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MG Indian Super League engagement report

@IndSuperLeague - 834K followers on X

Measured over 52 original posts from a 30-day window, last computed on September 26, 2026.

Engagement

Middle of its size range
Per follower
0.025%
of 834K followers
Per impression
2.54%
8.2K views on a typical post
Reach
0.99%
of its followers see a post
Typical post
209
interactions (median)
Saved
0.024%
2 bookmarks on a typical post
Posting rate
2.43/day
active 60% of days
Peak time
05:00 UTC
Thursday

A typical post picks up 209 interactions against 834K followers, an engagement rate of 0.025%. Measured over 52 original posts, its engagement rate beats 49% of 15,519 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 8.2K times each, and 2.54% of those impressions turn into an interaction. That is about 0.987% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 2.4 posts a day over the last 30 days, with activity on roughly 60% of days. Most posts go out around 05:00 UTC, and Thursday is the busiest day of the week. Of the 52 posts sampled, 100% carry an image or video, 15% are part of a thread and 6% link out. The account's strongest tracked post pulled 3.6K interactions, about 17x its own typical post. Recurring topics include #isl13, #indianfootball, #isl.

Measured over 52 original posts from a 30-day window, last computed on September 26, 2026. Recurring tags: #isl13, #indianfootball, #isl.

Compared with accounts its own size

MG Indian Super League's engagement rate beats 49% of the tracked X accounts closest to it in follower count (15,519 accounts, accounts of similar size (decile 10 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.

On engagement per impression rather than per follower it beats 76% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.

Where this sits in the catalog

At 0.025%, MG Indian Super League sits above the 25th percentile of the 156,027 accounts in this comparison. That places it in the below the median band, which runs 0.022% to 0.127%.

p100.003%
p250.022%
p50 (median)0.127%
p750.604%
p902.32%
p9983.1%
Engagement rate as a share of followers, across the 156,027 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 25,983 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.003%
25th percentile0.022%
50th percentile0.127%
75th percentile0.604%
90th percentile2.32%
99th percentile83.1%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 05:00 UTC, and Thursday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 05:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 111%Busiest hour: 05:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%89K
01:00 UTC-2%90K
02:00 UTC-3%88K
03:00 UTC-4%94K
04:00 UTC-5%76K
05:00 UTC-4%75K
06:00 UTC-5%86K
07:00 UTC-5%93K
08:00 UTC-4%108K
09:00 UTC-4%124K
10:00 UTC-3%129K
11:00 UTC-3%141K
12:00 UTC-3%154K
13:00 UTC-3%167K
14:00 UTC-4%173K
15:00 UTC-2%176K
16:00 UTC-3%171K
17:00 UTC-3%159K
18:00 UTC-2%149K
19:00 UTC-2%141K
20:00 UTC-1%131K
21:00 UTC0%116K
22:00 UTC-2%100K
23:00 UTC-1%90K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Thursday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 111%Busiest day: Thursday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+5%393K
Monday+1%483K
Tuesday-2%520K
Wednesday-3%472K
Thursday-2%430K
Friday-3%447K
Saturday+2%393K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Formats this account uses

Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.

This account's posting mix compared with catalog-wide effects
FormatThis accountCatalog effect95% intervalAccounts behind it
Image or video100% of posts+111%+108% to +115%34K
Outbound link6% of posts-41%-42% to -40%32K
Typical length--3%-3% to -2%54K
  • 100% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
  • 6% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts.
  • Its average post runs 178 characters, which falls in the 80 - 180 characters band. Across the catalog, posts of 80 to 180 characters run 3% below the same accounts' other posts.

These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.

Best tweets

  • Sep 18, 202617x their median

    The Indian Super League returns on FC 27! 🔥 ISL is proud to announce a new four-year licensing agreement with EA Sports, one that will see India's top-flight League continue to be part of the EA Sports FC franchise. 🎮 #EAFC #FC27 #ISL13 https://t.co/JrZqrLZjdV

    3.4K154362688K viewsView on X
  • Sep 26, 20265.7x their median

    The #ISL13 fixtures are officially here! 🥁 🥳 #ISLFam, it’s time to pick your dates, clear your calendars, and lock in. 🗓️🔒 https://t.co/Uwgg15yIwE

    917188355451K viewsView on X
  • Sep 5, 20265.6x their median

    The countdown for the 2026-27 Indian Super League is underway and the great, glorious noise of a new season is beginning to swell. 🗓️ Can you hear it?🔥 #ISL13 https://t.co/0xxw8saPRR

    1.0K121151022K viewsView on X
  • Aug 8, 20264.8x their median

    ISL fans, we want to hear from YOU. 🗣️ How do you follow the ISL? 👀 Which is your favourite club? ❤️ We've got questions. You’ve got answers. Take the #ISL Fan Survey 👇 https://t.co/fQq5JFXF41

    7161746152138K viewsView on X
  • Sep 21, 20264.4x their median

    The Indian Super League welcomes @karanyadav21 as its new Chief Executive Officer. 👏 With nearly two decades across sports, media, marketing, commercial strategy and operations, he brings deep industry experience and a lifelong connection with the game. #ISL13 https://t.co/TUQK9GwoGO

    8385716520K viewsView on X
  • Sep 20, 20263.1x their median

    The colours from every corner weigh the odds; each convinced that this is their moment. ⏰ Their belief is quiet but their hunger is loud, and the silverware they covet sits shining on the horizon. 🏆🛡️ Which way will they tilt? Only time can tell. 💪 #ISL13. Not long now. 🗓️ https://t.co/hapeXLj9CQ

    5853422819K viewsView on X
  • Sep 24, 20263.0x their median

    Still refreshing? 👀 We’ve got a feeling you won’t have to for much longer. 🗓️ #ISL13 fixtures are out on Saturday! 🚨 https://t.co/50ea1L3wCW

    52768191525K viewsView on X
  • Sep 16, 20262.7x their median

    ভারতসেরাদের এশীয় অভিযান আজ শুরু! 💪🔴🟡 For #AmagoFans. For every Indian across the globe. We leave it all out there tonight! 🇮🇳 🆚 Al-Hussein SC 🇯🇴 🏟️ Amman International Stadium ⏰ 9:30 PM IST 💻 Live in Indian only on @FanCode #JoyEastBengal #ACLTwo #EBFCInAsia https://t.co/SSeiZk381u

    4973715830K viewsView on X
  • Sep 24, 20262.6x their median

    Diego Forlan standing over a freekick was guaranteed danger. 🥵 Where are you rating this strike out of 10? 👇 #ISL13 starts October 10. 🗓️ https://t.co/G63HaeCfMx

    521112014K viewsView on X
  • Sep 25, 20262.5x their median

    All roads lead to Bengaluru for the Blue Tigers tonight! 🇮🇳 Khalid Jamil’s Team India take on Panama at the Kanteerava Stadium, and there’s no place you’d rather be. 🏟️ 📺: Sony Sports 🎟️: @district_india #INDPAN #IndianFootball #BlueTigers https://t.co/qPguRdtZRl

    49235518.0K viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

Recurring topics

#isl13#indianfootball#isl#isl12#islfam

The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.

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Reading these numbers

A typical post picks up 209 interactions against 834K followers, an engagement rate of 0.025%. Measured over 52 original posts, its engagement rate beats 49% of 15,519 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 8.2K times each, and 2.54% of those impressions turn into an interaction. That is about 0.987% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 2.4 posts a day over the last 30 days, with activity on roughly 60% of days. Most posts go out around 05:00 UTC, and Thursday is the busiest day of the week. Of the 52 posts sampled, 100% carry an image or video, 15% are part of a thread and 6% link out. The account's strongest tracked post pulled 3.6K interactions, about 17x its own typical post. Recurring topics include #isl13, #indianfootball, #isl.

What is MG Indian Super League's engagement rate on X?
MG Indian Super League (@IndSuperLeague) has an engagement rate of 0.025%, based on the median interactions across 52 original posts from the last 30 days against 834,480 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.025%, MG Indian Super League sits above the 25th percentile of the 156,027 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @IndSuperLeague have real engagement?
Its engagement rate beats 49% of the tracked X accounts closest to it in follower count (15,519 accounts), which puts it in the middle of its size range group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
When does @IndSuperLeague post?
Most posts go out around 05:00 UTC, and Thursday is its busiest day, at roughly 2.43 posts per day across the measured window.

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