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Irish Rugby engagement report

@IrishRugby - 803K followers on X

Measured over 21 original posts from a 30-day window, last computed on August 31, 2026.

Engagement

Middle of its size range
Per follower
0.007%
of 803K followers
Per impression
0.286%
20K views on a typical post
Reach
2.48%
of its followers see a post
Typical post
57
interactions (median)
Saved
0.005%
1 bookmarks on a typical post
Posting rate
0.73/day
active 37% of days
Peak time
17:00 UTC
Saturday

A typical post picks up 57 interactions against 803K followers, an engagement rate of 0.007%. Measured over 21 original posts, its engagement rate beats 29% of 3,829 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 20K times each, and 0.286% of those impressions turn into an interaction. That is about 2.48% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.73 post a day over the last 30 days, though only 37% of days saw any activity at all. Most posts go out around 17:00 UTC, and Saturday is the busiest day of the week. Of the 21 posts sampled, 100% carry an image or video and 48% link out. The account's strongest tracked post pulled 1.1K interactions, about 20x its own typical post.

Measured over 21 original posts from a 30-day window, last computed on August 31, 2026.

Compared with accounts its own size

Irish Rugby's engagement rate beats 29% of the tracked X accounts closest to it in follower count (3,829 accounts, accounts of similar size (decile 9 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.

On engagement per impression rather than per follower it beats 22% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.

Where this sits in the catalog

At 0.007%, Irish Rugby sits above the 10th percentile of the 37,037 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.012%.

p100.002%
p250.012%
p50 (median)0.08%
p750.435%
p902.10%
p99158.8%
Engagement rate as a share of followers, across the 37,037 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 105,893 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.002%
25th percentile0.012%
50th percentile0.08%
75th percentile0.435%
90th percentile2.10%
99th percentile158.8%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 17:00 UTC, and Saturday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 17:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 6%Busiest hour: 17:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%51K
01:00 UTC-2%52K
02:00 UTC-3%51K
03:00 UTC-4%54K
04:00 UTC-6%44K
05:00 UTC-4%42K
06:00 UTC-4%49K
07:00 UTC-5%53K
08:00 UTC-4%61K
09:00 UTC-3%70K
10:00 UTC-2%73K
11:00 UTC-3%79K
12:00 UTC-2%87K
13:00 UTC-2%96K
14:00 UTC-4%99K
15:00 UTC-2%102K
16:00 UTC-3%99K
17:00 UTC-2%92K
18:00 UTC-1%85K
19:00 UTC-2%80K
20:00 UTC-1%75K
21:00 UTC-1%67K
22:00 UTC-2%58K
23:00 UTC-1%52K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Saturday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 5%Busiest day: Saturday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+5%233K
Monday0%292K
Tuesday-3%284K
Wednesday-1%253K
Thursday-2%246K
Friday-3%255K
Saturday+3%229K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Best tweets

  • Jul 11, 202620x their median

    Victory in Newcastle. ๐Ÿ™Œ https://t.co/r0kEzLPADE

    97995361242K viewsView on X
  • Jul 15, 202616x their median

    Our team for Saturday night at Eden Park. ๐Ÿ‘Š https://t.co/5BoeL3WCff

    746982224108K viewsView on X
  • Jul 20, 202613x their median

    Thank you for all the support in Australia and New Zealand. ๐Ÿ™Œ See you back home at Aviva Stadium this November. https://t.co/AcBgMQJlAz

    6814413022K viewsView on X
  • Jul 11, 202611x their median

    Our four new caps. https://t.co/EQP9TreU8H

    613221021K viewsView on X
  • Jul 18, 202611x their median

    Defeat in Auckland. https://t.co/UwytznnMRw

    45061782359K viewsView on X
  • Aug 12, 202611x their median

    We are saddened to hear of the passing of former out-half Brian Smith following a short illness. Capped nine times for Ireland, he also represented Australia and had a long and illustrious career as a player and coach. Our thoughts are with his family and friends at this sad time.

    581227131K viewsView on X
  • Jul 17, 20269.9x their median

    Match day in Auckland. https://t.co/ZHV7sHBChq

    5123613627K viewsView on X
  • Jul 11, 20269.4x their median

    Big impact on his debut. ๐Ÿ‘Š https://t.co/ZVu8bSAOsF

    510194116K viewsView on X
  • Jul 13, 20268.5x their median

    A big week ahead in Auckland. ๐Ÿ‘Š https://t.co/WA65JjWuQL

    443364121K viewsView on X
  • Jul 12, 20268.3x their median

    Off to Auckland. ๐Ÿ‡ณ๐Ÿ‡ฟ https://t.co/LdvPgbUAMw

    443207117K viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

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Reading these numbers

A typical post picks up 57 interactions against 803K followers, an engagement rate of 0.007%. Measured over 21 original posts, its engagement rate beats 29% of 3,829 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 20K times each, and 0.286% of those impressions turn into an interaction. That is about 2.48% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.73 post a day over the last 30 days, though only 37% of days saw any activity at all. Most posts go out around 17:00 UTC, and Saturday is the busiest day of the week. Of the 21 posts sampled, 100% carry an image or video and 48% link out. The account's strongest tracked post pulled 1.1K interactions, about 20x its own typical post.

What is Irish Rugby's engagement rate on X?
Irish Rugby (@IrishRugby) has an engagement rate of 0.007%, based on the median interactions across 21 original posts from the last 30 days against 803,318 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.007%, Irish Rugby sits above the 10th percentile of the 37,037 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @IrishRugby have real engagement?
Its engagement rate beats 29% of the tracked X accounts closest to it in follower count (3,829 accounts), which puts it in the middle of its size range group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
When does @IrishRugby post?
Most posts go out around 17:00 UTC, and Saturday is its busiest day, at roughly 0.73 posts per day across the measured window.

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