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interscope engagement report

@Interscope - 730K followers on X

Measured over 5 original posts from a 30-day window, last computed on October 1, 2026.

Engagement

Per follower
0.001%
of 730K followers
Per impression
0.214%
4.7K views on a typical post
Reach
0.64%
of its followers see a post
Typical post
10
interactions (median)
Saved
0.021%
1 bookmarks on a typical post
Posting rate
0.2/day
active 13% of days
Peak time
17:00 UTC
Wednesday

Early reading. We have captured 5 original posts for this account, below the 8 we require before treating a median as settled. The numbers above describe what we have seen so far, not a finished profile of the account.

A typical post picks up 10 interactions against 730K followers, an engagement rate of 0.001%. Posts are seen about 4.7K times each, and 0.214% of those impressions turn into an interaction. That is about 0.639% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.2 posts a day over the last 30 days, though only 13% of days saw any activity at all. Most posts go out around 17:00 UTC, and Wednesday is the busiest day of the week. Of the 5 posts sampled, 100% carry an image or video and 100% link out. The account's strongest tracked post pulled 65K interactions, about 3079x its own typical post. Only 5 original posts have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.

Measured over 5 original posts from a 30-day window, last computed on October 1, 2026.

Where this sits in the catalog

At 0.001%, interscope sits below the 10th percentile of the 204,880 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.024%.

p100.004%
p250.024%
p50 (median)0.143%
p750.678%
p902.55%
p9982.4%
Engagement rate as a share of followers, across the 204,880 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 22,891 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.004%
25th percentile0.024%
50th percentile0.143%
75th percentile0.678%
90th percentile2.55%
99th percentile82.4%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 17:00 UTC, and Wednesday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 17:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 111%Busiest hour: 17:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%89K
01:00 UTC-2%90K
02:00 UTC-3%88K
03:00 UTC-4%94K
04:00 UTC-5%76K
05:00 UTC-4%75K
06:00 UTC-5%86K
07:00 UTC-5%93K
08:00 UTC-4%108K
09:00 UTC-4%124K
10:00 UTC-3%129K
11:00 UTC-3%141K
12:00 UTC-3%154K
13:00 UTC-3%167K
14:00 UTC-4%173K
15:00 UTC-2%176K
16:00 UTC-3%171K
17:00 UTC-3%159K
18:00 UTC-2%149K
19:00 UTC-2%141K
20:00 UTC-1%131K
21:00 UTC0%116K
22:00 UTC-2%100K
23:00 UTC-1%90K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Wednesday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 111%Busiest day: Wednesday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+5%393K
Monday+1%483K
Tuesday-2%520K
Wednesday-3%472K
Thursday-2%430K
Friday-3%447K
Saturday+2%393K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Formats this account uses

Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.

This account's posting mix compared with catalog-wide effects
FormatThis accountCatalog effect95% intervalAccounts behind it
Image or video100% of posts+111%+108% to +115%34K
Outbound link100% of posts-41%-42% to -40%32K
Typical length-+15%+14% to +16%32K
  • 100% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
  • 100% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts, so a large share of this account's output sits in the weakest bucket we measure.
  • Its average post runs 351 characters, which falls in the over 280 characters band. Across the catalog, posts over 280 characters run 15% above the same accounts' other posts.

These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.

Best tweets

  • Apr 2, 20263079x their median

    Another wave is coming, ARMY 🌊‘KEEP SWIMMING’ alternative cover versions are out now! Collect all the covers featuring exclusive photos, available for 72 hours only, until 4/4 23:59PM ET. @bts_bighit https://t.co/tlPqCDM5Ac https://t.co/IUew7SnHGo

    45K19K3386581.0M viewsView on X
  • Jul 10, 20266063x their median

    LAMRON era is coming.. The NORMAL Single CDs are now available for pre-order! Be sure to grab both the "Original & Korean Ver." and "Original & Instrumental" versions now on the official BTS store 💿 🔗 https://t.co/s7t0PDdCvI https://t.co/Zp04yxzLeS

    43K17K193518795K viewsView on X
  • Apr 9, 20262169x their median

    A fresh drop for ARMY 💙 ‘KEEP SWIMMING’ pixel cover versions are out now! Collect all the covers featuring exclusive visuals, available for 72 hours only, until 4/11 23:59PM ET. @bts_bighit https://t.co/tlPqCDM5Ac https://t.co/ErQBO8GGJN

    33K12K105210706K viewsView on X
  • Apr 30, 20264015x their median

    Dive into the SWIM 7inch vinyl + SWIM/NORMAL Tiny vinyl and complete your collection. Shop now on the official BTS store and your local Target. @bts_bighit 🔗https://t.co/JhlQ1O098x 🔗https://t.co/3C1ctyt9yP https://t.co/U2Bd8z0b1Y

    31K9.1K77117567K viewsView on X
  • Jun 12, 20261315x their median

    Listen to @bts_bighit’s new single, “Come Over”, available now wherever you get your music! 🔗https://t.co/ulRxDatzt8 https://t.co/oDw8BGwLvI

    8.6K4.4K641295K viewsView on X
  • Apr 16, 202627x their median

    One last chance for ARMYs who missed it… 👀 7 ‘SWIM’ alternative cover versions are back for only 24 hours! @bts_bighit *Available only until April 17 23:59pm EST ⏰ https://t.co/xtMwNMrFYy https://t.co/PVimE9oRT8

    7.6K4.5K78107174K viewsView on X
  • Jul 19, 2026984x their median

    Make me bulletproof🎵 Watch the NORMAL official MV on @spotify and listen everywhere you get music! @bts_bighit 🔗https://t.co/Yfx7nQFK8E https://t.co/HkZdokAKhB

    6.6K3.2K15354K viewsView on X
  • Apr 17, 202620x their median

    Out of nowhere, spring is here 🌱 ‘SWIM (Spring Waves Remix)’ — out now! @bts_bighit https://t.co/xtMwNMrFYy https://t.co/E4l8Mm44Ml https://t.co/4gAnU6SWRr

    6.0K3.1K12645103K viewsView on X
  • Apr 23, 2026772x their median

    LAST CALL! For those who missed the ‘KEEP SWIMMING’ alternative cover versions, this is it! Your final chance to grab these exclusive covers is happening RIGHT NOW - available for the next 24 hours only! @bts_bighit *Available only until April 24 23:59pm ET ⏰ https://t.co/yHr630LvoF

    4.6K3.0K6169204K viewsView on X
  • Apr 10, 202616x their median

    ARMY! Deep dive into the new ‘SWIM (Underwater Remix)’ — out now! 🤿 @bts_bighit https://t.co/tlPqCDM5Ac https://t.co/Onxs1HU0bx

    4.5K2.7K221871K viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

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Reading these numbers

A typical post picks up 10 interactions against 730K followers, an engagement rate of 0.001%. Posts are seen about 4.7K times each, and 0.214% of those impressions turn into an interaction. That is about 0.639% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.2 posts a day over the last 30 days, though only 13% of days saw any activity at all. Most posts go out around 17:00 UTC, and Wednesday is the busiest day of the week. Of the 5 posts sampled, 100% carry an image or video and 100% link out. The account's strongest tracked post pulled 65K interactions, about 3079x its own typical post. Only 5 original posts have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.

What is interscope's engagement rate on X?
interscope (@Interscope) has an engagement rate of 0.001%, based on the median interactions across 5 original posts from the last 30 days against 729,809 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.001%, interscope sits below the 10th percentile of the 204,880 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @Interscope have real engagement?
There is not yet enough sample to rank this account against others of its size.
When does @Interscope post?
Most posts go out around 17:00 UTC, and Wednesday is its busiest day, at roughly 0.2 posts per day across the measured window.

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