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伊藤ハム株式会社【公式】 engagement report

@Itoham_inc - 460K followers on X

Measured over 17 original posts from a 30-day window, last computed on September 22, 2026.

Engagement

Middle of its size range
Per follower
0.011%
of 460K followers
Per impression
0.363%
14K views on a typical post
Reach
3.07%
of its followers see a post
Typical post
51
interactions (median)
Saved
0.007%
1 bookmarks on a typical post
Posting rate
0.57/day
active 47% of days
Peak time
23:00 UTC
Monday

A typical post picks up 51 interactions against 460K followers, an engagement rate of 0.011%. Measured over 17 original posts, its engagement rate beats 35% of 20,444 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 14K times each, and 0.363% of those impressions turn into an interaction. That is about 3.05% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.57 post a day over the last 30 days, with activity on roughly 47% of days. Most posts go out around 23:00 UTC, and Monday is the busiest day of the week. Of the 17 posts sampled, 100% carry an image or video and 35% link out. The account's strongest tracked post pulled 25K interactions, about 488x its own typical post. Recurring topics include #アルトバイエルン, #あると, #伊藤ハム.

Measured over 17 original posts from a 30-day window, last computed on September 22, 2026. Recurring tags: #アルトバイエルン, #あると, #伊藤ハム.

Compared with accounts its own size

伊藤ハム株式会社【公式】's engagement rate beats 35% of the tracked X accounts closest to it in follower count (20,444 accounts, accounts of similar size (decile 10 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.

On engagement per impression rather than per follower it beats 24% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.

Where this sits in the catalog

At 0.011%, 伊藤ハム株式会社【公式】 sits above the 10th percentile of the 205,152 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.024%.

p100.004%
p250.024%
p50 (median)0.143%
p750.678%
p902.55%
p9982.4%
Engagement rate as a share of followers, across the 205,152 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 22,894 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.004%
25th percentile0.024%
50th percentile0.143%
75th percentile0.678%
90th percentile2.55%
99th percentile82.4%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 23:00 UTC, and Monday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 23:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 111%Busiest hour: 23:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%89K
01:00 UTC-2%90K
02:00 UTC-3%88K
03:00 UTC-4%94K
04:00 UTC-5%76K
05:00 UTC-4%75K
06:00 UTC-5%86K
07:00 UTC-5%93K
08:00 UTC-4%108K
09:00 UTC-4%124K
10:00 UTC-3%129K
11:00 UTC-3%141K
12:00 UTC-3%154K
13:00 UTC-3%167K
14:00 UTC-4%173K
15:00 UTC-2%176K
16:00 UTC-3%171K
17:00 UTC-3%159K
18:00 UTC-2%149K
19:00 UTC-2%141K
20:00 UTC-1%131K
21:00 UTC0%116K
22:00 UTC-2%100K
23:00 UTC-1%90K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Monday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 111%Busiest day: Monday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+5%393K
Monday+1%483K
Tuesday-2%520K
Wednesday-3%472K
Thursday-2%430K
Friday-3%447K
Saturday+2%393K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Formats this account uses

Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.

This account's posting mix compared with catalog-wide effects
FormatThis accountCatalog effect95% intervalAccounts behind it
Image or video100% of posts+111%+108% to +115%34K
Outbound link35% of posts-41%-42% to -40%32K
Typical length--3%-3% to -2%54K
  • 100% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
  • 35% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts.
  • Its average post runs 132 characters, which falls in the 80 - 180 characters band. Across the catalog, posts of 80 to 180 characters run 3% below the same accounts' other posts.

These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.

Best tweets

  • Jul 7, 2026488x their median

    フォロー&リポストで抽選10名様に 『コロコロチキン 1ケース』が当たる! CMをみた感想もコメントお願いします♪ 💡応募方法 ①@Itoham_inc をフォロー ②この投稿をリポスト 「#コロコロチーズ」「#コロコロコンソメ」食べたい方をリプライしてください! ③後日DMで当選通知 📅応募締切:2026年7月14日(火)12:00 #コロコロチキン #タベハジメタラトマラナイ #ひとくちフライドチキン #伊藤ハム #フォロリポキャンペーン

    3.7K12K9.0K585199K viewsView on X
  • Mar 3, 202671x their median

    ✨Discover U!!!✨ 驚きにあふれた25周年フードの 登場を記念して🎉 #わたしのUSJ25周年フード キャンペーン開催中📸‼️ ▼応募方法 ①USJ 25周年関連の推しフード写真を撮影 ②上記ハッシュタグをつけて投稿 10組20名様に 「USJやりすぎセット」が当たる🎁 https://t.co/UumLSjkvGV

    2.6K540911793.5M viewsView on X
  • Apr 21, 20264.5x their median

    これこれ! こういうのがいいんですよね…🍚 こんがり焼いた#アルトバイエルン を とろ〜り半熟の黄身にディップ🤤 …もう優勝です。 👉この“黄身ディップ”、新CMでも登場中! レシピはこちら↓ https://t.co/5ORZgakvrn #簡単レシピ #丼レシピ #黄身にディップ #伊藤ハム https://t.co/pNiyFGGdWm

    17827848.7K viewsView on X
  • May 12, 20263.6x their median

    おはようございます☀ CMにも登場したあのスープ… 煮るだけ簡単大満足! #アルトバイエルン の春雨スープはいかがでしょうか🥣 生姜×ごま油で風味もUP! レシピはこちら👇 https://t.co/zSB6nxSn58 皆さんはスープに何を入れるのが好きですか?☺ おすすめの具材もぜひ教えてください♪ #簡単レシピ #スープ #おうちごはん #伊藤ハム

    14820518.2K viewsView on X
  • Apr 30, 20263.3x their median

    おはようございます☀ ピクニックや映画、ゲームのお供に…🎬🎮 ロールパンサンドパーティはいかがでしょうか?☺ ロールパンにレタスを敷いて、 ハムやソーセージ、ハンバーグなど お好きな具材をはさむだけで完成✨ レシピはこちらです👇 https://t.co/toYQGFp0SW #簡単レシピ #おうちごはん #パーティー #伊藤ハム

    13419217.0K viewsView on X
  • May 10, 20263.1x their median

    おはようございます☀ 皆さん、#アルトバイエルン は普段どんな焼き方をしていますか?🍳 🙆焦げ目しっかり焼く人! 🙆目玉焼きと一緒に焼く人!🍳 ぜひコメントで教えてください☺ ちなみに… 弱火~中火で約6分、じっくり焼くと パリッとジューシーでおすすめです✨ #焼き方 #シンプル焼き #伊藤ハム

    13213507.8K viewsView on X
  • Jul 13, 20262.9x their median

    ⚠️伊藤ハムの偽アカウントにご注意ください⚠️ 伊藤ハム株式会社【公式】アカウント(@Itoham_inc) になりすました偽アカウントが確認されています🥵 アカウント名の後ろに【認証バッジ】がないものは弊社とは一切関係ありません。 DMなどが届いた際は【認証バッジ】の有無を十分ご確認ください⚠️ https://t.co/NJoZjnPp5K

    99444117K viewsView on X
  • Jul 10, 20262.8x their median

    \📢うれしいお知らせ!/ 日頃のご愛顧に感謝を込めて💛 「#ポークビッツ 240g・380g」が今だけ増量中☺ この機会にぜひお試しください🍀 #期間限定 #増量 #今だけ #うれしいニュース #伊藤ハム https://t.co/VkQ1qQCClI

    103278313K viewsView on X
  • Jun 30, 20262.6x their median

    大人気間違いなしの餃子ドッグ…💛 スーパーでもご購入いただけます! このパッケージを見かけたらぜひ買ってみてくださいね☺ 開発した社員の想いを込めたメッセージもぜひご覧ください♪ #餃子ドッグ #伊藤ハム https://t.co/jTEopZGaPq

    107220613K viewsView on X
  • Apr 29, 20262.7x their median

    \🎊おこめ券が絶対もらえる‼/ #こんなにおいしいウインナーあると?バイエルンキャンペーン開催中📯 No.1マークを集めて応募すると… 【絶対もらえる!コース】で おこめ券をプレゼント🎁 【抽選で当たる!コース】で 雪室熟成和牛やアルトバイエルンが当たるチャンスです👀 ▼ぜひご参加ください👐 https://t.co/0Eh2cuhzqU #博多華丸・大吉 #華丸大吉 #伊藤ハム #アルトバイエルン #あると #バイエルン #和牛が当たる #おこめ券が当たる #おこめ券 #必ずもらえる

    9534117.9K viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

Recurring topics

#アルトバイエルン#あると#伊藤ハム#バイエルン#ポークビッツ

The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.

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Reading these numbers

A typical post picks up 51 interactions against 460K followers, an engagement rate of 0.011%. Measured over 17 original posts, its engagement rate beats 35% of 20,444 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 14K times each, and 0.363% of those impressions turn into an interaction. That is about 3.05% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.57 post a day over the last 30 days, with activity on roughly 47% of days. Most posts go out around 23:00 UTC, and Monday is the busiest day of the week. Of the 17 posts sampled, 100% carry an image or video and 35% link out. The account's strongest tracked post pulled 25K interactions, about 488x its own typical post. Recurring topics include #アルトバイエルン, #あると, #伊藤ハム.

What is 伊藤ハム株式会社【公式】's engagement rate on X?
伊藤ハム株式会社【公式】 (@Itoham_inc) has an engagement rate of 0.011%, based on the median interactions across 17 original posts from the last 30 days against 459,724 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.011%, 伊藤ハム株式会社【公式】 sits above the 10th percentile of the 205,152 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @Itoham_inc have real engagement?
Its engagement rate beats 35% of the tracked X accounts closest to it in follower count (20,444 accounts), which puts it in the middle of its size range group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
When does @Itoham_inc post?
Most posts go out around 23:00 UTC, and Monday is its busiest day, at roughly 0.57 posts per day across the measured window.

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