ICRC engagement report
@ICRC - 2.1M followers on X
Measured over 63 original posts from a 30-day window, last computed on October 7, 2026.
Engagement
A typical post picks up 63 interactions against 2.1M followers, an engagement rate of 0.003%. Measured over 63 original posts, its engagement rate beats 21% of 15,519 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 4.7K times each, and 1.34% of those impressions turn into an interaction. That is about 0.224% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 3.2 posts a day over the last 30 days, with activity on almost every day in the window. Most posts go out around 09:00 UTC, and Tuesday is the busiest day of the week. Of the 63 posts sampled, 100% carry an image or video and 40% link out. The account's strongest tracked post pulled 259 interactions, about 4.1x its own typical post. Recurring topics include #bishacas, #elnino, #icrc.
Measured over 63 original posts from a 30-day window, last computed on October 7, 2026. Recurring tags: #bishacas, #elnino, #icrc.
Compared with accounts its own size
ICRC's engagement rate beats 21% of the tracked X accounts closest to it in follower count (15,519 accounts, accounts of similar size (decile 10 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.
On engagement per impression rather than per follower it beats 58% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.
Where this sits in the catalog
At 0.003%, ICRC sits below the 10th percentile of the 156,027 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.022%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.003% |
| 25th percentile | 0.022% |
| 50th percentile | 0.127% |
| 75th percentile | 0.604% |
| 90th percentile | 2.32% |
| 99th percentile | 83.1% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 09:00 UTC, and Tuesday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 89K |
| 01:00 UTC | -2% | 90K |
| 02:00 UTC | -3% | 88K |
| 03:00 UTC | -4% | 94K |
| 04:00 UTC | -5% | 76K |
| 05:00 UTC | -4% | 75K |
| 06:00 UTC | -5% | 86K |
| 07:00 UTC | -5% | 93K |
| 08:00 UTC | -4% | 108K |
| 09:00 UTC | -4% | 124K |
| 10:00 UTC | -3% | 129K |
| 11:00 UTC | -3% | 141K |
| 12:00 UTC | -3% | 154K |
| 13:00 UTC | -3% | 167K |
| 14:00 UTC | -4% | 173K |
| 15:00 UTC | -2% | 176K |
| 16:00 UTC | -3% | 171K |
| 17:00 UTC | -3% | 159K |
| 18:00 UTC | -2% | 149K |
| 19:00 UTC | -2% | 141K |
| 20:00 UTC | -1% | 131K |
| 21:00 UTC | 0% | 116K |
| 22:00 UTC | -2% | 100K |
| 23:00 UTC | -1% | 90K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +5% | 393K |
| Monday | +1% | 483K |
| Tuesday | -2% | 520K |
| Wednesday | -3% | 472K |
| Thursday | -2% | 430K |
| Friday | -3% | 447K |
| Saturday | +2% | 393K |
Formats this account uses
Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.
| Format | This account | Catalog effect | 95% interval | Accounts behind it |
|---|---|---|---|---|
| Image or video | 100% of posts | +111% | +108% to +115% | 34K |
| Outbound link | 40% of posts | -41% | -42% to -40% | 32K |
| Typical length | - | +15% | +14% to +16% | 32K |
- 100% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
- 40% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts.
- Its average post runs 345 characters, which falls in the over 280 characters band. Across the catalog, posts over 280 characters run 15% above the same accounts' other posts.
These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.
Best tweets
- Sep 28, 20264.1x their median
📍Tigray, Ethiopia | Today, @ICRCEthiopia transferred 161 persons out of conflict-affected Tigray, acting as a neutral and independent intermediary, based on the request and approval of all authorities concerned. We will continue to engage with parties to the conflict and stay ready whenever vulnerable people are concerned and all parties agree to such operations in the future.
- Sep 22, 20263.5x their median
After World War II, the world made a promise: even in war, there are limits we must never cross. That promise became the Geneva Conventions, a universal commitment to protect civilians, the wounded, prisoners of war and humanitarian workers, among others. Today, with over 130 armed conflicts worldwide, twice as many as 15 years ago, these rules are under immense pressure. Over 110 countries have joined the Global Initiative on international humanitarian law to strengthen commitment to the rules that limit suffering in war. The Geneva Conventions do not protect the powerful. They protect people caught in war. And upholding them is the responsibility of every country on Earth. Learn more about the Global IHL Initiative 👉🏽https://t.co/SJ83fMgsSx
- Aug 19, 20263.1x their median
When humanitarian personnel are attacked, people affected by armed conflict pay the price. On World Humanitarian Day, we call for humanitarian personnel to be protected and for safe access to reach those who need help most. Protect humanitarian personnel. Protect safe humanitarian access. #actforhumanity
- Sep 23, 20262.9x their median
More than 130 armed conflicts are taking place worldwide, with devastating consequences for millions of people. But it is not too late to reverse course. Changing how wars are fought requires political will. That is why Brazil, China, France, Jordan, Kazakhstan and South Africa, together with the ICRC, launched the Global IHL Initiative - to make respect for international humanitarian law a political priority and limit suffering in armed conflict. At the UN General Assembly, representatives from the six founding States joined the ICRC President in calling for renewed respect for the rules of war. So far, 118 States have formally joined the Initiative. Now, that commitment must translate into action. Learn more about the Global IHL Initiative 👉🏼 https://t.co/NRuYy4N6JN
- Aug 25, 20262.9x their median
States need to act now to set clear international regulations on autonomous weapons systems. "A failure to act quickly and decisively will cost lives. It will leave future generations to inherit a world in which the absence of clear and specific prohibitions and restrictions on these weapons opens the door to practices that would erode the protections international humanitarian law is meant to guarantee." In a joint appeal, the Secretary-General of the @UN, @antonioguterres and the President of the @ICRC, Mirjana Spoljaric, renew their call for States to urgently adopt a legally binding instrument to regulate autonomous weapon systems with clear prohibitions and restrictions. Read more 👉🏽 https://t.co/xFQ1Y7zYar
- Aug 25, 20262.8x their median
📢 Attention researchers and practitioners! The International Review of the Red Cross calls for papers on 'Protection of Civilians and International Humanitarian Law in the Age of Artificial Intelligence'. Submit by 1 September 2026. Read more 👉🏽 https://t.co/MHJEJQut3f https://t.co/2bH8sanTV5
- Oct 6, 20262.7x their median
In armed conflicts, no matter when, no matter who says the opposite: civilians must be protected and respected. Without excuses. Under international humanitarian law, every party to a conflict must follow this essential rule. Even wars have limits. #IHL https://t.co/LQcCjT6qVY
- Aug 19, 20262.4x their median
Today is World Humanitarian Day. Mirjana Spoljaric, @ICRC president, and @KateForbes_IFRC, @ifrc president, have joined in a statement calling for the world to stand against the targeting of people who risk their lives to help others. "The answer cannot be to ask our colleagues to be braver. The answer must be to make it possible for them to do their jobs safely." Read more 👉🏽 https://t.co/khdg2hougP
- Sep 24, 20262.4x their median
Humanitarian workers are being killed, injured and attacked at alarming levels. Protecting them is not optional. It is an obligation under international humanitarian law — and essential to reaching people caught in conflict. In New York, as world leaders gather for the UN General Assembly, ICRC President Mirjana Spoljaric called on States to turn commitments into action: ensure respect for international humanitarian law and protect those working to save lives. The safety of humanitarian personnel is inseparable from the safety of the people they serve. Even war has limits. Read the full statement 👉🏼 https://t.co/misSX8RLhl Learn more about the Declaration for the Protection of Humanitarian Personnel: @GOF_PHP
- Oct 7, 20262.3x their median
Killing or injuring healthcare workers, bombing hospitals, and targeting ambulances aren't just "war consequences." They are a collapse of humanity. Under international humanitarian law, patients and humanitarian workers are protected along with the hospitals they work in and the ambulances they rely on.
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
Recurring topics
The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.
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Reading these numbers
A typical post picks up 63 interactions against 2.1M followers, an engagement rate of 0.003%. Measured over 63 original posts, its engagement rate beats 21% of 15,519 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 4.7K times each, and 1.34% of those impressions turn into an interaction. That is about 0.224% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 3.2 posts a day over the last 30 days, with activity on almost every day in the window. Most posts go out around 09:00 UTC, and Tuesday is the busiest day of the week. Of the 63 posts sampled, 100% carry an image or video and 40% link out. The account's strongest tracked post pulled 259 interactions, about 4.1x its own typical post. Recurring topics include #bishacas, #elnino, #icrc.
- What is ICRC's engagement rate on X?
- ICRC (@ICRC) has an engagement rate of 0.003%, based on the median interactions across 63 original posts from the last 30 days against 2,100,966 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.003%, ICRC sits below the 10th percentile of the 156,027 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @ICRC have real engagement?
- Its engagement rate beats 21% of the tracked X accounts closest to it in follower count (15,519 accounts), which puts it in the bottom quarter for its size group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
- When does @ICRC post?
- Most posts go out around 09:00 UTC, and Tuesday is its busiest day, at roughly 3.23 posts per day across the measured window.