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Islamabad United engagement report

@IsbUnited - 1.4M followers on X

Measured over 66 original posts from a 30-day window, last computed on October 25, 2026.

Engagement

Middle of its size range
Per follower
0.006%
of 1.4M followers
Per impression
7.05%
1.2K views on a typical post
Reach
0.09%
of its followers see a post
Typical post
86
interactions (median)
Saved
0%
0 bookmarks on a typical post
Posting rate
2.37/day
active 97% of days
Peak time
13:00 UTC
Sunday

A typical post picks up 86 interactions against 1.4M followers, an engagement rate of 0.006%. Measured over 66 original posts, its engagement rate beats 28% of 20,444 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 1.2K times each, and 7.05% of those impressions turn into an interaction. That is about 0.09% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 2.4 posts a day over the last 30 days, with activity on almost every day in the window. Most posts go out around 13:00 UTC, and Sunday is the busiest day of the week. Of the 66 posts sampled, 100% carry an image or video. The account's strongest tracked post pulled 7.4K interactions, about 86x its own typical post. Recurring topics include #rangjeetkalaalhai, #unitedwewin, #pakvsl.

Measured over 66 original posts from a 30-day window, last computed on October 25, 2026. Recurring tags: #rangjeetkalaalhai, #unitedwewin, #pakvsl.

Compared with accounts its own size

Islamabad United's engagement rate beats 28% of the tracked X accounts closest to it in follower count (20,444 accounts, accounts of similar size (decile 10 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.

On engagement per impression rather than per follower it beats 95% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.

Where this sits in the catalog

At 0.006%, Islamabad United sits above the 10th percentile of the 204,880 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.024%.

p100.004%
p250.024%
p50 (median)0.143%
p750.678%
p902.55%
p9982.4%
Engagement rate as a share of followers, across the 204,880 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 22,891 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.004%
25th percentile0.024%
50th percentile0.143%
75th percentile0.678%
90th percentile2.55%
99th percentile82.4%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 13:00 UTC, and Sunday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 13:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 111%Busiest hour: 13:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%89K
01:00 UTC-2%90K
02:00 UTC-3%88K
03:00 UTC-4%94K
04:00 UTC-5%76K
05:00 UTC-4%75K
06:00 UTC-5%86K
07:00 UTC-5%93K
08:00 UTC-4%108K
09:00 UTC-4%124K
10:00 UTC-3%129K
11:00 UTC-3%141K
12:00 UTC-3%154K
13:00 UTC-3%167K
14:00 UTC-4%173K
15:00 UTC-2%176K
16:00 UTC-3%171K
17:00 UTC-3%159K
18:00 UTC-2%149K
19:00 UTC-2%141K
20:00 UTC-1%131K
21:00 UTC0%116K
22:00 UTC-2%100K
23:00 UTC-1%90K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Sunday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 111%Busiest day: Sunday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+5%393K
Monday+1%483K
Tuesday-2%520K
Wednesday-3%472K
Thursday-2%430K
Friday-3%447K
Saturday+2%393K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Formats this account uses

Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.

This account's posting mix compared with catalog-wide effects
FormatThis accountCatalog effect95% intervalAccounts behind it
Image or video100% of posts+111%+108% to +115%34K
Outbound link0% of posts-41%-42% to -40%32K
Typical length-no effect-2% to -1%42K
  • 100% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
  • 0% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts.
  • Its average post runs 180 characters, which falls in the 180 - 280 characters band. Across the catalog, posts of 180 to 280 characters match the same accounts' other posts almost exactly.

These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.

Best tweets

  • Sep 11, 202686x their median

    Razaullah's interview Post Knock https://t.co/gFViYbJYAT

    6.5K6759696614K viewsView on X
  • Aug 4, 202614x their median

    Babar's Brilliant Form Rolls On! 🔥 An unbeaten 86* showcasing patience, precision, and pure class! #WIvPAK | #UnitedWeWin | #RangJeetKaLaalHai https://t.co/0KVWuh8Bjh

    1.2K424311K viewsView on X
  • Aug 6, 202611x their median

    Leading from the front! 👑 Babar Azam capped off a superb series with 193 runs, including two half-centuries, to claim the Player of the Series award. 🇵🇰 #WIvPAK | #UnitedWeWin | #RangJeetKaLaalHai https://t.co/sASJKknepj

    92840106.0K viewsView on X
  • Sep 18, 202611x their median

    Hat-Trick for Shadab Khan in the CPL https://t.co/bOJ2cnBkoP

    82157181391K viewsView on X
  • Sep 18, 20266.9x their median

    Caption this! 👀 #UnitedWeWin | #RangJeetKaLaalHai https://t.co/5vd0TdYA9Y

    5621414511K viewsView on X
  • Oct 23, 20265.9x their median

    𝗧𝗵𝗲 𝗰𝗼𝘂𝗻𝘁𝗱𝗼𝘄𝗻 𝘁𝗼 𝗛𝗕𝗟 𝗣𝗦𝗟 12 𝗯𝗲𝗴𝗶𝗻𝘀! 🏏 United fans, who should be our top picks? 👀 #UnitedWeWin | #RangJeetKaLaalHai https://t.co/SAqbs1DwPV

    470181604.3K viewsView on X
  • Aug 23, 20265.5x their median

    Nothing to see here just our Kaptaan doing @76Shadabkhan things in the @CPL https://t.co/F1puzMV8Jc

    442197120K viewsView on X
  • May 13, 20264.2x their median

    ISLU ruled the PSL 11 digital game ! From setting trends to leading the fan energy all season long, we stayed ahead of the game. #UnitedWeWin | #RangJeetKaLaalHai https://t.co/7kmsFp5tf9

    12722112112K viewsView on X
  • Oct 2, 20264.0x their median

    𝗧𝗵𝗲 𝗯𝗶𝗴𝗴𝗲𝘀𝘁 𝗴𝗮𝗺𝗲 𝗮𝘄𝗮𝗶𝘁𝘀!🔥 Pakistan vs India! 🇵🇰⚔️🇮🇳 Asian Games Final! 🥇 Gold on the line! Bring it home, Pakistan! 🇵🇰 #AsianGames | #UnitedWeWin | #RangJeetKaLaalHai https://t.co/nm0JMp0vHq

    33010204.6K viewsView on X
  • Sep 9, 20263.9x their median

    Our Sherus in their 80's era!♥️ #UnitedWeWin | #RangJeetKaLaalHai https://t.co/0ZMbngnjTs

    32066413K viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

Recurring topics

#rangjeetkalaalhai#unitedwewin#pakvsl#pakveng#asiangames

The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.

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Reading these numbers

A typical post picks up 86 interactions against 1.4M followers, an engagement rate of 0.006%. Measured over 66 original posts, its engagement rate beats 28% of 20,444 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 1.2K times each, and 7.05% of those impressions turn into an interaction. That is about 0.09% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 2.4 posts a day over the last 30 days, with activity on almost every day in the window. Most posts go out around 13:00 UTC, and Sunday is the busiest day of the week. Of the 66 posts sampled, 100% carry an image or video. The account's strongest tracked post pulled 7.4K interactions, about 86x its own typical post. Recurring topics include #rangjeetkalaalhai, #unitedwewin, #pakvsl.

What is Islamabad United's engagement rate on X?
Islamabad United (@IsbUnited) has an engagement rate of 0.006%, based on the median interactions across 66 original posts from the last 30 days against 1,360,408 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.006%, Islamabad United sits above the 10th percentile of the 204,880 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @IsbUnited have real engagement?
Its engagement rate beats 28% of the tracked X accounts closest to it in follower count (20,444 accounts), which puts it in the middle of its size range group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
When does @IsbUnited post?
Most posts go out around 13:00 UTC, and Sunday is its busiest day, at roughly 2.37 posts per day across the measured window.

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