ICANN engagement report
@ICANN - 104K followers on X
Measured over 49 original posts from a 30-day window, last computed on October 14, 2026.
Engagement
A typical post picks up 13 interactions against 104K followers, an engagement rate of 0.013%. Measured over 49 original posts, its engagement rate beats 20% of 20,444 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 1.3K times each, and 0.992% of those impressions turn into an interaction. That is about 1.26% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.8 posts a day over the last 30 days, with activity on roughly 73% of days. Most posts go out around 16:00 UTC, and Tuesday is the busiest day of the week. Of the 49 posts sampled, 94% carry an image or video and 90% link out. The account's strongest tracked post pulled 60 interactions, about 4.6x its own typical post. Recurring topics include #icann, #icann87, #newgtldprogram.
Measured over 49 original posts from a 30-day window, last computed on October 14, 2026. Recurring tags: #icann, #icann87, #newgtldprogram.
Compared with accounts its own size
ICANN's engagement rate beats 20% of the tracked X accounts closest to it in follower count (20,444 accounts, accounts of similar size (decile 7 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.
On engagement per impression rather than per follower it beats 40% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.
Where this sits in the catalog
At 0.013%, ICANN sits above the 10th percentile of the 204,880 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.024%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.004% |
| 25th percentile | 0.024% |
| 50th percentile | 0.143% |
| 75th percentile | 0.678% |
| 90th percentile | 2.55% |
| 99th percentile | 82.4% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 16:00 UTC, and Tuesday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 89K |
| 01:00 UTC | -2% | 90K |
| 02:00 UTC | -3% | 88K |
| 03:00 UTC | -4% | 94K |
| 04:00 UTC | -5% | 76K |
| 05:00 UTC | -4% | 75K |
| 06:00 UTC | -5% | 86K |
| 07:00 UTC | -5% | 93K |
| 08:00 UTC | -4% | 108K |
| 09:00 UTC | -4% | 124K |
| 10:00 UTC | -3% | 129K |
| 11:00 UTC | -3% | 141K |
| 12:00 UTC | -3% | 154K |
| 13:00 UTC | -3% | 167K |
| 14:00 UTC | -4% | 173K |
| 15:00 UTC | -2% | 176K |
| 16:00 UTC | -3% | 171K |
| 17:00 UTC | -3% | 159K |
| 18:00 UTC | -2% | 149K |
| 19:00 UTC | -2% | 141K |
| 20:00 UTC | -1% | 131K |
| 21:00 UTC | 0% | 116K |
| 22:00 UTC | -2% | 100K |
| 23:00 UTC | -1% | 90K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +5% | 393K |
| Monday | +1% | 483K |
| Tuesday | -2% | 520K |
| Wednesday | -3% | 472K |
| Thursday | -2% | 430K |
| Friday | -3% | 447K |
| Saturday | +2% | 393K |
Formats this account uses
Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.
| Format | This account | Catalog effect | 95% interval | Accounts behind it |
|---|---|---|---|---|
| Image or video | 94% of posts | +111% | +108% to +115% | 34K |
| Outbound link | 90% of posts | -41% | -42% to -40% | 32K |
| Typical length | - | +15% | +14% to +16% | 32K |
- 94% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
- 90% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts, so a large share of this account's output sits in the weakest bucket we measure.
- Its average post runs 389 characters, which falls in the over 280 characters band. Across the catalog, posts over 280 characters run 15% above the same accounts' other posts.
These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.
Best tweets
- Sep 29, 20264.6x their median
🌟 #ICANN has announced that Reveal Day for the #NewgTLDProgram: 2026 Round will be 7 October. ICANN will publish the list of applications proceeding through the program, including the entities that applied, the strings applied for, and the public portions of each application at 18:00 UTC on that day. 🔗 Learn more about Reveal Day and upcoming program milestones >> https://t.co/xNjgh2Ifpe
- Oct 7, 20264.3x their median
#ICANN has published the applications for the New gTLD Program: 2026 Round, including the applied-for strings and the organizations behind them. See the applications and what's next: https://t.co/L38LQDNFnb #NewgTLDProgram https://t.co/iUTT3sKpMf
- Oct 13, 20263.4x their median
🌐 Just like the air we breathe, we rarely think about the #Internet we rely on every day. It helps us navigate, bank, learn, access healthcare, communicate across borders, and stay connected to the moments that matter. Behind those everyday experiences are thousands of networks working together as one global Internet—and a system that helps devices find the right destination. #ICANN helps coordinate the unique names and numbers that make it possible. Learn how ICANN helps keep one global Internet working: https://t.co/2la1YZZlm3 #OneWorldOneInternet
- Sep 25, 20262.8x their median
Is your DNS resolver ready for the upcoming Root Zone Key Signing Key (KSK) rollover? A new online test allows you to check whether your resolver trusts KSK-2024 ahead of the scheduled rollover on 11 October 2026. #kskrollover 💡 Test your resolver and learn more >> https://t.co/UIGM9HWZYD
- Sep 22, 20262.8x their median
📢 #ICANN confirms that 1,616 new gTLD applications will proceed in the #NewgTLDProgram: 2026 Round, following the close of the application submission window last month. ICANN expects to announce the date for Reveal Day, when the applied for strings will be published, early next week. 🔗 Learn more about the latest updates and upcoming milestones >> https://t.co/hVYIhpndXx
- Oct 4, 20262.7x their median
⏰ #ICANN87 Prep Week begins tomorrow at 15:00 UTC. The prep week sessions offers insights on #ICANN policy, programs, and initiatives ahead of the ICANN87 Annual General Meeting in Bali, Indonesia, 17–22 October. 🔗 Check the schedule or register today if you haven’t already: https://t.co/epGu5PUqf3
- Oct 12, 20262.2x their median
🔐 2026 Root KSK Rollover Update: KSK-2024 began signing the DNS root zone on 11 October at 14:00 UTC, as scheduled. No widespread disruptions have been observed. ICANN continues to monitor. #kskrollover 👉 Resources and support: https://t.co/Oyy2TpXky8 https://t.co/ZEX3OEaJyV
- Oct 2, 20262.2x their median
#ICANN congratulates the Commonwealth Telecommunications Organisation @CTO_ICT on its 125th anniversary and was pleased to take part in the CTO’s Anniversary Week of Activities in London. Janis Karklins, Head of Government Engagement, joined a discussion on “The New Digital Ecosystem at the Commonwealth Digital Nexus,” while Sally Costerton, Sr. Advisor to the President & SVP, Global Stakeholder Engagement, spoke on “Digital Trust, Internet Governance and Resilient Digital Economies.” Sally highlighted that resilient digital economies depend on a stable, secure and interoperable global Internet, supported by its unique identifier systems and the multistakeholder model of coordination. From the subsea cables that connected communities 125 years ago to today’s digital infrastructure, technologies have changed, but cooperation remains fundamental. We are honoured to be part of this journey and to continue working with the CTO and partners across the Commonwealth and Africa. #CTO125
- Oct 2, 20261.9x their median
🌐 This week marks 10 years since stewardship of the #IANA functions transitioned to the global Internet community on 1 October 2016. Since then, #ICANN's accountability has been strengthened, and the Internet governance landscape has continued to evolve, including the WSIS+20 Review making the Internet Governance Forum permanent. Through these changes, the IANA functions continue to coordinate the Internet’s unique identifiers, and the multistakeholder approach continues to guide Internet governance. 👇 Here are three snapshots of what has changed and what has endured.
- Oct 8, 20261.8x their median
🔐 A key change is coming to the Domain Name System this Sunday, 11 October. The Stack takes a closer look at the upcoming root zone Key Signing Key (KSK) rollover and the processes that help keep the DNS secure and resilient. Read more 👇 https://t.co/Tx3N8STjtQ #DNS #DNSSEC
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
Recurring topics
The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.
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Reading these numbers
A typical post picks up 13 interactions against 104K followers, an engagement rate of 0.013%. Measured over 49 original posts, its engagement rate beats 20% of 20,444 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 1.3K times each, and 0.992% of those impressions turn into an interaction. That is about 1.26% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.8 posts a day over the last 30 days, with activity on roughly 73% of days. Most posts go out around 16:00 UTC, and Tuesday is the busiest day of the week. Of the 49 posts sampled, 94% carry an image or video and 90% link out. The account's strongest tracked post pulled 60 interactions, about 4.6x its own typical post. Recurring topics include #icann, #icann87, #newgtldprogram.
- What is ICANN's engagement rate on X?
- ICANN (@ICANN) has an engagement rate of 0.013%, based on the median interactions across 49 original posts from the last 30 days against 104,340 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.013%, ICANN sits above the 10th percentile of the 204,880 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @ICANN have real engagement?
- Its engagement rate beats 20% of the tracked X accounts closest to it in follower count (20,444 accounts), which puts it in the bottom quarter for its size group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
- When does @ICANN post?
- Most posts go out around 16:00 UTC, and Tuesday is its busiest day, at roughly 1.8 posts per day across the measured window.