Income Tax India engagement report
@IncomeTaxIndia - 1.6M followers on X
Measured over 31 original posts from a 30-day window, last computed on August 20, 2026.
Engagement
A typical post picks up 9 interactions against 1.6M followers, an engagement rate of 0.001%. Measured over 31 original posts, its engagement rate beats 10% of 1,003 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 1.9K times each, and 0.477% of those impressions turn into an interaction. That is about 0.115% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 3.5 posts a day over the last 30 days, though only 20% of days saw any activity at all. Most posts go out around 11:00 UTC, and Saturday is the busiest day of the week. Of the 31 posts sampled, 100% carry an image or video, 19% are part of a thread and 6% link out. The account's strongest tracked post pulled 1.7K interactions, about 187x its own typical post. Recurring topics include #filenow, #itr, #taxfiling.
Measured over 31 original posts from a 30-day window, last computed on August 20, 2026. Recurring tags: #filenow, #itr, #taxfiling.
Compared with accounts its own size
Income Tax India's engagement rate beats 10% of the tracked X accounts closest to it in follower count (1,003 accounts, accounts of similar size (decile 7 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.
On engagement per impression rather than per follower it beats 33% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.
Where this sits in the catalog
At 0.001%, Income Tax India sits below the 10th percentile of the 9,981 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.007%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.001% |
| 25th percentile | 0.007% |
| 50th percentile | 0.047% |
| 75th percentile | 0.325% |
| 90th percentile | 2.60% |
| 99th percentile | 357.9% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 11:00 UTC, and Saturday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | 0% | 15K |
| 01:00 UTC | +4% | 15K |
| 02:00 UTC | -1% | 14K |
| 03:00 UTC | -2% | 15K |
| 04:00 UTC | -5% | 12K |
| 05:00 UTC | -5% | 12K |
| 06:00 UTC | -7% | 13K |
| 07:00 UTC | -6% | 14K |
| 08:00 UTC | -7% | 17K |
| 09:00 UTC | -2% | 19K |
| 10:00 UTC | -2% | 20K |
| 11:00 UTC | -2% | 22K |
| 12:00 UTC | -1% | 24K |
| 13:00 UTC | +1% | 27K |
| 14:00 UTC | -2% | 29K |
| 15:00 UTC | -1% | 30K |
| 16:00 UTC | -1% | 30K |
| 17:00 UTC | -1% | 28K |
| 18:00 UTC | +1% | 25K |
| 19:00 UTC | 0% | 24K |
| 20:00 UTC | 0% | 22K |
| 21:00 UTC | +1% | 19K |
| 22:00 UTC | +1% | 17K |
| 23:00 UTC | +1% | 15K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +8% | 59K |
| Monday | +8% | 72K |
| Tuesday | +1% | 94K |
| Wednesday | -4% | 78K |
| Thursday | -3% | 71K |
| Friday | -5% | 73K |
| Saturday | +2% | 64K |
Formats this account uses
Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.
| Format | This account | Catalog effect | 95% interval | Accounts behind it |
|---|---|---|---|---|
| Image or video | 100% of posts | +79% | +73% to +85% | 5.8K |
| Outbound link | 6% of posts | -49% | -50% to -47% | 6.1K |
| Typical length | - | +13% | +10% to +15% | 6.4K |
- 100% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 79% above the same accounts' other posts.
- 6% of its posts carry a link off X. Across the catalog, posts with an outbound link run 49% below the same accounts' other posts.
- Its average post runs 635 characters, which falls in the over 280 characters band. Across the catalog, posts over 280 characters run 13% above the same accounts' other posts.
These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.
Best tweets
- Aug 19, 2026187x their median
If you have business or professional income for AY 2026–27, the due date to file non-audit ITRs (ITR-3, 4, 5, and 7) is 31st August 2026. Don’t put it off any longer. Login to the e-filing portal and file your return today. 👉 https://t.co/5XSxJVCtPx #ITR #TaxFiling #FileNow https://t.co/8ecexcVOo6
- Aug 20, 2026100x their median
A quick guide to help you pick the right form between ITR 3 or 4 for AY 2026-27. Don’t wait for the last minute. File your non-audit ITRs (ITR-3, 4, 5, and 7) before 31st August 2026. 👉 https://t.co/5XSxJVCtPx #ITR #TaxFiling #FileNow https://t.co/SBT5r3eYNp
- Aug 19, 20265.6x their median
The book Syntax of Tax, written by senior officers of department was unveiled at NADT by legendary cricketer Mithali Raj (@M_Raj03) in the gracious presence of DG, NADT Shri Satpal Gulati and senior officers of the Income Tax Department.(1/2) https://t.co/AMas2dKuHS
- Aug 19, 20263.6x their median
An enriching and inspiring interaction at NADT as legendary cricketer Ms. Mithali Raj (@M_Raj03) engaged with the Officer Trainees of the 79th Batch of IRS. (1/3) https://t.co/xJIlk6LwYq
- Aug 15, 20262.9x their median
Shri. Sunil Bajpai, IRS, Principal Chief Commissioner of Income Tax, Tamil Nadu & Puducherry, hoisted the National Flag today, 15.08.2026, marking the 80th Independence Day at the Income Tax Office, Chennai, in the presence of senior and retired senior officers, officers, officials and members of the Income-tax fraternity. (1/5)
- Aug 15, 20262.9x their median
Shri Alok Kumar, Pr. CCIT Mumbai, hoisted the Tricolour at Aayakar Bhawan, Mumbai, marking the 80th Independence Day with pride and patriotism. 🇮🇳 The celebrations were held with great enthusiasm and joy, featuring vibrant cultural performances by the staff members of the Income Tax Department, Mumbai. The occasion reflected our shared spirit of patriotism, unity and dedication to public service. Jai Hind! 🇮🇳 @IncomeTaxIndia @nsitharamanoffc @FinMinIndia @officeofPCM @PIB_India @PIBMumbai
- Aug 15, 20261.9x their median
Shri Srinivas Danda, IRS, Chief Commissioner of Income Tax, Visakhapatnam, led the 80th Independence Day celebrations by hoisting the National Flag at Aayakar Bhavan, Visakhapatnam. The National Flag was also hoisted at the Direct Taxes Building by Shri Vijay B. Vasanta, IRS, Pr. Commissioner of Income Tax (Central), and at Infinity Towers by Shri Kiran D, IRS, Commissioner of Income Tax (Appeals). All officers and officials of the Income Tax Department stationed in Visakhapatnam participated in the celebrations with great fervour and patriotic spirit, reaffirming their commitment to serving the nation.
- Aug 15, 2026
On the occasion of the 80th Independence Day, Smt. Surabhi Varma Garg, IRS, Principal Chief Commissioner of Income Tax, West Bengal & Sikkim, presented Certificates of Appreciation to Caretakers and Staff Car Drivers in recognition of their exemplary dedication to duty and outstanding commitment to their responsibilities. @nsitharamanoffc @officeofPCM @FinMinIndia @IncomeTaxIndia @PIB_India @PIBKolkata @PIBGangtok
- Aug 15, 2026
The Independence Day programme also featured the felicitation of children of departmental employees for their outstanding achievements in academics, sports and cultural activities. The felicitation recognised the accomplishments of the young members of the Income Tax Department family and served as an encouragement for them to pursue excellence in their respective fields. @IncomeTaxIndia
- Aug 17, 2026
The 80th Independence Day was celebrated with great patriotic fervour and enthusiasm on 15th August 2026 at the Central Revenue Building, Queen’s Road, Bengaluru – 560001. The National Flag was hoisted by Smt. Vidisha Kalra, IRS, Principal Chief Commissioner of Income Tax, Karnataka & Goa Region, Bengaluru, at 8:00 AM. The ceremony was conducted as a joint function of the Department of Income Tax and the Department of Central Tax & Customs, reflecting the spirit of unity and camaraderie among the two Departments. The celebration was attended by a large number of Officers and Officials from both Departments, who participated with great enthusiasm and patriotic spirit. The occasion was marked by a solemn and dignified flag-hoisting ceremony, followed by the rendition of the National Anthem. The celebration served as a befitting tribute to the sacrifices of our freedom fighters and reaffirmed our collective commitment to the ideals of the Constitution, national unity, integrity and dedicated service to the nation. #80thIndependenceDay #AzadiKaAmritMahotsav #HarGharTiranga #NationalUnity #IncomeTaxIndia #CentralTaxAndCustoms #KarnatakaGoaRegion @IncomeTaxIndia @FinMinIndia @nsitharamanoffc @PIB_India @PIBBengaluru
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
Recurring topics
The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.
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Reading these numbers
A typical post picks up 9 interactions against 1.6M followers, an engagement rate of 0.001%. Measured over 31 original posts, its engagement rate beats 10% of 1,003 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 1.9K times each, and 0.477% of those impressions turn into an interaction. That is about 0.115% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 3.5 posts a day over the last 30 days, though only 20% of days saw any activity at all. Most posts go out around 11:00 UTC, and Saturday is the busiest day of the week. Of the 31 posts sampled, 100% carry an image or video, 19% are part of a thread and 6% link out. The account's strongest tracked post pulled 1.7K interactions, about 187x its own typical post. Recurring topics include #filenow, #itr, #taxfiling.
- What is Income Tax India's engagement rate on X?
- Income Tax India (@IncomeTaxIndia) has an engagement rate of 0.001%, based on the median interactions across 31 original posts from the last 30 days against 1,634,564 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.001%, Income Tax India sits below the 10th percentile of the 9,981 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @IncomeTaxIndia have real engagement?
- Its engagement rate beats 10% of the tracked X accounts closest to it in follower count (1,003 accounts), which puts it in the bottom 10% for its size group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
- When does @IncomeTaxIndia post?
- Most posts go out around 11:00 UTC, and Saturday is its busiest day, at roughly 3.53 posts per day across the measured window.