U.S. Department of the Interior engagement report
@Interior - 4.7M followers on X
Measured over 63 original posts from a 30-day window, last computed on October 26, 2026.
Engagement
A typical post picks up 1.9K interactions against 4.7M followers, an engagement rate of 0.042%. Posts are seen about 38K times each, and 5.20% of those impressions turn into an interaction. That is about 0.804% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 3.3 posts a day over the last 30 days, with activity on almost every day in the window. Most posts go out around 13:00 UTC, and Friday is the busiest day of the week. Of the 63 posts sampled, 95% carry an image or video, 16% are part of a thread and 6% link out. The account's strongest tracked post pulled 100K interactions, about 52x its own typical post.
Measured over 63 original posts from a 30-day window, last computed on October 26, 2026.
Where this sits in the catalog
At 0.042%, U.S. Department of the Interior sits above the 25th percentile of the 204,491 accounts in this comparison. That places it in the below the median band, which runs 0.024% to 0.143%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.004% |
| 25th percentile | 0.024% |
| 50th percentile | 0.143% |
| 75th percentile | 0.677% |
| 90th percentile | 2.55% |
| 99th percentile | 82.4% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 13:00 UTC, and Friday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 89K |
| 01:00 UTC | -2% | 90K |
| 02:00 UTC | -3% | 88K |
| 03:00 UTC | -4% | 94K |
| 04:00 UTC | -5% | 76K |
| 05:00 UTC | -4% | 75K |
| 06:00 UTC | -5% | 86K |
| 07:00 UTC | -5% | 93K |
| 08:00 UTC | -4% | 108K |
| 09:00 UTC | -4% | 124K |
| 10:00 UTC | -3% | 129K |
| 11:00 UTC | -3% | 141K |
| 12:00 UTC | -3% | 154K |
| 13:00 UTC | -3% | 167K |
| 14:00 UTC | -4% | 173K |
| 15:00 UTC | -2% | 176K |
| 16:00 UTC | -3% | 171K |
| 17:00 UTC | -3% | 159K |
| 18:00 UTC | -2% | 149K |
| 19:00 UTC | -2% | 141K |
| 20:00 UTC | -1% | 131K |
| 21:00 UTC | 0% | 116K |
| 22:00 UTC | -2% | 100K |
| 23:00 UTC | -1% | 90K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +5% | 393K |
| Monday | +1% | 483K |
| Tuesday | -2% | 520K |
| Wednesday | -3% | 472K |
| Thursday | -2% | 430K |
| Friday | -3% | 447K |
| Saturday | +2% | 393K |
Formats this account uses
Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.
| Format | This account | Catalog effect | 95% interval | Accounts behind it |
|---|---|---|---|---|
| Image or video | 95% of posts | +111% | +108% to +115% | 34K |
| Outbound link | 6% of posts | -41% | -42% to -40% | 32K |
| Typical length | - | +15% | +14% to +16% | 32K |
- 95% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
- 6% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts.
- Its average post runs 301 characters, which falls in the over 280 characters band. Across the catalog, posts over 280 characters run 15% above the same accounts' other posts.
These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.
Best tweets
- Jul 30, 202652x their median
It is with profound sorrow that we bid farewell to Jeanne Gibson, our beloved Rosie the Riveter, has passed away today, July 29, 2026, at the remarkable age of 100. With her passing, we don't simply mourn the loss of a beloved friend, we honor the life of an American hero whose courage, dedication, and unwavering spirit helped shape history, and will continue to inspire generations to come.📷📷 At just 18 years old, Jeanne left her home in Minnesota in the summer of 1944 and answered her nation's call, becoming a welder at Todd Pacific Shipyards in Seattle. With determination and grit, she helped build destroyers that strengthened the Allied war effort during World War II. She later continued her service with the Army Transportation Corps in Juneau, Alaska, embodying the resilience and patriotism of the Greatest Generation. Yet Jeanne's legacy extended far beyond the war. She earned her Ph.D., dedicated three decades to teaching, earned her private pilot license, and spent the rest of her life proving that courage, determination, and purpose know no age. In 2024, Jeanne and her fellow Rosies were collectively awarded the Congressional Gold Medal, one of our nation's highest civilian honors, recognizing the extraordinary women whose sacrifices and determination helped secure victory during World War II. To all of us at Pacific Historic Parks, Jeanne was far more than a Rosie, she was family. She traveled to Hawaiʻi time and again to share her remarkable story with visitors, inspire local students, and ensure that the sacrifices of the Home Front would never be forgotten. Her radiant smile, generous heart, and boundless enthusiasm touched every life she encountered. She had a special gift for encouraging young girls, reminding them that no dream was too big and no obstacle too great. Through her words and her example, she inspired generations to believe in themselves and pursue lives of courage, service, and purpose. Jeanne remained a tireless advocate for preserving the legacy of the Rosies, volunteering at Rosie the Riveter WWII Home Front National Historical Park on "Rosie Fridays" and ensuring the stories of the women who helped win the war would continue to inspire future generations. In one of life's poignant moments, just days before her passing, Jeanne was celebrated with a Wall of Honor banner at the park she loved so dearly and recognized during a San Jose Earthquakes halftime ceremony honoring Bay Area heroes. It was a fitting tribute to a woman whose life was defined by selfless service, quiet strength, and extraordinary grace. Though Jeanne has taken her final flight, her legacy will never fade. It lives on in every story she shared, every young person she inspired, every life she touched, and in the enduring example of courage she leaves behind. Our hearts are with Jeanne's family, her fellow Rosies, and all who were blessed to know and love her. Rest in peace, Jeanne Gibson. Thank you for answering the call when your country needed you most. Thank you for showing generations what courage looks like. We will remember you always
- Sep 22, 202622x their median
Thick in the creek. Peak physique. Fat Bear Week begins today.
- Oct 20, 202619x their median
America’s newest national park is rock solid! Chiricahua is officially our 64th national park. Welcome to the "Wonderland of Rocks." https://t.co/T1QPvZG0Ri
- Sep 30, 202618x their median
Hear ye, hear ye! We have a Fat Bear Week winner! This year’s Lord of Lard, Earl of Girth and Commander in Beef is... Bear 89 also known as Backpack! https://t.co/Gfyolvv0oC
- Aug 18, 202617x their median
National Park Week starts in 4 days. We were going to announce this yesterday, but out of respect, we waited. https://t.co/Tbod9qgmhD
- Oct 2, 202616x their median
Yes, it's true. RIP Hōlei Sea Arch. The iconic Hōlei Sea Arch in Hawaiʻi Volcanoes National Park has collapsed into the Pacific Ocean, marking the latest transformation of the park’s remote and rugged coastline. https://t.co/s7Gv2d2DOw
- Aug 25, 202614x their median
Dolly Parton carried the music, stories and spirit of her Tennessee mountain home wherever she went. She was a lifelong champion of the Great Smoky Mountains and proudly shared her love for them with the world. While we may no longer see her working 9 to 5, we will always love her. Here’s to Dolly, who made our world a little more beautiful.
- Sep 11, 202611x their median
Forty voices. Forty lives. A story of courage that will never be forgotten. Standing 93 feet tall at Flight 93 National Memorial, the Tower of Voices holds 40 wind chimes, each representing one of the passengers and crew members of United Airlines Flight 93. When the wind moves across the Pennsylvania landscape, their voices continue to ring. We remember their courage. We remember their sacrifice. We remember the 40 lives lost 25 years ago.
- Jun 10, 202619x their median
You could say they nailed it. (And also sanded it, painted it, and rebuilt it.) @NatlParkService staff from across the country are working hard to make DC safe and beautiful, installing and repairing more than 1,000 benches this year. Their work may happen behind the scenes, but the results are on display every day in the shared spaces that help to tell our nation’s story. 🇺🇸
- Sep 19, 20269.9x their median
Words to familiarize yourself with before Fat Bear Week starts on Tuesday: Hefty — Packing extra poundage Hoss — Has its own gravitational pull Wide Load — Please allow extra room at Brooks Falls Built Different — Mostly made of salmon Mega Chonk — Final boss of chonks Big Back — Self-explanatory Winter-ready — Fat. Glorious. Prepared Study up. There will be a test.
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
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Reading these numbers
A typical post picks up 1.9K interactions against 4.7M followers, an engagement rate of 0.042%. Posts are seen about 38K times each, and 5.20% of those impressions turn into an interaction. That is about 0.804% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 3.3 posts a day over the last 30 days, with activity on almost every day in the window. Most posts go out around 13:00 UTC, and Friday is the busiest day of the week. Of the 63 posts sampled, 95% carry an image or video, 16% are part of a thread and 6% link out. The account's strongest tracked post pulled 100K interactions, about 52x its own typical post.
- What is U.S. Department of the Interior's engagement rate on X?
- U.S. Department of the Interior (@Interior) has an engagement rate of 0.042%, based on the median interactions across 63 original posts from the last 30 days against 4,666,129 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.042%, U.S. Department of the Interior sits above the 25th percentile of the 204,491 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @Interior have real engagement?
- There is not yet enough sample to rank this account against others of its size.
- When does @Interior post?
- Most posts go out around 13:00 UTC, and Friday is its busiest day, at roughly 3.33 posts per day across the measured window.