Iberia engagement report
@Iberia - 586K followers on X
Measured over 2 original posts from a 30-day window, last computed on October 10, 2026.
Engagement
Early reading. We have captured 2 original posts for this account, below the 8 we require before treating a median as settled. The numbers above describe what we have seen so far, not a finished profile of the account.
A typical post picks up 115 interactions against 586K followers, an engagement rate of 0.02%. Posts are seen about 15K times each, and 0.776% of those impressions turn into an interaction. That is about 2.53% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.07 posts a day over the last 30 days, though only 7% of days saw any activity at all. Most posts go out around 12:00 UTC, and Tuesday is the busiest day of the week. Of the 2 posts sampled, 100% carry an image or video and 100% link out. The account's strongest tracked post pulled 14K interactions, about 124x its own typical post. Only 2 original posts have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.
Measured over 2 original posts from a 30-day window, last computed on October 10, 2026.
Where this sits in the catalog
At 0.02%, Iberia sits above the 10th percentile of the 204,880 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.024%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.004% |
| 25th percentile | 0.024% |
| 50th percentile | 0.143% |
| 75th percentile | 0.678% |
| 90th percentile | 2.55% |
| 99th percentile | 82.4% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 12:00 UTC, and Tuesday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 89K |
| 01:00 UTC | -2% | 90K |
| 02:00 UTC | -3% | 88K |
| 03:00 UTC | -4% | 94K |
| 04:00 UTC | -5% | 76K |
| 05:00 UTC | -4% | 75K |
| 06:00 UTC | -5% | 86K |
| 07:00 UTC | -5% | 93K |
| 08:00 UTC | -4% | 108K |
| 09:00 UTC | -4% | 124K |
| 10:00 UTC | -3% | 129K |
| 11:00 UTC | -3% | 141K |
| 12:00 UTC | -3% | 154K |
| 13:00 UTC | -3% | 167K |
| 14:00 UTC | -4% | 173K |
| 15:00 UTC | -2% | 176K |
| 16:00 UTC | -3% | 171K |
| 17:00 UTC | -3% | 159K |
| 18:00 UTC | -2% | 149K |
| 19:00 UTC | -2% | 141K |
| 20:00 UTC | -1% | 131K |
| 21:00 UTC | 0% | 116K |
| 22:00 UTC | -2% | 100K |
| 23:00 UTC | -1% | 90K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +5% | 393K |
| Monday | +1% | 483K |
| Tuesday | -2% | 520K |
| Wednesday | -3% | 472K |
| Thursday | -2% | 430K |
| Friday | -3% | 447K |
| Saturday | +2% | 393K |
Formats this account uses
Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.
| Format | This account | Catalog effect | 95% interval | Accounts behind it |
|---|---|---|---|---|
| Image or video | 100% of posts | +111% | +108% to +115% | 34K |
| Outbound link | 100% of posts | -41% | -42% to -40% | 32K |
| Typical length | - | +15% | +14% to +16% | 32K |
- 100% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
- 100% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts, so a large share of this account's output sits in the weakest bucket we measure.
- Its average post runs 368 characters, which falls in the over 280 characters band. Across the catalog, posts over 280 characters run 15% above the same accounts' other posts.
These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.
Best tweets
- Jun 5, 2026124x their median
✈️ Despega un equipo. 🇪🇸 Vuela un país. #VamosEspaña | #CopaMundialFIFA https://t.co/lbQQG5ITKr
- Jun 10, 202636x their median
Hay vuelos que pasan a formar parte de nuestra historia. Orgullosos de acompañar al #Papa León XIV en su viaje oficial por España. Tras aterrizar en Barcelona, tenemos todo preparado para los próximos vuelos a Las Palmas, Tenerife Norte y el regreso a Roma. Meses de trabajo para que el Pontífice se sienta como en casa.
- Jul 20, 202613x their median
¡Bienvenidos a casa, campeones! 🇪🇸🏆 Despegamos juntos con ilusión y volvemos con la Copa del Mundo. Gracias, @SEFutbol, por dejarnos ser parte de vuestra historia. Un orgullo traeros de vuelta, equipo. ¡Ahora la celebración continúa en tierra! https://t.co/sU0tDu4sM9
- Jan 20, 20269.1x their median
Ampliamos un 57% los asientos para Andalucía hasta el domingo. Desde hoy martes y hasta el domingo, hemos ampliado un vuelo diario más en cada sentido entre Madrid y Sevilla, y un vuelo más desde hoy hasta el viernes entre Madrid y Málaga. Además, se ha fijado un precio máximo por trayecto de 99 euros en clase turista y se ha activado una política de flexibilización para los clientes que viajen desde Andalucía a Madrid con el fin de conectar con vuelos de la compañía.
- Aug 4, 20268.4x their median
Hay vuelos que nos llevan a nuevos destinos. Y otros que nos permiten mirar el mundo desde otra perspectiva. El 12 de agosto, el vuelo IB1473 despegará para contemplar, a más de 10.000 metros de altitud, el primer eclipse total de Sol visible desde la Península Ibérica desde 1912, aunque el último de similares características fue el 30 de agosto de 1905, lo que convierte esta cita en un acontecimiento astronómico de especial relevancia. Además, el eclipse se retransmitirá en directo a través de nuestras redes sociales. Una experiencia que une aviación, ciencia e innovación. https://t.co/z4oi0N2s0F
- Jun 25, 20268.1x their median
Desde Iberia queremos trasladar nuestro apoyo y solidaridad a todas las personas afectadas por el terremoto en Venezuela. Debido a la afectación del aeropuerto de Maiquetía, nuestros vuelos de hoy y mañana han sido cancelados y la operativa podría verse afectada durante los próximos días. Por ello, hemos activado una política de flexibilización para reservas con origen o destino Caracas hasta el 25 de julio. Podrás cambiar tu viaje o solicitar un reembolso sin coste adicional. Para más información, consulta en: https://t.co/Ro2LN5OfcD
- Jul 19, 20267.8x their median
Hay vuelos cuyo destino es hacer historia y este era uno de ellos. Habéis ganado la segunda estrella y ahora toca celebrarlo. España es campeona del mundo y ha sido un orgullo acompañar a la Selección durante este viaje inolvidable. Gracias por volar como equipo y por hacernos volar como país. 🇪🇸🏆
- Aug 14, 20266.0x their median
Hay eclipses que se observan. Nosotros fuimos a buscarlo a 10.000 metros ✈️ Convertimos el IB1473 en una plataforma científica para observar el fenómeno y, gracias a @Starlink, compartirlo en directo con todo el mundo. Así vivimos un vuelo difícil de olvidar🌒 https://t.co/k4LLAN8jCC
- Jan 19, 2026
En Iberia, nos solidarizamos en este momento tan difícil. https://t.co/6b4tFbdhNv
- Sep 8, 20264.2x their median
Cierre del espacio aéreo de Londres Debido a una caída de comunicaciones que afecta al tráfico aéreo en los aeropuertos de Londres, todos los vuelos previstos para hoy con origen o destino Londres han sido cancelados. Informaremos directamente a los clientes afectados sobre las alternativas disponibles. Manténgase atento a su correo electrónico y a nuestra página web https://t.co/o8H0Vvyf1r
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
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Reading these numbers
A typical post picks up 115 interactions against 586K followers, an engagement rate of 0.02%. Posts are seen about 15K times each, and 0.776% of those impressions turn into an interaction. That is about 2.53% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.07 posts a day over the last 30 days, though only 7% of days saw any activity at all. Most posts go out around 12:00 UTC, and Tuesday is the busiest day of the week. Of the 2 posts sampled, 100% carry an image or video and 100% link out. The account's strongest tracked post pulled 14K interactions, about 124x its own typical post. Only 2 original posts have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.
- What is Iberia's engagement rate on X?
- Iberia (@Iberia) has an engagement rate of 0.02%, based on the median interactions across 2 original posts from the last 30 days against 586,415 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.02%, Iberia sits above the 10th percentile of the 204,880 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @Iberia have real engagement?
- There is not yet enough sample to rank this account against others of its size.
- When does @Iberia post?
- Most posts go out around 12:00 UTC, and Tuesday is its busiest day, at roughly 0.07 posts per day across the measured window.