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Ian McKellen engagement report

@IanMcKellen - 3.6M followers on X

Measured over 1 original post from a 30-day window, last computed on August 19, 2026.

Engagement

Per follower
0.222%
of 3.6M followers
Per impression
6.58%
121K views on a typical post
Reach
3.38%
of its followers see a post
Typical post
7.9K
interactions (median)
Saved
0.115%
139 bookmarks on a typical post
Posting rate
0.03/day
active 3% of days
Peak time
14:00 UTC
Monday

Early reading. We have captured 1 original post for this account, below the 8 we require before treating a median as settled. The numbers above describe what we have seen so far, not a finished profile of the account.

A typical post picks up 7.9K interactions against 3.6M followers, an engagement rate of 0.222%. Posts are seen about 121K times each, and 6.58% of those impressions turn into an interaction. That is about 3.38% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.03 posts a day over the last 30 days, though only 3% of days saw any activity at all. Most posts go out around 14:00 UTC, and Monday is the busiest day of the week. Of the 1 posts sampled, 100% carry an image or video and 100% link out. The account's strongest tracked post pulled 31K interactions, about 4.0x its own typical post. Only 1 original post have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.

Measured over 1 original post from a 30-day window, last computed on August 19, 2026.

Where this sits in the catalog

At 0.222%, Ian McKellen sits above the 50th percentile of the 36,852 accounts in this comparison. That places it in the above the median band, which runs 0.08% to 0.435%.

p100.002%
p250.012%
p50 (median)0.08%
p750.435%
p902.10%
p99159.8%
Engagement rate as a share of followers, across the 36,852 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 106,564 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.002%
25th percentile0.012%
50th percentile0.08%
75th percentile0.435%
90th percentile2.10%
99th percentile159.8%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 14:00 UTC, and Monday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 14:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 6%Busiest hour: 14:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%51K
01:00 UTC-2%52K
02:00 UTC-3%50K
03:00 UTC-4%54K
04:00 UTC-6%43K
05:00 UTC-4%42K
06:00 UTC-4%48K
07:00 UTC-5%52K
08:00 UTC-4%61K
09:00 UTC-3%70K
10:00 UTC-2%72K
11:00 UTC-3%79K
12:00 UTC-2%87K
13:00 UTC-3%95K
14:00 UTC-4%98K
15:00 UTC-2%101K
16:00 UTC-4%99K
17:00 UTC-2%91K
18:00 UTC-1%85K
19:00 UTC-1%80K
20:00 UTC-1%75K
21:00 UTC-1%66K
22:00 UTC-2%58K
23:00 UTC-2%52K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Monday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 5%Busiest day: Monday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+4%232K
Monday0%290K
Tuesday-2%281K
Wednesday-1%252K
Thursday-2%245K
Friday-3%254K
Saturday+3%228K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Best tweets

  • Jul 12, 20244.0x their median

    My goodness, how well Merry and Pippin turned out, a quarter of a century after we met in Hobbiton. https://t.co/KTZC1uZlWc

    29K2.2K2332131.1M viewsView on X
  • Jan 7, 20263.1x their median

    Tomorrow. 4PM GMT. https://t.co/iV0NN5aajj

    21K1.8K3039882.9M viewsView on X
  • Jul 2, 20242.2x their median

    Just two weeks after my accident onstage I want to assure my many well-wishers that the injuries (to wrist and neck) are on the mend. My doctors promise a complete recovery -but only if I avoid work over the next few weeks. Meanwhile the show goes on and the Player Kings company start their four weeks’ tour  without me. My understudy David Semark, who with panache took over for the final performances at the Noël Coward Theatre in the West End of London, will play Falstaff again in Bristol, Birmingham, Norwich and Newcastle. Any actor will say that missing a performance feels somewhat shameful, even when he is not to blame. None of us ever wants to let down our audience. But Robert Icke’s masterful production remains intact. His mis en scene is compelling throughout and his actors, led by Toheeb Jimho and Richard Coyle as Prince Hal and his father, remain on top form. Go see for yourself!

    16K64646549468K viewsView on X
  • Jul 5, 20262.1x their median

    To celebrate London Pride today here’s a first look at my new film Frank & Percy, which is coming soon… Happy Pride everybody. https://t.co/kCh777IBHR

    16K1.3K9326221K viewsView on X
  • Jan 8, 2026

    One reunion to rule them all. The Lord Of The Rings fellowship celebrates 25 years of cinema’s greatest fantasy saga in Empire’s world-exclusive reunion issue – featuring brand-new interviews, cast photos, and more. On sale Thurs 15 January. READ MORE: https://t.co/BzzfqGFydJ https://t.co/U8DHFqKQxd

    6.9K1.3K171385966K viewsView on X
  • Jul 20, 2026

    December 18th is Doomsday. Experience Avengers: Doomsday on bigger, brighter, & more immersive screens. Tickets are now on sale exclusively for Infinity Vision certified theaters: https://t.co/BPOs3K3rpi https://t.co/XlvKCUL0R0

    7.2K6356817122K viewsView on X
  • Jul 27, 2024

    On the day of the 101st and final performance of Player Kings – without me – I celebrated by removing Falstaff’s hair, which has been growing for 9 months. I will be in the audience for the matinee in Newcastle. Photo by Frederic Aranda. Hair by Luke Davies at Supply 91. https://t.co/sHoBdJMlqj

    6.0K22510312130K viewsView on X
  • Feb 26, 2026

    Art can be copied. Artists cannot. Ian McKellen and Michaela Coel star in THE CHRISTOPHERS. A new film from Steven Soderbergh. In select theaters April 10. https://t.co/cpKFiNQexd

    2.9K56927112311K viewsView on X
  • Aug 25, 2024

    Peter Jackson presents a groundbreaking journey back to Middle-earth through the eyes of legendary director Kenji Kamiyama. #LOTR The War of the Rohirrim - only in theaters Christmas. https://t.co/5Kn2fzpGgt

    3.0K3163329137K viewsView on X
  • Jan 9, 2026

    Take a look behind the scenes of Empire’s The Lord Of The Rings reunion issue photoshoot, chatting to the Fellowship 25 years on about what it’s like to be reunited once again. https://t.co/Bj0RbjuDSd

    2.8K5222329134K viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

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Reading these numbers

A typical post picks up 7.9K interactions against 3.6M followers, an engagement rate of 0.222%. Posts are seen about 121K times each, and 6.58% of those impressions turn into an interaction. That is about 3.38% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.03 posts a day over the last 30 days, though only 3% of days saw any activity at all. Most posts go out around 14:00 UTC, and Monday is the busiest day of the week. Of the 1 posts sampled, 100% carry an image or video and 100% link out. The account's strongest tracked post pulled 31K interactions, about 4.0x its own typical post. Only 1 original post have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.

What is Ian McKellen's engagement rate on X?
Ian McKellen (@IanMcKellen) has an engagement rate of 0.222%, based on the median interactions across 1 original posts from the last 30 days against 3,574,137 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.222%, Ian McKellen sits above the 50th percentile of the 36,852 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @IanMcKellen have real engagement?
There is not yet enough sample to rank this account against others of its size.
When does @IanMcKellen post?
Most posts go out around 14:00 UTC, and Monday is its busiest day, at roughly 0.03 posts per day across the measured window.

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