Israel Defense Forces engagement report
@IDF - 3.3M followers on X
Measured over 82 original posts from a 30-day window, last computed on October 24, 2026.
Engagement
A typical post picks up 3.7K interactions against 3.3M followers, an engagement rate of 0.111%. Measured over 82 original posts, its engagement rate beats 72% of 20,444 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 111K times each, and 3.30% of those impressions turn into an interaction. That is about 3.37% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 3.2 posts a day over the last 30 days, with activity on almost every day in the window. Most posts go out around 15:00 UTC, and Friday is the busiest day of the week. Of the 82 posts sampled, 46% carry an image or video. The account's strongest tracked post pulled 42K interactions, about 11x its own typical post.
Measured over 82 original posts from a 30-day window, last computed on October 24, 2026.
Compared with accounts its own size
Israel Defense Forces's engagement rate beats 72% of the tracked X accounts closest to it in follower count (20,444 accounts, accounts of similar size (decile 10 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.
On engagement per impression rather than per follower it beats 81% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.
Where this sits in the catalog
At 0.111%, Israel Defense Forces sits above the 25th percentile of the 204,694 accounts in this comparison. That places it in the below the median band, which runs 0.024% to 0.143%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.004% |
| 25th percentile | 0.024% |
| 50th percentile | 0.143% |
| 75th percentile | 0.677% |
| 90th percentile | 2.55% |
| 99th percentile | 82.4% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 15:00 UTC, and Friday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 89K |
| 01:00 UTC | -2% | 90K |
| 02:00 UTC | -3% | 88K |
| 03:00 UTC | -4% | 94K |
| 04:00 UTC | -5% | 76K |
| 05:00 UTC | -4% | 75K |
| 06:00 UTC | -5% | 86K |
| 07:00 UTC | -5% | 93K |
| 08:00 UTC | -4% | 108K |
| 09:00 UTC | -4% | 124K |
| 10:00 UTC | -3% | 129K |
| 11:00 UTC | -3% | 141K |
| 12:00 UTC | -3% | 154K |
| 13:00 UTC | -3% | 167K |
| 14:00 UTC | -4% | 173K |
| 15:00 UTC | -2% | 176K |
| 16:00 UTC | -3% | 171K |
| 17:00 UTC | -3% | 159K |
| 18:00 UTC | -2% | 149K |
| 19:00 UTC | -2% | 141K |
| 20:00 UTC | -1% | 131K |
| 21:00 UTC | 0% | 116K |
| 22:00 UTC | -2% | 100K |
| 23:00 UTC | -1% | 90K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +5% | 393K |
| Monday | +1% | 483K |
| Tuesday | -2% | 520K |
| Wednesday | -3% | 472K |
| Thursday | -2% | 430K |
| Friday | -3% | 447K |
| Saturday | +2% | 393K |
Formats this account uses
Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.
| Format | This account | Catalog effect | 95% interval | Accounts behind it |
|---|---|---|---|---|
| Image or video | 46% of posts | +111% | +108% to +115% | 34K |
| Outbound link | 4% of posts | -41% | -42% to -40% | 32K |
| Typical length | - | +15% | +14% to +16% | 32K |
- 46% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
- 4% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts.
- Its average post runs 455 characters, which falls in the over 280 characters band. Across the catalog, posts over 280 characters run 15% above the same accounts' other posts.
These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.
Best tweets
- Oct 1, 202611x their median
Today, we revealed the truth behind these so-called “journalists”. https://t.co/If26G8ZD1b
- Sep 27, 20266.3x their median
🔴ELIMINATED: Saher Nidal Latfi Sakr, a terrorist operative affiliated with global jihadist organizations operating in Gaza. Among other activities, he supplied weapons to Hamas during the war. Sakr infiltrated Israel during the October 7 Massacre and drove the motorcycle used to abduct Noa Argamani and Avinatan Or from the Nova music festival into Gaza. Recently, Sakr advanced attacks targeting Israeli civilians & IDF troops. He was eliminated in order to remove the threat he posed.
- Sep 20, 20264.3x their median
The IDF wishes you a safe, easy and meaningful fast. https://t.co/9XNAsOY5qX
- Oct 1, 20263.0x their median
🔍It’s time, 170 terrorists who posed as journalists - EXPOSED. For the full list of journalists: https://t.co/5x285xTQBo
- Oct 7, 20262.5x their median
Today marks 3 years since the October 7 Massacre, a day that changed Israel forever. We will never forget ❤️🩹 https://t.co/C7HrMQyz61
- Oct 20, 20262.3x their median
🔴ELIMINATED: Tamer Mohammad Ibrahim Al-Zabaq, a Hamas military wing terrorist who infiltrated Israel & took part in the abduction of Shani Louk during the October 7 Massacre. Recently, the terrorist advanced attacks against Israeli civilians & IDF troops and operated to restore Hamas’ military capabilities, in systematic violation of the ceasefire. The terrorist was eliminated in order to remove the threat he posed.
- Oct 7, 20262.2x their median
3 Years Later, Our Promise Remains Unbroken: To Protect Our Nation. https://t.co/2A26beyCTX
- Oct 19, 20262.2x their median
‼️🔎REVEALED: An internal document belonging to Hamas detailing plans to plant explosive devices in areas of displaced persons camps in Gaza. The document shows that Hamas' engineering department proposed planting explosive devices around displaced persons camps and detonating them as IDF troops approached, placing the civilian population in the camps at risk, in order to create panic as a smokescreen for the escape of its operatives. This was part of Hamas’ preparations to protect its leadership and operatives, while endangering and exploiting the civilian population in the area, fully aware that these actions were likely to cause direct harm to civilians.
- Oct 8, 20262.0x their median
🔴ELIMINATED: Ibrahim Alam, a commander in Hamas’ military wing, who infiltrated Israel during the October 7 Massacre and took part in the murder of numerous Israeli civilians and in the abduction of Sergeant Shaked Dahan’s body to Hamas captivity. Additionally, Mu'tasem Muhammad Suleiman Salah, a terrorist in Hamas’ military wing, was eliminated. Recently, the terrorists advanced attacks against Israeli civilians & IDF troops and operated to restore Hamas’ capabilities, in systematic violation of the ceasefire. The terrorists were eliminated in order to remove the threat they posed.
- Aug 5, 20261.9x their median
🎥SPECIAL FOOTAGE: IDF troops located & dismantled an underground route containing dozens of rockets belonging to terrorist organizations operating in Gaza.
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
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Reading these numbers
A typical post picks up 3.7K interactions against 3.3M followers, an engagement rate of 0.111%. Measured over 82 original posts, its engagement rate beats 72% of 20,444 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 111K times each, and 3.30% of those impressions turn into an interaction. That is about 3.37% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 3.2 posts a day over the last 30 days, with activity on almost every day in the window. Most posts go out around 15:00 UTC, and Friday is the busiest day of the week. Of the 82 posts sampled, 46% carry an image or video. The account's strongest tracked post pulled 42K interactions, about 11x its own typical post.
- What is Israel Defense Forces's engagement rate on X?
- Israel Defense Forces (@IDF) has an engagement rate of 0.111%, based on the median interactions across 82 original posts from the last 30 days against 3,293,776 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.111%, Israel Defense Forces sits above the 25th percentile of the 204,694 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @IDF have real engagement?
- Its engagement rate beats 72% of the tracked X accounts closest to it in follower count (20,444 accounts), which puts it in the middle of its size range group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
- When does @IDF post?
- Most posts go out around 15:00 UTC, and Friday is its busiest day, at roughly 3.23 posts per day across the measured window.