23:00 UTC-1%90K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Monday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 111%Busiest day: Monday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+5%393K
Monday+1%483K
Tuesday-2%520K
Wednesday-3%472K
Thursday-2%430K
Friday-3%447K
Saturday+2%393K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Formats this account uses

Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.

This account's posting mix compared with catalog-wide effects
FormatThis accountCatalog effect95% intervalAccounts behind it
Image or video100% of posts+111%+108% to +115%34K
Outbound link0% of posts-41%-42% to -40%32K
Typical length-no effect-2% to -1%42K
  • 100% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
  • 0% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts.
  • Its average post runs 254 characters, which falls in the 180 - 280 characters band. Across the catalog, posts of 180 to 280 characters match the same accounts' other posts almost exactly.

These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.

Best tweets

  • Jul 29, 20262.3x their median

    Event Schedule for the 2026 Personnel & Recruiting Symposium presented by @Teamworks https://t.co/FTflCZJjct

    23245470266K viewsView on X
  • Jul 3, 20251.8x their median

    RECRUITs: Need a Highlight Reel Blueprint? #Recruiting101 https://t.co/CpJct2EhMO

    2133525449K viewsView on X
  • Sep 7, 2026

    Howdy Friends! 🤠 Today marks Year 17 in CFB and 3rd @smufb. Over the years we’ve celebrated 153 wins, 2 national championships, 7 conference titles, and 14 postseason appearances, and countless Top 10 Recruiting classes. This is all a product of God’s Undefeated and Undeserved Grace! #GoMustangs #PonyUp #CFB

    17087114K viewsView on X
  • Sep 8, 2026

    . S M U M U S T A N G S W I N Through a power outage and electrical difficulty we are 1-0 AND 1-0 in the conference too! #PonyUp #SMUMustangs #CFB https://t.co/UJeR0t3IS5

    1184107.6K viewsView on X
  • Aug 21, 2026

    Your Blessing will Bloom in the Boring! https://t.co/qyJAECdGFG

    912217.7K viewsView on X
  • Aug 11, 2026

    RECRUITs: When coaches and front office personnel turn on your film they MUST see INSTANTLY a difference in your PLAY TEMPERAMENT and everybody else. They should never say “which one is he?” They SHOULD say “OH THATs HIM!” It’s an IMMEDIATE difference in Play! #Recruiting101

    5012237.1K viewsView on X
  • Aug 15, 2026

    RECRUITs: With limited opportunities to prove yourself, every blown play risks your trust with coaches. That’s why getting mental reps, visualizing each play, and drawing the plays is essential to your success. Remember 90% of the game is mental. Just knowing WHAT to do when it’s TIME to do! #Recruiting101

    444705.7K viewsView on X
  • Jul 31, 2026

    RECRUITs: Don’t wait to be discovered… make sure you are DISCOVERABLE. #Recruiting101 https://t.co/1BRzXCr68H

    376136.7K viewsView on X
  • Aug 11, 2026

    Do it Do it tired Do it weak Do it sad Do it anyway CONSISTENTLY doesn't guarantee success but, inconsistency guarantees failure. #MorningJUICE

    386105.2K viewsView on X
  • Jul 29, 2026

    RECRUITs: Find coaches who believe P L A Y E R S b e f o r e P L A Y S #Recruiting101

    362105.5K viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

Recurring topics

#cfb#ponyup#smumustangs

The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.

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Reading these numbers

A typical post picks up 154 interactions against 153K followers, an engagement rate of 0.101%. Posts are seen about 11K times each, and 1.42% of those impressions turn into an interaction. That is about 7.10% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.23 posts a day over the last 30 days, though only 20% of days saw any activity at all. Most posts go out around 04:00 UTC, and Monday is the busiest day of the week. Of the 2 posts sampled, 100% carry an image or video. The account's strongest tracked post pulled 351 interactions, about 2.3x its own typical post. Recurring topics include #cfb, #ponyup, #smumustangs. Only 2 original posts have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.

What is Coach J.R. Sandlin's engagement rate on X?
Coach J.R. Sandlin (@JR_Sandlin) has an engagement rate of 0.101%, based on the median interactions across 2 original posts from the last 30 days against 152,939 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.101%, Coach J.R. Sandlin sits above the 25th percentile of the 201,225 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @JR_Sandlin have real engagement?
There is not yet enough sample to rank this account against others of its size.
When does @JR_Sandlin post?
Most posts go out around 04:00 UTC, and Monday is its busiest day, at roughly 0.23 posts per day across the measured window.

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