India Post engagement report
@IndiaPostOffice - 675K followers on X
Measured over 28 original posts from a 30-day window, last computed on August 25, 2026.
Engagement
A typical post picks up 69 interactions against 675K followers, an engagement rate of 0.01%. Measured over 28 original posts, its engagement rate beats 34% of 3,809 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 9.9K times each, and 0.698% of those impressions turn into an interaction. That is about 1.47% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.7 posts a day over the last 30 days, though only 30% of days saw any activity at all. Most posts go out around 03:00 UTC, and Monday is the busiest day of the week. Of the 28 posts sampled, 82% carry an image or video, 14% are part of a thread and 39% link out. The account's strongest tracked post pulled 887 interactions, about 13x its own typical post. Recurring topics include #indiapost, #daksewajansewa, #rakshabandhan.
Measured over 28 original posts from a 30-day window, last computed on August 25, 2026. Recurring tags: #indiapost, #daksewajansewa, #rakshabandhan.
Compared with accounts its own size
India Post's engagement rate beats 34% of the tracked X accounts closest to it in follower count (3,809 accounts, accounts of similar size (decile 8 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.
On engagement per impression rather than per follower it beats 43% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.
Where this sits in the catalog
At 0.01%, India Post sits above the 10th percentile of the 36,960 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.012%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.002% |
| 25th percentile | 0.012% |
| 50th percentile | 0.08% |
| 75th percentile | 0.435% |
| 90th percentile | 2.10% |
| 99th percentile | 159.8% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 03:00 UTC, and Monday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 51K |
| 01:00 UTC | -2% | 52K |
| 02:00 UTC | -3% | 51K |
| 03:00 UTC | -4% | 54K |
| 04:00 UTC | -6% | 44K |
| 05:00 UTC | -4% | 42K |
| 06:00 UTC | -4% | 49K |
| 07:00 UTC | -5% | 53K |
| 08:00 UTC | -4% | 61K |
| 09:00 UTC | -3% | 70K |
| 10:00 UTC | -2% | 73K |
| 11:00 UTC | -3% | 79K |
| 12:00 UTC | -2% | 87K |
| 13:00 UTC | -2% | 96K |
| 14:00 UTC | -4% | 99K |
| 15:00 UTC | -2% | 102K |
| 16:00 UTC | -3% | 99K |
| 17:00 UTC | -2% | 92K |
| 18:00 UTC | -1% | 85K |
| 19:00 UTC | -2% | 80K |
| 20:00 UTC | -1% | 75K |
| 21:00 UTC | -1% | 67K |
| 22:00 UTC | -2% | 58K |
| 23:00 UTC | -1% | 52K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +5% | 233K |
| Monday | 0% | 292K |
| Tuesday | -3% | 284K |
| Wednesday | -1% | 253K |
| Thursday | -2% | 246K |
| Friday | -3% | 255K |
| Saturday | +3% | 229K |
Best tweets
- Aug 24, 202613x their median
डाक भेजने के लिए अब हर बार डाकघर जाने की जरूरत नहीं। डाक सेवा ऐप ने डाकघर की सेवाओं को आपके स्मार्टफोन तक पहुँचा दिया है। चाहे व्यापारी हों या आम नागरिक-पार्सल बुकिंग और पिकअप से लेकर eMO और बैंकिंग सुविधाओं तक, रोजमर्रा की जरूरतों के लिए डिजिटल समाधान अब आपकी उंगलियों पर है। वीडियो देखें: https://t.co/AOjLVbfT1J #DakSewaApp #IndiaPost #DigitalIndia
- Aug 22, 20264.2x their median
This festive season, we are rowing a little farther to deliver a whole lot of joy🌼. From our postmen to your doorstep, may every delivery bring a reason to celebrate. #HappyOnam! #IndiaPost #DakSewaJanSewa https://t.co/a71nzmaUc0
- Aug 20, 20262.9x their median
Put your thoughts into words. Let your words speak for the planet. ✉️ The Dhai Akhar National Letter Writing Competition 2026 invites you to write on: “A Letter to Mother Earth: My Promise to Protect Nature.” Write your thoughts. Share your promise. Inspire change. Entries open till 31 October 2026. #DhaiAkhar #LetterWriting #IndiaPost
- Aug 23, 20262.1x their median
दुर्गम पहाड़ों में डाक सेवा की अनोखी तस्वीर... उत्तराखंड के चमोली जनपद में लांखी शाखा डाकघर के ग्रामीण डाक सेवक, शाखा डाकपाल विपिन सिंह जी लगभग 22 किलोमीटर के डाक क्षेत्र में सेवा देते हैं। मानसून में तेज बहते जलस्रोत को पार करते हुए भी वे चिट्ठियाँ, पार्सल और जरूरी सेवाएँ दूरस्थ गाँवों तक पहुँचाने के अपने दायित्व को निभाते हैं। क्योंकि डाक सिर्फ चिट्ठी या पार्सल नहीं- यह किसी की उम्मीद, इंतज़ार और अपनों से जुड़ाव है। भारतीय डाक की ओर से ऐसे सभी कर्तव्यनिष्ठ डाक कर्मियों को नमन। @cpmguttarakhand #IndiaPost #DakSewaJanSewa
- Aug 20, 20261.9x their median
Sometimes, all you need is to put your heart on paper. 💌 Because some feelings are meant to be handwritten. #ForeverInLetters #DigitalDetox #IndiaPost https://t.co/vgzLuj44GK
- Aug 24, 20261.6x their median
India Post is stepping into a new era of technology-enabled Jan Sewa! 📱 With the launch of Dak MITRA and Dak Sewa Apps, India Post is accelerating its digital and infrastructure transformation - making postal services more accessible, convenient and connected. Aligned with the vision of Viksit Bharat 2047 under the leadership of Hon’ble Prime Minister Shri Narendra Modi, India Post continues to evolve as a modern, trusted and technology-enabled institution. Read more: https://t.co/vgAbpuanLk #IndiaPost #DakSewa #DakMitra #DigitalIndia #ViksitBharat2047 #JanSewa @JM_Scindia @PemmasaniOnX
- Aug 18, 2026
Rakhi is about sending a little love across the miles. ❤️ The 10% OFF offer on eligible Rakhi Mail is now LIVE! Visit your nearest Post Office and send your Rakhi with the trust of India Post. #RakhiMail #RakshaBandhan #IndiaPost #Rakhi2026 #ConnectedByIndiaPost #DakSewaJanSewa https://t.co/4RzohbUtQm
- Aug 24, 2026
आस्था, संस्कृति और स्थापत्य का अद्भुत संगम श्री रामनाथस्वामी मंदिर... तमिलनाडु के रामेश्वरम में स्थित श्री रामनाथस्वामी मंदिर भगवान शिव को समर्पित भारत के प्रमुख तीर्थस्थलों में से एक है। यह 12 ज्योतिर्लिंगों में 7वें ज्योतिर्लिंग के रूप में प्रतिष्ठित है और अपनी भव्य द्रविड़ स्थापत्य कला, विशाल गलियारों एवं आध्यात्मिक महत्ता के लिए प्रसिद्ध है। मंदिर के आसपास की छोटी दुकानों से देशभर के ग्राहकों तक सामान पहुँचाने में भारतीय डाक निभा रहा है महत्वपूर्ण भूमिका। डाक कर्मचारी दुकानदारों के पास जाकर उनके पार्सल उठाते हैं और उन्हें सुरक्षित रूप से ग्राहकों तक पहुँचाते हैं। मंदिर आने वाले श्रद्धालुओं को AePS के माध्यम से बायोमेट्रिक अंगूठे की मदद से कैश उपलब्ध कराया जा रहा है, ताकि उन्हें नकदी की सुविधा आसानी से मिल सके। श्री रामनाथस्वामी मंदिर में आने वाले श्रद्धालुओं की सुविधा का विशेष ध्यान रखते हुए भारतीय डाक द्वारा मंदिर के पास ही आधार अपडेट सहित सभी अन्य सुविधाएं उपलब्ध कराई जा रही हैं। @cpmgtamilnadu #IndiaPost #RamanathaswamyTemple #Rameswaram #TamilNadu #Jyotirlinga #CitizenServices #DakSewaJanSewa
- Aug 19, 2026
India Post is taking delivery to new heights. With drone-based mail transmission, distance and difficult terrain no longer have to stand in the way of connection. Because when it comes to delivering trust, India Post goes the extra mile - and now, the extra mile is in the sky. #IndiaPost #DroneDelivery #DeliveredByIndiaPost #DakSewaJanSewa
- Aug 22, 2026
With PosTransfer powered by UPI, transfer funds directly to any bank account in India from your nearest Qatar Post office. Enjoy near real-time transfers with a flat service charge of just QAR 15 per transaction. All you need is your valid Qatar ID and the beneficiary’s UPI ID to get started! (Note: Beneficiaries must activate foreign inward remittance in their UPI app) #QatarPost #PosTransfer #UPI #QatarToIndia #Remittance #IndiaPost
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
Recurring topics
The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.
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Reading these numbers
A typical post picks up 69 interactions against 675K followers, an engagement rate of 0.01%. Measured over 28 original posts, its engagement rate beats 34% of 3,809 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 9.9K times each, and 0.698% of those impressions turn into an interaction. That is about 1.47% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.7 posts a day over the last 30 days, though only 30% of days saw any activity at all. Most posts go out around 03:00 UTC, and Monday is the busiest day of the week. Of the 28 posts sampled, 82% carry an image or video, 14% are part of a thread and 39% link out. The account's strongest tracked post pulled 887 interactions, about 13x its own typical post. Recurring topics include #indiapost, #daksewajansewa, #rakshabandhan.
- What is India Post's engagement rate on X?
- India Post (@IndiaPostOffice) has an engagement rate of 0.01%, based on the median interactions across 28 original posts from the last 30 days against 675,068 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.01%, India Post sits above the 10th percentile of the 36,960 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @IndiaPostOffice have real engagement?
- Its engagement rate beats 34% of the tracked X accounts closest to it in follower count (3,809 accounts), which puts it in the middle of its size range group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
- When does @IndiaPostOffice post?
- Most posts go out around 03:00 UTC, and Monday is its busiest day, at roughly 1.73 posts per day across the measured window.