IO Interactive engagement report
@IOInteractive - 136K followers on X
Measured over 5 original posts from a 30-day window, last computed on September 29, 2026.
Engagement
Early reading. We have captured 5 original posts for this account, below the 8 we require before treating a median as settled. The numbers above describe what we have seen so far, not a finished profile of the account.
A typical post picks up 209 interactions against 136K followers, an engagement rate of 0.154%. Posts are seen about 9.1K times each, and 2.30% of those impressions turn into an interaction. That is about 6.69% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.17 posts a day over the last 30 days, though only 17% of days saw any activity at all. Most posts go out around 09:00 UTC, and Friday is the busiest day of the week. Of the 5 posts sampled, 100% carry an image or video and 40% link out. The account's strongest tracked post pulled 17K interactions, about 83x its own typical post. Recurring topics include #weareioi, #agent47, #hitman. Only 5 original posts have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.
Measured over 5 original posts from a 30-day window, last computed on September 29, 2026. Recurring tags: #weareioi, #agent47, #hitman.
Where this sits in the catalog
At 0.154%, IO Interactive sits above the 50th percentile of the 204,880 accounts in this comparison. That places it in the above the median band, which runs 0.143% to 0.678%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.004% |
| 25th percentile | 0.024% |
| 50th percentile | 0.143% |
| 75th percentile | 0.678% |
| 90th percentile | 2.55% |
| 99th percentile | 82.4% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 09:00 UTC, and Friday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 89K |
| 01:00 UTC | -2% | 90K |
| 02:00 UTC | -3% | 88K |
| 03:00 UTC | -4% | 94K |
| 04:00 UTC | -5% | 76K |
| 05:00 UTC | -4% | 75K |
| 06:00 UTC | -5% | 86K |
| 07:00 UTC | -5% | 93K |
| 08:00 UTC | -4% | 108K |
| 09:00 UTC | -4% | 124K |
| 10:00 UTC | -3% | 129K |
| 11:00 UTC | -3% | 141K |
| 12:00 UTC | -3% | 154K |
| 13:00 UTC | -3% | 167K |
| 14:00 UTC | -4% | 173K |
| 15:00 UTC | -2% | 176K |
| 16:00 UTC | -3% | 171K |
| 17:00 UTC | -3% | 159K |
| 18:00 UTC | -2% | 149K |
| 19:00 UTC | -2% | 141K |
| 20:00 UTC | -1% | 131K |
| 21:00 UTC | 0% | 116K |
| 22:00 UTC | -2% | 100K |
| 23:00 UTC | -1% | 90K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +5% | 393K |
| Monday | +1% | 483K |
| Tuesday | -2% | 520K |
| Wednesday | -3% | 472K |
| Thursday | -2% | 430K |
| Friday | -3% | 447K |
| Saturday | +2% | 393K |
Formats this account uses
Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.
| Format | This account | Catalog effect | 95% interval | Accounts behind it |
|---|---|---|---|---|
| Image or video | 100% of posts | +111% | +108% to +115% | 34K |
| Outbound link | 40% of posts | -41% | -42% to -40% | 32K |
| Typical length | - | +15% | +14% to +16% | 32K |
- 100% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
- 40% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts, so a large share of this account's output sits in the weakest bucket we measure.
- Its average post runs 346 characters, which falls in the over 280 characters band. Across the catalog, posts over 280 characters run 15% above the same accounts' other posts.
These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.
Best tweets
- Jun 30, 202683x their median
Dear gaming community, For a good while, it has been all positive news from IO Interactive. We remain humbled and honored by the response to our latest outing with a young, unproven Bond. A bold new story and a take on one of the most famous characters in entertainment, which the world has embraced with love. However, today we have to share some more downbeat news. A relationship with an external partner on our own IP, Project Fantasy, has come to an end. This means we have to adapt to this new reality and its short-term consequences, including staffing decisions, which is what is happening as we write this update, and we are fully committed to supporting those affected through this challenging transition. Project Fantasy is a game, a world, and an IP that we absolutely love and remain 100% committed to, now and in the future. This wonderful universe will see the light of day.
- Jul 7, 202647x their median
Dear gaming community, Following the end of our external finance partnership on Project Fantasy, IOI has regained full ownership of the project and our IP. We will continue to develop and fund it independently amongst our other projects. With this context, we had to find a new balance for the long-term future of the studio, focused on the success of our main internal core titles instead of external projects and potential mobile game derivatives. This has meant making changes as well as proposed changes across our studios: the closure of our Istanbul studio and starting a process to part ways with colleagues who have been a meaningful part of what makes IOI what it is. Our immediate focus is on supporting those affected as best we can through this period. If you are aware of any opportunities within your network, we would be genuinely grateful for any support you can offer to any of the talented people across IOI who might be looking for new opportunities. These are hard, but necessary decisions, in order to retain the long-term future of IO Interactive as one of the very few fully independent AAA developer and publisher, as well as to give Project Fantasy the best possible foundation to succeed under our own passion and direction. Project Fantasy is a game, a world, and an IP that we are wholly committed to, and we cannot wait to share the love with you.
- May 29, 202635x their median
This week has been one of the most emotional moments in IOI’s history. Across all five of our studios, we’ve shared excitement, relief, gratitude, and many unforgettable moments together. From launch countdowns to tears of joy when players around the world finally stepped into 007 First Light, this week has meant more to us than words can fully express after years of pouring our hearts into this game. To everyone who has played the game, shared your reactions, supported us, or simply been part of this journey, thank you. The reception this week has been deeply moving for every developer who helped bring this game to life. As the weekend begins, our team is finally taking a moment to breathe, reflect, and enjoy something we’ve been waiting years for: sitting down at home with family and friends to simply play the game together. The following weeks we’ll be pulling back the curtain, sharing how magical this week has been for us, with moments from inside our studios and the people behind 007 First Light. Stay tuned! #WeAreIOI #007FirstLight
- May 28, 202624x their median
1.5 million copies sold! Thank you for showing up to the launch of 007 First Light, for your overwhelming enthusiasm and for sharing your experience with the game. Play our re-imagined James Bond origin story today and #EarnTheNumber. Available now. https://t.co/0zJNL0SH8k #007FirstLight
- May 28, 202622x their median
The reviews are in and from all of us here at IO Interactive, thank you! We are blown away by all the support and hope you enjoy our take on the re-imagined origins of James Bond. #007FirstLight #EarnTheNumber https://t.co/5WbHSbXJhL
- Jun 6, 202617x their median
2.7 million copies sold in the first week! Your support means the world to us, and we can’t thank you enough for being part of this journey. Get now and #EarnTheNumber https://t.co/svbhiUOym0 #007FirstLight https://t.co/PNnP5TEs6m
- Jun 5, 202615x their median
The King of Aleph needs MI6 and has personally requested Bond's help. Bawma, played by Lenny Kravitz, will return in 007 First Light. Find out what awaits you in Mauritania soon. https://t.co/0zJNL0SH8k @LennyKravitz #EarnTheNumber #007FirstLight #LennyKravitz #SummerGameFest
- Jun 6, 202615x their median
The contracts that started it all are back. We're excited to announce HITMAN Classic Trilogy Remastered, bringing Agent 47's original adventures to modern platforms in partnership with Saber Interactive. Included in the collection: - HITMAN: Codename 47 - HITMAN 2: Silent Assassin - HITMAN: Contracts Coming 2027. Wishlist now! https://t.co/PRlo7CW2Sh #HITMAN
- Aug 20, 202612x their median
4 million copies sold since launch! Thank you for joining us on this journey and being part James Bond's return to gaming. #007FirstLight #EarnTheNumber https://t.co/3yFFCCy4v6
- May 13, 202612x their median
007 First Light has gone gold! See you on May 27th for this re-imagined origin story. Pre-order now and unlock a free deluxe edition upgrade. https://t.co/wFWL6tB8zR #EarnTheNumber #007FirstLight https://t.co/mlhJaOJ5rv
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
Recurring topics
The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.
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Reading these numbers
A typical post picks up 209 interactions against 136K followers, an engagement rate of 0.154%. Posts are seen about 9.1K times each, and 2.30% of those impressions turn into an interaction. That is about 6.69% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.17 posts a day over the last 30 days, though only 17% of days saw any activity at all. Most posts go out around 09:00 UTC, and Friday is the busiest day of the week. Of the 5 posts sampled, 100% carry an image or video and 40% link out. The account's strongest tracked post pulled 17K interactions, about 83x its own typical post. Recurring topics include #weareioi, #agent47, #hitman. Only 5 original posts have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.
- What is IO Interactive's engagement rate on X?
- IO Interactive (@IOInteractive) has an engagement rate of 0.154%, based on the median interactions across 5 original posts from the last 30 days against 135,524 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.154%, IO Interactive sits above the 50th percentile of the 204,880 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @IOInteractive have real engagement?
- There is not yet enough sample to rank this account against others of its size.
- When does @IOInteractive post?
- Most posts go out around 09:00 UTC, and Friday is its busiest day, at roughly 0.17 posts per day across the measured window.